This document outlines a business plan for Stark Construction and Development Corporation, a building materials and solutions company. It will be owned by Bernna Mae A. Ecija and Nicole Jean Mercado and will offer expertise in concrete and cement solutions, mix design management, and technical supervision. The company aims to operate out of Fort Bonifacio, Taguig City and will produce cement, aggregates, ready-mix concrete, and other construction materials. It provides details on the company's products, competition, growth strategy, organizational structure, and startup costs.

1. STARK
CONSTRUCTION
AND DEVELOPMENT
CORPORATION
SUBMITTED BY:
ECIJA, BERNNA MAE
SUBMITTED TO:
DR. TOMAS U. GANIRON
ADAMSON University
College of Engineering
Civil Engineering Department
CE 431- Elective 3: Entrepreneurship for Civil Engineers
Proposed Business Plan

2. 2
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04 0605
TABLE OF CONTENTS
EXECUTIVE
SUMMARY
COMPANY
DESCRIPTION
MARKET
ANALYSIS
MARKET
STRATEGIES
SERVICES
ORGANIZATION
AND
MANAGEMENT

3. CONCEPT
STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION
STARK IS A BUILDING MATERIALS AND SOLUTIONS COMPANY SERVING
MASONS, BUILDERS, ARCHITECTS AND ENGINEERS IN SELECTED AREAS. OUR
OPERATIONS PRODUCE CEMENT, AGGREGATES AND READY-MIX CONCRETE
WHICH ARE USED IN BUILDING PROJECTS RANGING FROM AFFORDABLE
HOUSING AND SMALL, LOCAL PROJECTS TO THE BIGGEST, MOST
TECHNICALLY AND ARCHITECTURALLY CHALLENGING INFRASTRUCTURE
PROJECTS. AS URBANIZATION INCREASINGLY IMPACTS PEOPLE AND THE
PLANET, WE PROVIDE INNOVATIVE PRODUCTS AND BUILDING SOLUTIONS
WITH A CLEAR COMMITMENT TO SOCIAL AND ENVIRONMENTAL
SUSTAINABILITY.

4. EXECUTION
STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION
STARK CONSTRUCTION AND DEVELOPMENT CORPORATION EXPERTS SOLVE
THE CHALLENGES THAT CUSTOMERS FACE AROUND THE COUNTRY,
WHETHER THEY ARE BUILDING INDIVIDUAL HOMES OR MAJOR
INFRASTRUCTURE PROJECTS. DEMAND FOR OUR MATERIALS AND
SOLUTIONS IS DRIVEN BY POPULATION GROWTH, URBANIZATION,
IMPROVED LIVING STANDARDS AND SUSTAINABLE CONSTRUCTION.

5. STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION

6. STARK CONSTRUCTION
AND DEVELOPMENT
CORPORATION

7. EXECUTIVE SUMMARY
7
BERNNA MAE A. ECIJA NICOLE JEAN MERCADO
BUSINESS OWNER CO-OWNER
q THE LATEST CONCRETE AND CEMENT SOLUTIONS
q MIX DESIGN MANAGEMENT
q TECHNICAL LIAISON AND SUPERVISION
q KNOWLEDGE OF LOCAL CONSTRUCTION PRACTICES
q ADDING VALUE TO THE ENTIRE PROCESS: SUSTAINABILITY,
STARK CONSTRUCTION AND
DEVELOPMENT CORPORATION
WILL BE OWNED BY BERNNA
MAE A. ECIJA, A LICENSED
CIVIL ENGINEER BY 2021 AND
NICOLE JEAN MERCADO, A
LICENSED GEOLOGIST BY 2021.
THE COMPANY EYES FOR A
LOCATION AT FORT
BONIFACIO, TAGUIG CITY.
STARK CONSTRUCTION AND DEVELOPMENT
CORPORATION WILL OFFER EXPERTISE ON:

8. GUIDING PRINCIPLES
8
HEALTH AND SAFETY IS THE CORE VALUE OF STARK
PHILIPPINES. WE CONDUCT OUR BUSINESS IN A
MANNER THAT CREATES A HEALTHY AND SAFE
ENVIRONMENT FOR ALL STAKEHOLDERS - OUR
EMPLOYEES, CONTRACTORS, COMMUNITIES AND
CUSTOMERS - BUILT ON A SOUND HEALTHY AND
SAFETY CULTURE.
01
02
THAT FAIR COMPETITION IS ESSENTIAL TO THE
GROWTH AND STABILITY OF THE CONSTRUCTION
INDUSTRY.
03
THAT A CONTRACTOR'S PRIMARY RESPONSIBILITY
TO HIS CLIENT IS TO GIVE HIS BEST IN FAITHFUL
COMPLIANCE WITH THEIR AGREEMENT.

