The document discusses Levi's use of information systems and technology to gain a competitive advantage. It describes how Levi's IT department provides hardware and software solutions for employees worldwide to help drive sales, orders, productivity and more through millions of monthly transactions. It also discusses how Levi's uses social media, mobile apps for iPhone and Android, and a loyalty program called Levi's In The Loop to engage customers, provide information on new products and promotions, and enable online shopping. The loyalty program allows customers to earn points from purchases to redeem for gifts cards and exclusive merchandise.