Sofrito Media Group is a multimedia company founded in 1997 located in Freeport, NY that produces branded content appealing to Latinos/Hispanics, including websites, live events, social media campaigns, radio and consulting. The document announces an online premiere of a movie called "WHY?" hosted by George Torres, a community builder who presents, promotes and preserves Latino culture and healthy living through new media. Attendees are invited to watch the movie and discuss it afterwards using the #StereotypicallyMe hashtag while following the host and director on Twitter.