The 'Startup India: Action Plan' is a government initiative launched to foster entrepreneurship by simplifying regulations, providing funding support, and facilitating partnerships between industry and academia. It outlines various schemes and incentives such as self-certification for compliance, establishment of a fund of funds with a corpus of INR 10,000 crore, and tax exemptions for startups. The plan aims to create a conducive environment for innovation and exponential growth across diverse sectors, empowering startups to thrive and contribute to India's economic progress.