Strat com portfolio

A LAS An Introduction to Attlas StratCom

Breakout of Conventional Thinking about the Break free of the Limits and Pitfalls of Breakthrough to a New World in
Nature of Communication and its Value Language, Think from the End, and see which Everyone you Deal with is
in Business (and in Life) Strategy = Communication = Execution Literally on the Same Page

= + =
+ + 1
Communication 90% Listening 10% Showing 2
3 Organization 1, 2, 3 Partners

+ = Strategize: Listen, Analyze, Collaborate,
=
$

$
$
0 Value Create–Efficiently, Effectively, Exactly
Strategy 0 Execution $ $
Shareholders Customers
+ = 1, 2, 3 1, 2, 3
Create a Strong Through Line:
=
=
Strategy 0 Communication 0 Execution
Connect with Success; Simplify Your Life

+ + = Communicate & Collaborate Internally:
Efficiently, Effectively, Digitally
Strategy Communication Execution Value Important Notes About this Portfolio:
1, 2, 3 Since Communication is 90% listening and only
Communication
10% showing, this Portfolio represents the
=

preverbal tip of the StratCom iceberg.

© Copyright 2008 Attlas | www.attlas.ca
Execute: Efficiently, Effectively, Exactly All StratComs are targeted to some degree and
are often interactive or presented live.
Not all StratComs are meant for general
1, 2, 3 $ consumption.
$
$

=
$ $
The concepts, business models, and solutions
shown in this portfolio demonstrate how Attlas is
Value able to use StratCom as a powerful tool to...

Strategy
= Execution
Communicate & Collaborate Externally:
PR, IR, MarketCom reflect a single “through-line” Give Your World A Boost.

SEE a HUGE BOOST for the Planet :
Social, Environmental, Economic Commerce (SEE Commerce) A LAS
Consider BUSINESS AS USUAL VS. SEE BUSINESS BREAKTHROUGH

Small, fragmented, regional Groups flying their own banner for What if Social, Environmental and Economic Progress were the NEW business
Social & Environmental Progress are easily railroaded by the as usual? Small, regional Groups unite under a common banner; share one
advancement of global Economic forces. Even Triple Bottom- vehicle for global SEE Progress powered by the enormity of world market
Line Accounting is at risk of being side-tracked by business as forces. Triple-Bottom-Line Accounting is as much about building competitive
usual unless it can be turned into a competitive advantage. advantage as it is about building a better future for the planet...today.

Consider the New Global SEE-Business Paradigm: 1 Vehicle 2 Platform 3 Passengers

S E E V a l u a t io n
SEE Valuation is “the Vehicle” that gives
players in both the private and public sectors
a way to maximize the efficacy of their SEE-
positive activities in the marketplace. A
simple, standard SEE-V label shows the net “Triple-Bottom-Line Accounting” NGO Evaluations of Companies & Activities
“SEE Value” of a product, service or company Social, Environmental, Economic Standards, Certifications & Labelling
at the moment of economic decision.

1

2 3
A t t l a s
SEE Commerce SEE Value Creation Among Stakeholders SEE-Business
SEE Commerce refers literally to a SEE Valuation of Products, Services & c r e a t e s
Platform that integrates I.T. with Companies leverages free market A system of
$
$

$

Strategic Communications and capitalism to create a “Positive positive, SEE-
Competitive Intelligence. The SEE SEEconomic Feedback Loop” by...
sustainable
Commerce Platform makes SEE-V’s a) Empowering Consumers & a) Consumers & Households
$

possible, universally meaningful and Households with knowledge of the growth for the
accessible via cell phone, computer or difference they can make (i.e. “SEE whole planet.
handheld device (PDA, iPod, etc). Your Impact”) SEE-V
b) Giving Governments a means to S = +5
b) Governments Give Your
Database
incentivize citizens to make SEE- E = -3 World A
positive choices via SEE Taxation. E = +8
c) Freeing NGO’s from lobbying Gov- Value = 10 B o o s t
ernments to act; instead, directly
influencing corporate behaviour. c) NGO’s
d) Giving SEE-progressive Companies &
their shareholders a competitive $ $
advantage; SEE-conscious Investors
the power to reward (& be rewarded d) Investors & Companies
for) good corporate “SEEtizenship.”


