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Start Up Business Strategy Powerpoint Presentation Slides

The document outlines a start-up business strategy, covering essential components such as executive summary, market analysis, financial projections, and key success factors. It includes market insights, target demographics, competitive analysis, pricing strategies, and organizational structure. Each slide emphasizes adaptability, suggesting that users modify the content to meet their specific needs.

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Start Up Business Strategy 1 Your company name
2 Executive Summary This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Solution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission
Market Insights 0 10 20 30 40 50 60 70 80 90 100 2015 2016 2017 In percentage Insight 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Insight 02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Insight 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 3
Market Insights Target Market Market Share Serviceable Available Market (SAM) Total available Market (TAM) Total Available Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Your Target Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Serviceable Available Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Your Market Share This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 4
Our Key To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
Our Key To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
7 Projected Key Financials -100 0 100 200 300 400 500 2014 2015 2016 2017 » Sales » Net profit » Gross profit In dollar
» Sales » Net profit » Gross profit 0 25 50 75 100 2014 2015 2016 2017 Projected Key Financials 8
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What We Offer 9
What We Offer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
Our Objectives This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Objective 02 Objective 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Objective 01 Objective 03 11
Our Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
Our Strategic Positioning « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 14
« This slide is 100% editable. Adapt it to your needs and capture your audience's attention. « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About The Company 15
Management Team Skill 01 Skill 02 Skill 03 Skill 01 Skill 02 Skill 03 Skill 01 Skill 02 Skill 03 Skill 01 Skill 02 Skill 03 Lily Albert CEO John Parker Financial advisor Tom Smith Designer Mary Finder Manager 16
Lily Albert Manager John Parker CEO Mary Finder Designer Tom Smith Financial advisor Management Team 17
$800 The cost to open our company $300 Invested by investor 1 $214 Invested by investor 2 $286 Invested by investor 3 Start Up Summary 18
Start Up Summary Invested by founders: $48,000 50 % Invested by investor 2: $8,000 30 % Loan: $14,000 20 % Invested by Investor 1: $30,000 10 % 19
Startup Expenses Legal TBA (in dollar) Occupancy (rent & loan) 5,000 Brochures 250 Consultants 4,000 Insurance 700 Utilities 800 Research and development 2,000 Advertising (opening) 800 Loan payoffs 17,000 Licenses and permits 900 Others 2,000 Total start-up expense 36,000 Start Up Expenses 20
Assets And Liabilities Statement Balance Sheet 2015 2016 2017 Assets Current assets $45,475 $46,874 $47,664 Total current assets $50,226 $51,746 $52,975 Long term assets $67,887 $68,573 $69,937 Total long term assets Total assets Liabilities and capital Current liabilities $45,475 $46,874 $47,664 Subtotal current liabilities $50,226 $51,746 $52,975 Total liabilities $67,887 $68,573 $69,937 Total capital $45,475 $46,874 $47,664 Total liabilities and capital $50,226 $51,746 $52,975 Net worth: $50,226 $51,746 $52,975 21
50% 01 62% 02 71% 03 86% 04 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial Predictions 22
Financial Predictions -$100 -$80 -$60 -$40 -$20 $0 $20 $40 $60 $80 $100 FY01 FY02 FY03 FY04 Monthly Breakeven Aggregate Breakeven Adapt it to your needs and capture your audience's attention. » Aggregate net income » Expenses Adapt it to your needs and capture your audience's attention. » Revenue Adapt it to your needs and capture your audience's attention. 23
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Product And Services 24
Our Product And Services Product 01 Product 02 Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
Understanding The Marketplace And Consumer Needs Self actualization needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Safety needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Physiological needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
Understanding The Marketplace And Consumer Needs Customers have latent needs; needs they don’t even know they have. 01 Customers won’t know what they want until they see it. 02 Customers struggle to articulate their needs. 03 It is impossible to ever know all the customers’ needs. 04 Customers’ needs change quickly over time. 05 27
