Starbucks Corporation
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Howard Schultz grew up in Brooklyn and after graduating from Northern Michigan University founded Starbucks coffee bars and became CEO. Starbucks' mission is to inspire humanity through coffee. The corporate structure has 8 levels led by the CEO and board of directors. Starbucks offers employees benefits like full tuition reimbursement and aims to improve communities through diversity. Schultz exhibits transformational, charismatic, and authentic leadership in growing Starbucks into a global brand.
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Howard Schultz is a transformational leader who led Starbucks with an inspiring vision and strong moral values. He communicated high expectations and motivated employees to strive for excellence through storytelling. Schultz also stimulated intellectual growth by fostering creativity, innovation, and challenging the status quo. As an individualized leader, he treated employees with respect and cared about their unique needs by providing training, benefits, and opportunities for self-actualization.
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Howard Schultz is considered a transformational leader as CEO of Starbucks Coffee. He serves as a role model through his idealized influence and has received several awards for his leadership. Schultz also inspires others through sharing his story of growing up in Brooklyn projects and achieving a $2 billion net worth. Additionally, he stimulates intellectual thought by emphasizing the need for constant change and innovation. Schultz understands employees as individuals and has implemented personalized programs for Starbucks team members despite criticism.
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Howard Schultz is an American businessman born in 1953 who is best known as the chairman and CEO of Starbucks. He co-founded Starbucks in 1971 and grew it into a global coffee company with over 20,000 stores worldwide. Schultz was inspired to found Starbucks after visiting Italy and being exposed to their coffee bar culture. He motivates Starbucks employees by promoting a shared vision and competitive wages/benefits. Under Schultz's leadership, Starbucks has become the largest coffeehouse company in the world.
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Blog 6 presentation
Howard Schultz is a transformational leader who led Starbucks with an inspiring vision and strong moral values. He communicated high expectations and motivated employees to strive for excellence through storytelling. Schultz also stimulated intellectual growth by fostering creativity, innovation, and challenging the status quo. As an individualized leader, he treated employees with respect and cared about their unique needs by providing training, benefits, and opportunities for self-actualization.
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Howard Schultz is considered a transformational leader as CEO of Starbucks Coffee. He serves as a role model through his idealized influence and has received several awards for his leadership. Schultz also inspires others through sharing his story of growing up in Brooklyn projects and achieving a $2 billion net worth. Additionally, he stimulates intellectual thought by emphasizing the need for constant change and innovation. Schultz understands employees as individuals and has implemented personalized programs for Starbucks team members despite criticism.
Starbugs howard schultz....
Howard Schultz is an American businessman born in 1953 who is best known as the chairman and CEO of Starbucks. He co-founded Starbucks in 1971 and grew it into a global coffee company with over 20,000 stores worldwide. Schultz was inspired to found Starbucks after visiting Italy and being exposed to their coffee bar culture. He motivates Starbucks employees by promoting a shared vision and competitive wages/benefits. Under Schultz's leadership, Starbucks has become the largest coffeehouse company in the world.
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Howard Schultz transformed Starbucks from a local coffee shop into a global powerhouse through visionary leadership and commitment to values. He emphasized valuing employees and bridging societal divides. Overcoming early setbacks, Schultz sought authenticity beyond corporate environments. His encounter with coffee culture led him to found Il Giornale and consolidate it with Starbucks. Schultz maintained Starbucks' culture and values during its growth through generous benefits, training, and employee stock ownership.
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This document provides an overview of Starbucks as an organization presented by graduate students. It includes an introduction describing Starbucks mission and history. It then analyzes Starbucks through several organizational frames including structural, political, human resources and symbolic. It summarizes interviews with two Starbucks employees. It concludes that Starbucks aims to create an inclusive culture for employees and customers.
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Saylor URL: http://www.saylor.org/books Saylor.org
37
Chapter 2
Leading Strategically
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are vision, mission, and goals, and why are they important to organizations?
2. How should executives analyze the performance of their organizations?
3. In what ways can having a celebrity CEO and a strong entrepreneurial orientation help or harm an
organization?
Questions Are Brewing at Starbucks
Starbucks’s global empire includes this store in Seoul, South Korea.
Image courtesy of Wikimedia,http://commons.wikimedia.org/wiki/File:Starbucks-seoul.JPG.
