Calvary Church's strategic planning process involves four key areas: 1) Identifying the church's main areas of emphasis through a SWOT analysis and considering its leaders, theology, history and resources. 2) Creating an evaluative dashboard to clarify its mission and measure success. 3) Developing a distinctive brand that reflects the prioritized emphasis and shapes how the church wants to be known. 4) Implementing a progressive six-month planning process aligned with the emphasis, dashboard and brand to allow for regular evaluation and adaptation.