Star Reports Sdsu

Revenue Management Today:
A Look at What is Working

Steve Hood
Senior Vice President, Research
Smith Travel Research

Agenda
• Introduction to STR
• Introduction to the STAR Reports
• Monthly STAR Reports
• Weekly STAR Reports
• US Industry Update
• San Diego Industry Update

Who is Smith Travel Research?

• The recognized leader in hotel benchmarking
g g
• Founded in 1985
• W sample over 70% of t t l U S room supply (95% of
We l f total U.S. l f
chain hotels and most significant independent hotels) as
well as almost 45% of total global room supply
• Provide monthly, weekly, and daily STAR reports to over
40,000 hotels (over 600,000 emails per month)
• Impartial, timely, confidential, and accurate

Benchmarking 101: my hotel vs. the competition

20% 20%
15%

10% 7% 10%
ange

ange
YOY Cha

YOY Cha
0% 0%
-3%
-10%
10% 10%
-10%
-10%

-20% -20%

Manager A Manager B
A's Competitors B's Competitors

Who does STR serve?
• Hotel companies
• Hotels
• Convention & Visitor Bureaus, Tourism & travel
organizations
g
• Developers, Consultants, Appraisers
• Wall Street/Accounting firms, Financial institutions
• Media (including HNN, www.hotelnewsnow.com)
• Hotel vendors (Census database)
• Educators
• Government (including GSA)

What data does STR track?
• Hotel Census data – US & WW
• Pipeline data – under construction & in planning
• Rooms Sales data (Supply, Demand, & Revenue)
( pp y )
– Monthly (back to 1987)
– Daily (back to 2000)
• Segmented Sales data – group, transient, contract
• Additional Revenue data – F&B, other, total
• Profit & Loss numbers (Hotel Operating Statistics)

What services do we provide?
• Subscription reports
– STAR reports for hotels
– Corporate reports and data files for HQs
– Destination reports for CVBs
• Publications
– US and WW Hotel Reviews and Country Reports
– Market Forecasts
• Ad-Hoc Reports
– Trend reports
– Custom HOST reports
– Market Pipeline reports
• Special Projects
p j

STR Geographic Categorization
g p g
• World
• Continents: Americas, Europe, Mideast/Africa, Asia Pacific
• Sub-continents – subsets of continents
(Americas: North Am., South Am., Central Am., & Caribbean)
• Countries – based on ISO/WTO definitions
• Regions – for certain countries such as US, Canada, UKM
(US: New England, Mid Atlantic, Southeast, East North Central, …)
• M k t – for major cities, also non-metro areas
Markets
(US: 162 markets)
• Tracts – subsets of markets
(US: 612 tracts)
• (additional geo. fields: state, county, MSA, lat/long, user-defined)

STR Markets and Tracts
• STR markets represent
both metro and non-
metro areas

• Each market contains
at least two sub-
sub
divisions called tracts
(or submarkets outside
North America)

• There are 162 US
markets and 613 tracts.
Over 500 markets
worldwide

STR Non-geographic Categorization
• Scale – 7 groups, based on average ADR of entire chain
Luxury, Upper Upscale, Upscale, Midscale w/ & w/o F&B, Economy,
& Independents (a list of all chains by scale is available)
• Class – scale groups with independents included
• Location: Urban Suburban, Airport, Interstate Resort Small Town
Urban, Suburban Airport Interstate, Resort,
• Price – 5 groups, based on ADR relative to specific market
• Size – based on number of rooms
• Types: Extended Stay, Resort, Boutique, Casino, Golf, Ski, Spa,
Convention, Conference, All-suites, Full/Limited Service, Waterpark
• (additional non-geo. fields: Age, User-defined, Corporate Housing,
Condotel, Star Rating for WW)

Hotel Affiliation-Related Definitions
• Chain
• P
Parent C
t Company
• Management Company
• Owner
• Asset Management Company
• Membership or Marketing Group

STR Competitive Sets
• Which hotels directly compete with my property?
– Usually similar hotels in price level
– Usually hotels in close proximity
– Can include or exclude the subject property

• Hotels can have more than one comp set
– Local comp set and a 2nd with a broader geographic area
p g g p
– Weekday vs. weekend or group vs. transient
– Chain has one comp set and management company may have
another
th
– In between two towns

STR Competitive Sets Continued
• There are strict rules to ensure confidentiality
– There must be 4 or more reporting hotels
p g
– No more than 40% of rooms in a single chain
– No more than 60% of rooms in a parent company
– Changes to comp sets must be made in pairs to prevent
isolation
• Comp sets chosen by the hotel or by corporate
– Or some combination
– Often managers are bonused on performance relative to
comp set

Hotel Metrics 101
• Supply = rooms available
• D
Demand = rooms sold
d ld
• Occupancy = demand / supply (percentage)
• ADR = room revenue / demand ($)
• RevPAR = room revenue / supply (p available
pp y (per
room) ($)
• Percent Change = (this year # - last year #) / last
year # (%)

Hotel Metrics 101 Continued
• Index = property # / comp set #
– Number greater than 100 means subject property out
out-
performed the comp set
– Number less than 100 means comp set out-performed the
p p
subject property
– “Penetration” = Occupancy Index
– “Yield” = RevPAR Index

• Rank = property’s position among the comp set
– For example “2 of 7” means subject property had the 2nd
highest value (Occ, ADR, RevPAR) in the comp set

Hotel Date & Time Definitions
• Week = Sunday through Saturday
• C
Comparable Day = same d of same week
bl D day f k
last year, most daily percent changes are based
on comparable days (“day to day”) versus “date
( day day ), date
to date” (MTD would be based on date to date)
• Weekday = Sunday through Thursday
• Weekend = Friday and Saturday

Date & Time Definitions Continued
• MTD = from first to current day of month
• YTD = from January to current month
• Running #-month = last # months including the
g g
current month, valuable for comparing current
month to longer time period or for graphing (3 or
12 months)
• Running #-day = last # days including the current
day, same advantage as above (28 days)

Segmentation and Additional
Revenue Definitions
• Group = rooms sold in block of ten or more and
corresponding revenue
• Transient = rooms sold at rack, corporate, p
p package, or
g
government rates and corresponding revenue
• Contract = rooms sold at rates stipulated by contracts
including airline crews and permanent guests
• Food & Beverage Revenue = revenue from any F&B
establishment
• Other Revenue = all revenue excluding room & F&B
revenue

Introduction to the
STAR Reports

What is the STAR Report?
• The STAR Report analyzes your hotel’s performance:
– Occupancy ADR and RevPAR
Occupancy, ADR,

• Provides comparison to competitors:
– Index numbers (GT 100 = subject winning, LT 100 = comp winning)
– Ranking information (# of #, i.e.: “2 of 7” = 2nd best in comp of 7)

• Provides comparison to various market/industry segments
• Tracks performance for multiple time periods (current
month/week/day, YTD/MTD, running 12 month/running 28 day)

• Tracks year-over-year performance (TY vs. LY percent change)

STAR Reports – how and when?
• Excel workbooks (or PDF documents) with multiple tabs
• I l d d
Includes data tables, graphs, and explanations
bl h d l i
• Monthly, weekly, and daily STAR reports are generated
• Delivered to most subscribers via email (or FTP)
– Monthly: on or around the 17th
– Weekly: Tuesday night
– Daily: each day (for WW and select US markets)
• Some reports are delivered to HQ for download by hotel
from corporate website

Why do I need the STAR Report?
• Benchmarks your performance
• Allows you to keep an eye on your competitors and your
market
• Lends perspective to good and bad performance
• Aids pricing decisions, help improve profitability
• Allows you to monitor the effect of your business
strategies
• View Supply, Demand, & Revenue changes in your
market

Who am I compared to on my STAR
report?
• Competitive Set: a set of 4 or more properties
p p p
• Market: for example Memphis or Nashville
• Market Class: subset of market with similar chain
affiliated and independent hotels (6 groups)
• Tract: geographic subset of market such as Memphis
Airport or Nashville South
• Tract Scale: subset of tract with similar chain or
independent hotels (4 groups)
• WW reports vary slightly

Segmentation and Additional
Revenue pages in STAR Reports
• Hotels or companies can subscribe to obtain additional
pages (tabs) in their monthly and weekly STAR reports
• Segmentations pages display Occupancy, ADR, and
RevPAR for Transient, Group, and Contract segments,
also related percent changes, indexes, day of week, and
ranking information
g
• Additional Revenue pages display Revenue Per Rooms
Sold for Room, F&B, Other, and Total Revenue
• A Segmentation Response page displays Segmentation
participation for the comp set

Table of Contents
• First tab of the workbook
• Lists all the pages/tabs that are included
• Will list two additional pages for Daily
participants (dark grey)
• Will list eleven additional pages for
Segmentation participants (light grey)
• W ld i l d additional pages f h t l with
Would include dditi l for hotels ith
2nd, 3rd, or 4th comp sets

United Kingdom United States
Blue Fin Building 735 East Main Street
110 Southwark Street Hendersonville
London SE1 0TA TN 37075
Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664
Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848
www.strglobal.com www.strglobal.com