Chapter 2 from Mastering Strategic Management was adapted by The Saylor Foundation under
a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license without attribution as requested
by the work’s original creator or licensee. © 2014, The Saylor Foundation.
http://www.saylor.org/site/textbooks/Mastering%20Strategic%20Management.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
Saylor URL: http://www.saylor.org/books Saylor.org
38
March 30, 2011, marked the fortieth anniversary of Starbucks first store opening for business in Seattle,
Washington. From its humble beginnings, Starbucks grew to become the largest coffeehouse company in
the world while stressing the importance of both financial and social goals. As it created thousands of
stores across dozens of countries, the company navigated many interesting periods. The last few years
were a particularly fascinating era.
In early 2007, Starbucks appeared to be very successful, and its stock was worth more than $35 per share.
By 2008, however, the economy was slowing, competition in the coffee business was heating up, and
Starbucks’s performance had become disappointing. In a stunning reversal of fortune, the firm’s stock was
worth less than $10 per share by the end of the year. Anxious stockholders wondered whether Starbucks’s
decline would continue or whether the once high-flying company would return to its winning ways.
Riding to the rescue was Howard Schultz, the charismatic and visionary founder of Starbucks who had
stepped down as chief executive officer eight years earlier. Schultz again took the helm and worked to turn
the company around by emphasizing its mission statement: “to inspire and nurture the human spirit—one
person, one cup and one neighborhood at a time.” [1]About a thousand underperforming stores were shut
down permanently. Thousands of other stores closed for a few hours so that baristas could be retrained to
make inspiring drinks. Food offerings were revamped to ensure that coffee—not breakfast sandwiches—
were the primary aroma that tantalized customers within Starbucks’s outlets.
By the time Starbucks’s fortieth anniversary arrived, Schultz had led his company to regain excellence,
and its stock price w.
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Saylor URL: http://www.saylor.org/books Saylor.org
37
Chapter 2
Leading Strategically
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are vision, mission, and goals, and why are they important to organizations?
2. How should executives analyze the performance of their organizations?
3. In what ways can having a celebrity CEO and a strong entrepreneurial orientation help or harm an
organization?
Questions Are Brewing at Starbucks
Starbucks’s global empire includes this store in Seoul, South Korea.
Image courtesy of Wikimedia,http://commons.wikimedia.org/wiki/File:Starbucks-seoul.JPG.
Chapter 2 from Mastering Strategic Management was adapted by The Saylor Foundation under
a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license without attribution as requested
by the work’s original creator or licensee. © 2014, The Saylor Foundation.
http://www.saylor.org/site/textbooks/Mastering%20Strategic%20Management.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
Saylor URL: http://www.saylor.org/books Saylor.org
38
March 30, 2011, marked the fortieth anniversary of Starbucks first store opening for business in Seattle,
Washington. From its humble beginnings, Starbucks grew to become the largest coffeehouse company in
the world while stressing the importance of both financial and social goals. As it created thousands of
stores across dozens of countries, the company navigated many interesting periods. The last few years
were a particularly fascinating era.
In early 2007, Starbucks appeared to be very successful, and its stock was worth more than $35 per share.
By 2008, however, the economy was slowing, competition in the coffee business was heating up, and
Starbucks’s performance had become disappointing. In a stunning reversal of fortune, the firm’s stock was
worth less than $10 per share by the end of the year. Anxious stockholders wondered whether Starbucks’s
decline would continue or whether the once high-flying company would return to its winning ways.
Riding to the rescue was Howard Schultz, the charismatic and visionary founder of Starbucks who had
stepped down as chief executive officer eight years earlier. Schultz again took the helm and worked to turn
the company around by emphasizing its mission statement: “to inspire and nurture the human spirit—one
person, one cup and one neighborhood at a time.” [1]About a thousand underperforming stores were shut
down permanently. Thousands of other stores closed for a few hours so that baristas could be retrained to
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and its stock price w.
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Starbucks' mission is to inspire people one person at a time through high-quality coffee. Their vision is to be the premier coffee purveyor in the world while maintaining their values of warmth, belonging, transparency, dignity, and excellence. Starbucks has over 28,000 stores in 73 countries and competes directly with stores like Costa Coffee and Dunkin' Donuts. They emphasize servant leadership and an inclusive culture that values employees and diversity. Decision-making is decentralized and consensus-based. Customers report being very satisfied with the consistent quality and exceptional service at Starbucks locations around the world.
