The document presents a comprehensive financial projection for a retail store, detailing various revenue streams, customer acquisition, and retention metrics over a five-year period. It includes a revenue forecast with detailed assumptions about customer behavior, average sales, and expenses, as well as graphical representations of projected growth. The financial data is editable and can be tailored to the company's specific needs for strategic planning.

1. Financial Projection
Your Company Name

2. Retails Store Revenue Projection
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Football
Passing football per day - 4,000 4,000 4,500 5,000 5,500
% of football who enter store - 2.0% 2.5% 3.0% 3.0% 3.0%
Total customers per day - 80 100 135 150 165
Sales
% of customers who purchase - 20.0% 22.0% 23.0% 23.0% 24.0%
Sales per day - 16 22 31 35 40
Revenue
Average sale value - 30.00 32.00 33.00 35.00 36.00
Revenue per day - 480 704 1,025 1,208 1,426
Revenue per year 354 169,920 249,216 362,726 427,455 504,662
Other Revenue
Other - 600 1,200 1,600 1,800 2,000
Sundry - 1,200 2,500 3,200 3,600 4,000
Other Revenue - 1,800 3,700 4,800 5,400 6,000
Total Revenue per Year - 1,71,720 252,916 367,526 432,855 510,662
Days Year 01 Year 02 Year 03 Year 04 Year 05

3. Revenue Forecast Model
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Customer Waterfall
Customer BB 115 124 133 142 151 160 169 178 187 198 209 219
+ New Customers 10 10 10 10 10 10 10 10 12 12 12 12
+ Lost Customers (1) (1) (1) (1) (1) (1) (1) (1) (1) (1) (2) (2)
= Customer EB 124 133 142 151 160 169 178 187 198 209 219 229
Renewal Waterfall
1st Time Renewals 7.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 10.0
+ Prev Renewed Customers - - - - - - - - - 1.0 3.0 4.0
= Up for Renewal 7.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 9.0 10.0 12.0 14.0
- Lost Customers 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 1.0 2.0 2.0
= Renewed Customers 6.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 8.0 9.0 10.0 12.0
Churn Input
Annual Customer Churn 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
ARR Inputs
ARR New $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
ARR Renewal Expansion 5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
ARR Renewals $3,150 $3,150 $3,150 $3,150 $3,150 $3,150 $3,150 $3,150 $3,150 $3,150 $3,150 $3,150
Feb
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Mar
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Apr
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May
18
Jun
18
Jul
18
Aug
18
Sept
18
Oct
18
Nov
18
Dec
18
Jan
19

4. Three Year Revenue Projection
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New Clients/ Month 1.5 2 2.5
Upfront Planning Fee 500 750 1000
Monthly Retainer Fee 100 125 150
Hourly Rate 150 175 200
Hourly work per month 2 4 8
Average AUM per Client $25,000 $50,000 $75,000
AUM Fees (After TAMP Fees) 0.50% 0.50% 0.50%
What AUM are you starting with? $0
Upfront Planning Income $9,000 $18,000 $30,000
On-going Retainer Revenue $11,700 $41,100 $86,850
Hourly Revenue $3,600 $8,400 $19,200
AUM Revenue $2,250 $8,250 $19,500
Total Income for Year $26,550 $75,750 $155,550
Year
01
Year
02
Year
03

5. Monthly Revenue Projection
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Month 1 Month 2 Month 3 Month 4
Average Revenue per User $20.00 $20.00 $20.00 $20.00
Starting Subscriber 0 490 980 -
New Subscribers 500 500 500 -
Cancellations 10 10 25 -
Net Additions 490 490 475 -
Ending Subscribers 490 980 1,455 -
Churn Rate NA 2.04% 2.55% 2.00%
Projected Lifetime (Months) NA 49.0 39.2 -
Projected Lifetime Value (LTV) NA $980.00 $784.00 $984.00
Total Monthly Recurring Revenue $10,000.00 $19,800.00 $29,600.00 $39,100.00

6. Income Statement Projection
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A$
Revenue 0 190.0 218.4 256.0 249.9 352.8
Cost of Goods Sold 0 0 0 0 0 0
Gross Margin 0 190.0 218.4 256.0 249.9 352.8
Operating Expenditure (5.0) 119.2 125.1 117.8 164.4 234.3
EBITDA (5.0) 70.8 93.3 138.2 85.5 118.5
Depreciation & Amortization 0 0 0 0 0 0
EBIT (5.0) 70.8 93.3 138.2 85.5 118.5
Interest Expense 0 0 0 0 0 0
Net Profit Before Tax (5.0) 70.8 93.3 138.2 85.5 118.5
Tax Expense/ (Benefit) 1.5 (21.2) (28.0) (41.5) (25.7) (35.5)
Net Profit After Tax (3.5) 49.6 65.3 96.8 59.9 82.9
EBITDA NA 37.7% 42.7% 54.0% 34.2% 33.6%
2011(F) 2012(F) 2013(F) 2014(F) 2015(F) 2016(F)

