Daryl Upsall is a speaker at the National Conference for Fundraising in Ireland on March 26, 2009. He has over 25 years of experience working in non-governmental organizations and fundraising. He discusses how the economic downturn may impact different areas of fundraising such as corporate fundraising, foundations, individuals, events, and direct marketing. Fundraisers are advised to realistically forecast donations and focus on their core donors during this challenging time.
The Rogers Company is an exhibit, event and environment design and fabrication company that has been in business for over 65 years. They seek to form partnerships with clients, suppliers and staff to continuously improve services. They have a wide range of in-house capabilities and over 35 years of experience designing and building exhibits, events, trade show environments, and other custom installations. They also offer rental options and event planning services to help clients maximize their return on investment from events, trade shows and other promotions.
Legacy Promotion Ireland aims to promote legacy giving in Ireland through awareness campaigns. They have 50 nonprofit members and conduct research to inform their strategy. In 2008, they officially launched with a TV ad campaign. In 2009, their media strategy includes running the ad on TV and radio, as well as PR placements. They encourage charities to join and promote legacy giving through various channels like direct mail, websites, and newsletters. When asking supporters for legacies, it is important to build relationships over time and use respectful language. Targeting older audiences and sharing success stories can help make legacy giving accessible to all.
Trevor Tremor wakes up to music and makes breakfast, but his arm jerks when flipping pancakes, ruining one. He repeats making breakfast and his arm jerks again. Trevor seems to have uncontrollable movements and repeats actions, indicating he may have a psychological disorder such as Tourette's syndrome that causes physical and vocal tics.
This document contains 96 tips for improving direct marketing techniques. Some key recommendations include thanking donors promptly, using compelling stories, writing longer letters, personalizing content for individual donors, testing different ask amounts and creative elements, focusing efforts on top donors, and applying psychological principles of influence like reciprocity and social proof. Proper data segmentation, testing, and optimization of channels like email, video and social media are also emphasized.
Daryl Upsall is a speaker at the National Conference for Fundraising in Ireland on March 26, 2009. He has over 25 years of experience working in non-governmental organizations and fundraising. He discusses how the economic downturn may impact different areas of fundraising such as corporate fundraising, foundations, individuals, events, and direct marketing. Fundraisers are advised to realistically forecast donations and focus on their core donors during this challenging time.
The Rogers Company is an exhibit, event and environment design and fabrication company that has been in business for over 65 years. They seek to form partnerships with clients, suppliers and staff to continuously improve services. They have a wide range of in-house capabilities and over 35 years of experience designing and building exhibits, events, trade show environments, and other custom installations. They also offer rental options and event planning services to help clients maximize their return on investment from events, trade shows and other promotions.
Legacy Promotion Ireland aims to promote legacy giving in Ireland through awareness campaigns. They have 50 nonprofit members and conduct research to inform their strategy. In 2008, they officially launched with a TV ad campaign. In 2009, their media strategy includes running the ad on TV and radio, as well as PR placements. They encourage charities to join and promote legacy giving through various channels like direct mail, websites, and newsletters. When asking supporters for legacies, it is important to build relationships over time and use respectful language. Targeting older audiences and sharing success stories can help make legacy giving accessible to all.
Trevor Tremor wakes up to music and makes breakfast, but his arm jerks when flipping pancakes, ruining one. He repeats making breakfast and his arm jerks again. Trevor seems to have uncontrollable movements and repeats actions, indicating he may have a psychological disorder such as Tourette's syndrome that causes physical and vocal tics.
This document contains 96 tips for improving direct marketing techniques. Some key recommendations include thanking donors promptly, using compelling stories, writing longer letters, personalizing content for individual donors, testing different ask amounts and creative elements, focusing efforts on top donors, and applying psychological principles of influence like reciprocity and social proof. Proper data segmentation, testing, and optimization of channels like email, video and social media are also emphasized.
Talk given May 11, 2012 at Enriching Scholarship 2012, University of Michigan.