Customer Value Proposition Ladder Emotional benefits Rational benefits Target and insights Brand features This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional benefits 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rational benefits 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product features 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define consumer 01 28
Value Proposition Canvas Customer Substitutes Wants Fears Needs Product Company: Product: Ideal customer: Features Experience Benefits 29
Market Analysis Summary This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18% 13% 25% 21% 28% 30% 30
Industry Snapshot 0% 20% 40% 60% 80% 100% FY01 FY02 FY03 FY04 FY05 FY06 » Employment » Revenue Revenue vs. employment growth 0% 20% 40% 60% 80% 100% FY01 FY02 FY03 FY04 FY05 FY06 » Product 01 Private investment in computers and software 4.9% Annual Growth 07-12 3.1% Annual Growth 12-17 $9.1bn Revenue $1.4bn Profit $2.4bn Wages 198 Business 31
Industry Snapshot 01 03 02 04 $896Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $584Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $789Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $557Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Target Market Your Text Here Your Text Here Your Text Here 60 % 01 50 % 02 40 % 03 33
Our Target Market Values ? Hobbies Age Interests Gender Occupation Location Income 34
Market Size TAM TM SAM Market Size Competitive Analysis Market Type » Where am I Selling? » Who am I Competing with? » Is to Worth Solving? » How big is the Market? 35
Ideal Customer Profile & Criteria This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Next best Customer Opportunistic Customer Ideal Customer 36
37 Market Segmentation Countries Nations States Cities Neighborhoods Geographic Life style Social Class Personality Psychographic Age Gender Sex Family Education Income Demographic User Status Usage rate Benefits Sought Occasions Loyalty Attitude Behavioral
Benefits For Target Market Customers Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 38
Price Determination Factors Pricing The cost to make it The amount of profit desired Other objectives of the business The price competitors charge The price customers are willing to pay » Is there a high demand? » Is demand sensitive to changes in price ? 39
Q2 Q1 P2 P1 Skim Price Follow – on price A B C Penetration price Price Quantity Price Skimming VS Penetration Pricing 40
Pricing Strategy 02 03 04 01 Superior quality Brand Value for money Economical High Low High Low Quality of product Price Pricing strategy matrix » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
Zone of good intentions Value surrender zone White flag zone Pricing power zone Price capture zone Price orientation Customer value-based pricing Competition based pricing Cost –based pricing Weak Medium Strong Price realization Pricing Strategy 42
Plans And Pricing » 100 products » Unlimited content pages » 1 image per product » 100 MB storage Package 01 Free $100 » 1000 products » Unlimited content pages » 5 images per product » 1000 MB storage Package 02 Package 03 » 500 products » Unlimited content pages » 3 images per product » 500 MB storage $300 43
Market Competition 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality Price Parameters Parameters Bolt-on products Possible competitors Unlikely competitors Likely competitors
Competitor Analysis Criteria Revenue Profit Market Share Main Activity Number Of Employee Product Quality Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Competitor G Text Here Text Here Text Here Text Here Text Here Text Here 45
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Offering 01 Offering 02 Offering 03 Offering 04 Offering 05 Our Offerings VS. Competition 46
Competitive Analysis Matrix Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6 Competitor 1 Competitor 2 Competitor 3 New organization 47
Strengths Weaknesses Opportunities Threats SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
Regulatory Compliance And Restrictions Requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Transparency This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Standards This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rules This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Law This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Regulations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Compliance 49
Organizational Structure CEO Director Sales 1 2 Employee Employee 1 2 Employee Employee 1 2 Employee Employee Manager 1 Manager 2 Manager 3 Director Marketing Manager 1 Manager 2 Manager 3 1 2 Employee Employee 1 2 Employee Employee 1 2 Employee Employee 50
Ownership And Management » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designer Sofia Smith Director Mary Finder Marketing John Dsouza 51
Sofia Smith Designer Member Profile Graphic design Powerpoint Photoshop 68% 88% 70% 52