Monthly STAR Report Sample (US & Canada)
February 2008 STR #: 98765 Date Created: March 28, 2008
Tab
Table of Contents 1
Monthly Performance at a Glance 2
STAR Summary 3
Co pet t e
Competitive Set Report
epo t 4
Response Report 5
Segmentation Summary 6
Segmentation Occupancy Analysis 7
Segmentation ADR Analysis 8
Segmentation RevPAR Analysis 9
Segmentation Index Analysis 10
Segmentation Ranking Analysis
S 11 Available to S
Segmentation participants only
Segmentation Day of Week - Current Month 12
Segmentation Day of Week - Year to Date 13
Additional Revenue ADR Analysis 14
Additional Revenue RevPAR Analysis 15
Segmentation Reponse Report 16
Daily Data for the Month 17
Available to Weekly STAR participants only
Day of Week & Weekday/Weekend 18
Help 19

1 - Monthly Performance at a Glance
y
• Provides a quick one-page overview of
performance relative to your comp set
• Displays Occupancy, ADR, and RevPAR for
your property and your comp set, also I d
t d t l Index
numbers and Percent Changes
• For four points in time: Current Month, Year to
Date, Running 3-month, and Running 12-month
• Also displays basic information for the subject
property and the report settings at the top

Monthly Performance at a Glance
Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set
Any Hotel
y 123 Any Street
y Any City, Any State 99999
y y, y (555) 555-5555
( )
STR # 98765 ChainID: 999999 MgtCo: None Owner: None
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property

July 2006

Occupancy (%) ADR ($) RevPAR ($)
My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index

Current Month 89.8 90.5 99.3 234.89 229.88 102.2 210.89 207.93 101.4

Year To Date 80.9 86.5 93.4 248.55 241.02 103.1 201.01 208.60 96.4

Running 3 Month 82.0 91.5 89.6 266.87 255.11 104.6 218.75 233.50 93.7

Running 12 Month 84.9 87.7 96.8 259.98 254.12 102.3 220.81 222.92 99.1

July 2006 vs. 2005 Percent Change (%)

Occupancy ADR RevPAR
My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index

Current Month 2.7 0.7 2.0 10.0 8.8 1.1 12.9 9.5 3.1

Year To Date -8.5 3.2 -11.3 14.3 10.8 3.2 4.6 14.3 -8.5

Running 3 Month -9.8 1.1 -10.7 15.2 11.7 3.1 3.9 12.9 -7.9

Running 12 Month -5.6 2.4 -7.7 15.2 13.8 1.2 8.8 16.5 -6.6

2 – STAR Summary
y
• Provides a detailed comparison of your property
to various industry segments and your comp set
• Displays Occupancy, ADR, and RevPAR, as
well as percent changes f each group
ll t h for h
• For four points in time: Current Month, Year to
Date, Running 3-month, and Running 12-month
• Also shows Supply, Demand, and Revenue
pp y, ,
Percent Changes; Census and Sample property
and room counts; and a Pipeline overview

STAR Summary
Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments
Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
For the Month of: July 2006
y Date Created: August 24, 2006
g , Monthly Competitive Set Data Excludes Subject Property
y p j p y
Occupancy (%) Supply

Current Running 3 Running 12 Month % Run 3 Mon % Run 12 Mon
% Chg Year to Date % Chg % Chg % Chg YTD % Chg
Month Month Month Chg Chg % Chg

Any Hotel 89.8 2.7 80.9 -8.5 82.0 -9.8 84.9 -5.6 0.0 0.0 0.0 0.0
Market: Any Market 84.6 -0.3 81.2 -1.1 85.6 -0.5 82.4 -0.4 -0.3 -0.8 -0.6 -1.1
Market Class: Any Market Upscale 88.1 3.6 84.3 1.5 88.5 1.5 85.1 1.6 0.3 -1.7 -1.2 -1.5
Tract: Any Tract 87.6 0.3 84.4 -0.6 88.4 -0.4 85.4 -0.4 1.1 -0.7 0.8 -1.4
Tract Scale: Upscale Chains 88.8 2.1 85.0 0.8 88.9 0.1 86.0 0.4 1.3 -4.1 0.1 -4.9
Competitive Set: Competitors 90.5 0.7 86.5 3.2 91.5 1.1 87.7 2.4 0.0 0.0 0.0 0.4

Average Daily Rate ($) Demand


Any Hotel 234.89 10.0 248.55 14.3 266.87 15.2 259.98 15.2 2.7 -8.5 -9.8 -5.6
Market: Any Market 205.50 10.9 215.06 12.6 228.69 13.3 226.23 14.7 -0.6 -1.8 -1.1 -1.5
Market Class: Any Market Upscale 210.02 8.3 221.89 12.2 237.71 12.1 235.76 16.1 3.9 -0.2 0.2 0.1
Tract: Any Tract 222.40 10.1 232.32 12.2 248.61 12.9 246.89 14.8 1.4 -1.3 0.3 -1.8
Tract Scale: Upscale Chains 258.03 8.7 270.02 9.7 285.94 10.6 286.00 12.1 3.5 -3.3 0.2 -4.5

RevPAR ($) Revenue


Any Hotel 210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8 12.9 4.6 3.9 8.8
Market: Any Market 173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2 10.2 10.5 12.1 13.0
Market Class: Any Market Upscale 185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0 12.5 12.0 12.3 16.2
Tract: Any Tract 194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4 11.6 10.7 13.3 12.8
Tract Scale: Upscale Chains 229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6 12.5 6.0 10.8 7.0

Census/Sample - Properties & Rooms Pipeline

Census Sample Sample % Market: Any Market

Properties Rooms Properties Rooms Rooms Under Construction Planning
Market: Any Market 383 78844 204 59398 75.3 Properties Rooms Properties Rooms
Market Class: Any Market Upscale 59 21762 48 20182 92.7 34 3948 61 7302
Tract: Any Tract 77 28152 49 22772 80.9
Tract Scale: Upscale Chains 23 14579 21 13913 95.4 See Help page for pipeline definitions.

Competitive Set: Competitors 6 6865 6 6865 100.0

STAR Summary – My Property vs. Comp Set and Industry Segments

RevPAR ($)

Current Running 3 Running 12
% Chg Year to Date % Chg % Chg % Chg
Month Month Month

Any Hotel 210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8
Market: Any Market 173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2
Market Class: Any Market Upscale 185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0
Tract: Any Tract 194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4
Tract Scale: Upscale Chains 229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6
Competitive Set: Competitors 207.93 9.5 208.60 14.3 233.50 12.9 222.92 16.5

• Rows display data for your hotel, 4 industry segments, and your comp
set
• Columns display values and percent changes for the current month
month,
YTD, running 3 month, and running 12 month time periods
• Sections for Occupancy, ADR and RevPAR

STAR Summary – Supply, Demand, and Revenue Section
Supply

Month % Run 3 Mon % Run 12 Mon
Percent changes for multiple time periods are
YTD % Chg
Chg Chg % Chg
displayed
0.0 0.0 0.0 0.0
-0.3 -0.8 -0.6 -1.1
0.3 -1.7 -1.2 -1.5
1.1
11 -0.7
07 0.8
08 -1.4
14
1.3 -4.1 0.1 -4.9 Supply: The number of rooms in the segment
0.0 0.0 0.0 0.4
multiplied by the number of days in the period
Demand

Month % Run 3 Mon % Run 12 Mon
YTD % Chg
Chg Chg % Chg

2.7 -8.5 -9.8 -5.6
-0.6 -1.8 -1.1 -1.5
Demand: The number of rooms sold (excludes
3.9 -0.2 0.2 0.1
1.4 -1.3 0.3 -1.8 complimentary rooms)
3.5
35 -3 3
3.3 0.2
02 -4 5
4.5
0.7 3.2 1.1 2.8

Revenue

Month %
Chg
YTD % Chg
Run 3 Mon % Run 12 Mon
Chg % Chg
Revenue: Total room revenue generated
12.9 4.6 3.9 8.8
from the sa e ( e a ) o rooms
o e sale (rental) of oo s
10.2 10.5 12.1 13.0
12.5 12.0 12.3 16.2
11.6 10.7 13.3 12.8
12.5 6.0 10.8 7.0
9.5
95 14.3
14 3 12.9
12 9 17.0
17 0

STAR Summary – Census and Participation Information

Census/Sample - Properties & Rooms

Census Sample Sample %

Properties Rooms Properties Rooms Rooms
Market: Any Market 383 78844 204 59398 75.3
Market Class: Any Market Upscale 59 21762 48 20182 92.7
Tract: Any Tract 77 28152 49 22772 80.9
80 9
Tract Scale: Upscale Chains 23 14579 21 13913 95.4
Competitive Set: Competitors 6 6865 6 6865 100.0

Participation information is displayed for the industry segments and comp set
Census: Total number of properties / rooms in a segment