Give Your Democracy A BOOST by Giving Voters A BOOST
e-Democracy via WikiPolicy: Rejuvenate the Democratic Process & Your Party

The Approach: Disrupt voter cynicism and apathy via an e-Campaign that
x empowers Canadians, creates “buzz” and results in renewed success for the Party. Give Your World A Boost
The Goal: Win Members & Seats in the next Election. The Key: WikiPolicy.

POST-ELECTION
1 PRE-ELECTION Member Drive + e-Fundraising 2 ELECTION e-Campaign 3 e-Governance
Toronto
Toronto Star Star

1,2,3 1,2,3
a,b,c x a,b,c

ELECTION CALL
Proposed Official Policy

ELECTION
$ $
Concerned Voters’ Candidate Policy
Campaign to Offline (Champion) Realized Power
eliminate the ONLINE REAL POWER
“hypocrisy of our in REAL-TIME

$
$

$
$
$ $

democracy” and
TAKE BACK 1.--
CANADA x 2.--
1,2,3 1,2,3 3.--
a,b,c a,b,c
x 000's WikiPolicy WikiPolicy x 000's WikiPolicy

$
$
$

$

$
$

$
$ $

Public General News, PR,
WikiPolicy Policy
Policy Policy
Policy
Website 1,2,3
Policy
Areas Policy /
Areas Info Etc.
THE KEY: Areas
Areas Areas
Policies
a,b,c
WikiPolicy User-
Login
eMail
(Viral- eFundraising Other
REAL POWER in Marketing)
WikiPolicy
REAL-TIME, online Registered Toolbox
i.e. Wiki-Technology Users
similar to Wikipedia. Website eTable eDebate eVote Other

$
$
$

$

$
$

$
$ $

©Copyright 2008 Attlas | www.attlas.ca

Give Your World A Boost
START:
Consider the Nature & Structure of
a
At the risk of oversimplifying, could a living cell
be defined as a complex, multi-faceted system
consisting of semi-independent modules
(organelles) functioning as one by way of a
common nucleus containing and communicating
a collective vision / goal (life - survival in the
environment) derived from a shared blueprint
(DNA) and communicated with a standardized
internal / external operating language (RNA &
protein synthesis)?

SOURCE: http://training.seer.cancer.gov/module_anatomy/unit2_1_cell_functions_1.html

NEXT: Consider the Question of a “Culture of Collaboration” in light of the above definition...
Health Care Environment
VENDOR SUPPORT LAYER

Collaborative
Collaborative
NATIONAL Connections
Connections
LEVEL

Canada
Health Act +
Work to-date
(DNA)
PROVINCIAL One Operable Vision GOAL (LIFE)
LEVEL (10) & Standardized Operating
Language for
Collaboration (RNA)
= Partnership; Adaptability;
Tolerance; Trust

Functional Solutions
(including Private-Public
REGIONAL Partnerships)
Functional
LEVEL “do their thing” fairly
Solutions
independently; adapt to
changing needs

PUBLIC SECTOR PRIVATE SECTOR

THESIS: “


A for Innovation-Oriented Canadian Province (IOCP): 10 1 2

A LAS
9 3

$ 8
7 6 5
4

1 2 3 $
4

&
$
$ $ $ $ $

5

Attlas identifies & attracts Innovators, $
1 Entrepreneurs and Investors from “Canada’s $
Technology Triangle” and around the world. $
$
2 IOCP applies Innovation Plan: vets proposals,
draws on federal funding, adds HR, infrastructure. $

AttlasStratconomizes business plans; provides for
3 managerial oversight for incubation, maturation &
commercialization of growing number of ventures.

Attlas / IOCP PPP’s (Private-Public Partnerships)
4 established with mid- to high-end activities & jobs
6
located strategically throughout province.