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Overview of the organization
Starbucks Corporation commonly referred to as Starbucks coffee is one of the organizations from the Fortune 500. Starbucks is an American Coffee company that was founded by Jerry Baldwin, Zev Siegel and Gordon Bowker in 1971. The company has its headquarters in Seattle Washington and serves a worldwide region with an approximately 22,551 locations. Starbucks’ web address is starbucks.com. Starbucks coffee was ranked 5 in the Fortune 500 in 2015 in relation to food services. Starbucks coffee is the leading coffee dealer in the world. Under the effective management of the Howard Schultz ,who is both the president and the Chief executive officer of the company, it has been in a position to achieve its goals and objectives of being the leading dealer in quality coffee. Starbucks coffee has an employee standing of approximately 191, 000. The many employees enable it to execute its duties and responsibilities effectively (Schultz, Howard, 2011).
Organizational strategy and business model
Organizational strategy and business model are key concepts that determine the success of any business. With regard to organizational strategy, Starbucks coffee adopts a very effective organizational structure where there are clearly spelt out duties and responsibilities of each member of staff. However, the company’s main goal is to provide quality coffee and other products to the customers. Starbucks adopts a business model made up of various elements. Some of these elements include personal passion, an emotional connection as well as standing for something. These are the key elements of the company’s business model and that has helped the business achieving its glorious success.
Products
With reference to products and services, Starbucks Coffee offers a wide range of products in order to meet the diverse needs of the customers. Some of the products that the company provides to the customers include whole bean coffee, tea, Frappucino, espresso, pastries as well as snacks. The company’s products are usually highly priced compared to those of its close competitors (Schultz, Howard, 2011).
In terms of market positioning, Starbucks Coffee is the best and most successful company in the Coffee shop industry. Much of its success is associated with the effective leadership and very effective customer service. Quality is a core value in the organization as it strives to provide not only quality coffee but also quality treatment of the customers (Bussing-Burks, 2009).
There are various sources that I have used in gathering information about Starbucks coffee. Some of these include the company’s website, the company’s annual reports as well as textbooks.
There are numerous various reasons that have facilitated the selection of Starbucks Coffee as my organization. To begin with, the company serves as an example and a role model to all other companies regardless of the industries they are in. ...
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Company Introduction
From the first Starbucks Café that opened in 1971, Starbucks has been “around the block” a time or two. They have had their share of obstacles to overcome from soaring coffee prices in the 1980’s when they were first started trying to expand, fierce competition, operational challenges and difficult business environments especially in international countries like Egypt and Israel, numerous labor disputes and a tumultuous economy. Navigating these obstacles, Starbucks has been significantly successful and maintains an outstanding reputation (Cameron, 2008).
Starbucks has become the number one coffee retailer of the world. It is also the largest coffeehouse in the world with more than eighteen thousand coffee shops in 60 countries and opens on average, two stores per day (Farfan, 2014). Starbucks success has been accomplished with unconventional methods. For example, Starbucks does not use advertisement on billboards or on commercials. Instead their success is based on building enduring relationships as well as creating a “third place”. This third place is a place in-between home and work. People want to go there because it is convenient, inviting, familiar, safe, comfortable and unhurried. With thousands of stores and over a million of customers, they still focus on “one customer, one partner, one coffee at a time” (starbucks, 2014).
Starbucks has gone from being around the block to being down the block. It is interesting to take a look to see how they got here and the people that have navigated their success.
Howard Schultz – Biography & Introduction
Starbucks’s current CEO, Howard Schultz, has been with the company since 1982 and has held various roles within the organization (Leadership Team, 2013). Before joining Starbucks, he worked for several high profile companies. He eventually became the general manager for a Swedish coffee drip manufacture by the name of Hammarplast and was responsible for their U.S. operations (Coffee King, 2010). He formed a personal interest in Starbucks, who at the time was still a small company; he was particularly curious “as to why it ordered so many plastic cone filters” from his company (Minchom, 2013). He first joined the company as director of marketing and soon after took an eye opening trip to Italy where he noticed the commonality of the coffee bars and their role as meeting places and their influence on the local culture (Coffee King, 2010). He relayed his findings to the owners and began trying to influence the direction of the company towards this model. After several unsuccessful years of doing so, he left the organization to open his own company that filled this desired role within society. After the success of his ...
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Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
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Chapter 2
Leading Strategically
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are vision, mission, and goals, and why are they important to organizations?
