In every business, there are some filled which is separate your business from others, and that’s what describes your business best. So for your business category, you need to choose your audience, by choosing your audience I mean you need to target them by your services. So how you’ll choose your audience? For choosing your audience, first, you need to understand the trend in your category or something that the audience wants to see or purchase, then how do you do that? by targeting your audience, that’s the way, once you choose a category of business, then you can choose your audience and target them. By Targeting them you will know, their likes and dislikes in your business, which will help you to grow, you can adjust your business according to customers needs, by doing that you can convert your audience into customers. Once you choose and target your audience you can convert them into your customers by fulfilling their needs, and you’ll get your perfect audience to target.