Sample: The number of properties / rooms that report data to STR

Sample %: Percentage of rooms in each segment that report data to STR

STAR Summary – Pipeline Information

Under construction: Ground
Pipeline
has been broken or the owner is
Market: Any Market finalizing bids for the general
Under Construction Planning contracting
Properties Rooms Properties Rooms
34 3948 61 7302
Planning: Project will g out
g j go
See Help page for pipeline definitions. for bids, construction will start
within 4 months, or an
architect as been selected and
plans are underway

Provides a quick snapshot of pipeline activity in the market
Pipeline data is detailed further in the STR Market Pipeline Report

3 – Competitive Set Report
p p
• Provides a historic comparison of your property to
your comp set over time
• Displays Occupancy, ADR, and RevPAR, as well
as P
Percent Changes, I d numbers, and
t Ch Index b d
Ranking information
• Shows 18 months of monthly data and 3 years of
Year to Date, Running 3-month, and Running 12-
month
• Graphs monthly indexes and RevPAR % Change

Competitive Set Report
Tab 4 - Competitive Set Report

Monthly Indexes RevPAR Percent Change - 2006

117
19
107 14

97 9
4
87
-1
77 Year to Date Running 3 Month Running 12 Month

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
My Property Competitive Set
Occupancy ADR RevPAR 100 %

2005 2006 Year To Date Running 3 Month Running 12 Month
Occupancy (%)
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006
My Property 85.2
85 2 94.1
94 1 91.4
91 4 94.1
94 1 91.0
91 0 87.5
87 5 87.4
87 4 92.3
92 3 89.9
89 9 93.7
93 7 89.8
89 8 74.8
74 8 78.2
78 2 84.3
84 3 82.7
82 7 75.1
75 1 81.0
81 0 89.8
89 8 85.9
85 9 88.4
88 4 80.9
80 9 88.9
88 9 90.8
90 8 82.0
82 0 86.9
86 9 89.9
89 9 84.9
84 9
Competitive Set 75.7 84.5 86.9 90.8 91.1 89.9 89.1 89.7 88.9 91.3 87.7 78.4 77.1 84.8 90.3 92.1 92.1 90.5 83.9 83.9 86.5 89.8 90.6 91.5 83.3 85.7 87.7
Index 112.6 111.3 105.1 103.6 99.9 97.3 98.1 102.8 101.1 102.6 102.3 95.5 101.4 99.4 91.6 81.6 87.9 99.3 102.4 105.4 93.4 98.9 100.3 89.6 104.4 105.0 96.8
Rank 2 of 7 1 of 7 3 of 7 1 of 7 4 of 7 4 of 7 5 of 7 2 of 7 2 of 7 2 of 7 3 of 7 5 of 7 3 of 7 6 of 7 6 of 7 7 of 7 7 of 7 6 of 7 2 of 7 2 of 7 6 of 7 4 of 7 4 of 7 7 of 7 2 of 7 2 of 7 5 of 7
% Chg
My Property 9.6 6.1 -1.9 3.2 6.4 -2.7 -3.4 1.1 -3.1 0.1 -3.0 -0.7 -8.2 -10.4 -9.4 -20.2 -11.0 2.7 4.9 2.9 -8.5 3.3 2.2 -9.8 2.5 3.5 -5.6
Competitive Set -0.4 1.4 0.0 2.9 -0.7 0.3 1.7 -0.8 -2.0 2.8 4.6 15.7 1.9 0.4 3.9 1.4 1.1 0.7 13.0 0.0 3.2 8.4 0.8 1.1 8.8 2.9 2.4
Index 10.0 4.7 -1.9 0.3 7.1 -2.9 -5.1 1.9 -1.2 -2.5 -7.3 -14.2 -10.0 -10.7 -12.9 -21.3 -12.0 2.0 -7.1 2.9 -11.3 -4.8 1.4 -10.7 -5.8 0.5 -7.7

ADR ($)
My Property 192.91 210.16 230.88 235.01 246.28 213.62 203.79 268.37 285.03 305.36 305.85 219.85 214.76 233.08 265.79 280.23 290.72 234.89 192.40 217.45 248.55 201.36 231.75 266.87 198.80 225.66 259.98
Competitive Set 199.79 210.74 225.94 233.05 241.04 211.33 205.11 275.40 273.81 294.54 310.55 211.98 214.75 235.64 249.42 263.19 272.36 229.88 189.64 217.61 241.02 196.98 228.41 255.11 195.32 223.24 254.12
Index 96.6 99.7 102.2 100.8 102.2 101.1 99.4 97.4 104.1 103.7 98.5 103.7 100.0 98.9 106.6 106.5 106.7 102.2 101.5 99.9 103.1 102.2 101.5 104.6 101.8 101.1 102.3
% Chg
My Property 7.8 7.6 19.5 10.4 22.9 12.1 11.4 19.2 17.8 19.1 11.2 19.0 11.3 10.9 15.1 19.2 18.0 10.0 7.0 13.0 14.3 9.9 15.1 15.2 3.9 13.5 15.2
Competitive Set 14.8 11.0 18.2 13.4 18.1 16.4 12.2 27.2 16.9 18.8 14.3 11.0 7.5 11.8 10.4 12.9 13.0 8.8 8.5 14.7 10.8 12.4 16.0 11.7 3.5 14.3 13.8
Index -6.1 -3.1 1.1 -2.6 4.1 -3.7 -0.7 -6.3 0.8 0.2 -2.7 7.2 3.6 -0.8 4.3 5.6 4.5 1.1 -1.3 -1.5 3.2 -2.3 -0.7 3.1 0.4 -0.7 1.2

RevPAR ($)
My Property 164.38 197.68 210.94 221.07 224.01 186.83 178.09 247.59 256.27 286.01 274.51 164.53 167.96 196.43 219.91 210.46 235.42 210.89 165.25 192.16 201.01 178.95 210.49 218.75 172.84 202.97 220.81
Competitive Set 151.21 178.06 196.34 211.53 219.51 189.89 182.70 247.16 243.55 269.01 272.41 166.12 165.68 199.80 225.29 242.33 250.80 207.93 159.02 182.47 208.60 176.92 206.84 233.50 162.61 191.31 222.92
Index 108.7 111.0 107.4 104.5 102.0 98.4 97.5 100.2 105.2 106.3 100.8 99.0 101.4 98.3 97.6 86.9 93.9 101.4 103.9 105.3 96.4 101.1 101.8 93.7 106.3 106.1 99.1
% Chg
My Property 18.1 14.1 17.3 13.9 30.8 9.1 7.6 20.5 14.1 19.2 7.9 18.2 2.2 -0.6 4.2 -4.8 5.1 12.9 12.3 16.3 4.6 13.5 17.6 3.9 6.5 17.4 8.8
Competitive Set 14.3 12.5 18.2 16.6 17.3 16.8 14.1 26.2 14.6 22.1 19.6 28.4 9.6 12.2 14.7 14.6 14.3 9.5 22.5 14.7 14.3 21.9 16.9 12.9 12.6 17.7 16.5
Index 3.3 1.5 -0.8 -2.4 11.5 -6.6 -5.8 -4.5 -0.4 -2.3 -9.8 -7.9 -6.7 -11.4 -9.1 -16.9 -8.0 3.1 -8.3 1.3 -8.5 -6.9 0.6 -7.9 -5.4 -0.2 -6.6
Rank
R k 3 of 7
f 5 of 7
f 4 of 7
f 6 of 7
f 1 of 7
f 7 of 7
f 7 of 7
f 7 of 7
f 5 of 7
f 5 of 7
f 7 of 7
f 6 of 7
f 6 of 7
f 7 of 7
f 7 of 7
f 7 of 7
f 7 of 7
f 3 of 7
f 6 of 7
f 5 of 7
f 7 of 7
f 6 of 7
f 3 of 7
f 7 of 7
f 6 of 7
f 4 of 7
f 7 of 7
f

Competitive Set Report – Graph of Indexes

Dotted Line Represents an Index of 100

Monthly Indexes
117
112
107
102
97
92
87
82
77
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

18 month graph of Occupancy, ADR, and RevPAR indexes by month

Competitive Set Report – Data Tables

18 months of occupancy, ADR and R PAR f your hotel versus th
th f d RevPAR for h t l the
competitive set
3 years of YTD, running 3-month and running 12-month data
Includes % change calculations, index numbers, and ranking information
Index = Property performance / competitive set performance X 100

4 – STAR Response Report
p p
• Provides monthly calendars for this year and last
year,
year including special events
• Lists your hotel and every property in your comp
set with b i i f
t ith basic information and d t participation
ti d data ti i ti
detail for the last three years
• Empty circles indicate monthly only; filled in
circles indicate monthly and daily; no circle
means no data
• Check to be sure all properties are participating

STAR Response Report
Tab 5 - Response Report
For the Month of: July 2006 Date Created: August 24, 2006

This Year July 2006 (This Year) July 2005 (Last Year)
Jul 4th - Independence Day Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat
1 1 2
2 3 4 5 6 7 8 3 4 5 6 7 8 9
9 10 11 12 13 14 15 10 11 12 13 14 15 16
16 17 18 19 20 21 22 17 18 19 20 21 22 23
23 24 25 26 27 28 29 24 25 26 27 28 29 30
30 31 31
Last Year
Jul 4th - Independence Day