2. How should executives analyze the performance of their organizations?
3. In what ways can having a celebrity CEO and a strong entrepreneurial orientation help or harm an
organization?
Questions Are Brewing at Starbucks
Starbucks’s global empire includes this store in Seoul, South Korea.
Image courtesy of Wikimedia,http://commons.wikimedia.org/wiki/File:Starbucks-seoul.JPG.
Chapter 2 from Mastering Strategic Management was adapted by The Saylor Foundation under
a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license without attribution as requested
by the work’s original creator or licensee. © 2014, The Saylor Foundation.
http://www.saylor.org/site/textbooks/Mastering%20Strategic%20Management.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
Saylor URL: http://www.saylor.org/books Saylor.org
38
March 30, 2011, marked the fortieth anniversary of Starbucks first store opening for business in Seattle,
Washington. From its humble beginnings, Starbucks grew to become the largest coffeehouse company in
the world while stressing the importance of both financial and social goals. As it created thousands of
stores across dozens of countries, the company navigated many interesting periods. The last few years
were a particularly fascinating era.
In early 2007, Starbucks appeared to be very successful, and its stock was worth more than $35 per share.
By 2008, however, the economy was slowing, competition in the coffee business was heating up, and
Starbucks’s performance had become disappointing. In a stunning reversal of fortune, the firm’s stock was
worth less than $10 per share by the end of the year. Anxious stockholders wondered whether Starbucks’s
decline would continue or whether the once high-flying company would return to its winning ways.
Riding to the rescue was Howard Schultz, the charismatic and visionary founder of Starbucks who had
stepped down as chief executive officer eight years earlier. Schultz again took the helm and worked to turn
the company around by emphasizing its mission statement: “to inspire and nurture the human spirit—one
person, one cup and one neighborhood at a time.” [1]About a thousand underperforming stores were shut
down permanently. Thousands of other stores closed for a few hours so that baristas could be retrained to
make inspiring drinks. Food offerings were revamped to ensure that coffee—not breakfast sandwiches—
were the primary aroma that tantalized customers within Starbucks’s outlets.
By the time Starbucks’s fortieth anniversary arrived, Schultz had led his company to regain excellence,
and its stock price w.
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Saylor URL: http://www.saylor.org/books Saylor.org
37
Chapter 2
Leading Strategically
L E A R N I N G O B J E C T I V E S
After reading this chapter, you should be able to understand and articulate answers to the following
questions:
1. What are vision, mission, and goals, and why are they important to organizations?
2. How should executives analyze the performance of their organizations?
3. In what ways can having a celebrity CEO and a strong entrepreneurial orientation help or harm an
organization?
Questions Are Brewing at Starbucks
Starbucks’s global empire includes this store in Seoul, South Korea.
Image courtesy of Wikimedia,http://commons.wikimedia.org/wiki/File:Starbucks-seoul.JPG.
Chapter 2 from Mastering Strategic Management was adapted by The Saylor Foundation under
a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license without attribution as requested
by the work’s original creator or licensee. © 2014, The Saylor Foundation.
http://www.saylor.org/site/textbooks/Mastering%20Strategic%20Management.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
Saylor URL: http://www.saylor.org/books Saylor.org
38
March 30, 2011, marked the fortieth anniversary of Starbucks first store opening for business in Seattle,
Washington. From its humble beginnings, Starbucks grew to become the largest coffeehouse company in
the world while stressing the importance of both financial and social goals. As it created thousands of
stores across dozens of countries, the company navigated many interesting periods. The last few years
were a particularly fascinating era.
In early 2007, Starbucks appeared to be very successful, and its stock was worth more than $35 per share.
By 2008, however, the economy was slowing, competition in the coffee business was heating up, and
Starbucks’s performance had become disappointing. In a stunning reversal of fortune, the firm’s stock was
worth less than $10 per share by the end of the year. Anxious stockholders wondered whether Starbucks’s
decline would continue or whether the once high-flying company would return to its winning ways.
Riding to the rescue was Howard Schultz, the charismatic and visionary founder of Starbucks who had
stepped down as chief executive officer eight years earlier. Schultz again took the helm and worked to turn
the company around by emphasizing its mission statement: “to inspire and nurture the human spirit—one
person, one cup and one neighborhood at a time.” [1]About a thousand underperforming stores were shut
down permanently. Thousands of other stores closed for a few hours so that baristas could be retrained to
make inspiring drinks. Food offerings were revamped to ensure that coffee—not breakfast sandwiches—
were the primary aroma that tantalized customers within Starbucks’s outlets.
