STRATEGIC MANAGEMENT 1 1 Assignment 01 (Written Assignment) Company and the SBU Background Statement (Task - 01) The strategic direction that the company has followed in the past and the way in which strategic thinking has developed. Vision, mission, objectives and core values. Industry/ Market and the company. The business and the opportunity your business is/will be capitalizing on. Your progress to date, products or services and how is your business organized. What is unique about your business, products and services and what makes them qualified to succeed. The problems you have faced so far. 2 External Analysis PESTLE 3 Porter’s 5 Forces 4 Evaluation of the Strategic Position of the Company (Task - 02) 5 Competitive Advantage An advantage that a firm has over its competitors, allowing it to generate greater sales or margins and/or retain more customers than its competition. There can be many types of competitive advantages including the firm's cost structure, product offerings, distribution network and customer support. 6 Strategic Capabilities As businesses compete with one another for customers, market share and revenue, they employ tactics according to deliberate strategies. The process of shaping strategies and putting them into action is the responsibility of a business' leadership. However, not all businesses have the same advantages when it comes to developing and employing strategy. Strategic capability refers to a business' ability to successfully employ competitive strategies that allow it to survive and increase its value over time. While strategic capability does take into account the strategies a business uses, it focuses on the organisation's assets, resources and market position, projecting how well it will be able to employ strategies in the future. There is no single method or universal metric for measuring or noting strategic capability. 7 7 Strategic Capabilities 8 Identify the Strategic Direction of the Company - (Task - 03) 9 SMART OBJECTIVES - (Task - 04) Turnover Market share Profits Sales Dividend Brand Equity Customer Loyalty 10 Assignment 02 (Presentation Paper) Presentation on “Strategic Choice” for the selected Company or SBU (Task - 01) 11 Once you have gone through each area of the SAF model and decided which criteria and ideas are important to your specific organisation, then you must run each possible strategy through these criteria individually. The strategy that fits each of the suitability, acceptability and feasibility criteria that you have chosen best, is ultimately, the most favourable choice of strategy for your business. 12 Potential Strategic Fit of the Chosen Option with the Existing Business Activities to Gain Synergy Effect - (Task – 02) 13 14 Identifying and the Expectations of the Key Stakeholders in Implementing the Chosen Strategic Option - (Task - 03) Mendelow's Power-Interest Grid Accor.

1. STRATEGIC MANAGEMENT
1
1
Assignment 01 (Written Assignment)
Company and the SBU Background Statement (Task - 01)
The strategic direction that the company has followed in the
past and the way in which strategic thinking has developed.
Vision, mission, objectives and core values.
Industry/ Market and the company.
The business and the opportunity your business is/will be
capitalizing on.
Your progress to date, products or services and how is your
business organized.
What is unique about your business, products and services and
what makes them qualified to succeed.
The problems you have faced so far.
2

2. External Analysis
PESTLE
3
Porter’s 5 Forces
4
Evaluation of the Strategic Position of the Company (Task -
02)
5
Competitive Advantage
An advantage that a firm has over its competitors, allowing it to
generate greater sales or margins and/or retain more customers

3. than its competition.
There can be many types of competitive advantages including
the firm's cost structure, product offerings, distribution network
and customer support.
6
Strategic Capabilities
As businesses compete with one another for customers, market
share and revenue, they employ tactics according to deliberate
strategies. The process of shaping strategies and putting them
into action is the responsibility of a business' leadership.
However, not all businesses have the same advantages when it
comes to developing and employing strategy.
Strategic capability refers to a business' ability to successfully
employ competitive strategies that allow it to survive and
increase its value over time.
While strategic capability does take into account the strategies a
business uses, it focuses on the organisation's assets, resources
and market position, projecting how well it will be able to
employ strategies in the future.
There is no single method or universal metric for measuring or
noting strategic capability.
7
7
Strategic Capabilities
8

4. Identify the Strategic Direction of the Company - (Task - 03)
9
SMART OBJECTIVES - (Task - 04)
Turnover
Market share
Profits
Sales
Dividend
Brand Equity
Customer Loyalty
10
Assignment 02 (Presentation Paper)
Presentation on “Strategic Choice” for the selected Company or
SBU
(Task - 01)
11
Once you have gone through each area of the SAF model and
decided which criteria and ideas are important to your specific
organisation, then you must run each possible strategy through

