Storytelling is happening at the speed of culture as new technologies provide a canvas for creative stories. Social media platforms like Facebook, Twitter, and Instagram have become the new canvas where brief stories can be shared. Effective stories start with a compelling brief and should avoid unnecessary complexity, answering key questions like "who did it?". Stories on social media should entertain and engage readers through experimentation and iteration.

1. Storytelling at the Speed of Culture
Adam Berger
Thursday, April 11, 13

2. Thursday, April 11, 13

3. Identity
Relationships
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5. Thursday, April 11, 13
Pr
in
tin
g
Pr
N es
ew s
sp
ap
er
s
Te
le
gr
Te ap
le h
Ph ph
ot on
Ci og e
ne ra
Ra m ph
di a y
o
Te
le
vi
si
on
In
te
M rne
ob t
To ile
da p
y ho
(S ne
oc s
ia
l)

6. Thursday, April 11, 13
Pr
in
tin
g
Pr
N es
ew s
sp
ap
er
s
Te
le
gr
Te ap
le h
Ph ph
ot on
Ci og e
ne ra
Ra m ph
di a y
o
Te
le
vi
si
People change slowly.
on
In
te
M rne
ob t
Technology changes fast.
To ile
da p
y ho
(S ne
oc s
ia
l)

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9. A new canvas for
creative
storytelling
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10. Facebook
Twitter
Reddit
Google+ Feed is
Buzzfeed
Tumblr the new
Instagram
Pinterest canvas.
LinkedIn
etc.
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15. Your
Story
Here
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16. It all starts with the brief.
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17. It all starts with the brief.
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18. No bollocks.
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19. No bollocks.
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20. Who killed JR?
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21. Who killed JR?
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22. Play with your food :)
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29. Launch & iterate.
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30. Launch & iterate.
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31. Thank you.
Adam Berger
Global Creative Solutions
facebook.com/adamberger
Thursday, April 11, 13