Feature 1 This slide is 100% editable. Feature 2 This slide is 100% editable. Feature 3 This slide is 100% editable. Feature 4 This slide is 100% editable. Feature 5 This slide is 100% editable. Product Features 53
Product Features Adapt it to your needs and capture your audience’s attention. Feature 1 Adapt it to your needs and capture your audience’s attention. Feature 2 Adapt it to your needs and capture your audience’s attention. Feature 3 Adapt it to your needs and capture your audience’s attention. Feature 4 Adapt it to your needs and capture your audience’s attention. Feature 5 Adapt it to your needs and capture your audience’s attention. Feature 6 54
Case Study This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How Our Product/ Service Solves a Problem 55
Product Development Status Solution (artifact) Demographics (formative) Personas (formative) Focus groups (formative+ summative) Questionnaire (summative) Web analytics (summative) Formative marketing research Summative marketing research Idea (concept) We are here 56
Feature Any facts about a product or service Benefit Obtained when the feature meets the need Need Solution sought by the customer Benefits Is only found when a feature matches a need Product Benefits » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
Stages in product development are Prototype Development Prototype Development Test for safety/effectiveness Functional Testing Test samples with consumer in lab Consumer Testing Test for functionality Test for philological aspects such as color Test for looks/style Test for price fitment. Prototype Lab Testing 58
Prototype Development Design iteration Product reset(pivot) Define Prototype Ideate Build Analyze Design Strategy Interaction Design Interface Design 59
Product Development Timeline 2015 Trademark Development 2017 Regulatory Submission 2019 Product monitoring /Evaluation 2014 Market Assessment And Positioning 2016 Package/label development 2018 Product Marketing 2020 Line Extension 60
Sales Forecast Sales Forecast Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2016 Sales 670 635 790 655 930 1220 1100 1250 2017 Forecast 1250 1280 1370 1400 1450 0 1 2 3 4 5 6 7 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May » 2016 Sales » 2017 Forecast 61
Break Even Analysis Sales ($) 3 6 0 40 20 Units sold Total revenue Total costs Fixed costs Variable cost Break even point Break even volume 62
Business Model Ongoing Competitive Advantage Innovation Factor Graceful Exit Pitfall Avoidance Market Attractiveness Unique Value Proposition Profit Model Sales Performance Model 63
Business Model This slide is 100% editable. Key partners Key resources This slide is 100% editable. Key activities This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Value Propositions This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer segments This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer Relationships This slide is 100% editable. Channels This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Cost structure This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Revenue streams Business Model 64
Marketing Strategy Digital Control Engagement Non traditional Branded content sponsorship guerilla Networks communities blogs microblogs Social marketing engagement Banners microsites e-mail search Tradigital TV print radio outdoor PR/DM Traditional »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65
Marketing strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Continuous Process Improvement Target message Strategy Target audience Tactics Metrics Big goals 66
Market Penetration Strategy New product Existing product Existing market New market Diversification Product development Market penetration Market development Diversification New product Product development Existing product Existing market Market penetration New market Market development »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
Growth Strategy »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
Growth Strategy Explore “Opportunity explorers” “Radical innovators” Restrain “ Downsizers” “ Stagnators” Exploit “ Profit markets ” “ Business rebuilders” Expand “Business expenders” “Business developers” Growth - oriented Market - oriented Control - oriented Innovation - oriented Low Investments High Low High Returns 69
Channel Strategy E- commerce Component or private label Direct personal selling Retail (on/ offline) Indirect You Customer You OEM Customer You Customer Sales persons You Retailer Customer Distributer Customer Sales persons You 70
Designing The Sales Force Business life cycle stage Start up Growth Maturity Decline Emphasis Role of sales force and selling partners Size of sales force Degree of specialization Sales force resource allocation Underlying customer strategy Create awareness and generate quick product uptake. Penetrate deeper into existing segment and develop new ones. Focus on efficiently serving and retaining existing customers. Emphasize efficiency project critical customers relationship, exit unprofitable segments. 71
