SlideShare a Scribd company logo
 
	
  
Fryday is an auxiliary business name of Seared AB headquartered in Stockholm, Sweden, [VAT:
SE556768364301]. Fryday and its graphic representation is a registered community trademark [No
012891883] protected by the European Union.
Fryday can be contacted at email: info@fryday.net, phone: +46851972392 or Skype:
FrydayInternational.
Fryday’s website: www.fryday.net.
Postal Address: Fryday, Searead AB; Fagerövägen 18, 79153 Falun, Sweden
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  
Success Factors For A Start-Up
There	
  are	
  many	
  factors	
  that	
  will	
  determine	
  a	
  success	
  of	
  failure	
  of	
  a	
  start-­‐up.	
  Here	
  is	
  a	
  
list	
  of	
  some	
  of	
  the	
  more	
  important	
  factors	
  to	
  consider.	
  	
  	
  
	
  
Solve	
  a	
  real	
  challenge	
  that	
  customers	
  have.	
  Try	
  to	
  emphasise	
  with	
  the	
  imagined	
  
customer	
  to	
  understand	
  what	
  could	
  improve	
  his	
  or	
  her	
  life	
  so	
  much	
  he	
  or	
  she	
  would	
  be	
  
willing	
  to	
  pay	
  for	
  it.	
  	
  
	
  
Identify	
  your	
  unique	
  selling	
  point.	
  Is	
  it	
  price,	
  speed	
  of	
  delivery,	
  comfort,	
  status,	
  
superior	
  quality	
  or	
  service	
  that	
  will	
  trigger	
  the	
  customer	
  to	
  buy?	
  
	
  
Market	
  size.	
  Selling	
  an	
  excellent	
  product	
  on	
  a	
  dying	
  market	
  is	
  probably	
  not	
  a	
  good	
  
idea.	
  Make	
  sure	
  the	
  market	
  you	
  enter	
  is	
  either	
  large	
  or	
  growing.	
  	
  
	
  
Write	
  a	
  solid	
  business	
  plan	
  and	
  learn	
  how	
  to	
  present	
  it	
  to	
  all	
  stakeholders	
  in	
  general	
  
and	
  venture	
  capitalists	
  in	
  particular.	
  	
  
	
  	
  
Timing	
  is	
  important.	
  There	
  are	
  plenty	
  of	
  examples	
  of	
  products	
  or	
  services	
  launched	
  on	
  
markets	
  not	
  yet	
  ready	
  for	
  them.	
  Selling	
  frozen	
  food	
  to	
  customers	
  who	
  don’t	
  have	
  
freezers	
  is	
  not	
  a	
  good	
  idea	
  even	
  if	
  the	
  frozen	
  food	
  is	
  great.	
  	
  
	
  
Having	
  a	
  superior	
  sales	
  process.	
  There	
  are	
  many	
  companies	
  who	
  has	
  succeeded	
  
despite	
  selling	
  a	
  standard	
  product	
  on	
  what	
  was	
  supposedly	
  a	
  saturated	
  market	
  who	
  
have	
  still	
  been	
  successful	
  thanks	
  to	
  being	
  much	
  better	
  at	
  attracting	
  the	
  clients.	
  	
  
	
  
Receiving	
  positive	
  attention	
  from	
  media,	
  from	
  people	
  who	
  spread	
  your	
  story	
  through	
  
word-­‐of-­‐mouth	
  off-­‐	
  or	
  on-­‐line	
  by	
  having	
  a	
  sexy	
  product,	
  charismatic	
  founder	
  or	
  
management,	
  intriguing	
  company	
  name	
  or	
  something	
  else.	
  People	
  love	
  to	
  tell	
  
interesting	
  stories	
  and	
  to	
  be	
  the	
  first	
  person	
  that	
  tells	
  them.	
  	
  
	
  
Having	
  strategic	
  partners.	
  Getting	
  hold	
  of	
  strategic	
  resources	
  by	
  entering	
  a	
  
partnership	
  with	
  another	
  person,	
  company	
  or	
  organisation	
  can	
  be	
  crucial	
  for	
  a	
  start-­‐
up.	
  You	
  might	
  have	
  to	
  give	
  away	
  equity,	
  knowledge,	
  products,	
  marketing	
  or	
  something	
  
else	
  but	
  you	
  might	
  also	
  get	
  the	
  very	
  same	
  resources	
  back	
  and	
  cash	
  from	
  investors	
  too.	
  	
  
	
  
Having	
  the	
  personality	
  traits	
  of	
  a	
  real	
  entrepreneur.	
  	
  
	
  
Having	
  the	
  luck	
  it	
  always	
  takes	
  to	
  get	
  ahead	
  of	
  the	
  crowd	
  despite	
  starting	
  from	
  scratch.	
  	