This session will focus on leveraging social media and online gaming to attract more women and other underrepresented groups to engineering professions. The slides contains examples from a Facebook game underdevelopment to illustrate how engineering educators can expose new audiences of potential students to professional engineering skills like leadership, teamwork, and project management.
The document summarizes Aginity's "Big Data" research lab which was launched in March 2009. The lab aims to build a 10 terabyte massively parallel processing always-on data warehouse using commodity hardware, open source operating system, and leading database software for under $10,000 in hardware costs and $15,000 per terabyte for the data warehouse software. The lab tests large databases, complex queries, MapReduce indexing, and in-database analytics on clusters of off-the-shelf servers running open source Linux.
The document discusses a presentation given by Daryl Upsall on building and maintaining a winning fundraising team. It provides background on Upsall's experience in fundraising and lists international non-profits he has consulted for. The presentation covers topics like international research on fundraising salaries and staff motivations, best practices for recruitment and retention, and qualities of top fundraisers. Market research shows fundraisers are drawn to the sector for meaningful work and opportunities, and many come from commercial, public, and marketing backgrounds. Key challenges in recruitment include shortages of experienced major gift fundraisers and rising salaries at large non-profits.
Bringing a booth design team into the process early allows time to understand branding objectives, messages, traffic flow, and product presentations to fit within budget and vision. Lighting, space allocation, and creative signage are often underestimated but important design elements. An effective design draws people in and encourages them to spend more time in the booth. Integrating the design with booth staff helps achieve goals through functionality and traffic guidance. An early, collaborative process with designers creates the most efficient environment for the company's tradeshow goals.
This document outlines steps for developing an effective community fundraising strategy, including examples from the Society of St. Vincent de Paul (SVP) and Special Olympics Ireland. It discusses the 5 key steps to an effective fundraising strategy: knowing your fundraising goal, identifying target markets, determining how to reach targets, deciding who will fundraise, and establishing timelines. The SVP case study highlights their annual appeal that uses advertising, PR campaigns, and collections over one week during the Christmas season. Effective volunteer management and special fundraising events are also addressed.
Going green at trade shows can benefit brands in multiple ways beyond just helping the environment. While green materials may initially cost more, using lighter and more durable materials that can be reused reduces shipping and storage costs over time. Additionally, promoting sustainability efforts can provide marketing benefits by positively impacting a company's image. Overall, investing in green exhibit design and materials may not only be good for the planet, but also good for the bottom line through cost savings and brand building opportunities.
This document outlines an agenda for a corporate fundraising session on taking advantage of economic change. The session will feature an interactive panel discussion on charity partnerships as part of CSR strategies. Case studies will be presented from Bank of Scotland (Ireland) and Weightwatchers Ireland. The objectives are to show how representatives view corporate fundraising in the current climate and provide advice on how fundraisers can respond positively to changing times.
This document discusses developing a fundraising strategy. It addresses starting from the current situation, involving stakeholders, and considering different strategic options. The role of the fundraiser and potential outcomes are also examined. The fundraising environment is changing with economic pressures, so the strategy must adapt to new realities while maintaining community support and finding innovative solutions.
Nigeria's current lag in infrastructure stock as a percentage of GDP, which is behind global average by anything between 45 and 50 percentage point, will require some US$3Trillion to fix over the next 18years. In an era of depleting public revenue and increased global competition for sustainable infrastructure finance, Africa's largest economy has no choice but to ramp up its private, domestic potential to fix its infrastructure deficit. What are the remaining policy, legal and institutional challenges to unleashing the domestic infrastructure funding sector?
Este documento discute la necesidad para los minoristas de integrar sus canales de manera coherente para satisfacer las necesidades del consumidor ubicuo. Explica cómo los consumidores ya no distinguen entre canales y en su lugar buscan una experiencia de marca coherente a través de múltiples puntos de contacto. También destaca estudios que muestran cómo el marketing en línea puede impulsar las ventas en tiendas físicas y viceversa. El documento concluye resaltando la importancia de pensar en términos de servicio al cliente a lo larg
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Talk given May 11, 2012 at Enriching Scholarship 2012, University of Michigan.