5 Attlas / IOCP package PPP’s for export (i.e.
licensing to other regions or countries).

Attlas / IOCP engage in Promotion, Marketing &
6 Sales, and Distribution of PPP’s globally.
This StratCom has been Modified from its Original PRIVATE & CONFIDENTIAL Version ©Copyright 2008 Attlas | www.attlas.ca

One City, Two Problems, Two Approaches, ONE Solution
What Do Gang Violence and Relief for Africa have in Common? The Solution. A LAS
START HERE:
Torontonians Ergo...the Typical Add 10 Police
DEMAND ACTION Heavy-Handed Officers $ 1,000,000
on Gang Violence Approach: ($100K /year)
but also want to
SEE RESULTS , etc. Put 100 Gang
Members in
$ 6,387,500
But is this approach to gang violence the BEST SOLUTION? Is it the most Prison for 1 year
cost effective? Does it get results that people CAN SEE? Is it effective over ($175 /day)
the long term? What kind of citizens “graduate” from the penal system?
Total Cost:
Socio-economic factors and
make them easily exploitable by gang leaders.
(Conservative
Estimate)
$ 7,387,500
NEXT, Consider this Alternative:

+ + =
1st
For a FRACTION with the Give Gang Members a Chance to while a Canadian Film
of the Cost of a participation of Company Documents the
heavy-handed Non-Profit, Public Program’s Success for wide
by Doing Relief Work in Africa.
approach, and Private Sector North American and
Let them see REAL suffering; give them
Partners, International Release
the chance to become HEROES,

Is this approach to gang violence the BEST SOLUTION? Is it the most cost effective? Does it
get results that people CAN SEE? Is it effective over the long term? What kind of citizens
“graduate” from THIS PROGRAM? With what priceless knowledge, skills and experience?
Give Gang Members a Chance to as frontline disaster
relief experts; ambassadors of hope; a 21 Century “Band of Brothers”; and much more.
st


A d L i f e M e d i a P o i n t
E x e c u t i v e S u m m a r y

World’s First Advertising-Sponsored
A LAS
L i f e - S a v i n g C a r d i a c S t a t i o n
How it Works:
AdLife Media Point™ (AMP):
1 1. Dynamic advertising is
displayed on a monitor and is
viewed by anyone in the area.
ads 2. Optional Wi-Fi Internet
ads inserts advertising discretely
while users browse the web;
2 Bluetooth® wireless sends
instant advertising messages to
mobile phones in the vicinity.
3. Houses an accessible,
3 removable, portable AMP™
Case containing the improved
+ life-saving combination:
(a) semiautomatic defibrillator
(b) fully automatic oxylator
a b
(serviced, charged, and ready).

EMERGENCY OPERATION:
i) Person has a Heart Attack:
ii) Trained Staff take AMP™
Ca se to patient’s locati on.
“Check Patient…
911 ALL CLEAR!" etc. iii) Accessed AMP™ auto-calls
911, Building Management,
and AMP™ Service Dispatch.
i ii iii iv v iv) Staff give proper CPR with
both defibrillator and oxylator.
8-12 min
v) EMS arrives (in 8 - 12
12
O2 10
9
11 1
2
3
minutes, on average) to
O2 8 4
765
EMS continue proper CPR and take
patient to hospital for treatment.

Benefits:
Combined use of semiautomatic defibrillator and automatic oxylator greatly increases the
chance of reviving the victim of a cardiac arrest, over just a defibrillator and/or standard CPR.
Provides “near-professional” emergency care while waiting for EMS.
Advertising-Sponsored revenue model enables Free Installation, Maintenance and Service,
ensuring fully operational units.
Advertising on flat screen ensures prominent placement (not hidden in the back somewhere)
for easy access when needed.
Outstanding PoP Advertising/Sponsorship Opportunity for Health & Wellness products
and services.
Bottom Line: AMPs onsite + users online + zero flat lines = Health & Safety In-line