By the time Starbucks’s fortieth anniversary arrived, Schultz had led his company to regain excellence,
and its stock price w.
Starbucks PPt
Starbucks is an American coffee company founded in Seattle in 1971. It grew rapidly in the 1980s and 90s under the leadership of Howard Schultz, who brought Italian cafe culture to the US by selling espresso. Starbucks focuses on quality coffee, customer experience in its stores, and has a global presence through over 30,000 locations worldwide. It differentiates itself from competitors through its coffeehouse atmosphere and customer loyalty programs.
10-1 draft
Starbucks opened its first store in 1971 in Seattle and now operates in 65 countries with over 22,000 stores. The document examines Starbucks' communication strategies with internal and external stakeholders. It discusses how Starbucks uses informational and persuasive strategies to manage potential discrimination issues and legal compliance. The document concludes that Starbucks strives to be consistent with its brand and ethical values by keeping stakeholders informed in a proactive manner.
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Immediately actionable strategies to recruit, hire, retain, reward, motivate and promote a workforce of Transformational Leaders.
Culture Brand Connection 2015
Helping identify who is on the bus, who is off the bus, and how to implement a progressive and healthy healthcare culture.
* 87% of companies find Company Culture as priority
* Netflix Manifesto Discusses Behaviors (as Values)
* GoreTek "we don't manage people, we expect people to
manage themselves"
* Good to Great companies hire from within
* Changing Culture takes relentlessness, consistency,
transparency, and tone at the top leadership
* Company Culture does not exist without embrace of
accountability
Leadership Development in Manufacturing - World Trade Group Presentation 2012
Manufacturing requires an equal balance of People, Assets, and Processes. Many times manufacturing professionals spend much of their time on the latter two. Focusing on recruiting, retaining and developing talent is critical for the long term success of an organization.
Starbucks
Starbucks' mission is to inspire people one person at a time through high-quality coffee. Their vision is to be the premier coffee purveyor in the world while maintaining their values of warmth, belonging, transparency, dignity, and excellence. Starbucks has over 28,000 stores in 73 countries and competes directly with stores like Costa Coffee and Dunkin' Donuts. They emphasize servant leadership and an inclusive culture that values employees and diversity. Decision-making is decentralized and consensus-based. Customers report being very satisfied with the consistent quality and exceptional service at Starbucks locations around the world.
Module 2 A2 Romeo Joson82615.docx
Module 2 A2
Romeo Joson
8/26/15
Overview of the organization
Starbucks Corporation commonly referred to as Starbucks coffee is one of the organizations from the Fortune 500. Starbucks is an American Coffee company that was founded by Jerry Baldwin, Zev Siegel and Gordon Bowker in 1971. The company has its headquarters in Seattle Washington and serves a worldwide region with an approximately 22,551 locations. Starbucks’ web address is starbucks.com. Starbucks coffee was ranked 5 in the Fortune 500 in 2015 in relation to food services. Starbucks coffee is the leading coffee dealer in the world. Under the effective management of the Howard Schultz ,who is both the president and the Chief executive officer of the company, it has been in a position to achieve its goals and objectives of being the leading dealer in quality coffee. Starbucks coffee has an employee standing of approximately 191, 000. The many employees enable it to execute its duties and responsibilities effectively (Schultz, Howard, 2011).
Organizational strategy and business model
Organizational strategy and business model are key concepts that determine the success of any business. With regard to organizational strategy, Starbucks coffee adopts a very effective organizational structure where there are clearly spelt out duties and responsibilities of each member of staff. However, the company’s main goal is to provide quality coffee and other products to the customers. Starbucks adopts a business model made up of various elements. Some of these elements include personal passion, an emotional connection as well as standing for something. These are the key elements of the company’s business model and that has helped the business achieving its glorious success.
Products
With reference to products and services, Starbucks Coffee offers a wide range of products in order to meet the diverse needs of the customers. Some of the products that the company provides to the customers include whole bean coffee, tea, Frappucino, espresso, pastries as well as snacks. The company’s products are usually highly priced compared to those of its close competitors (Schultz, Howard, 2011).
In terms of market positioning, Starbucks Coffee is the best and most successful company in the Coffee shop industry. Much of its success is associated with the effective leadership and very effective customer service. Quality is a core value in the organization as it strives to provide not only quality coffee but also quality treatment of the customers (Bussing-Burks, 2009).
