'Stealing' the Best Content Ideas from Reddit

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The document discusses how Reddit can be used to find content ideas for marketing. It provides an overview of Reddit, including its history and key features like subreddits and voting systems. It then offers tips on how to search Reddit and find popular content to model, and provides case studies of companies that found successful content by searching subreddits. However, it notes that Reddit's user base skews male, young, white and liberal, so the types of content that perform well may be limited. The document encourages becoming an active Reddit user to find new content ideas.

"Stealing" the Best
Content Ideas from Reddit
@dnlRussellCredit: Nedroid

HARD
Coming Up With New
Content Ideas Is
@dnlRussell

Creating Successful
Content Is
HARD
@dnlRussell

Getting Buy-In From Clients,
Bosses, And Teams Is
HARD
@dnlRussell

Online forums are
amazing places to
ﬁnd content ideas
@dnlRussell

Reddit is the biggest
(and best) forum
@dnlRussell

Reddit is an
amazing place to
ﬁnd content ideas
@dnlRussell

MESSAGE
BOARDS
IRC
Message
Boards
SLASHDOT DIGG REDDIT
@dnlRussell

#6 most visited site
(Alexa rank)
@dnlRussell

542 million visitors in
February 2018
@dnlRussell

How do you use
Reddit to ﬁnd content
@dnlRussell

Limit Results
to a Subreddit
@dnlRussell

limo/shuttle company
SITUATION
@dnlRussell

presidential limos
REDDIT FIND
@dnlRussell

morphing GIF of presidential
limos over the years
CONTENT
@dnlRussell

DA 90+ links
social shares
RESULTS
@dnlRussell

backlinks &
social shares
NEED
@dnlRussell

r/DataIsBeautiful
REDDIT FIND
@dnlRussell

600+ links
7,000+ social shares
RESULTS
@dnlRussell

Hydraulic Press
Channel
REDDIT FIND
@dnlRussell

diamond crushing video
CONTENT
@dnlRussell

10 million views
coverage/mentions
20+ links
RESULTS
@dnlRussell

42% College Degree
(18% high school or less)
@dnlRussell

conservative
19%
liberal/moderate
81%
@dnlRussell

02
Master the
search function
@dnlRussell

03
Model and riﬀ on
top content
@dnlRussell

Questions?
@dnlRussell
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