2004 2005 2006

May

May
Aug
Sep

Aug
Sep
Nov
Dec

Nov
Dec
Mar

Mar
Feb

Feb
Jan

Jun

Jan

Jun
Apr

Apr
Oct

Oct
Jul

Jul
STR# Name City, State Zip Phone Rooms Open Date
98765 Any Hotel Any City, Any State 99999 (555) 555-5555 100 190001 ●●●●●●●●●●●●●●●●●●●●●●●●
99876 Hotel A Any City, Any State 99999 (555) 555-5555 200 190002 ●●●●●●●●●●●●●●●●●●●●●●●●
99987 Hotel B Any City, Any State 99999 (555) 555-5555 300 190003 ●●●●●●●●●●●●●●●●●●●●●●●●
99998 Hotel C Any City, Any State 99999 (555) 555-5555 400 190004 ●●●●●●●●●●●●●●●●●●●●●●●●
99999 Hotel D Any City, Any State 99999 (555) 555-5555 500 190005 ●●●●●●●●●●●●●●●●●●●●●●●●
98876 Hotel E Any City, Any State 99999 (555) 555-5555 600 190006 ●●●●●●●●●●●●●●●●●●●●●●●●
98887 Hotel F Any City, Any State 99999 (555) 555-5555 700 190007 ●●●●●●●●●●●●●●●●●●●●●●●●
2800
Data received:
○ = Monthly Only
● = Monthly & Daily

Displays info and p
p y participation for hotels in the comp set, also months and events
p p ,

5 – Daily Data for the Month
y
• Provides a recap of all the daily data for the
current month
• Helps you reconcile the daily data to the monthly
results
lt
• Graphs daily index values during the month
• Should be similar to the daily data from your
weekly reports although there may be minor
y p g y
changes due to adjustments

Daily Data For Month – My Property vs. Competitive Set
Tab 17 - Daily Data for the Month
For the Month of: July 2006 Date Created: August 24, 2006 Daily Competitive Set Data Excludes Subject Property

Daily Indexes for the Month of July

128
118
108
98
88
78
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


Sa Su
S Mo Tu
T We Th Fr Sa Su
S Mo Tu
T We Th Fr Sa Su
S Mo Tu
T We Th Fr Sa Su
S Mo Tu
T We Th Fr Sa Su
S Mo
Occupancy (%) July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 91.3 83.6 76.9 77.0 88.3 91.9 93.1 93.2 91.7 96.3 96.3 95.1 96.3 95.4 95.5 79.3 95.4 95.1 93.0 88.2 79.6 88.8 88.2 93.2 93.6 93.6 92.4 90.3 94.4 65.5 89.5
Competitive Set 94.5 91.3 79.5 74.7 86.7 92.6 87.9 93.9 91.3 99.0 99.2 98.6 93.2 93.0 96.3 83.9 91.3 97.6 98.4 96.8 93.5 91.0 76.9 91.9 95.8 91.6 89.0 87.3 93.9 74.9 84.9
Index 96.6 91.5 96.7 103.1 101.9 99.2 105.9 99.3 100.4 97.2 97.1 96.4 103.3 102.6 99.2 94.5 104.5 97.5 94.5 91.1 85.2 97.7 114.7 101.4 97.7 102.2 103.8 103.5 100.6 87.4 105.5

% Chg
My Property 1.1 -4.9 -8.9 -13.4 9.9 6.1 9.2 3.4 3.5 5.5 5.4 3.6 12.8 27.6 14.6 -6.9 8.4 7.5 4.8 0.2 -2.0 0.1 10.4 4.4 -0.1 0.4 0.3 -3.2 1.0 -27.6 -4.6
Competitive Set 7.2 6.3 0.9 -6.8 15.0 12.1 0.5 -2.5 1.3 1.1 1.0 0.8 3.4 8.7 5.7 2.0 -4.3 -0.8 -0.1 7.8 8.8 -4.6 -9.9 -3.2 -2.5 -5.9 -4.3 -6.6 -4.5 -14.5 -13.9
Index -5.7 -10.5 -9.7 -7.0 -4.4 -5.4 8.7 6.1 2.2 4.3 4.4 2.8 9.1 17.5 8.4 -8.7 13.3 8.3 4.9 -7.0 -9.9 4.9 22.5 7.9 2.5 6.7 4.8 3.6 5.8 -15.4 10.7

ADR ($) July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 215.37 208.51 205.70 208.29 214.27 212.71 213.05 215.03 229.63 256.85 268.54 271.65 244.64 223.84 220.49 235.18 255.71 263.83 273.14 249.58 215.09 208.13 252.77 263.16 271.60 270.66 267.76 243.20 236.43 225.32 249.51
Competitive Set 198.15 193.46 197.18 203.07 206.99 205.39 204.46 214.26 216.87 243.50 258.67 261.45 237.32 210.38 217.94 218.55 246.80 263.03 262.22 246.20 221.00 225.57 220.01 240.46 259.18 268.32 252.66 230.65 228.10 212.45 230.63
Index 108.7 107.8 104.3 102.6 103.5 103.6 104.2 100.4 105.9 105.5 103.8 103.9 103.1 106.4 101.2 107.6 103.6 100.3 104.2 101.4 97.3 92.3 114.9 109.4 104.8 100.9 106.0 105.4 103.7 106.1 108.2

% Chg
My Property 14.7 10.6 7.7 -3.3 6.4 6.1 7.1 12.6 13.9 16.5 20.3 21.9 12.3 13.9 6.4 2.8 8.5 12.0 13.7 9.1 -10.5 -15.8 2.5 7.5 12.4 15.3 49.4 18.8 17.3 34.8 21.5
Competitive Set 4.3 4.5 7.1 3.5 3.0 2.5 5.0 7.9 6.3 10.4 13.9 14.1 8.2 1.8 4.7 4.8 7.8 11.3 11.7 10.8 4.1 2.8 4.9 10.5 14.1 17.2 18.7 10.4 9.3 7.1 4.0
Index 10.0 5.8 0.6 -6.5 3.3 3.5 2.0 4.4 7.2 5.5 5.6 6.8 3.8 11.9 1.6 -1.9 0.6 0.6 1.8 -1.5 -14.0 -18.1 -2.3 -2.8 -1.5 -1.6 25.8 7.6 7.3 25.8 16.9

RevPAR ($) July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 196.55 174.29 158.12 160.43 189.27 195.53 198.31 200.48 210.61 247.25 258.64 258.20 235.49 213.55 210.58 186.48 243.95 250.90 253.96 220.21 171.31 184.90 222.90 245.22 254.18 253.30 247.34 219.62 223.17 147.48 223.42
Competitive Set 187.24 176.72 156.75 151.73 179.39 190.25 179.76 201.18 198.10 241.16 256.56 257.79 221.24 195.70 209.91 183.36 225.29 256.59 258.09 238.34 206.58 205.19 169.10 220.98 248.23 245.68 224.90 201.24 214.10 159.15 195.75
Index 105.0 98.6 100.9 105.7 105.5 102.8 110.3 99.7 106.3 102.5 100.8 100.2 106.4 109.1 100.3 101.7 108.3 97.8 98.4 92.4 82.9 90.1 131.8 111.0 102.4 103.1 110.0 109.1 104.2 92.7 114.1

% Chg
My Property 16.0 5.2 -1.8 -16.2 17.0 12.6 17.0 16.4 18.0 22.8 26.8 26.3 26.7 45.4 22.0 -4.3 17.6 20.4 19.1 9.3 -12.3 -15.8 13.1 12.2 12.3 15.8 49.8 15.0 18.4 -2.5 15.9
Competitive Set 11.8 11.2 8.1 -3.6 18.5 14.9 5.5 5.1 7.7 11.6 15.0 15.0 11.9 10.6 10.7 6.9 3.2 10.4 11.6 19.4 13.2 -1.9 -5.5 7.0 11.2 10.2 13.6 3.1 4.4 -8.4 -10.4
Index 3.8
38 -5.3
53 -9.2
92 -13.1
13 1 -1.3
13 -2.1
21 10.9
10 9 10.7
10 7 9.5
95 10.0
10 0 10.2
10 2 9.9
99 13.2
13 2 31.4
31 4 10.2
10 2 -10.4
10 4 13.9
13 9 9.0
90 6.7
67 -8.5
85 -22.5
22 5 -14.1
14 1 19.7
19 7 4.9
49 1.0
10 5.1
51 31.8
31 8 11.5
11 5 13.5
13 5 6.5
65 29.4
29 4