© Copyright 2007-2008 AdLife Media Point

SEE Progress: Social, Environmental, Economic Progress
A LAS
Planet Today Via Worldwide Web
Inc. is in the WWW SAT sites and services built on
Web 2.0 technology,

TV
business of Planet and its partners
facilitating Social,
Environmental, Global (+ Cable)
deliver an online
knowledge-sharing
Economic Progress platform that proactively
around the world, one matches SEE CC’s needs
with SEE solutions.
Connected Consumer
Conscience at a time Local Area Webs
(C3). bring the Internet down to
earth. LAWs are not only
C3’s are continually in Commercial Government online resources for
touch with who and what Hub Hub regional economies, they
matters most to them in are platforms for
their world right now: capturing local solutions
commercial and non- to global SEE problems.
profit; government and
Online C3
academic; globally and
locally; online and offline. Offline Mobile Phones are
the ultimate local platform
Via acquisition, for actionable intelligence:
partnership, strategic proactively putting need
alliance and in-house to know SEE information
development, Planet literally into the hands of
Today Inc. is establishing Non-Profit Academic the consumer–anywhere–
the world’s first managed Hub Hub at the precise moment
knowledge platform that they need it to take action
empowers people to make that will make a difference
commercial choices daily in their lives and the lives
that have positive SEE of others.
results for themselves,
others, and the Planet. With Satellite TV
Planet Today’s platform is Planet Today and its
built on four inter-
connected cornerstones: Local Mobile partners educate the
world on best SEE

Phones
Worldwide Web, practices from around the
Local Area Webs,
Mobile Phones and LAWs (+ PDAs, iPods, etc.)
globe, and the power of
connecting to the Planet
Satellite TV. Today platform itself.

© Copyright 2008 Planet Today, Inc.

General Overview - May 17, 2007

START
A LAS
Collaborators from 53 Commonwealth CA Value-Added
Commonwealth Nations A Advantage (CA) + Services &
Database Strategic Partners

$ Self-populating Fortune 500 technical RFP’s
Aggregates Collaborators in need of Collaborators’
2 Billion (50% $10 Trillion Common Law, Captures Collaborators’ Solutions (i.e. NineSigma)
< 20 years old) Combined GDP Language, etc. Solutions (i.e. new Innovative on-demand
methods / materials) services to fulfill
A. Individuals & Companies Captures Collaborators’ Collaborators’ Needs for
B. Associations & Governments Needs (i.e. operational operational efficiency (i.e.
efficiency; capital funding; Eloqua)
management) Capital & Management to
fulfill Collaborators’ other
critical Needs (i.e. Pinetree)
Future Strategic Partners &
CA-developed services
+
CA Automated
Matching, Deal-
Qualifying &
Transaction
Knowledge & Content
System
1. Wiki-Based
Technology Layer Proactively matches Needs
2. Relational Database with Services / Solutions &
Technology Layer vice-versa
Needs & Services & Pre-qualifies Collaborators
Challenges 3. E-Commerce Solutions based on set criteria for
Technology Layer capital funding and inclusion
in CA’s “Deal Pipeline”
Matches + Interfaces with third-party
Transactions sites & systems to facilitate
international e-commerce
(for a % transaction fee)

=
B Commonwealth Advantage Value:
A highly profitable deal maker in the
CA works with Trade and Professional Associations business to business knowledge service
(i.e. CATA) to rapidly grow database of Collaborators area, with a focus on the 2 billion people
CA works with all levels of Government to facilitate = of the Commonwealth of Nations.
Shares will be listed
its objectives; captures Government needs
in due course.
Promotes involvement in Private-Public Partnerships

© Copyright 2007-2008 Commonwealth Advantage

THE VALUE OF HABITAT: A CASE-STUDY IN ECONOMIC HUMANITARIANISM

HABITAT
A LAS
A: Costs B: Costs C: Value of HABITAT: GOOD WORK;
(Outside (Inside ECONOMIC SENSE
Habitat): Habitat:
Habitat):
Consumer-
Survivors HIGH LOW Board of Directors HIGH 931 Consumer-Survivors
INSIDE Habitat @ MAX COST
($28.27 /day) = $9.6 Million;
Funding
Admin HALF that many Consumer-
Survivors (465) OUTSIDE
Subsidies Habitat @ HALF MINIMUM
City Psychiatric Private Administration Intake INSTITUTIONAL COST
Wards, Etc. Homes, Function
Streets
Etc.
($250 /day) = $42.4 Million.