This session will focus on leveraging social media and online gaming to attract more women and other underrepresented groups to engineering professions. The slides contains examples from a Facebook game underdevelopment to illustrate how engineering educators can expose new audiences of potential students to professional engineering skills like leadership, teamwork, and project management.
The document summarizes Aginity's "Big Data" research lab which was launched in March 2009. The lab aims to build a 10 terabyte massively parallel processing always-on data warehouse using commodity hardware, open source operating system, and leading database software for under $10,000 in hardware costs and $15,000 per terabyte for the data warehouse software. The lab tests large databases, complex queries, MapReduce indexing, and in-database analytics on clusters of off-the-shelf servers running open source Linux.
The document discusses a presentation given by Daryl Upsall on building and maintaining a winning fundraising team. It provides background on Upsall's experience in fundraising and lists international non-profits he has consulted for. The presentation covers topics like international research on fundraising salaries and staff motivations, best practices for recruitment and retention, and qualities of top fundraisers. Market research shows fundraisers are drawn to the sector for meaningful work and opportunities, and many come from commercial, public, and marketing backgrounds. Key challenges in recruitment include shortages of experienced major gift fundraisers and rising salaries at large non-profits.
Bringing a booth design team into the process early allows time to understand branding objectives, messages, traffic flow, and product presentations to fit within budget and vision. Lighting, space allocation, and creative signage are often underestimated but important design elements. An effective design draws people in and encourages them to spend more time in the booth. Integrating the design with booth staff helps achieve goals through functionality and traffic guidance. An early, collaborative process with designers creates the most efficient environment for the company's tradeshow goals.
This document outlines steps for developing an effective community fundraising strategy, including examples from the Society of St. Vincent de Paul (SVP) and Special Olympics Ireland. It discusses the 5 key steps to an effective fundraising strategy: knowing your fundraising goal, identifying target markets, determining how to reach targets, deciding who will fundraise, and establishing timelines. The SVP case study highlights their annual appeal that uses advertising, PR campaigns, and collections over one week during the Christmas season. Effective volunteer management and special fundraising events are also addressed.
Going green at trade shows can benefit brands in multiple ways beyond just helping the environment. While green materials may initially cost more, using lighter and more durable materials that can be reused reduces shipping and storage costs over time. Additionally, promoting sustainability efforts can provide marketing benefits by positively impacting a company's image. Overall, investing in green exhibit design and materials may not only be good for the planet, but also good for the bottom line through cost savings and brand building opportunities.
This document outlines an agenda for a corporate fundraising session on taking advantage of economic change. The session will feature an interactive panel discussion on charity partnerships as part of CSR strategies. Case studies will be presented from Bank of Scotland (Ireland) and Weightwatchers Ireland. The objectives are to show how representatives view corporate fundraising in the current climate and provide advice on how fundraisers can respond positively to changing times.
This document discusses developing a fundraising strategy. It addresses starting from the current situation, involving stakeholders, and considering different strategic options. The role of the fundraiser and potential outcomes are also examined. The fundraising environment is changing with economic pressures, so the strategy must adapt to new realities while maintaining community support and finding innovative solutions.
Nigeria's current lag in infrastructure stock as a percentage of GDP, which is behind global average by anything between 45 and 50 percentage point, will require some US$3Trillion to fix over the next 18years. In an era of depleting public revenue and increased global competition for sustainable infrastructure finance, Africa's largest economy has no choice but to ramp up its private, domestic potential to fix its infrastructure deficit. What are the remaining policy, legal and institutional challenges to unleashing the domestic infrastructure funding sector?
Este documento discute la necesidad para los minoristas de integrar sus canales de manera coherente para satisfacer las necesidades del consumidor ubicuo. Explica cómo los consumidores ya no distinguen entre canales y en su lugar buscan una experiencia de marca coherente a través de múltiples puntos de contacto. También destaca estudios que muestran cómo el marketing en línea puede impulsar las ventas en tiendas físicas y viceversa. El documento concluye resaltando la importancia de pensar en términos de servicio al cliente a lo larg
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.