Growth/Financing Requirements 72 0 1 2 3 4 5 R&D Start-up Take-off Development Maturity & sale Growth financing requirements Company life cycle $ Family capital/ Bootstrap $ Incubator $ Business angels $ Start-up funds $ Venture capital $ Expansion capital $ MBO/ LBO/ Expansion
Sales Force Structure National Sales Manager Zonal Sales Manager Area Sales Manager Area Sales Manager Sales officer Sales Officer Territory Sales Officer Independent Sales Representative Zonal Sales Manager 73
45% 35% 20% Funding Request And Use Of Funds Key hires Marketing Product development 74
Funding Request And Use Of Funds 60% 20% 11% 9% 20% spent in 2015 9% spent in Jan - Jun 2017 11% spent in 2016 60% spent in 2018 Expenses Forecast Jul – Dec 2019 90% 10% 75
Channel Sales Structure Can Be Complex Direct Online Catalog TV Retailers Superstores Storefront Dealers VADS Corporate Resellers VARS Integrators Your Company Name Here Wholesale Distributors Aggregators Commercial Consumer End-customers 76
Communication Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Spread the word This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inspire 77
Sales Force Assessment Framework Lead management generate MQL/SAL/SQL Account segmentation Segment accounts by ideal customer profile Sales process Map customer/process buying process to custom built process Develop sales strategy Channels Determine optimal route to market Develop go to market plan Sales force size Match selling capacity to market demand Sales force structure Organization model effectiveness vs efficiency Design sales force Sales infrastructure Create performance conditions for optimal results Build infrastructure 78
Sales Strategy Right process Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. 79
80 Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Address # street number, city, state Thank you

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Start Up Business Strategy Powerpoint Presentation Slides

  • 1.
  • 2.
    2 Executive Summary This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Solution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission
  • 3.
    Market Insights 0 1020 30 40 50 60 70 80 90 100 2015 2016 2017 In percentage Insight 01 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Insight 02 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Insight 03 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 3
  • 4.
    Market Insights Target Market Market Share Serviceable Available Market (SAM) Totalavailable Market (TAM) Total Available Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Your Target Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Serviceable Available Market This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Your Market Share This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 4
  • 5.
    Our Key ToSuccess This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6.
    Our Key To Success Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
  • 7.
    7 Projected Key Financials -100 0 100 200 300 400 500 2014 2015 20162017 » Sales » Net profit » Gross profit In dollar
  • 8.
    » Sales » Netprofit » Gross profit 0 25 50 75 100 2014 2015 2016 2017 Projected Key Financials 8
  • 9.
    This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What We Offer 9
  • 10.
    What We Offer Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
  • 11.
    Our Objectives This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Objective 02 Objective 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Objective 01 Objective 03 11
  • 12.
    Our Strategic Positioning This slide is100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13.
    Our Strategic Positioning « Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
  • 14.
    This slide is100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 14
  • 15.
    « This slideis 100% editable. Adapt it to your needs and capture your audience's attention. « This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About The Company 15
  • 16.
    Management Team Skill 01 Skill02 Skill 03 Skill 01 Skill 02 Skill 03 Skill 01 Skill 02 Skill 03 Skill 01 Skill 02 Skill 03 Lily Albert CEO John Parker Financial advisor Tom Smith Designer Mary Finder Manager 16
  • 17.
    Lily Albert Manager John Parker CEO MaryFinder Designer Tom Smith Financial advisor Management Team 17
  • 18.
    $800 The cost toopen our company $300 Invested by investor 1 $214 Invested by investor 2 $286 Invested by investor 3 Start Up Summary 18
  • 19.
    Start Up Summary Investedby founders: $48,000 50 % Invested by investor 2: $8,000 30 % Loan: $14,000 20 % Invested by Investor 1: $30,000 10 % 19
  • 20.
    Startup Expenses Legal TBA(in dollar) Occupancy (rent & loan) 5,000 Brochures 250 Consultants 4,000 Insurance 700 Utilities 800 Research and development 2,000 Advertising (opening) 800 Loan payoffs 17,000 Licenses and permits 900 Others 2,000 Total start-up expense 36,000 Start Up Expenses 20
  • 21.
