Josef Zeman, a DX analyst with over seven years in software development, discusses developer experience (DX) and the developer journey. He emphasizes the importance of optimizing resources and reducing obstacles in the development process to enhance usability and increase customer engagement. Key factors for improvement include understanding areas of developer friction and iterating on optimizations based on user feedback.

1. Developerjourney
Josef Zeman
DX Analyst

2. Who ami?
◼ Josef Zeman
◼ DX Analyst from DX Heroes
● Experts at Developer Experience
◼ 7+ years in software development

3. 01 What is Developer Experience
02 What is Developer Journey
03 Examples
Agenda

4. developer
experience
01

5. WhatisDX?
“It describes the experience developers have while using or working on your product.
It is a package of positive and also negative feelings.”
--dxkb.io
External DX
Internal DX

6. InternalDX
◼ Processes
◼ Culture
◼ DevOps
◼ Communication
◼ Work assignment

7. ExternalDX
◼ Developer portals
◼ SDKs
◼ Sandbox, testing environment
◼ API design
◼ Documentation

8. Developer
journey
02

11. ◼ Difficult navigation
◼ Lack of materials
◼ Integration takes too long
◼ Materials accessible past login
◼ No use cases and matching guides
◼ Asynchronous registration
◼ Missing sandbox
◼ …and many more
Whogetslost,won'tbuyyourproduct

12. ◼ Fewer tickets from developers
◼ More users and customers
◼ More cashflow
◼ Greater marketing reach
all that because…
◼ the developer has shorter path to make a decision and purchase
Wheneverythingis alright

14. ◼ Collect and map all your materials
◼ Place them in the developer journey
● hint → scan the QR
◼ Find out where devs struggle the most
● information from sales, in-field consultants, support
● user testing
◼ Optimize
◼ Repeat 🔁
Sohowdoyouoptimize?

15. Examples
03

16. Don'tdothis
https://www.kb.cz/en/open-banking/kb-api
https://api.kb.cz/portal/?tenant=api.kb.cz
https://openbanking.kbcloud.cz/

17. Successstory

18. MAkedx great again!
Josef Zeman
DX Analyst
josef@dxheroes.io
+420 603 797 354
DX Heroes CZ s.r.o.
Rohanské nábřeží 670/19
Praha 8 - Karlín