The document discusses how businesses should focus on solving customer problems rather than selling products. It emphasizes that customers pay for solutions, not products, and businesses should love their customers and find products to solve customer problems. The document provides tips for validating product-market fit, balancing time on product development and customer traction, different traction strategies like content marketing and A/B testing, and warns about relying too much on vanity metrics. The overall message is that businesses should focus on being the solution their customers find rather than trying to sell them products.

1. Stop Selling & Start Solving
Jennifer Rosenblatt
CEO & Cofounder of MusicSpoke
We are building the world’s largest marketplace for artist owned sheet music.
@jennrosenblatt
@hearMusicSpoke
/jenn.rosenblatt
/MusicSpoke
/jennrosenblatt

2. @jennrosenblatt
@hearMusicSpoke
/jenn.rosenblatt
/MusicSpoke
/jennrosenblatt

3. The technological revolution
changed our access to information.
Jennifer Rosenblatt @jennrosenblatt

4. The technological revolution
changed our access to information.
Jennifer Rosenblatt @jennrosenblatt

5. People don’t buy products.
People pay for
solutions to problems.
Jennifer Rosenblatt @jennrosenblatt

7. Be in love with your problem,
not your product.
Jennifer Rosenblatt @jennrosenblatt

8. Be in love with
your customer.
Jennifer Rosenblatt @jennrosenblatt

9. “Don’t find customers for your products,
find products for your customers.”
Seth Godin
#SethSelfie @jennrosenblatt

13. Customer Development
Jennifer Rosenblatt @jennrosenblatt

14. • Udacity.com The Lean
Launchpad by Steve Blank
• Business Model Canvas &
Startup Owners Manual
• All In Startup by Diana Kander
Jennifer Rosenblatt @jennrosenblatt

15. I validated my product
market fit. Now what?
Jennifer Rosenblatt @jennrosenblatt

16. In your startup you should
spend 50% of your time
building your product or
service (solution) and 50% of
your time building traction.
Jennifer Rosenblatt @jennrosenblatt

17. 1. Viral Marketing
2. Public Relations
3. Unconventional PR
4. Search Engine Marketing (SEM)
5. Social & Display Ads
6. Offline Ads
7. Search Engine Optimization (SEO)
8. Content Marketing
9. Email Marketing
10. Engineering as Marketing
11. Targeting Blogs
12. Business Development (BD)
13. Sales
14. Affiliate Programs
15. Existing Platforms
16. Trade Shows
17. Offline Events
18. Speaking Engagements
19. Community Building

19. Be the solution they find.
Jennifer Rosenblatt @jennrosenblatt

20. • Create Compelling Content
• Make sure it is SEO’d
• Share on Social Media
• Measure Engagement
• Rinse and Repeat
Jennifer Rosenblatt @jennrosenblatt

21. • Define your goal
• A/B Test
• Measure
If it works, do it again.
If it doesn’t, don’t.
Jennifer Rosenblatt @jennrosenblatt

22. Beware of vanity metrics!

24. Fans

25. Jennifer Rosenblatt
CEO & Cofounder of MusicSpoke
We are building the world’s largest marketplace for artist owned sheet music.
@jennrosenblatt
@hearMusicSpoke
/jenn.rosenblatt
/MusicSpoke
/jennrosenblatt
Stop Selling & Start Solving