    Assets And LiabilitiesStatement Balance Sheet 2015 2016 2017 Assets Current assets $45,475 $46,874 $47,664 Total current assets $50,226 $51,746 $52,975 Long term assets $67,887 $68,573 $69,937 Total long term assets Total assets Liabilities and capital Current liabilities $45,475 $46,874 $47,664 Subtotal current liabilities $50,226 $51,746 $52,975 Total liabilities $67,887 $68,573 $69,937 Total capital $45,475 $46,874 $47,664 Total liabilities and capital $50,226 $51,746 $52,975 Net worth: $50,226 $51,746 $52,975 21
  • 22.
    50% 01 62% 02 71% 03 86% 04 2018 This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial Predictions 22
  • 23.
    Financial Predictions -$100 -$80 -$60 -$40 -$20 $0 $20 $40 $60 $80 $100 FY01 FY02FY03 FY04 Monthly Breakeven Aggregate Breakeven Adapt it to your needs and capture your audience's attention. » Aggregate net income » Expenses Adapt it to your needs and capture your audience's attention. » Revenue Adapt it to your needs and capture your audience's attention. 23
  • 24.
    This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Product And Services 24
  • 25.
    Our Product AndServices Product 01 Product 02 Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
  • 26.
    Understanding The MarketplaceAnd Consumer Needs Self actualization needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Safety needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Physiological needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 27.
    Understanding The MarketplaceAnd Consumer Needs Customers have latent needs; needs they don’t even know they have. 01 Customers won’t know what they want until they see it. 02 Customers struggle to articulate their needs. 03 It is impossible to ever know all the customers’ needs. 04 Customers’ needs change quickly over time. 05 27
  • 28.
    Customer Value PropositionLadder Emotional benefits Rational benefits Target and insights Brand features This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional benefits 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rational benefits 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product features 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define consumer 01 28
  • 29.
    Value Proposition Canvas Customer Substitutes WantsFears Needs Product Company: Product: Ideal customer: Features Experience Benefits 29
  • 30.
    Market Analysis Summary Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18% 13% 25% 21% 28% 30% 30
  • 31.
    Industry Snapshot 0% 20% 40% 60% 80% 100% FY01 FY02FY03 FY04 FY05 FY06 » Employment » Revenue Revenue vs. employment growth 0% 20% 40% 60% 80% 100% FY01 FY02 FY03 FY04 FY05 FY06 » Product 01 Private investment in computers and software 4.9% Annual Growth 07-12 3.1% Annual Growth 12-17 $9.1bn Revenue $1.4bn Profit $2.4bn Wages 198 Business 31
  • 32.
    Industry Snapshot 01 03 02 04 $896Bn This slideis 100% editable. Adapt it to your needs and capture your audience's attention. $584Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $789Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $557Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
  • 33.
    This slide is100% editable. Adapt it to your needs and capture your audience's attention. Our Target Market Your Text Here Your Text Here Your Text Here 60 % 01 50 % 02 40 % 03 33
  • 34.
  • 35.
    Market Size TAM TM SAM Market Size Competitive Analysis Market Type » Wheream I Selling? » Who am I Competing with? » Is to Worth Solving? » How big is the Market? 35
  • 36.
    Ideal Customer Profile& Criteria This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Next best Customer Opportunistic Customer Ideal Customer 36
  • 37.
  • 38.
    Benefits For TargetMarket Customers Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 38
  • 39.
    Price Determination Factors Pricing Thecost to make it The amount of profit desired Other objectives of the business The price competitors charge The price customers are willing to pay » Is there a high demand? » Is demand sensitive to changes in price ? 39
  • 40.
    Q2 Q1 P2 P1 Skim Price Follow– on price A B C Penetration price Price Quantity Price Skimming VS Penetration Pricing 40
  • 41.