9. GUIDING PRINCIPLES
9
04
05
06
THAT LABOR AND CAPITAL SHOULD COOPERATE WITH
ONE ANOTHER SO THAT LABOR MAY LIVE WITH
DIGNITY AND CAPITAL MAY FIND ITS JUST REWARDS.
THAT THE ULTIMATE OBJECTIVES ARE TO SERVE NOT ONLY
MAN BUT HUMANKIND; AND TO BUILD NOT ONLY AN
ENTERPRISE BUT AN INSTITUTION THAT WILL SERVE
SOCIETY.
WE BRING TO EVERY PROJECT EXPERTISE, WITH A FOCUS
ON COST-EFFECTIVENESS AND SUSTAINABILITY. TO HELP
YOU REALIZE YOUR PROJECTS, OUR EXPERTS WILL ADVISE
YOU ON THE LATEST CONCRETE AND CEMENT SOLUTIONS,
ALSO IN THE CONTEXT OF WHAT IS POSSIBLE UNDER
LOCAL CONSTRUCTION PRACTICES. OUR STATE OF THE
ART FACILITIES WILL DELIVER THE MATERIALS YOU SPECIFY
TO THE HIGHEST STANDARDS, MAKING USE OF SOME OF
THE BEST AVAILABLE TECHNOLOGIES.

10. GUIDING PRINCIPLES
10
07 SUSTAINABILITY IS AMONG OUR CORE VALUES AT STARK
C.D. CORPORATION. WE BELIEVE IT IS A KEY DRIVER OF
OUR BUSINESS SUCCESS AND WE STRIVE TO PRACTICE
THIS EVERY DAY IN OUR OPERATIONS. WITH THIS, WE
LOOK TO MAKE A LASTING POSITIVE IMPACT AND
CONTRIBUTE MORE THAN BUILDING MATERIALS TO THE
DEVELOPMENT OF OUR COUNTRY. THIS CAN BE SEEN IN
OUR EFFORTS TO BE RESPECTFUL OF THE ENVIRONMENT,
ENSURE THE HEALTH AND SAFETY OF OUR PEOPLE AND
PARTNERS AND HELP UPLIFT THE COMMUNITIES THAT
HOST US.

11. COMPANY DESCRIPTION
DAY WORKING HOURS
MONDAY 8AM – 5PM
TUESDAY 8AM – 5PM
WEDNESDAY 8AM – 5PM
THURSDAY 8AM – 5PM
FRIDAY 8AM – 5PM
SATURDAY 8AM – 5PM

12. PRODUCTS
12
02
03
HIGH PERFORMANCE PORTLAND CEMENT
• MAINLY USED FOR HIGH-RISE BUILDINGS AND
VERTICAL STRUCTURES THAT REQUIRE HIGH-
STRENGTH CEMENT.
READY MIX CONCRETE
• READY MIX CONCRETE (RMX) IS AN ENGINEERED
CONSTRUCTION MATERIAL PRODUCED BY MIXING CEMENT,
ADMIXTURES, WATER, COARSE AGGREGATES AND FINE
AGGREGATES.
CLINKER
• CLINKER IS AN INTERMEDIATE PRODUCT IN CEMENT
PRODUCTION. IT IS PRODUCED BY GRINDING AND
BURNING A PROPORTIONED MIXTURE OF LIMESTONE,
SHALE AND SILICA. WHEN CLINKER IS FURTHER
SUBJECTED TO GRINDING AND ADDED WITH GYPSUM,
PORTLAND CEMENT IS PRODUCED.
01