There are various sources that I have used in gathering information about Starbucks coffee. Some of these include the company’s website, the company’s annual reports as well as textbooks.
There are numerous various reasons that have facilitated the selection of Starbucks Coffee as my organization. To begin with, the company serves as an example and a role model to all other companies regardless of the industries they are in. ...
Leadership style of Coca Cola Company
Coca Cola is a leading beverage company in the world. In this 5 min presentation a short overview of leadership styles within this company is emphasized.
Leadership principles and practices
This one-day leadership masterclass covers applying the 7 E's of the leadership process, leadership role modelling, servant leadership, values-driven leadership, and contemporary leadership challenges. Attendees will participate in learning activities focused on self-assessment, developing influence and credibility, and addressing issues like gender equity, diversity, and leading multiple generations. The class uses theories like Aristotle's rhetorical triangle and Covey's emotional bank account to strengthen leadership skills and cultivate an effective leadership culture at Premier FMCG.
RUNNING HEAD TEAM RESEARCH PROJECT 1TEAM RESEAR.docx
RUNNING HEAD: TEAM RESEARCH PROJECT 1
TEAM RESEARCH PROJECT 3
TEAM RESEARCH PROJECT
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Author Note
This research is being submitted on June 15, 2014 to Adam Samuelson for B233/MAN2021 Section 08 Principles of Management Course.
Company Introduction
From the first Starbucks Café that opened in 1971, Starbucks has been “around the block” a time or two. They have had their share of obstacles to overcome from soaring coffee prices in the 1980’s when they were first started trying to expand, fierce competition, operational challenges and difficult business environments especially in international countries like Egypt and Israel, numerous labor disputes and a tumultuous economy. Navigating these obstacles, Starbucks has been significantly successful and maintains an outstanding reputation (Cameron, 2008).
Starbucks has become the number one coffee retailer of the world. It is also the largest coffeehouse in the world with more than eighteen thousand coffee shops in 60 countries and opens on average, two stores per day (Farfan, 2014). Starbucks success has been accomplished with unconventional methods. For example, Starbucks does not use advertisement on billboards or on commercials. Instead their success is based on building enduring relationships as well as creating a “third place”. This third place is a place in-between home and work. People want to go there because it is convenient, inviting, familiar, safe, comfortable and unhurried. With thousands of stores and over a million of customers, they still focus on “one customer, one partner, one coffee at a time” (starbucks, 2014).
Starbucks has gone from being around the block to being down the block. It is interesting to take a look to see how they got here and the people that have navigated their success.
Howard Schultz – Biography & Introduction
Starbucks’s current CEO, Howard Schultz, has been with the company since 1982 and has held various roles within the organization (Leadership Team, 2013). Before joining Starbucks, he worked for several high profile companies. He eventually became the general manager for a Swedish coffee drip manufacture by the name of Hammarplast and was responsible for their U.S. operations (Coffee King, 2010). He formed a personal interest in Starbucks, who at the time was still a small company; he was particularly curious “as to why it ordered so many plastic cone filters” from his company (Minchom, 2013). He first joined the company as director of marketing and soon after took an eye opening trip to Italy where he noticed the commonality of the coffee bars and their role as meeting places and their influence on the local culture (Coffee King, 2010). He relayed his findings to the owners and began trying to influence the direction of the company towards this model. After several unsuccessful years of doing so, he left the organization to open his own company that filled this desired role within society. After the success of his ...
Steve Jobs - Transformational Leader
Steve Jobs was a transformational leader through his idealized influence as a role model of innovation who was admired worldwide. He provided inspirational motivation with a vision that advanced technology through highly inspirational speeches. Jobs stimulated intellectual thought by listening to followers' ideas at retreats and encouraging creativity. He demonstrated individualized consideration by putting people in roles that fit their strengths and pushing them to think outside the box.