Daily Data For Month – Data Tables

RevPAR ($) July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 196 55 174 29 158 12 160 43 189 27 195 53 198 31 200 48 210 61 247 25 258 64 258 20 235 49 213 55 210 58 186 48 243 95 250 90 253 96 220 21 171 31 184 90 222 90 245 22 254 18 253 30 247 34 219 62 223 17 147 48 223 42
196.55 174.29 158.12 160.43 189.27 195.53 198.31 200.48 210.61 247.25 258.64 258.20 235.49 213.55 210.58 186.48 243.95 250.90 253.96 220.21 171.31 184.90 222.90 245.22 254.18 253.30 247.34 219.62 223.17 147.48 223.42
Competitive Set 187.24 176.72 156.75 151.73 179.39 190.25 179.76 201.18 198.10 241.16 256.56 257.79 221.24 195.70 209.91 183.36 225.29 256.59 258.09 238.34 206.58 205.19 169.10 220.98 248.23 245.68 224.90 201.24 214.10 159.15 195.75
Index 105.0 98.6 100.9 105.7 105.5 102.8 110.3 99.7 106.3 102.5 100.8 100.2 106.4 109.1 100.3 101.7 108.3 97.8 98.4 92.4 82.9 90.1 131.8 111.0 102.4 103.1 110.0 109.1 104.2 92.7 114.1

% Chg
My Property 16.0 5.2 -1.8 -16.2 17.0 12.6 17.0 16.4 18.0 22.8 26.8 26.3 26.7 45.4 22.0 -4.3 17.6 20.4 19.1 9.3 -12.3 -15.8 13.1 12.2 12.3 15.8 49.8 15.0 18.4 -2.5 15.9
Competitive Set 11.8 11.2 8.1 -3.6 18.5 14.9 5.5 5.1 7.7 11.6 15.0 15.0 11.9 10.6 10.7 6.9 3.2 10.4 11.6 19.4 13.2 -1.9 -5.5 7.0 11.2 10.2 13.6 3.1 4.4 -8.4 -10.4
Index 3.8 -5.3 -9.2 -13.1 -1.3 -2.1 10.9 10.7 9.5 10.0 10.2 9.9 13.2 31.4 10.2 -10.4 13.9 9.0 6.7 -8.5 -22.5 -14.1 19.7 4.9 1.0 5.1 31.8 11.5 13.5 6.5 29.4

• Compares subject p p y data to competitive set
p j property p
• Occupancy, ADR and RevPAR shown for each day of
the entire month.
• Includes Index numbers and percent changes
• Graph display index data for each day of the month

6 – Day of Week and Weekday
y y
Weekend Report
• D ill d
Drills down i t d il d t b each d of week
into daily data by h day f k
and subtotals by Weekday and Weekend
• Provides Occupancy, ADR, and RevPAR for
property and comp set, plus Index numbers and
Percent Changes
• Allows you to compare DOW and WD/WE
performance for Current Month, YTD, Running 3
and Running 12-month

Day of Week and Weekday/Weekend Report
Tab 18 - Day of Week and Weekday/Weekend Report

Current Month Occupancy Current Month ADR

97 257
247
92
My Property 237
87 Competitive Set
227
82 217
77 207
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Occupancy (%) Average Daily Rate ($) RevPAR ($)
My Property Competitive Set Index My Property Competitive Set Index My Property Competitive Set Index
Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg
Sunday Current Month 81.7 -5.4 83.5 -2.9 97.8 -2.6 226.49 10.2 212.02 5.4 106.8 4.6 185.01 4.2 177.01 2.4 104.5 1.8
Year To Date 70.1 -9.6 74.0 2.6 94.8 -11.9 239.08 12.7 224.23 9.1 106.6 3.3 167.66 1.9 165.92 12.0 101.0 -9.0
Running 3 Month 73.6 -12.6 81.0 0.4 90.8 -13.0 248.03 12.2 230.61 7.9 107.6 4.0 182.49 -2.0 186.82 8.4 97.7 -9.5
Running 12 Month 73.4 -8.9 74.9 0.3 98.0 -9.2 249.03 14.3 235.08 12.1 105.9 1.9 182.86 4.1 176.16 12.4 103.8 -7.4

Monday Current Month 90.3 2.4 89.1 -2.5 101.3 5.1 243.23 8.8 233.01 8.8 104.4 0.0 219.63 11.4 207.66 6.0 105.8 5.1
Year To Date 81.3 -7.7 84.7 2.7 96.0 -10.1 258.73 18.8 246.66 11.8 104.9 6.3 210.42 9.7 208.93 14.8 100.7 -4.5
Running 3 Month 81.8 -9.7 90.7 0.3 90.2 -10.0 276.29 15.0 263.40 13.0 104.9 1.8 225.88 3.7 238.86 13.3 94.6 -8.4
Running 12 Month 84.8 -5.4 86.2 2.1 98.4 -7.4 263.50 17.5 255.52 14.0 103.1 3.1 223.39 11.1 220.15 16.4 101.5 -4.5

Tuesday Current Month 90.5 0.0 91.6 -1.9 98.8 2.0 250.63 9.4 248.81 11.6 100.7 -2.0 226.94 9.3 227.92 9.4 99.6 -0.1
Year To Date 84.0 -8.6 90.2 2.5 93.1 -10.8 265.19 15.5 257.36 13.2 103.0 2.1 222.84 5.7 232.19 16.1 96.0 -9.0
Running 3 Month 83.6 -10.8 95.2 0.0 87.8 -10.8 290.84 18.1 278.49 15.0 104.4 2.8 243.09 5.4 265.25 15.0 91.6 -8.4
Running 12 Month 88.1 -5.3 91.2 2.0 96.5 -7.2 270.96 15.6 265.79 15.3 101.9 0.2 238.59 9.5 242.51 17.6 98.4 -6.9

Wednesday Current Month 92.5 4.6 93.6 1.8 98.9 2.7 253.38 12.3 250.91 11.6 101.0 0.7 234.46 17.5 234.87 13.6 99.8 3.4
Year To Date 85.1 -7.8 91.2 3.7 93.3 -11.1 263.60 16.0 257.86 12.8 102.2 2.9 224.25 7.0 235.15 17.0 95.4 -8.6
Running 3 Month 85.1 -9.1 95.8 1.0 88.8 -10.0 293.78 19.5 278.81 14.6 105.4 4.3 249.88 8.7 267.02 15.8 93.6 -6.1
Running 12 Month 88.9 -4.2 92.2 3.1 96.5 -7.1 273.82 15.2 269.25 15.6 101.7 -0.3 243.48 10.3 248.22 19.1 98.1 -7.4

Thursday Current Month 92.2 4.8 92.7 4.7 99.5 0.1 239.22 16.0 235.50 10.0 101.6 5.4 220.66 21.6 218.34 15.2 101.1 5.5
Year To Date 82.8 -7.7 88.5 4.4 93.6 -11.6 250.14 14.8 245.53 11.5 101.9 3.0 207.20 6.0 217.27 16.4 95.4 -8.9
Running 3 M th
R i Month 83.6
83 6 -9.8
98 92.7
92 7 1.6
16 90.2
90 2 -11.2
11 2 272.10
272 10 19.0
19 0 260.25
260 25 13.1
13 1 104.6
104 6 5.2
52 227.58
227 58 7.3
73 241.36
241 36 14.9
14 9 94.3
94 3 -6.6
66
Running 12 Month 87.1 -4.7 89.7 3.3 97.1 -7.8 263.90 15.2 260.02 14.8 101.5 0.3 229.96 9.8 233.25 18.7 98.6 -7.5

Friday Current Month 89.7 8.6 90.2 5.7 99.4 2.8 219.90 8.1 216.72 7.5 101.5 0.6 197.14 17.4 195.51 13.6 100.8 3.4
Year To Date 79.3 -9.9 86.9 3.3 91.3 -12.7 230.06 11.0 225.48 8.2 102.0 2.6 182.41 0.1 195.91 11.8 93.1 -10.5
Running 3 Month 81.5 -9.0 91.2 2.0 89.3 -10.8 242.48 10.5 234.64 8.5 103.3 1.9 197.68 0.6 214.10 10.7 92.3 -9.1
Running 12 Month 84.4 -5.6 88.3 3.0 95.6 -8.3 247.51 14.0 243.95 11.5 101.5 2.3 208.92 7.7 215.41 14.8 97.0 -6.2

Saturday Current Month 92.7 3.9 93.7 0.2 98.9 3.8 215.27 4.1 216.87 5.7 99.3 -1.5 199.54 8.2 203.21 5.9 98.2 2.2
Year To Date 83.8 -8.3 90.8 3.4 92.2 -11.3 230.47 10.0 227.03 7.7 101.5 2.1 193.10 0.9 206.23 11.4 93.6 -9.4
Running 3 Month 84.6 -7.9 94.1 1.4 90.0 -9.2 241.10 9.6 234.57 7.5 102.8 2.0 204.07 0.9 220.67 9.0 92.5 -7.4
Running 12 Month 87.8 -5.5 91.6 2.2 95.9 -7.5 248.73 14.2 245.52 12.6 101.3 1.4 218.45 7.9 224.80 15.1 97.2 -6.3

