Project pipeline should have interesting projects that excite your team, to keep up your team’s enthusiasm you should be closing that kind of leads that can bring that energy with their requirements and projects. 1. Find leads that have something challenging for your team, it is a combo of learning and closing a profitable lead. 2. Always look for leads that have some market research or a low-level project-specific document so your team can manage and control the process from the start. Other advantages of following this process you will eventually find leads that can be profitable and are looking for a small handy solution for their problem.