The document discusses strategies for organizing opposition to proposed taxes on soda through social media campaigns. It recommends using Facebook, Twitter, websites and blogs to build coalitions, circulate petitions and contact legislators. It provides tips on defining the target audience, developing a consistent voice, scheduling posts, and making direct asks in every post. The document also suggests using images on social media and engaging legislators and reporters on Twitter.
The document discusses Indian ethos and spirituality in the workplace. It outlines the basic principles of Indian thought from ancient scriptures like focusing on duties and excellence. It emphasizes treating the workplace as sacred and with teamwork and a win-win approach. Indian spirituality in the workplace can foster service, self-development, and human welfare while avoiding extremes. Examples of Indian companies integrating these principles are provided.
O documento discute a importância da educação para o desenvolvimento econômico e social de um país. A educação é essencial para formar cidadãos produtivos e informados que possam impulsionar a inovação e o progresso de uma nação. Políticas públicas e investimentos adequados em educação são necessários para garantir que todos tenham acesso a oportunidades de aprendizagem ao longo da vida.
The document discusses Indian ethos and spirituality in the workplace. It outlines the basic principles of Indian thought from ancient scriptures like focusing on duties and excellence. It emphasizes treating the workplace as sacred and with teamwork and a win-win approach. Indian spirituality in the workplace can foster service, self-development, and human welfare while avoiding extremes. Examples of Indian companies integrating these principles are provided.
O documento discute a importância da educação para o desenvolvimento econômico e social de um país. A educação é essencial para formar cidadãos produtivos e informados que possam impulsionar a inovação e o progresso de uma nação. Políticas públicas e investimentos adequados em educação são necessários para garantir que todos tenham acesso a oportunidades de aprendizagem ao longo da vida.
The document discusses various aspects of media planning, including different media types and their pros and cons. It provides examples of how companies select target audiences and appropriate media for advertising campaigns. Key considerations in media planning include selecting the right media to effectively reach the intended audience and influence their purchasing decisions.
This document provides tips for managing process chains in SAP BW, including how to copy a process chain, get a process chain name from a job, add a process chain to monitoring, remove a process chain from scheduling, move a process chain between directories, and find the parent meta chain of a process chain. The tips cover transactions codes for process chain management and steps for completing each task.
El documento presenta un resumen de la conferencia "Ciencia 12: Ciencia, Tecnología e Innovación en América Latina y el Caribe", realizada en Montevideo, Uruguay del 1 al 3 de noviembre de 2017. La conferencia reunió a más de 1000 científicos de la región para discutir desafíos y oportunidades en ciencia, tecnología e innovación.
The document discusses the history of censorship and access to information. It covers how totalitarian states censor information at the production point while capitalism censors at the distribution point. It also discusses cases like IBM aiding apartheid South Africa and hackers providing alternative technologies in response. The concept of information wanting to be free is explored, with the tension between information being valuable yet the cost to access it decreasing. South Africa's constitution protects access to information and privacy.
This document provides information about the Get Set Go (GSG) Tours travel agency. It summarizes their 50 years of experience in ticketing and tour packages across India and other countries. It lists some of their popular Indian and international tour packages. It then discusses their CSR program and public relations strategies which include Gujarati magazines/pamphlets, a bilingual website, newspaper ads, radio/TV commercials, exhibitions and more. It concludes by stating their goal is customer satisfaction and that they aim to be the best travel agency in India.
Using Mobile And Grassroots A Presentation For Dc Grassroots Meetup Nov 10 ...szoldak
Sue Zoldak gave a presentation on mobile and grassroots advocacy. She discussed how everyone is using mobile strategies now and that mobile apps and video are important. She emphasized that mobile campaigns need to be creative, location-aware, and suitable for the target audience. She showed examples of creative mobile campaigns and discussed how location can be leveraged. The presentation concluded by inviting the audience to contact her to discuss mobile strategies further.
The document provides information about Library Central, including the various library locations at Hartford, Learning Zone, Winsford, London Road, and HE Study Room. It states that there were over 146,000 visits to Library Central last year. Students can visit Library Central to use computers, print, photocopy, borrow resources, research, or study quietly. It provides the opening times for the different library locations and describes the electronic and physical resources available, including databases, e-books, internet access, books, magazines, CDs, and DVDs. Students need their ID card to borrow items or use printing/copying services.
Framing the problem assingment for venture labluzmabudge
This document discusses problems with organization and communication within a school of education with five different programs. It notes that while there is a shared vision and mission, operational objectives differ between programs due to varying skills, interests, and expectations. Levels of communication have become barriers and deadlines prioritize urgent matters over more important, creative work. Staff feel undervalued professionally but cared for personally, and are enthusiastic about new designs but overwhelmed by current pressures.
Crowdfunding Safari workshop WEBclusive & C2B deel 2C2B
Deel 1 (van Frits Klaver) is te vinden op: http://www.slideshare.net/fritsklaver/crowdfund-safari-workshop-webclusive-c2b
Deel 2 van de safari workshop over crowdsourcing, bedoeld om organisaties te leren wat crowdfunding is, wat ze ermee kunnen, en om zelf al eerste stappen te zetten richting een eigen crowdfunding project.
Meer informatie en inschrijven voor de volgende workshop: http://www.c2b-consultancy.nl/wp-content/uploads/2012/11/Workshop-crowdfunding.pdf
Kosten zijn €75,- per inschrijving, voor een 2 uur durende workshop.