Weekday/Weekend
Weekday Current Month 89.1 1.1 89.8 -0.3 99.3 1.4 242.27 11.4 235.37 9.5 102.9 1.7 215.98 12.5 211.27 9.1 102.2 3.1
(Sun-Thu) Year To Date 80.6 -8.2 85.6 3.2 94.1 -11.1 255.85 15.7 247.05 11.8 103.6 3.5 206.25 6.1 211.57 15.4 97.5 -8.0
Running 3 Month 81.5 -10.3 91.1 0.8 89.5 -11.0 276.95 17.1 263.32 13.1 105.2 3.5 225.78 5.1 239.85 14.0 94.1 -7.8
Running 12 Month 84.5 -5.6 86.8 2.3 97.3 -7.7 264.79 15.6 257.99 14.5 102.6 1.0 223.66 9.2 224.04 17.1 99.8 -6.8

Weekend Current Month 91.3 6.4 92.1 3.0 99.1 3.3 217.29 5.9 216.81 6.5 100.2 -0.6 198.47 12.7 199.79 9.7 99.3 2.7
(Fri-Sat) Year To Date 81.5 -9.1 88.9 3.3 91.8 -12.0 230.27 10.5 226.28 8.0 101.8 2.3 187.75 0.5 201.07 11.5 93.4 -9.9
Running 3 Month 83.1 -8.4 92.7 1.7 89.7 -10.0 241.77 10.0 234.61 8.0 103.1 1.9 200.88 0.8 217.38 9.8 92.4 -8.2
Running 12 Month 86.1 -5.5 89.9 2.6 95.8 -7.9 248.13 14.1 244.75 12.1 101.4 1.8 213.68 7.8 220.10 15.0 97.1 -6.2

Total Current Month 89.8 2.7 90.5 0.7 99.3 2.0 234.89 10.0 229.88 8.8 102.2 1.1 210.89 12.9 207.93 9.5 101.4 3.1
Year To Date 80.9 -8.5 86.5 3.2 93.4 -11.3 248.55 14.3 241.02 10.8 103.1 3.2 201.01 4.6 208.60 14.3 96.4 -8.5
Running 3 Month 82.0 -9.8 91.5 1.1 89.6 -10.7 266.87 15.2 255.11 11.7 104.6 3.1 218.75 3.9 233.50 12.9 93.7 -7.9
Running 12 Month 84.9 -5.6 87.7 2.4 96.8 -7.7 259.98 15.2 254.12 13.8 102.3 1.2 220.81 8.8 222.92 16.5 99.1 -6.6

Day of Week and Weekday/Weekend Report – Day of Week Data

• Occupancy, ADR and RevPAR shown for each day of the week for the
current month, year-to-date, running 3 month and 12 month periods.
,y , g p

Day of Week and Weekday/Weekend Report – WD/WE Data

• Occupancy, ADR and RevPAR shown for weekday/weekend for the
current month, year-to-date, running 3 month and 12 month periods.

7 – Segmentation Pages
g g
• Summary page provides at-a-glance overview
• Analysis pages provide historic view, separate tab
for Occupancy, ADR, and RevPAR
• S
Separate Index and Ranking pages shows
t I d d R ki h
property performance relative to comp set
• Day of Week pages show Segmentation numbers
for each day for Current Month and YTD
• Additional Revenue pages show ADR and
p g
RevPAR for F&B, Other, and Total Revenue
• Response page display comp set participation

Segmentation Summary
Tab 6 - Segmentation Summary - My Property vs. Competitive Set

July 2006

Transient Group Contract Total
% Chg % Chg % Chg % Chg
Occupancy (%) My Property 64.2
64 2 51.5
51 5 My Property 21.3
21 3 -48.6
42 18.9
89 8 2.7
27
Comp set 60.6 10.4 Comp set 28.2 -13.8 Comp set 1.7 -26.0 Comp set 90.5 0.7
Index 106.0 37.2 Index 75.6 -40.3 Index 254.1 60.6 Index 99.3 2.0

ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0
Comp set 243.95 7.1 Comp set 203.06 7.4 Comp set 173.25 30.2 Comp set 229.88 8.8
Index 96.6 -6.0 Index 114.7 9.1 Index 134.9 25.0 Index 102.2 1.1

RevPAR ($) My Property 151.28 52.5 My Property 49.71 -39.8 My Property 9.90 93.5 My Property 210.89 12.9

Year To Date

Occupancy (%) My Property 53.8 20.5 My Property 23.7 -41.4 My Property 3.4 2.2 My Property 80.9 -8.5
Index 91.5 8.4 Index 90.5 -38.6 Index 210.6 126.4 Index 93.4 -11.3


Comp set 147.01 20.1 Comp set 58.90 6.9 Comp set 2.68 -45.8 Comp set 208.60 14.3
Index 94.6 7.8 Index 93.8 -35.5 Index 250.2 165.5 Index 96.4 -8.5

Occupancy (%) My Property 64.2 51.5 My Property 21.3 -48.6 My Property 4.2 18.9 My Property 89.8 2.7



Provides “At a Glance” numbers for the current month and YTD
Transient: Includes rooms occupied by guests with reservations at rack
rack,
corporate, corporate negotiated, package, government or foreign travelers
rates. Also includes occupied rooms booked via third-party websites.
Group: Includes rooms occupied which were sold simultaneously in blocks of
ten or more.
Contract: Includes rooms sold at rates stipulated by contracts including airline
crews and permanent guests.

Segmentation RevPAR Analysis
Tab 9 - Segmentation RevPAR Analysis
24 Monthly Competitive Set Data Excludes Subject Property

RevPAR ($) Percent Change (%)
Transient Group Contract Total Transient Group Contract Total
Current Market Market Market Market Market Market Market Market
Month My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale

2005 Feb 94.84 104.24 125.59 65.25 41.64 31.44 4.29 5.33 5.79 164.38 151.21 162.82 14.9 13.3 23.5 16.1 16.3 -6.5 788.3 20.7 61.8 18.1 14.3 17.2
Mar 99.59 120.03 132.91 93.97 52.46 47.18 4.12 5.57 6.29 197.68 178.06 186.38 -3.2 28.0 15.3 34.6 -12.4 -2.5 730.0 20.3 70.1 14.1 12.5 11.4
Apr 123.91 127.65 142.07 82.74 62.90 55.37 4.29 5.79 5.34 210.94 196.34 202.78 15.4 21.4 19.9 17.4 11.5 13.9 111.8 27.9 18.6 17.3 18.2 18.1
May 119.72 143.84 152.09 96.10 62.87 56.09 5.25 4.82 5.82 221.07 211.53 214.01 -0.5 27.0 22.7 37.9 -0.7 0.3 30.0 1.5 4.1 13.9 16.6 15.4
Jun 131.78 146.06 156.38 87.05 68.42 59.23 5.17 5.03 6.10 224.01 219.51 221.70 27.2 23.0 19.7 38.1 9.2 15.3 12.8 -11.7 -0.9 30.8 17.3 17.8
Jul 99.17 124.93 135.52 82.54 61.97 47.24 5.12 3.00 5.95 186.83 189.89 188.72 31.5 28.4 24.5 -9.1 4.6 -1.6 1.2 -50.8 5.4 9.1 16.8 16.1
Aug 104.50 137.89 139.17 68.43 41.56 38.92 5.16 3.25 5.96 178.09 182.70 184.06 19.5 37.8 30.6 -4.9 -23.1 -20.1 -15.7 -44.8 5.8 7.6 14.1 14.4
Sep 125.52 165.01 175.79 117.63 79.02 76.36 4.44 3.13 4.39 247.59 247.16 256.54 28.1 43.2 39.3 13.5 5.5 14.9 16.8 -45.0 -37.6 20.5 26.2 28.5
Oct 173.33 173.17 187.28 78.25 66.90 62.98 4.69 3.48 4.34 256.27 243.55 254.60 32.5 25.2 29.0 -12.9 -3.3 0.5 20.2 -31.9 -45.9 14.1 14.6 17.9
Nov 173.59 173.39 194.51 106.19 92.05 74.95 6.23 3.57 4.65 286.01 269.01 274.11 31.8 27.1 31.2 2.2 16.8 17.0 46.3 -30.8 -41.0 19.2 22.1 24.5
Dec 185.60 213.19 215.42 83.71 55.97 51.13 5.20 3.25 4.65 274.51 272.41 271.19 14.1 18.3 26.0 -4.7 31.6 13.8 28.8 -35.5 -38.9 7.9 19.6 21.4
2006 Jan 97.65 114.49 124.06 61.59 49.01 42.13 5.29 2.62 4.11 164.53 166.12 170.31 17.7 27.9 20.4 18.9 41.3 29.6 20.4 -49.5 -25.0 18.2 28.4 20.8
Feb 108.68 125.57 134.86 54.87 37.68 34.77 4.42 2.42 4.37 167.96 165.68 174.00 14.6 20.5 7.4 -15.9 -9.5 10.6 3.1 -54.5 -24.5 2.2 9.6 6.9
Mar 139.33 143.63 154.70 52.66 53.73 44.58 4.44 2.44 4.54 196.43 199.80 203.81 39.9 19.7 16.4 -44.0 2.4 -5.5 7.7 -56.2 -27.9 -0.6 12.2 9.4
Apr 158.82 149.79 162.27 54.66 72.69 59.50 6.42 2.81 4.71 219.91 225.29 226.47 28.2 17.3 14.2 -33.9 15.6 7.5 49.6 -51.4 -11.9 4.2 14.7 11.7
May 152.80 168.75 175.12 50.91 70.84 58.51 6.76 2.74 4.80 210.46 242.33 238.43 27.6 17.3 15.1 -47.0 12.7 4.3 28.9 -43.1 -17.5 -4.8 14.6 11.4
Jun 163.22 178.17 185.19 62.57 69.79 59.83 9.63 2.84 5.36 235.42 250.80 250.38 23.9 22.0 18.4 -28.1 2.0 1.0 86.1 -43.5 -12.1 5.1 14.3 12.9
Jul 151.28 147.71 153.85 49.71 57.33 45.64 9.90 2.89 5.48 210.89 207.93 204.96 52.5 18.2 13.5 -39.8 -7.5 -3.4 93.5 -3.6 -8.1 12.9 9.5 8.6