    Pricing Strategy 02 03 04 01 Superior quality Brand Value for money Economical HighLow High Low Quality of product Price Pricing strategy matrix » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
  • 42.
  • 43.
    Plans And Pricing » 100 products »Unlimited content pages » 1 image per product » 100 MB storage Package 01 Free $100 » 1000 products » Unlimited content pages » 5 images per product » 1000 MB storage Package 02 Package 03 » 500 products » Unlimited content pages » 3 images per product » 500 MB storage $300 43
  • 44.
    Market Competition 44 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality Price Parameters Parameters Bolt-on products Possible competitors Unlikely competitors Likely competitors
  • 45.
    Competitor Analysis Criteria Revenue Profit Market Share Main Activity NumberOf Employee Product Quality Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Competitor G Text Here Text Here Text Here Text Here Text Here Text Here 45
  • 46.
    Competitor 1 Competitor2 Competitor 3 Competitor 4 Competitor 5 Offering 01 Offering 02 Offering 03 Offering 04 Offering 05 Our Offerings VS. Competition 46
  • 47.
    Competitive Analysis Matrix Trait1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6 Competitor 1 Competitor 2 Competitor 3 New organization 47
  • 48.
    Strengths Weaknesses OpportunitiesThreats SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
  • 49.
    Regulatory Compliance AndRestrictions Requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Transparency This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Standards This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rules This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Law This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Regulations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Compliance 49
  • 50.
    Organizational Structure CEO Director Sales 1 2 EmployeeEmployee 1 2 Employee Employee 1 2 Employee Employee Manager 1 Manager 2 Manager 3 Director Marketing Manager 1 Manager 2 Manager 3 1 2 Employee Employee 1 2 Employee Employee 1 2 Employee Employee 50
  • 51.
    Ownership And Management » Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designer Sofia Smith Director Mary Finder Marketing John Dsouza 51
  • 52.
    Sofia Smith Designer Member Profile Graphicdesign Powerpoint Photoshop 68% 88% 70% 52
  • 53.
    Feature 1 This slideis 100% editable. Feature 2 This slide is 100% editable. Feature 3 This slide is 100% editable. Feature 4 This slide is 100% editable. Feature 5 This slide is 100% editable. Product Features 53
  • 54.
    Product Features Adapt itto your needs and capture your audience’s attention. Feature 1 Adapt it to your needs and capture your audience’s attention. Feature 2 Adapt it to your needs and capture your audience’s attention. Feature 3 Adapt it to your needs and capture your audience’s attention. Feature 4 Adapt it to your needs and capture your audience’s attention. Feature 5 Adapt it to your needs and capture your audience’s attention. Feature 6 54
  • 55.
    Case Study This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How Our Product/ Service Solves a Problem 55
  • 56.
  • 57.
    Feature Any facts about a productor service Benefit Obtained when the feature meets the need Need Solution sought by the customer Benefits Is only found when a feature matches a need Product Benefits » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. » This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
  • 58.
    Stages in product developmentare Prototype Development Prototype Development Test for safety/effectiveness Functional Testing Test samples with consumer in lab Consumer Testing Test for functionality Test for philological aspects such as color Test for looks/style Test for price fitment. Prototype Lab Testing 58
  • 59.
    Prototype Development Design iteration Productreset(pivot) Define Prototype Ideate Build Analyze Design Strategy Interaction Design Interface Design 59
  • 60.
    Product Development Timeline 2015 Trademark Development 2017 Regulatory Submission 2019 Productmonitoring /Evaluation 2014 Market Assessment And Positioning 2016 Package/label development 2018 Product Marketing 2020 Line Extension 60
  • 61.
    Sales Forecast Sales Forecast JunJul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2016 Sales 670 635 790 655 930 1220 1100 1250 2017 Forecast 1250 1280 1370 1400 1450 0 1 2 3 4 5 6 7 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May » 2016 Sales » 2017 Forecast 61
  • 62.