5. these criteria individually.
The strategy that fits each of the suitability, acceptability and
feasibility criteria that you have chosen best, is ultimately, the
most favourable choice of strategy for your business.
12
Potential Strategic Fit of the Chosen Option with the Existing
Business Activities to Gain Synergy Effect - (Task – 02)
13
14
Identifying and the Expectations of the Key Stakeholders in
Implementing the Chosen Strategic Option - (Task - 03)
Mendelow's Power-Interest Grid
According to Mendelow's Power-Interest Grid, all stakeholders
are not created equal.
They differ in terms of their power over and interest in your
project. ... Useful When: Identifying stakeholder power,
attitudes and interests in the project.
15

6. Resource Implications for the Change - (Task - 04)
Financial
Physical
Technology
16
Greener and Social Acceptability - (Task - 05)
17
Greening your business is not only good for the environment, it
canboost sales.
Consumers are becoming increasingly educated about the
environmental impact of human activity. A global survey in
2014 indicated that 55% of consumers are willing to pay higher
prices for goods and services from companies that have
environmentally-friendly business practices. A similar study in
2013 by Cone Communications stated "71% of Americans
consider the environment when they shop, up from 66% in
2008".
By incorporating eco-friendly practices into your business you
are helping the bottom line as well as the environment. Keep in
mind that your efforts to "green" your business practices must
be genuine if you advertise them as such. Consumers have a
tendency to punish businesses if they feel they have been misled
by false claims of sustainability (known as greenwashing").
18

7. British School of Commerce – Colombo/MBA- Strategic
Management (UOB)) /Tutorial Session 29-July-
2019
Strategic Management – Task Description - Assignment 01
(Written Assignment Structure)
1. Company and the SBU Background Statement. (Task - 01)
1.1 Company and the SBU overview should brief about your
company’s history so far; especially industry and the company,
the business and the opportunity your business is/will be
capitalizing on, your progress to date, products or services and
how is your business organized and what is unique about your
business, products and services and what makes them qualified
to succeed. (Please select the most appropriate 2 or 3 from the
above criteria for your discussion)
1.2 Analysis of the company’s macro environment and industry
attractiveness.
- PESTLE
- Porter’s 5 Forces
Construct an argument, fully grounded in a detailed analysis of
the company's macro environment (PESTLE) and industry
attractiveness (Porter’s 5 Forces).
(500 words approximately)
2. Evaluation of the Strategic Position of the Company. (Task -
02)
Evaluate the strategic position of the organisation with respect
to the environment.
- SWOT
Critical discussion of the company’s competitive advantage
among its direct
Competitors and strategic capability analysis.

8. (500 words approximately)
3. Identify the Strategic Direction of the Company. (Task - 03)
Critically discuss how the chosen company or the SBU can
identify the best external growth strategy as a future strategic
direction.
-ANSOF Matrix
(500 words approximately)
4. Objectives for the company to be met within next five years’
time. (Task - 04)
Set 3-4 quantitative and qualitative objectives and those
objectives must be SMART.
(100 words approximately)
Strategic Management - Assignment 01 (Written Assignment
Layout: Length 1600 Words)
1. Assignment Cove page
2. Executive Summary
3. Table of Contents
4. List of Tables, list of Figures and list of Abbreviations
5. Task 01
6. Task 02
7. Task 03
8. Task 04
9. References
10. Bibliography
11. Appendices
Strategic Management – Task Description - Assignment 02
(Presentation Paper Structure)
Presentation on “Strategic Choice” for the selected Company or
SBU.
1. Evaluation criteria of the strategic option to achieve the

9. objectives suggested in the assignment - 01 using Suitability,
Acceptability and Feasibility criteria. (Task - 01)
-SAF Model
2. Explanation of potential strategic fit of the chosen option
with the existing business activities to gain synergy effect.
(Task - 02)
- Porter’s Value Chain Analysis
3. Identifying and the expectations of the key stakeholders in
implementing the chosen strategic option. (Task - 03)
- Mendelow’s Power Interest Grid
4. Analyse and evaluate the Resources required to implement
the chosen strategic option successfully. (Task - 04)
-Financial
-Physical
-Technology
5. Potential ways to make the project greener and socially
acceptable. (Task - 05)
-Consider about the impact of the project on environment and
society and you should find the ways to increase positive
impacts or reduce negative impacts.
Strategic Management - Assignment 02 (Presentation Paper
Layout: Length 2400 words (12 slides)
Slide 1 - Assignment Cove page
Slide 2 - Executive Summary
Slide 3 - Table of Contents
Slide4 -
Slide 5 - Task - 01
Slide 6 -
Slide 7 - Task - 02
Slide 8 - Task - 03
Slide 9 - Task - 04