Year To Date
2004 94.11 99.78 112.29 68.68 54.28 46.01 2.46 4.96 4.70 165.25 159.02 163.00 12.9 19.1 20.7 7.6 30.3 16.5 0.0 14.1 132.7 12.3 22.5 21.2
2005 107.41 122.44 135.27 80.08 55.08 47.08 4.67 4.95 5.83 192.16 182.47 188.18 14.1 22.7 20.5 16.6 1.5 2.3 89.3 -0.2 23.9 16.3 14.7 15.4
2006 139.04 147.01 155.37 55.26 58.90 49.25 6.71 2.68 4.76 201.01 208.60 209.38 29.4 20.1 14.9 -31.0 6.9 4.6 43.9 -45.8 -18.3 4.6 14.3 11.3

Running 3 Month
2004 99.75
99 75 109.68
109 68 121.05
121 05 74.64
74 64 61.73
61 73 51.77
51 77 4.56
4 56 5.51
5 51 5.79
5 79 178.95
178 95 176.92
176 92 178.61
178 61 8.7
87 16.8
16 8 21.2
21 2 13.2
13 2 34.9
34 9 18.1
18 1 0.0
00 0.0
00 103.2
103 2 13.5
13 5 21.9
21 9 21.9
21 9
2005 116.73 138.19 147.90 88.58 64.37 54.13 5.18 4.27 5.95 210.49 206.84 207.98 17.0 26.0 22.2 18.7 4.3 4.6 13.6 -22.4 2.8 17.6 16.9 16.4
2006 155.68 164.73 171.12 54.31 65.95 54.55 8.75 2.82 5.21 218.75 233.50 230.89 33.4 19.2 15.7 -38.7 2.4 0.8 69.0 -33.9 -12.5 3.9 12.9 11.0

Running 12 Month
2004 104.04 107.50 117.52 67.32 50.14 45.29 1.48 4.97 4.34 172.84 162.61 167.15 7.7 14.8 14.3 5.5 7.1 5.9 -24.8 25.1 88.7 6.5 12.6 13.1
2005 113.61 127.47 137.14 84.79 58.72 51.28 4.57 5.13 6.41 202.97 191.31 194.83 9.2 18.6 16.7 25.9 17.1 13.2 207.7 3.1 47.8 17.4 17.7 16.6
2006 144.70 157.73 167.31 70.06 62.24 54.31 6.05 2.96 4.78 220.81 222.92 226.40 27.4 23.7 22.0 -17.4 6.0 5.9 32.6 -42.3 -25.5 8.8 16.5 16.2

Segmentation Index Analysis
Tab 10 - Segmentation Index Analysis
For the Month of: July 2006 Date Created: August 24 2006
24, Monthly Competitive Set Data Excludes Subject Property

Indexes Percent Change (%)
Current
Month Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR

2005 Feb 93.3 97.5 91.0 164.5 95.2 156.7 74.2 108.2 80.3 112.6 96.6 108.7 3.4 -1.9 1.4 9.3 -8.6 -0.1 559.2 11.7 636.0 10.0 -6.1 3.3
Mar 78.5 105.7 83.0 184.1 97.3 179.1 73.4 100.7 74.0 111.3 99.7 111.0 -27.0 3.5 -24.4 59.1 -3.3 53.7 536.7 8.3 589.8 4.7 -3.1 1.5
Apr 92.6 104.9 97.1 132.0 99.7 131.6 72.8 101.9 74.1 105.1 102.2 107.4 -5.3 0.4 -4.9 0.1 5.1 5.2 62.7 1.8 65.5 -1.9 1.1 -0.8
May 76.3 109.0 83.2 155.6 98.2 152.9 108.2 100.6 108.8 103.6 100.8 104.5 -24.7 4.1 -21.7 43.1 -3.0 38.9 27.8 0.2 28.1 0.3 -2.6 -2.4
Jun 84.7 106.5 90.2 124.2 102.4 127.2 119.7 85.9 102.9 99.9 102.2 102.0 -3.0 6.7 3.4 18.4 6.8 26.5 49.8 -14.8 27.7 7.1 4.1 11.5
Jul 77.3 102.7 79.4 126.7 105.1 133.2 158.2 107.9 170.7 97.3 101.1 98.4 6.8 -4.1 2.4 -12.6 -0.5 -13.1 94.4 5.8 105.7 -2.9 -3.7 -6.6
Aug 71.5 106.0 75.8 164.7 100.0 164.7 164.6 96.3 158.5 98.1 99.4 97.5 -17.0 4.5 -13.3 23.2 0.4 23.7 58.5 -3.6 52.8 -5.1 -0.7 -5.8
Sep 72.7 104.7 76.1 152.2 97.8 148.9 142.5 99.5 141.8 102.8 97.4 100.2 -11.6 1.1 -10.6 16.0 -7.3 7.5 111.3 0.4 112.3 1.9 -6.3 -4.5
Oct 94.1 106.4 100.1 114.8 101.9 117.0 134.6 100.3 135.0 101.1 104.1 105.2 3.1 2.7 5.8 -9.0 -1.1 -10.0 80.5 -2.2 76.4 -1.2 0.8 -0.4
Nov 94.9 105.5 100.1 111.4 103.6 115.4 158.5 110.0 174.3 102.6 103.7 106.3 3.8 -0.1 3.7 -14.6 2.4 -12.5 101.8 4.7 111.3 -2.5 0.2 -2.3
Dec 84.8 102.7 87.1 164.9 90.7 149.5 164.7 97.2 160.1 102.3 98.5 100.8 -7.4 4.2 -3.5 -16.0 -13.8 -27.6 113.7 -6.6 99.5 -7.3 -2.7 -9.8
2006 Jan 77.5 110.0 85.3 126.3 99.5 125.7 212.8 95.1 202.3 95.5 103.7 99.0 -15.7 9.1 -8.0 -22.7 8.8 -15.9 159.3 -7.9 138.7 -14.2 7.2 -7.9
Feb 83.6 103.6 86.5 152.0 95.8 145.6 194.6 93.6 182.1 101.4 100.0 101.4 -10.4 6.2 -4.9 -7.6 0.6 -7.1 162.2 -13.5 126.7 -10.0 3.6 -6.7
Mar 99.0 98.0 97.0 94.1 104.1 98.0 200.4 90.7 181.8 99.4 98.9 98.3 26.1 -7.3 16.9 -48.9 7.1 -45.3 172.9 -9.9 145.8 -10.7 -0.8 -11.4
Apr 99.0 107.1 106.0 73.0 103.1 75.2 192.7 118.4 228.1 91.6 106.6 97.6 7.0 2.1 9.2 -44.7 3.4 -42.8 164.8 16.2 207.7 -12.9 4.3 -9.1
May 85.9 105.4 90.5 67.2 106.9 71.9 172.2 143.1 246.3 81.6 106.5 86.9 12.6 -3.3 8.8 -56.8 8.9 -53.0 59.2 42.2 126.3 -21.3 5.6 -16.9
Jun 87.6 104.6 91.6 79.5 112.8 89.7 244.7 138.5 339.0 87.9 106.7 93.9 3.4 -1.8 1.5 -36.0 10.1 -29.5 104.4 61.2 229.6 -12.0 4.5 -8.0
Jul 106.0 96.6 102.4 75.6 114.7 86.7 254.1 134.9 342.7 99.3 102.2 101.4 37.2 -6.0 29.0 -40.3 9.1 -34.9 60.6 25.0 100.8 2.0 1.1 3.1

Year To Date
2004 91.9 102.6 94.3 127.9 98.9 126.5 49.2 101.0 49.7 102.4 101.5 103.9 -8.1 3.2 -5.2 -14.8 -3.1 -17.4 0.0 0.0 0.0 -7.1 -1.3 -8.3
2005 84.4 103.9 87.7 147.4 98.6 145.4 93.0 101.3 94.2 105.4 99.9 105.3 -8.2 1.3 -7.0 15.2 -0.3 14.9 89.2 0.3 89.7 2.9 -1.5 1.3
2006 91.5 103.3 94.6 90.5 103.6 93.8 210.6 118.8 250.2 93.4 103.1 96.4 8.4 -0.6 7.8 -38.6 5.0 -35.5 126.4 17.2 165.5 -11.3 3.2 -8.5