7. Revenue Projection Per Store
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Fiscal Year Ending 30-Jan-10 29-Jan-11 28-Jan-12 2-Feb-13 1-Feb-14 1-Feb-15 1-Feb-16 1-Feb-17
Total Revenue (Million USD) 1,223 1,455 1,776 2,220 2,671 3,294 3,826 4,367
Y/Y Growth 12.7% 19.0% 22.1% 25.0% 20.3% 23.4% 16.2% 14.1%
Net New Stores Opened 35 43 60 101 125 100 110 120
Sales per Average Store (Million USD) 3.72 3.96 4.24 4.44 4.36 4.25 4.32 4.34
EOP Number of Stores 346 389 449 550 675 775 885 1,005
Average Number of Stores 329 368 419 500 613 725 830 945
2009 20112010 2012 2013 2014 2015 2016

8. Emerging Sales Forecast Product Wise
8This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. .
49.3
43.6 40.8
22
4.9 3.7
4%
60%
41%
27% 25% 20%
Unit Sales (M)
Unit Sales %
Growth (Y-O-Y)
Revenue ($B)
$6.4
$3.8 $4.5
$15.9
$1.2 $1.2
Smart
Speakers
Smart
Home
4K Ultra
High-
Definition TV
Virtual
Reality (VR)
DronesWearables

9. Revenue Projection by Active users
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Year 1 Year 2 Year 3 Year 4 Year 5
Target Market 14,000,000 14,140,000 14,281,400 14,424,214 14,568,456
Users 47,542 180,903 454,991 837,215 1,308,040
Active Users, After Churn 3,402 15,587 37,058 63,930 93,567
% Market Penetration (Active) 0.02% 0.11% 0.26% 0.44% 0.64%
Revenue $ 647,306 $ 4,708,532 $ 15,184,121 $ 32,632,708 $ 55,162,995
Total Annualized Revenue $ 1,611,599 $7,802,411 $ 20,992,150 $ 40,339,770 $ 63,540,712
Expenses $ 1,092,011 $ 4,583,543 $ 11,748,537 $ 21,555,679 $ 32,593,302
Annualized Expenses $ 1,690,658 $ 5,990,906 $ 12,614,351 $ 19,725,236 $ 26,342,579
EBITDA (444,705) 1224,989 $ 3,435,585 $ 11,077,030 $ 22,569,693
Annualized EBITDA (79,059) $ 1,811,505 $ 8,377,799 $ 20,614,534 $ 37,198,133
EBITDA Margin -69% 3% 23% 34% 41%

10. Revenue Projection Historical & Forecast
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Income Statement
Forecast PeriodHistorical Results
2014 2015 2016 2017 2018 2019 2020 2021
Revenue 66,132 73,558 79,716 84,438 97,103 111,669 125,069 137,576
Cost of Goods Sold (COGS) 26,884 27,511 29,488 31,760 40,783 45,784 50,028 55,030
Gross Profit 39,248 46,047 50,228 52,678 56,320 65,885 75,041 82,546
Expenses - - - - - - - -
Marketing, Advertising &
Promotion
12,689 13,369 12,882 14,138 15,537 17,867 20,011 22,012
General & Administrative 5,670 5,649 6,172 6,391 7,000 7,000 7,000 7,000
Depreciation & Amortization 10,165 9,635 9,265 9,006 4,203 4,512 4,760 4,958
Interest 1,400 840 840 840 1,344 1,344 1,344 1,344
Total Expenses 29,924 29,494 29,159 30,375 28,083 30,723 33,115 35,314
Earnings Before Tax 9,324 16,554 21,069 22,303 28,237 35,161 41,927 47,232
Taxes 4,858 8,483 10,908 11,598 9,036 11,252 13,417 15,114
Net Earnings 4,466 8,071 10,161 10,706 19,201 23,910 28,510 32,118

11. 11
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12. Swot Analysis
12
S
Strengths
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T
Threats
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W
Weaknesses
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O
Opportunities
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13. 13
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News Paper

14. Puzzle
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15. Circular
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16. Combo Chart
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GrowthRate(%)
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Product 01
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Product 02
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17. Clustered Bar
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Product 01
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Product 03
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18. Stacked Bar
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Product 01
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Thank You
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