13. PRODUCTS
13
05
06
TILE ADHESIVE
• TILE ADHESIVE IS A PREMIUM CEMENT-BASED ADHESIVE FOR
TILES SPECIALLY FORMULATED FOR THIN-BED VERTICAL AND
HORIZONTAL APPLICATION.
SKIM COAT
• SKIM COAT IS A CEMENTITIOUS PLASTER SPECIALLY DESIGNED TO
SMOOTHEN VERTICAL STRUCTURES SUITABLE FOR BOTH INDOOR
AND OUTDOOR USE. SKIM COAT IS USED FOR RENDERING AND
SMOOTHENING SURFACES PRIOR TO APPLICATION OF SEALANTS
OR DECORATIVE PAINTS
AGGREGATES
• AGGREGATES ARE GRANULAR MATERIALS OF MINERAL
COMPOSITIONS USED FOR VARIOUS CONSTRUCTION
APPLICATIONS. IT IS USED WITH A BINDING MEDIUM TO FORM
CONCRETE, BITUMOUS CONCRETE, PRECAST CONCRETE, MORTAR,
PLASTER AND OTHER CONCRETE AND ASPHALT APPLICATIONS. IT
CAN BE USED ALONE FOR ROAD BASES, STRUCTURAL BEDDINGS,
RAILROAD BALLAST, FILTER BEDS, BACKFILLS, ETC.
04

14. START UP SUMMARY
ALLOCATION PRICE
LAND AND LAND IMPROVEMENTS 15 MILLION
MACHINERY AND EQUIPMENT 20 MILLION
INSTALLATIONS 10 MILLION
FURNITURE, VEHICLES AND TOOLS 10 MILLION
OFFICE 5 MILLION
TOTAL 60 MILLION

15. COMPETITION
THERE ARE EIGHT CEMENT MANUFACTURERS IN
THE PHILIPPINES, INCLUDING: LAFARGE-HOLCIM,
REPUBLIC, CEMEX, TAIHEIYO, NORTHERN, EAGLE,
GOODFOUND AND MABUHAY. ACCORDING TO
DATA FROM THE CEMENT MANUFACTURERS
ASSOCIATION OF THE PHILIPPINES (CEMAP),
THESE MANUFACTURERS OPERATE A TOTAL OF 19
PLANTS ALL OVER THE COUNTRY, GRINDING
STATIONS INCLUDED.

16. MARKET ANALYSIS
2021 2024 2025 2026 2028
BUSINESS GROWTH BRANCHING
EXPANSION
BRAND POPULARITY

17. 01 03 0502 04 06
SOCIAL MEDIA
WORD OF MOUTH
LOCATION
MAGAZINES/
NEWSPAPER SECTIONS
DIRECT MAILING
EVENT
MARKETING
PROMOTION/ADVERTISING
STRATEGIES

18. SWOT
A N A LY S I S
STRENGTH WEAKNESS
.
OPPORTUNITY
.
THREAT
.
• INTERDEPENDENCE
• CUSTOMER ORIENTATION
• EXCELLENCE
• INTEGRITY
• LOCATION
• NETWORK
• LARGE COMPETITORS• FINANCES

19. ORGANIZATIONAL CHART
NICOLE JEAN L. MERCADO
PRESIDENT
IVEE CLAIRE A. ECIJA
CHIEF FINANCIAL TREASURER/
OFFICER
BERNNA MAE A. ECIJA
CHIEF EXECUTIVE OFFICER
GUILBERTEE M. MELANO
HEAD – AGGREGATES AND
CONSTRUCTION MATERIALS
CHRISTIAN KERVIN S. UMALI
HEAD – SALES AND
MARKETING
EUGENIE MHEL S. CHAVEZ
HEAD – HEALTH AND
SAFETY
NICOLE JEAN L. MERCADO
HEAD – CEMENT
INDUSTRIAL
PERFORMANCE
KATRIN MAE G.
DECEMBRANO
HEAD - COMMUNICATION
IVAN CLAUDE M. ICALLA
HEAD – ORGANIZATIONAL
HUMAN RESOURCES
VINCE MERWIN C. YSULAT
HEAD – PROCUREMENT AND
LOGISTICS
ADDA MARIE L. ZAFE
HEAD – STRATEGY AND
RESEARCH DEVEOPMENT
CIELO B. DUMO
GENERAL COUNSEL/ CORPORATE
SECRETARY/ COMPLIANCE OFFICER

20. THANK YOU