Magicsw- We provide digital learning products, mobile application development ,eLearning Development Solution.Magic collaborates with partners to provide innovative futuristic solutions that integrate content, design and technology to foster, optimize and enhance digital learning..
As a marketing tool, email is not dead. What's more, it continues to be the channel that gives marketers the biggest bang for their buck.” So, here are five most interesting trends, that we recommend paying attention to.
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Magicsw- We provide digital learning products, mobile application development ,eLearning Development Solution.Magic collaborates with partners to provide innovative futuristic solutions that integrate content, design and technology to foster, optimize and enhance digital learning..
As a marketing tool, email is not dead. What's more, it continues to be the channel that gives marketers the biggest bang for their buck.” So, here are five most interesting trends, that we recommend paying attention to.
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Instant Publisher provides a comprehensive overview and timeline on marketing for self-publishers. One of the most common questions we get at Instant Publisher is: "how do I market my new self-published book?" We created this guide to bridge some of the knowledge gaps in the numerous steps of the author marketing process that can be confusing to some.
Para conocer más sobre las proyecciones de la empresa peruana Buenaventura, este sábado 18 de julio se realizará la conferencia “Presentación de operaciones de la Compañía de Minas Buenaventura”, a cargo del Ing. Igor Gonzales, vicepresidente de operaciones de la minera, dirigida a la comunidad estudiantil de la Universidad Nacional de San Agustín (UNSA).
Instant Publisher provides a comprehensive overview and timeline on marketing for self-publishers. One of the most common questions we get at Instant Publisher is: "how do I market my new self-published book?" We created this guide to bridge some of the knowledge gaps in the numerous steps of the author marketing process that can be confusing to some.
Para conocer más sobre las proyecciones de la empresa peruana Buenaventura, este sábado 18 de julio se realizará la conferencia “Presentación de operaciones de la Compañía de Minas Buenaventura”, a cargo del Ing. Igor Gonzales, vicepresidente de operaciones de la minera, dirigida a la comunidad estudiantil de la Universidad Nacional de San Agustín (UNSA).
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
The convergence of content or how to tell a consistent cross-channel storyLEWIS
A brief guide on how to tell appealing and consistent stories in an omni channel marketing strategy. Do's and don'ts and a couple of examples of how it should be done as presented at LEWIS Kuala Lumpur's quarterly Lunch 'n Learn.
Brand Chant enables your marketing arm with the help of strategies and implementation capability. Brand Chant provides Content Writing and Market Communication Development, PR, Digital Marketing, Product Innovation and Brand Consulting.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Selk'bag Marketing Case Study by Blue Light MediaMikhail Alfon
Brief: Selk’bag experienced a lot of success in retail and earned media, and needed to capitalize on their momentum with paid social and search efforts to maximize DTC sales.
Scope: Strategy, influencer marketing, paid media management, email marketing
Members of the Content (Ctrl) technical and product teams to discuss the very latest developments inside the Content (Ctrl) application. This session was a great opportunity to see the newest functionality of the app and discover what is upcoming on the product’s roadmap.
2. What’s Inside:
• Greetings from David
• Our Mission
• What’s New @ StoryPorts
• The Hawtness in Email
• The Hawtness on Sites
3. David
G.
DeVore
StoryPorts
|
Founder
&
CEO
david@storyports.com
@nestarobins
Greetings Folks,
We are in an exciting age for personalized content marketing, user generated content and
1:1 customer journeys. However, as exciting as these opportunities are, many marketers
feel overwhelmed. The internet has generated an explosion of unstructured digital
content and 90% of marketers say that managing content is their biggest dilemma
(MarketingProfs). For marketers trying to find, manage, curate and distribute their brand-
made and user-made content into engaging experiences across all of their digital
channels, it is a bit like trying to take a sip out of a fire hose.
The StoryPorts mission is simple; to help digital marketers leverage their best brand-
made and fan-made content and make it efficiently portable and remarkably captivating
across email, mobile, social, sites and native ads.
StoryPorts has been hard at work executing this vision with some of the biggest brands in
the world as well as continuing to innovate our technology with new features and
capabilities. This summer 2015 look book is a peek at what we’ve been up to on these
fronts.
We are looking forward to an exciting journey ahead delivering outstanding content
driven experiences.
4. Our Mission
StoryPorts Empowers Marketers to Capture Content Anywhere & Distribute
Captivating Stories Everywhere
Here’s how we do it…
5.
6.
7.
8. What’s New and Improved @ StoryPorts
The Newest Features, Capabilities and Improvements We’ve Been Working On