Reach Accountant was created to provide accounting software and expert accountant services to help small and medium businesses with their monthly accounting needs and tax filings. It was founded by Robin, a chartered accountant, and his co-founders to address the pain point of SMEs having to do their own accounting without expert support. They created an automated accounting software linked to expert accountants to maintain accounts, records, and file tax returns for customers. In the first 9 months, they gained 100 customers, reached 30 lakhs in annual revenue, and had 15 employees while remaining cash profitable with a semi-automated accounting product. Their goal for the next 12 months is to have 500 customers, 300 lakhs in annual

1. Introducing Reach Accountant Accounting Software with Expert Accountants

2. Where it all started? THE NEED: After the advent of VAT/ST, SME’s had to finish accounts every month. THE PAIN: A plain accounting software didn’t help. The needed the backing of an Expert Accountant THE MARKET: It looks like there is a whole 20 Lakh SME’s facing the same pain

3. Who all got together? THE FOUNDER: Robin , a Chartered Accountant bitten by the entrepreneurship bug THE TEAM: Balaji was willing to find customers, Puhal was willing to code and Praveen was ready to give support. THE ADVISORS: Morpheus Venture Partners, The three musketeers who vowed to be the ray of light through the valley of death.

4. This is what they did … Customer: Raises Invoices and does other Basic Stuffs Our Accountant: Finishes your Account and Files Tax Returns Reach Accountant: Maintains Accounts and Stores Records Client’s CA: Views Reports, Authenticates and completes Audit Customer: Views Profitability and OutstandingReports

5. They created a product which…

6. And sold to… A targeted market of START-UP’s: : Businesses who just got started and had no accounting system whatsoever. SMALL BUSINESSES: Businesses which used the services of a Part-time Accountant or Local C.A’s OTHER BUSINESSES: Professionals, Service Providers and Online Businesses

7. Sold through…

8. And discovered that…

9. They also discovered that… It’s a Painful Problem with a Very Large Market Key Statistics No. of SMB’s: 3.5 Crores (Googled) Growing at: Brisk Pace Filing e-returns: 18.5 Lks (ITD Website) Unit Spend: 50 – 300K p.a Top Cities: Mumbai, Bangalore, Delhi, Chennai, Ahemadabad

10. In the first 9 months of operation They managed… 30 Lakhs Annual Revenues 100 customers 15 employees Cash Profitable A semi-automatic accounting software

11. An also some Valuable Customer Feedback

12. In the next 12 months.. They plan to get … 300 Lakhs Annual Revenues 500 customers 25 employees 10x Profits A fully-automatic accounting software

13. And some Really Happy Customers

14. If you run a small business and want to free yourself from Accounting Can we discuss over a cup of coffee? I’m reachable at +919841225544