One of your most important goals as a marketer is to grow your business. How you go about that can vary. You might work with company leaders on a thought leadership strategy, or maybe you’re laser-focused on marketing specific products, or your marketing team might be responsible for a variety of different communications initiatives. These efforts all contribute to growth in their own ways, but no marketing plan is complete without a strong lead generation strategy. After all, growth is going to be impossible to sustain if you aren’t able to consistently reach new audiences and attract new customers. Lead generation is no walk in the park, though. More than 60 percent of marketers worldwide say that generating traffic and leads is their largest marketing challenge, according to HubSpot’s annual “State of Inbound” report. Now, it may not be your biggest challenge right at this moment, but I’d bet good money you wouldn’t be upset if your team generated more leads. So let’s dive into a few ways that marketers can use content to make lead generation less challenging. From reaching new audiences to generating consistent site traffic and converting visitors into leads,