SlideShare a Scribd company logo
RoxanneStick container - innovative scrolling system
Together with the launch of I-PHONE2 in June
2007, Steve Job introduced the “SCROLLING”
era.
This “one-finger” gesture that allows us to surf
on various electronic devices, has
revolutionized everyone’s life
Tablet, mobile phones and, nowadays, all sorts
of devices we use everywhere.. at home, in the
office, in the car.. are “one-finger scrolling”.
FR&PARTNERS wanted to hand this ordinary
gesture over the most popular accessory used
by ordinary women, original and trendsetter:
the LIPSTICK.
Roxanne, the first stick with the innovative
“scrolling” system: patented, tested and
studied to improve product’s use and its
application.
ROXANNE is
trendy
The classical spiral progress mechanism that
we find in the common lipstick packaging,
involves both hands for its use;
Moreover, its functionality, is restricted to the
standard cylindrical shape.
Thanks to this innovative patent, the consumer
uses ROXANNE with one hand only, by
“scrolling” her thumb on the scroll wheel on
the side of the pack.
ROXANNE is
Easy and ergonomic
PATENT PENDING
Roxanne is not only a lipstick.
3 different shapes with variables angles and
tips all developed to use and enhance formulas
which need specifics and accurate applications.
Roxanne is therefore suitable for concealers,
highlighters, lipstick and all those emulsions
which for more peculiar and precise use is
needed.
AVAILABLE SHAPES
ROXANNE is
adaptable
MATERIALS
Base
Holder
Roller
Overcap
Roller frame
Cup
CUP SIZE
CUSTOMIZATION
Base
Holder
Overcap
Roller frame
ROXANNE-T
Technical information
ABS
ABS
PE
ABS
ABS
POM
Metallization, UV spray, S/S, H/S
Metallization, UV spray
Metallization, UV spray, S/S, H/S
Metallization, UV spray
10.8 mm
HOLDER
BASE
ROLLER FRAME
ROLLER
OVERCAP
PATENT PENDING
MATERIALS:
Base
Holder
Roller
Overcap
Roller frame
Cup:
CUP SIZE:
CUSTOMIZATION
Base
Holder
Overcap
Roller frame
ROXANNE-S
Technical information
ABS
ABS
PE
ABS
ABS
POM
Metallization, UV spray, S/S, H/S
Metallization, UV spray
Metallization, UV spray, S/S, H/S
Metallization, UV spray
10 X 10 mm
HOLDER
BASE
ROLLER FRAME
ROLLER
OVERCAP
PATENT PENDING
MATERIALS
Base
Holder
Roller
Overcap
Roller frame
Cup:
CUP SIZE
CUSTOMIZATION
Base
Holder
Overcap
Roller frame
ROXANNE-R
Technical information
ABS
ABS
PE
ABS
ABS
POM
Metallization, UV spray, S/S, H/S
Metallization, UV spray
Metallization, UV spray, S/S, H/S
Metallization, UV spray
9 X 5 mm
HOLDER
BASE
ROLLER FRAME
ROLLER
OVERCAP
PATENT PENDING
Stick container innovative scrolling system

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Stick container innovative scrolling system

  • 1. RoxanneStick container - innovative scrolling system
  • 2. Together with the launch of I-PHONE2 in June 2007, Steve Job introduced the “SCROLLING” era. This “one-finger” gesture that allows us to surf on various electronic devices, has revolutionized everyone’s life Tablet, mobile phones and, nowadays, all sorts of devices we use everywhere.. at home, in the office, in the car.. are “one-finger scrolling”. FR&PARTNERS wanted to hand this ordinary gesture over the most popular accessory used by ordinary women, original and trendsetter: the LIPSTICK. Roxanne, the first stick with the innovative “scrolling” system: patented, tested and studied to improve product’s use and its application. ROXANNE is trendy
  • 3. The classical spiral progress mechanism that we find in the common lipstick packaging, involves both hands for its use; Moreover, its functionality, is restricted to the standard cylindrical shape. Thanks to this innovative patent, the consumer uses ROXANNE with one hand only, by “scrolling” her thumb on the scroll wheel on the side of the pack. ROXANNE is Easy and ergonomic PATENT PENDING
  • 4. Roxanne is not only a lipstick. 3 different shapes with variables angles and tips all developed to use and enhance formulas which need specifics and accurate applications. Roxanne is therefore suitable for concealers, highlighters, lipstick and all those emulsions which for more peculiar and precise use is needed. AVAILABLE SHAPES ROXANNE is adaptable
  • 5. MATERIALS Base Holder Roller Overcap Roller frame Cup CUP SIZE CUSTOMIZATION Base Holder Overcap Roller frame ROXANNE-T Technical information ABS ABS PE ABS ABS POM Metallization, UV spray, S/S, H/S Metallization, UV spray Metallization, UV spray, S/S, H/S Metallization, UV spray 10.8 mm HOLDER BASE ROLLER FRAME ROLLER OVERCAP PATENT PENDING
  • 6. MATERIALS: Base Holder Roller Overcap Roller frame Cup: CUP SIZE: CUSTOMIZATION Base Holder Overcap Roller frame ROXANNE-S Technical information ABS ABS PE ABS ABS POM Metallization, UV spray, S/S, H/S Metallization, UV spray Metallization, UV spray, S/S, H/S Metallization, UV spray 10 X 10 mm HOLDER BASE ROLLER FRAME ROLLER OVERCAP PATENT PENDING
  • 7. MATERIALS Base Holder Roller Overcap Roller frame Cup: CUP SIZE CUSTOMIZATION Base Holder Overcap Roller frame ROXANNE-R Technical information ABS ABS PE ABS ABS POM Metallization, UV spray, S/S, H/S Metallization, UV spray Metallization, UV spray, S/S, H/S Metallization, UV spray 9 X 5 mm HOLDER BASE ROLLER FRAME ROLLER OVERCAP PATENT PENDING