The document summarizes observations from visiting multiple retail stores. Key points include: stores had recognizable branding throughout; floors and lighting created clear pathways; aisles were wide enough for carts; most employees were pleasant except at one store; customers typically shopped with others or alone depending on the day; and music varied from contemporary to soft depending on the day.

1. Assignment #2

3.  The names of the stores were recognizable due to their size
and “branding”.
 Based on the branding of each store, the branding was
throughout each store, from end caps, sale signs, plastic
bags, cashier lines, etc.
 Contemporary music was playing at a reasonable sound
when entering each store. Time of day, definitely
contributed to the type of music played.
 Floors were either concrete or tile floors that were extremely
shiny and matched the décor of the store.
 Lighting was extremely bright and inviting, that created a
clear pathway to each aisles
 Aisles were wide to accommodate people and their carts
 Merchandise was stacked easy and accessible. Items that
people bought most were located on the middle shelves.

4.  Generally, majority of the personnel
were pleasant and all but one (Ross) wore
company issued uniforms
 Cashiers at; Target, Ross and Kroger
were generally happy and held
conversations outside of the company sales
script
 Every cashier looked to be in their 20’s
except for Ross, where the cashiers were
older

5.  Most noticeable products were chips, cookies
or batteries on the end caps.
 All products were neatly stacked and
strategically placed on shelves
 Items that were considered high demand items
seem to be strategically placed throughout the
store


6.  Majority of customers where shopping with someone
else. Depending on the day (weekend) they would
bring their children along
 Majority of the customers entered and the store and
took off in different directions, depending on their
needs
 Many customers had to feel, touch or read the back of
an item, before they would put it in their basket
 The average shopping time was 30 minutes

7.  During the weekday and Saturday, I noticed
majority of the shoppers shopping by
themselves
 On Sunday, I noticed mainly families shopped
 Saturday, mainly retail stores were packed
with single shoppers and/or couples. In the
afternoon the music was very mainstream,
upbeat and contemporary
 Sunday, mainly grocery stores were packed
with families and the music that was played
was mainly soft music.