10. Slide 10 - Task - 05
Slide 11 - Conclusion and Recommendations
Slide 12 - References and Bibliography
SUBMIT YOUR ASSIGNMENTS (BOTH WRITTEN
ASSIGNMENT AND THE PRESENTATION) ONLINE VIA
TURNITINON 29th August 2019 BEFORE 11.59PM LOCAL
TIME!
Prepared By: Priyanka Nishantha (Lecturer)
Page 4 of 6
British School of Commerce – Colombo/MBA- Strategic
Management (UOB)) /Tutorial Session 29-July-
2019
Strategic Management – Task Description - Assignment 01
(Written Assignment Structure)
1. Company and the SBU Background Statement. (Task - 01)
1.1 Company and the SBU overview should brief about your
company’s history so far; especially industry and the company,
the business and the opportunity your business is/will be
capitalizing on, your progress to date, products or services and
how is your business organized and what is unique about your
business, products and services and what makes them qualified
to succeed. (Please select the most appropriate 2 or 3 from the
above criteria for your discussion)
1.2 Analysis of the company’s macro environment and industry
attractiveness.
- PESTLE

11. - Porter’s 5 Forces
Construct an argument, fully grounded in a detailed analysis of
the company's macro environment (PESTLE) and industry
attractiveness (Porter’s 5 Forces).
(500 words approximately)
2. Evaluation of the Strategic Position of the Company. (Task -
02)
Evaluate the strategic position of the organisation with respect
to the environment.
- SWOT
Critical discussion of the company’s competitive advantage
among its direct
Competitors and strategic capability analysis.
(500 words approximately)
3. Identify the Strategic Direction of the Company. (Task - 03)
Critically discuss how the chosen company or the SBU can
identify the best external growth strategy as a future strategic
direction.
-ANSOF Matrix
(500 words approximately)
4. Objectives for the company to be met within next five years’
time. (Task - 04)
Set 3-4 quantitative and qualitative objectives and those
objectives must be SMART.
(100 words approximately)
Strategic Management - Assignment 01 (Written Assignment
Layout: Length 1600 Words)
1. Assignment Cove page
2. Executive Summary
3. Table of Contents
4. List of Tables, list of Figures and list of Abbreviations

12. 5. Task 01
6. Task 02
7. Task 03
8. Task 04
9. References
10. Bibliography
11. Appendices
Strategic Management – Task Description - Assignment 02
(Presentation Paper Structure)
Presentation on “Strategic Choice” for the selected Company or
SBU.
1. Evaluation criteria of the strategic option to achieve the
objectives suggested in the assignment - 01 using Suitability,
Acceptability and Feasibility criteria. (Task - 01)
-SAF Model
2. Explanation of potential strategic fit of the chosen option
with the existing business activities to gain synergy effect.
(Task - 02)
- Porter’s Value Chain Analysis
3. Identifying and the expectations of the key stakeholders in
implementing the chosen strategic option. (Task - 03)
- Mendelow’s Power Interest Grid
4. Analyse and evaluate the Resources required to implement
the chosen strategic option successfully. (Task - 04)
-Financial
-Physical
-Technology
5. Potential ways to make the project greener and socially
acceptable. (Task - 05)
-Consider about the impact of the project on environment and

13. society and you should find the ways to increase positive
impacts or reduce negative impacts.
Strategic Management - Assignment 02 (Presentation Paper
Layout: Length 2400 words (12 slides)
Slide 1 - Assignment Cove page
Slide 2 - Executive Summary
Slide 3 - Table of Contents
Slide4 -
Slide 5 - Task - 01
Slide 6 -
Slide 7 - Task - 02
Slide 8 - Task - 03
Slide 9 - Task - 04
Slide 10 - Task - 05
Slide 11 - Conclusion and Recommendations
Slide 12 - References and Bibliography
SUBMIT YOUR ASSIGNMENTS (BOTH WRITTEN
ASSIGNMENT AND THE PRESENTATION) ONLINE VIA
TURNITINON 29th August 2019 BEFORE 11.59PM LOCAL
TIME!
Prepared By: Priyanka Nishantha (Lecturer)
Page 4 of 6