Volgende workshop is op 19 februari 2013 te Amsterdam, van 15.00 - 17.00 uur.
The document discusses various aspects of media planning, including different media types and their pros and cons. It provides examples of how companies select target audiences and appropriate media for advertising campaigns. Key considerations in media planning include selecting the right media to effectively reach the intended audience and influence their purchasing decisions.
This document provides tips for managing process chains in SAP BW, including how to copy a process chain, get a process chain name from a job, add a process chain to monitoring, remove a process chain from scheduling, move a process chain between directories, and find the parent meta chain of a process chain. The tips cover transactions codes for process chain management and steps for completing each task.
El documento presenta un resumen de la conferencia "Ciencia 12: Ciencia, Tecnología e Innovación en América Latina y el Caribe", realizada en Montevideo, Uruguay del 1 al 3 de noviembre de 2017. La conferencia reunió a más de 1000 científicos de la región para discutir desafíos y oportunidades en ciencia, tecnología e innovación.
The document discusses the history of censorship and access to information. It covers how totalitarian states censor information at the production point while capitalism censors at the distribution point. It also discusses cases like IBM aiding apartheid South Africa and hackers providing alternative technologies in response. The concept of information wanting to be free is explored, with the tension between information being valuable yet the cost to access it decreasing. South Africa's constitution protects access to information and privacy.
This document provides information about the Get Set Go (GSG) Tours travel agency. It summarizes their 50 years of experience in ticketing and tour packages across India and other countries. It lists some of their popular Indian and international tour packages. It then discusses their CSR program and public relations strategies which include Gujarati magazines/pamphlets, a bilingual website, newspaper ads, radio/TV commercials, exhibitions and more. It concludes by stating their goal is customer satisfaction and that they aim to be the best travel agency in India.
Using Mobile And Grassroots A Presentation For Dc Grassroots Meetup Nov 10 ...szoldak
Sue Zoldak gave a presentation on mobile and grassroots advocacy. She discussed how everyone is using mobile strategies now and that mobile apps and video are important. She emphasized that mobile campaigns need to be creative, location-aware, and suitable for the target audience. She showed examples of creative mobile campaigns and discussed how location can be leveraged. The presentation concluded by inviting the audience to contact her to discuss mobile strategies further.
The document provides information about Library Central, including the various library locations at Hartford, Learning Zone, Winsford, London Road, and HE Study Room. It states that there were over 146,000 visits to Library Central last year. Students can visit Library Central to use computers, print, photocopy, borrow resources, research, or study quietly. It provides the opening times for the different library locations and describes the electronic and physical resources available, including databases, e-books, internet access, books, magazines, CDs, and DVDs. Students need their ID card to borrow items or use printing/copying services.
Framing the problem assingment for venture labluzmabudge
This document discusses problems with organization and communication within a school of education with five different programs. It notes that while there is a shared vision and mission, operational objectives differ between programs due to varying skills, interests, and expectations. Levels of communication have become barriers and deadlines prioritize urgent matters over more important, creative work. Staff feel undervalued professionally but cared for personally, and are enthusiastic about new designs but overwhelmed by current pressures.
Crowdfunding Safari workshop WEBclusive & C2B deel 2C2B
Deel 1 (van Frits Klaver) is te vinden op: http://www.slideshare.net/fritsklaver/crowdfund-safari-workshop-webclusive-c2b
Deel 2 van de safari workshop over crowdsourcing, bedoeld om organisaties te leren wat crowdfunding is, wat ze ermee kunnen, en om zelf al eerste stappen te zetten richting een eigen crowdfunding project.
Meer informatie en inschrijven voor de volgende workshop: http://www.c2b-consultancy.nl/wp-content/uploads/2012/11/Workshop-crowdfunding.pdf
Kosten zijn €75,- per inschrijving, voor een 2 uur durende workshop.
Volgende workshop is op 19 februari 2013 te Amsterdam, van 15.00 - 17.00 uur.
7. @suezoldak
@adfero
#SLGR12
• Who is your base?
– They are most likely to “carry your water”
– Speak to them, not to the undecided
• How do you find them?
– Use (or get) data
– Find proxies
• How do they find you?
– Facebook advertising works
8. @suezoldak
@adfero
#SLGR12
• Speak in the 1st person
– You are one of them
• Use local language
– “soda” vs. “pop”
• Make likable statements
– “A new tax is coming!” vs.
– “We can’t afford another tax!”
• Be consistent
– Develop a persona
– Keep posting access small
9. @suezoldak
@adfero
#SLGR12
• Define the approval process
• Schedule using an editorial calendar
• Repeat your core mission
• Make direct asks…in every post
• Thank your community
• Share user comments
• Insert timely posts, as needed
10. @suezoldak
@adfero
#SLGR12
• Build it before you need it
• Get local buy-in
• You will have detractors, it is okay
• Have community guidelines in place
• Writing for 20+ communities is more easily
done by one team
• Use social media to build relationships, not
just to make announcements
11. @suezoldak
@adfero
#SLGR12
• Facebook Timeline favors images
• Post status/tweet as an image
• Instagram, Pinterest, infographics
• More and more legislators and almost all
reporters use Twitter
12. @suezoldak
@adfero
#SLGR12
Sue Zoldak
Vice President
szoldak@adfero.com