  
	
  
 
	
  
Fryday is an auxiliary business name of Seared AB headquartered in Stockholm, Sweden, [VAT:
SE556768364301]. Fryday and its graphic representation is a registered community trademark [No
012891883] protected by the European Union.
Fryday can be contacted at email: info@fryday.net, phone: +46851972392 or Skype:
FrydayInternational.
Fryday’s website: www.fryday.net.
Postal Address: Fryday, Searead AB; Fagerövägen 18, 79153 Falun, Sweden
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  
Anders Östlund
Founder of Fryday, An International Network Of Professionals
Did you enjoy this article? There are plenty of more useful articles on how to
succeed in business at Fryday’s Business Blog.
You are also more than welcome to post your articles at Fryday’s Business Blog.
For blogging, partnerships or other questions you can contact us
at info@fryday.net.
Fryday is organizing several types of networking events and provide social and
professional networking in cities across the world.
Fryday	
  is	
  a	
  very	
  low	
  cost	
  franchise	
  with	
  presence	
  in	
  cities	
  and	
  countries	
  across	
  the	
  world.	
  
Read	
  more	
  about	
  Fryday’s	
  low	
  fee	
  event	
  franchise	
  or	
  contact	
  us	
  
at	
  franchise@fryday.net	
  for	
  more	
  information.	
  	
  	
  

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Success factors for a start up

  • 1.     Fryday is an auxiliary business name of Seared AB headquartered in Stockholm, Sweden, [VAT: SE556768364301]. Fryday and its graphic representation is a registered community trademark [No 012891883] protected by the European Union. Fryday can be contacted at email: info@fryday.net, phone: +46851972392 or Skype: FrydayInternational. Fryday’s website: www.fryday.net. Postal Address: Fryday, Searead AB; Fagerövägen 18, 79153 Falun, Sweden                                     Success Factors For A Start-Up There  are  many  factors  that  will  determine  a  success  of  failure  of  a  start-­‐up.  Here  is  a   list  of  some  of  the  more  important  factors  to  consider.         Solve  a  real  challenge  that  customers  have.  Try  to  emphasise  with  the  imagined   customer  to  understand  what  could  improve  his  or  her  life  so  much  he  or  she  would  be   willing  to  pay  for  it.       Identify  your  unique  selling  point.  Is  it  price,  speed  of  delivery,  comfort,  status,   superior  quality  or  service  that  will  trigger  the  customer  to  buy?     Market  size.  Selling  an  excellent  product  on  a  dying  market  is  probably  not  a  good   idea.  Make  sure  the  market  you  enter  is  either  large  or  growing.       Write  a  solid  business  plan  and  learn  how  to  present  it  to  all  stakeholders  in  general   and  venture  capitalists  in  particular.         Timing  is  important.  There  are  plenty  of  examples  of  products  or  services  launched  on   markets  not  yet  ready  for  them.  Selling  frozen  food  to  customers  who  don’t  have   freezers  is  not  a  good  idea  even  if  the  frozen  food  is  great.       Having  a  superior  sales  process.  There  are  many  companies  who  has  succeeded   despite  selling  a  standard  product  on  what  was  supposedly  a  saturated  market  who   have  still  been  successful  thanks  to  being  much  better  at  attracting  the  clients.       Receiving  positive  attention  from  media,  from  people  who  spread  your  story  through   word-­‐of-­‐mouth  off-­‐  or  on-­‐line  by  having  a  sexy  product,  charismatic  founder  or   management,  intriguing  company  name  or  something  else.  People  love  to  tell   interesting  stories  and  to  be  the  first  person  that  tells  them.       Having  strategic  partners.  Getting  hold  of  strategic  resources  by  entering  a   partnership  with  another  person,  company  or  organisation  can  be  crucial  for  a  start-­‐ up.  You  might  have  to  give  away  equity,  knowledge,  products,  marketing  or  something   else  but  you  might  also  get  the  very  same  resources  back  and  cash  from  investors  too.       Having  the  personality  traits  of  a  real  entrepreneur.       Having  the  luck  it  always  takes  to  get  ahead  of  the  crowd  despite  starting  from  scratch.      
  • 2.     Fryday is an auxiliary business name of Seared AB headquartered in Stockholm, Sweden, [VAT: SE556768364301]. Fryday and its graphic representation is a registered community trademark [No 012891883] protected by the European Union. Fryday can be contacted at email: info@fryday.net, phone: +46851972392 or Skype: FrydayInternational. Fryday’s website: www.fryday.net. Postal Address: Fryday, Searead AB; Fagerövägen 18, 79153 Falun, Sweden                                     Anders Östlund Founder of Fryday, An International Network Of Professionals Did you enjoy this article? There are plenty of more useful articles on how to succeed in business at Fryday’s Business Blog. You are also more than welcome to post your articles at Fryday’s Business Blog. For blogging, partnerships or other questions you can contact us at info@fryday.net. Fryday is organizing several types of networking events and provide social and professional networking in cities across the world. Fryday  is  a  very  low  cost  franchise  with  presence  in  cities  and  countries  across  the  world.   Read  more  about  Fryday’s  low  fee  event  franchise  or  contact  us   at  franchise@fryday.net  for  more  information.