store profiling....

3. 5
• It’s a main street location
• Visibility factor
• Cost – benefit analysis
• Distance from high traffic zone

4. BLACKBERRYS VISHAL MEGA
MART
STORE
MAURYA COMPLEX

5. • High visibility
• Broader road and good transportation
• Near to various land marks e.g . RBI ,
Dakbangla Chowk , Maurya Hotel ,
Maurya Lok Shopping Complex ,Vishal
Mega mart (within the range of 1 km )
• Lower cost per square feet- Rs 110

6. • No parking facility
• Congestion of traffic
• Lane change is a problem

7. • High fashion consumer
• Increasing disposable income of
catchment area
• Increasing no. of household with every
new apartment
• Existence & Opening of new offices suits
the product range which is formal dress

8. • Road widening may happen in future
due to heavy traffic .
• Upcoming Fly over may damage the
visibility of Store.

9. PRODUCT AVAILABLE

10. PRODUCT RANGE
Available style -- 3
Available color – 4
Available size - 36 , 38,40
,44
Available fit –regular , slim
Stock --- 3* 4*4*2*3=288
Price range --- Rs 4500- Rs
12000

11. PRODUCT RANGE
Available style -- 3
Available color – 5
Available size - 32 , 34 ,36 ,
38
Available fit– regular & slim
Stock --- 3* 5*4*2*6=720
Price range --- Rs 1500-- Rs
3500

12. PRODUCT RANGE
Available style -- 3
Available color – 5
Available size - 32 , 34 ,36 ,
38
Available fit– regular & slim
Stock --- 3* 5*4*2*5=600
Price range --- Rs 1500-- Rs
3500

13. PRODUCT RANGE
Available style -- 3
Available color – 5
Available size - 32 , 34 ,36 ,
38
Available fit– regular & slim
Stock --- 3* 5*4*2*5=600
Price range --- Rs 1500-- Rs
3500

14. PRODUCT Assortment SHIRTS
STYLE COLOR FIT SIZE PIECE PRICE TOTAL
sOO1# Black , Regular, 32 , 34 6 Rs 1500 5*2*4*6
white, slim 36 ,38, =240
voilet,
green ,blue
S002# As above Regular , 32 , 34 6 Rs 2500 5*2*4*3
slim 36,38, =240
S003# As above Regular,s 32 , 34 6 Rs3500 5*2*4*3
lim 36,38, =240
Total
720

15. PRODUCT Assortment SUIT
STYLE COLOR FIT SIZE PIECE PRICE TOTAL
OO1j Black , Regular, 36 ,38, 3 Rs 4500 4*2*4*3
brown, dark slim 40,44 =96
brown ,
white
002j As above Regular , 36,38,40, 3 Rs 8400 4*2*4*3
slim 44 =96
003j As above Regular, 36,38,40, 3 Rs12000 4*2*4*3
slim 44 =96
Total
288

16. PRODUCT Assortment SWEATER
STYLE COLOR FIT SIZE PIECE PRICE TOTAL
OO1 Black , RED Regular, 36 ,38, 5 Rs 2500 5*2*4*5
,brown, slim 40,44 =200
dark brown
, white
002 As above Regular , 36,38,40, 5 Rs 3500 4*2*4*3
slim 44 =200
003 As above Regular,s 36,38,40, 5 Rs4500 4*2*4*3
lim 44 =200
Total
600

17. PRODUCT Assortment TROUSER
STYLE COLOR FIT SIZE PIECE PRICE TOTAL
OOA Black , Regular, 36 ,38, 6 Rs 1500 5*2*4*6
brown, slim 40,44 =240
dark brown
, white
00B As above Regular , 36,38,40, 6 Rs 2400 5*2*4*6
slim 44 =240
00C As above Regular, 36,38,40, 6 Rs3000 5*2*4*6
slim 44 =240
Total
720

18. PRODUCT Assortment
TOTAL STOCK = 720+720+600+288=2328

19. vv
ADVERTISEMENT
• The store don`t believe in any store
advertisement ..
• The store want to establish them
shelve as a destination shop.
• Store is aspiring to be used as a “LAND
MARK.”

20. v
CUSTOMER SERVICES
• Excellent customer service.
• Being at front store manager gives warm
welcome to every customer with
“Welcome in Blackberrys”
• There is a “VISITOR’S BOOK “ with a
column of feedback .

21. CUSTOMER LOYALTY

23. v
STORE LAY OUT /Fixture
• Combination of White and black color
gives elegant look to store .
• Drag lights , CFL ,CDMT Lights make
you feel like celebrity
• Very cool music is being played
• White Kazaria tiles are used on Floor
• Store is well maintained and spacious .
• 5 working AC makes environment
pleasurable

24. Power wall Power wall
STAIRS
Display TRAIL
Table ROOM
BLACK WALL
MIRROR DISPLAY
Display
Table
GLASS
GLASS MIRROR
MIRROR
counter
WALL
DISPLAY Display
Table BLACK
MIRROR
Cash
counter
MANNEQUINS
THEME
BOARD
GATE

25. STORE IMAGE
• Its an EBO.
• Executive class Store
• Very amiable and well trained
salespersons.
• Purchasing is a very pleasurable
experience with cool music and lighting

26. v
Eligibility criteria For Sales person:-
• 12th pass
• Sales Experience of minimum 1 year
• Good communicable English speaking ability
Selection process:-
Interview
Salary :- Rs 5000-Rs 8000 + sales incentives
Training :- Progressive and continuous training in Ranchi and
motivation by store manager

27. • Store opens--------------------- ------------------10:30am -------Store manager
• House keeping ------------------------------------10:30-10:45am— --Helpers
• Briefing of staff s--------------------------------10:45-11:00 am----Store Manager
• Global count & refilling -----------------------11:00-12:30pm—---Sales persons
• Account maintaining & cash deposit—---by 04:00 pm--------Accountant
• Stock checking and tally-----------------------07:00-07:30 pm----Store manager
• Setting store read& fresh for next day-07:30-08:45pm--------Sales persons
• Store close------------------------------------------10:00pm-----------Store manager

28. • Total area of store :- 3000 sq.feet
• Total SKU :- 2500-3000
• Sales persons :- 07
• Helpers :- 02
• Store manager :- 01
• Accountant /CRM :- 01
• Rent of Store :- Rs 3, 50,000/month
• Foot fall :- 18-20
• Target sale :- Rs 20 ,00,000 lakh/month
• Convergence :- 80-85%
• Sales :- Rs 40,000/ day (approx.)
• Shoplifting /staff theft :- not yet

29. v

30. v