This document discusses the successes and challenges of exporting cheese and dairy products worldwide. It begins by outlining how Lye Cross Farm appointed an international trade consultant and employed full-time export staff to commit to exporting. Their successes included building trust and relationships in South Korea, as well as pan-European opportunities. However, they also faced failures such as spreading resources too thinly and unpaid traders in the Middle East. Regulatory burdens and the Russian ban on food imports also created challenges for exporting dairy.