LSU Branding Strategy
LSU Branding Strategy presented at March 13, 2013 meeting of Transition Advisory Team - External Affairs Task Force Meeting
Similar to Starbucks Corporation (20)
Achieving Excellence by Creating a People-Driven Organisation Culture
Achieving Excellence by Creating a People-Driven Organisation Culture
A Roundtable Presentation at the USASBE 2016 conference, San Diego, CA 4
A Roundtable Presentation at the USASBE 2016 conference, San Diego, CA 4
A Roundtable Presentation at the USASBE 2016 Conference 4
A Roundtable Presentation at the USASBE 2016 Conference 4
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Saylor URL httpwww.saylor.orgbooks Saylor.org 37 .docx
Leadership Development in Manufacturing - World Trade Group Presentation 2012
Leadership Development in Manufacturing - World Trade Group Presentation 2012
RUNNING HEAD TEAM RESEARCH PROJECT 1TEAM RESEAR.docx
RUNNING HEAD TEAM RESEARCH PROJECT 1TEAM RESEAR.docx
Starbucks Corporation
- 1. Starbucks Corporation Yousef A. Guro B. Stina B. Cleo C. Leonard R. Viktor H.
- 2. Overview •Background •Mission •Corporate Structure • CEO & Baristas •Implications •Leadership • Transformational, Charismatic & Authentic •Challenges in Effective Leadership •Position of Power
- 3. Howard Schultz •Brooklyn, New York •Northern Michigan University • Communications •Hammarplast • Salesman •Starbucks • Director of retail operations & Marketing • II Giornale coffee bar chain = CEO + Chairman
- 4. Mission •To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
- 5. Corporate Structure •Company Hierarchy • 8 levels of organization • Level 1: CEO (Howard Schultz) • Level 2: Board of Directors • Level 3: Upper Management • Level 4: Regional (Middle) Managers • Level 5: Store Managers • Level 6: Shift Supervisor • Level 7: Clerk Supervisors • Level 8: Baristas
- 6. Internal Implications • “Your Special Blend” • Employee benefits package • Starbucks College Achievement Plan • Full tuition reimbursement • Diversity and Inclusion
- 7. External Implications “It is no longer enough to serve customers, employees, and shareholders. As corporate citizens of the world, it is our responsibility - our duty - to serve the communities where we do business by helping to improve, for example, the quality, of citizens’ education, employment, health care, safety, and overall daily life, plus future prospects.” - Howard Schutlz
- 9. Charismatic Leadership • This leadership style relies on the charm and persuasiveness of the leader; driven by their commitment to their cause.
- 10. Transformational Leadership •These leaders inspire and encourage team members to develop as individuals and are a part of the collective team to work toward achieving objectives.
- 11. Challenges in Effective Leadership •Three Types • External • Internal • Natural •Leadership Challenges • A new start • When something is about to end • When times are tough • During Transition
- 12. Position of Power - Internal - Informs employees with personal feedback - Makes employees feel appreciated
- 13. Position of Power - External - Knows how important the customers are - Respects cultures & diversity
- 14. Questions?
- 15. SourcesBiography.com. (2014, December 3). Howard Schultz Biography. Retrieved November 30, 2016, from http://www.biography.com/people/howard-schultz-21166227#support-for-gay-marriage Chris, J. (2015, August 30). 7 Howard Schultz Leadership Style Principles - Joseph Chris Partners. Retrieved November 30, 2016, from http://www.josephchris.com/7-howard-schultz-leadership-style-principles Dolan, K. A. (2011, October 17). Starbucks' Howard Schultz Wants To Redefine The Role of Business In Society. Retrieved November 30, 2016, from http://www.forbes.com/sites/kerryadolan/2011/10/17/starbucks-howard-schultz-wants-to-redefine-the- role-of-business-in-society/#10f365413a79 Farfan, B. (2016, October 13). Starbucks CEO Howard Schultz Quotes: How to Build a World Class Brands. Retrieved November 30, 2016, from https://www.thebalance.com/starbucks-ceo-howard-schultz-quotes-2892159 Lebowitz, S. (2016, July 11). The brilliant management strategies of Howard Schults, who just announced a pay raise for US employees of his $82 billion Starbucks empire. Retrieved December 7, 2016 Mission Statement. (2016). Retrieved November 30, 2016, from https://www.starbucks.com/about-us/company-information/mission-statement Retail Careers. (2016). Retrieved November 30, 2016, from https://www.starbucks.com/careers/retail-careers Spahr, P. (2016, October 19). What is Charismatic Leadership? Leading Through Personal Conviction. Retrieved November 30, 2016, from http://online.stu.edu/charismatic-leadership/ Starbucks PowerPoint Template. (2014). Retrieved November 28, 2016, from http://prezentr.com/templates/starbucks-powerpoint-template/ Working at Starbucks. (2016). Retrieved November 30, 2016, from https://www.starbucks.com/careers/working-at-starbucks