    Break Even Analysis Sales ($) 36 0 40 20 Units sold Total revenue Total costs Fixed costs Variable cost Break even point Break even volume 62
  • 63.
    Business Model Ongoing Competitive Advantage InnovationFactor Graceful Exit Pitfall Avoidance Market Attractiveness Unique Value Proposition Profit Model Sales Performance Model 63
  • 64.
    Business Model This slideis 100% editable. Key partners Key resources This slide is 100% editable. Key activities This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Value Propositions This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer segments This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer Relationships This slide is 100% editable. Channels This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Cost structure This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Revenue streams Business Model 64
  • 65.
    Marketing Strategy Digital Control Engagement Non traditional Brandedcontent sponsorship guerilla Networks communities blogs microblogs Social marketing engagement Banners microsites e-mail search Tradigital TV print radio outdoor PR/DM Traditional »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65
  • 66.
    Marketing strategy This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Continuous Process Improvement Target message Strategy Target audience Tactics Metrics Big goals 66
  • 67.
    Market Penetration Strategy Newproduct Existing product Existing market New market Diversification Product development Market penetration Market development Diversification New product Product development Existing product Existing market Market penetration New market Market development »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
  • 68.
    Growth Strategy »This slideis 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. »This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
  • 69.
    Growth Strategy Explore “Opportunity explorers” “Radical innovators” Restrain “Downsizers” “ Stagnators” Exploit “ Profit markets ” “ Business rebuilders” Expand “Business expenders” “Business developers” Growth - oriented Market - oriented Control - oriented Innovation - oriented Low Investments High Low High Returns 69
  • 70.
    Channel Strategy E- commerceComponent or private label Direct personal selling Retail (on/ offline) Indirect You Customer You OEM Customer You Customer Sales persons You Retailer Customer Distributer Customer Sales persons You 70
  • 71.
    Designing The SalesForce Business life cycle stage Start up Growth Maturity Decline Emphasis Role of sales force and selling partners Size of sales force Degree of specialization Sales force resource allocation Underlying customer strategy Create awareness and generate quick product uptake. Penetrate deeper into existing segment and develop new ones. Focus on efficiently serving and retaining existing customers. Emphasize efficiency project critical customers relationship, exit unprofitable segments. 71
  • 72.
    Growth/Financing Requirements 72 0 1 2 3 4 5 R&D Start-upTake-off Development Maturity & sale Growth financing requirements Company life cycle $ Family capital/ Bootstrap $ Incubator $ Business angels $ Start-up funds $ Venture capital $ Expansion capital $ MBO/ LBO/ Expansion
  • 73.
    Sales Force Structure National Sales Manager ZonalSales Manager Area Sales Manager Area Sales Manager Sales officer Sales Officer Territory Sales Officer Independent Sales Representative Zonal Sales Manager 73
  • 74.
    45% 35% 20% Funding Request AndUse Of Funds Key hires Marketing Product development 74
  • 75.
    Funding Request AndUse Of Funds 60% 20% 11% 9% 20% spent in 2015 9% spent in Jan - Jun 2017 11% spent in 2016 60% spent in 2018 Expenses Forecast Jul – Dec 2019 90% 10% 75
  • 76.
    Channel Sales StructureCan Be Complex Direct Online Catalog TV Retailers Superstores Storefront Dealers VADS Corporate Resellers VARS Integrators Your Company Name Here Wholesale Distributors Aggregators Commercial Consumer End-customers 76
  • 77.
    Communication Strategy This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Spread the word This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inspire 77
  • 78.
    Sales Force AssessmentFramework Lead management generate MQL/SAL/SQL Account segmentation Segment accounts by ideal customer profile Sales process Map customer/process buying process to custom built process Develop sales strategy Channels Determine optimal route to market Develop go to market plan Sales force size Match selling capacity to market demand Sales force structure Organization model effectiveness vs efficiency Design sales force Sales infrastructure Create performance conditions for optimal results Build infrastructure 78
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    Sales Strategy Right process Adapt itto your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. 79
  • 80.