Habitat SAVES The Ministry of
Health & Long-Term Care and
P.O. 100% CONTRACT the City of Toronto Millions of
dollars every year. Each
80% $ Consumer-Survivor Habitat
1 Yr. Contract Incl. Physical & can afford to add to its
20% Liaison Support Intake
Province of Ontario Personal Care Standards Workers Workers Workers Portfolio, will save even more.
Ministry of Health &
Long-Term Care

Checks & Outside Referral
Balances Agencies
Support (i.e. CAMH,
Function Salvation Army,
Monitoring etc.)
City of Function
Toronto

Boarding House Boarding Boarding / Rooming Consumer- Consumer-
Owners House Houses Survivors Survivors
(Waiting) Funding Limit Owners (Current: 43) (Current: 931) Funding Limit (Waiting)


Case Study - “Company X” (Digital Printer)
A StratCom Sales Analysis
Company X Target Customer

How do you successfully engage and
educate your target customers on the
specific benefits of your cutting-edge
technology, solutions, and services?

A Current Sales Process B Current Sales Process
(No StratCom) (With StratCom)

1 1
Research Research
SalesPerson SalesPerson
2 2
Letter of Introduction Letter of Introduction & StratCom Education

3 3
Telephone Follow-Up Telephone Follow-Up
Access to
StratCom sales
4 process plus 4
ever-expanding
Sales Call - Introduction & Education database of Sales Call - StratCom Needs Analysis
industry-specific
StratCom
5 “templates.” 5
Sales Call - Needs Analysis Sales Call - StratCom Proposal & Contract

6
Sales Call - Proposal A Cutting-Edge Business deserves a Cutting-Edge
Business Language. Attlas Strategic Communications
7-? will empower Company X’s Sales Force with the ability
to educate and engage customers much more
efficiently and effectively.
Sales Call - Contract

A LAS

Giving an Emeging I.T. Company A Boost in Canada
A Proposal for I.T. Company to Plant and Grow its Business
A LAS
START
Project Start

Approval Phase 1: Plant IT Co's Business Operations in Canada Phase 2:
PHASE
Phase Break Ground Seed Market Manage Initial Yield Grow IT Co's Business
OBJECTIVES

$
$
$

Dead-
line
Time-
frame 2-3 Weeks Months 1-3 Months 3-6 Months 6-12 Year 2
@
Ongoing

B
RO

1st ROBTV

Discuss Terms: Formulate Breakthrough Strategy: Execute Strategic Communications: Provide Total Sales Support: Manage Growth:
ACTIONS

Meet as needed Product Study, Market Research & Key Viral Marketing & Industry “Buzz” via Marketing, Marketing Communications, Accounting, Recruiting, Facilities
(In Person / Market Identification, Competitive Internet, Conferences, Business Collateral Materials, Resources, Expansion, Partnerships
Conference Call) Intelligence–Canada, U.S., Overseas News–Radio, Print, TV, etc. Training, etc.
Ongoing
$

!!!

Draft & Sign Setup Core Operations & Team: Educate & Inspire Core Team: Manage Sales & Fulfillment: Solution Assessment & Closure:
Contract Finance, Legal, Office, Use all Available Resources / Methods Crisis-Management, Performance Review Project & Renew Contract or
Reception, Business Development for Successful Knowledge Transfer Analysis, CRM, etc. Hand-Over Operations

© Copyright 2008 Attlas | www.attlas.ca This StratCom has been Modified from its Original PRIVATE & CONFIDENTIAL Version

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