Running 3 Month
2004 87.2
87 2 104.3
104 3 91.0
91 0 120.2
120 2 100.6
100 6 120.9
120 9 81.9
81 9 101.1
101 1 82.8
82 8 98.9
98 9 102.2
102 2 101.1
101 1 -10.2
-10 2 3.6
36 -7.0
-7 0 -13.1
-13 1 -3.4
-3 4 -16.1
-16 1 0.0
00 0.0
00 0.0
00 -4.8
-4 8 -2.3
-2 3 -6.9
-6 9
2005 79.4 106.4 84.5 135.1 101.9 137.6 125.4 96.6 121.2 100.3 101.5 101.8 -9.0 2.1 -7.1 12.4 1.2 13.8 53.2 -4.4 46.4 1.4 -0.7 0.6
2006 93.2 101.5 94.5 73.9 111.4 82.4 223.3 138.8 309.9 89.6 104.6 93.7 17.4 -4.7 11.9 -45.3 9.3 -40.2 78.1 43.7 155.8 -10.7 3.1 -7.9

Running 12 Month
2004 94.7 102.2 96.8 135.9 98.8 134.3 29.5 101.3 29.9 104.4 101.8 106.3 -9.0 3.0 -6.2 -0.7 -0.8 -1.4 5.5 -43.0 -39.9 -5.8 0.4 -5.4
2005 86.3 103.3 89.1 143.2 100.8 144.4 87.5 101.8 89.1 105.0 101.1 106.1 -8.9 1.0 -7.9 5.4 2.1 7.5 197.0 0.5 198.3 0.5 -0.7 -0.2
2006 88.1 104.1 91.7 110.7 101.7 112.6 182.4 112.3 204.7 96.8 102.3 99.1 2.1 0.8 2.9 -22.7 0.8 -22.0 108.3 10.3 129.8 -7.7 1.2 -6.6

Segmentation Ranking Analysis
Tab 11 - Segmentation Ranking Analysis
g g y

Ranking Percent Change (%)
Current
Month Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR

2005 Feb 5 of 7 3 of 7 5 of 7 1 of 7 4 of 7 2 of 7 4 of 7 1 of 7 4 of 7 2 of 7 4 of 7 2 of 7 2 of 7 6 of 7 4 of 7 5 of 7 7 of 7 5 of 7 1 of 7 1 of 7 1 of 7 3 of 7 7 of 7 3 of 7
Mar 6 of 7 2 of 7 6 of 7 1 of 7 6 of 7 1 of 7 4 of 7 2 of 7 4 of 7 1 of 7 3 of 7 2 of 7 7 of 7 2 of 7 7 of 7 1 of 7 7 of 7 2 of 7 1 of 7 1 of 7 1 of 7 3 of 7 6 of 7 5 of 7
Apr 6 of 7 2 of 7 5 of 7 2 of 7 5 of 7 2 of 7 4 of 7 2 of 7 4 of 7 3 of 7 2 of 7 2 of 7 5 of 7 2 of 7 5 of 7 4 of 7 2 of 7 4 of 7 2 of 7 2 of 7 2 of 7 6 of 7 2 of 7 4 of 7
May 7 of 7 2 of 7 7 of 7 1 of 7 5 of 7 1 of 7 3 of 7 3 of 7 4 of 7 1 of 7 2 of 7 2 of 7 7 of 7 1 of 7 7 of 7 1 of 7 4 of 7 1 of 7 1 of 7 3 of 7 1 of 7 3 of 7 7 of 7 6 of 7
Jun 6 of 7 2 of 7 5 of 7 1 of 7 2 of 7 1 of 7 3 of 7 4 of 7 3 of 7 4 of 7 2 of 7 2 of 7 3 of 7 1 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 1 of 7 2 of 7 1 of 7
Jul 6 of 7 2 of 7 6 of 7 2 of 7 3 of 7 1 of 7 3 of 7 1 of 7 3 of 7 4 of 7 2 of 7 2 of 7 2 of 7 5 of 7 2 of 7 5 of 7 4 of 7 6 of 7 4 of 7 3 of 7 2 of 7 7 of 7 6 of 7 7 of 7
Aug 7 of 7 2 of 7 7 of 7 1 of 7 4 of 7 1 of 7 3 of 7 3 of 7 3 of 7 5 of 7 3 of 7 3 of 7 7 of 7 2 of 7 7 of 7 2 of 7 4 of 7 3 of 7 4 of 7 3 of 7 4 of 7 6 of 7 5 of 7 7 of 7
Sep 7 of 7 3 of 7 7 of 7 1 of 7 6 of 7 1 of 7 3 of 7 3 of 7 3 of 7 2 of 7 4 of 7 4 of 7 7 of 7 4 of 7 5 of 7 3 of 7 7 of 7 4 of 7 2 of 7 3 of 7 2 of 7 3 of 7 6 of 7 7 of 7
Oct 6 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 3 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 6 of 7 6 of 7 6 of 7 3 of 7 2 of 7 3 of 7 6 of 7 3 of 7 5 of 7
Nov 5 of 7 2 of 7 5 of 7 3 of 7 4 of 7 3 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 4 of 7 2 of 7 5 of 7 5 of 7 5 of 7 1 of 7 2 of 7 2 of 7 6 of 7 3 of 7 5 of 7
Dec 6 of 7 2 of 7 5 of 7 1 of 7 7 of 7 1 of 7 3 of 7 3 of 7 3 of 7 3 of 7 2 of 7 3 of 7 6 of 7 2 of 7 3 of 7 5 of 7 7 of 7 6 of 7 1 of 7 3 of 7 2 of 7 7 of 7 6 of 7 7 of 7

Ranking: STR utilizes ranking to measure a property's performance in three
key areas: Occupancy, ADR and RevPAR. Property performance is ranked
versus hotels in the competitive set Example: "3 of 6" ADR ranking means the
set. 3 6
subject hotel's absolute ADR is the third highest of the six competitors.

Segmentation Day of Week – Current Month
Tab 12 - Segmentation Day Of Week - Current Month

Current Month Percent Change (%)
Market Market Market Market Market Market Market Market
My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale

Occupancy (%)
Sunday 57.4 50.9 53.2 19.7 31.2 21.2 4.6 1.7 3.2 81.7 83.5 77.6 72.3 4.2 5.0 -59.6 -10.7 -14.1 8.9 -23.1 -25.8 -5.4 -2.9 -2.5
Monday 63.3 60.9 62.0 22.8 26.7 20.9 4.3 1.5 3.0 90.3 89.1 86.0 73.7 17.2 11.2 -52.8 -28.9 -21.7 23.0 -29.5 -28.9 2.4 -2.5 -0.8
Tuesday
y 59.3 65.0 64.0 26.6 24.8 21.4 4.6 1.6 3.2 90.5 91.6 88.6 38.1 15.2 6.7 -39.9 -28.9 -16.7 38.3 -25.5 -25.3 0.0 -1.9 -1.5
Wednesday 64.4 67.8 67.1 23.8 23.8 20.5 4.3 1.6 3.2 92.5 93.6 90.8 28.4 11.7 4.4 -31.5 -17.6 -6.8 21.7 -26.2 -27.8 4.6 1.8 -0.1
Thursday 69.3 64.6 63.5 19.5 26.5 23.2 3.4 1.4 3.1 92.2 92.7 89.8 28.2 11.4 4.0 -36.5 -6.3 7.1 6.4 -35.7 -28.8 4.8 4.7 3.0
Weekday 62.5 61.3 61.6 22.4 26.8 21.4 4.3 1.6 3.1 89.1 89.8 86.1 45.7 11.7 6.2 -46.4 -18.8 -11.5 18.6 -27.9 -27.3 1.1 -0.3 -0.4

Friday 67.1 57.0 60.6 18.6 31.6 23.8 4.0 1.9 3.1 89.7 90.2 87.6 50.9 6.1 6.2 -46.4 7.9 7.6 15.9 -19.7 -27.8 8.6 5.7 4.7
Saturday 69.3 60.1 63.7 19.0 31.9 23.4 4.4 1.9 3.1 92.7 93.7 90.2 81.9 7.7 6.4 -59.9 -9.7 -13.8 21.1 -22.3 -28.3 3.9 0.2 -1.2
Weekend 68.3 58.7 62.3 18.8 31.8 23.6 4.2 1.9 3.1 91.3 92.1 89.1 65.5 7.2 6.6 -54.2 -1.7 -4.3 19.2 -21.0 -28.0 6.4 3.0 1.8

Total 64.2 60.6 61.8 21.3 28.2 22.0 4.2 1.7 3.1 89.8 90.5 87.0 51.5 10.4 6.3 -48.6 -13.8 -9.4 18.9 -26.0 -27.5 2.7 0.7 0.2

ADR ($)
Sunday 223.91 221.13 228.79 231.70 199.21 205.06 236.39 174.37 174.36 226.49 212.02 220.06 -1.2 4.8 5.0 17.7 3.9 5.1 68.9 31.7 27.0 10.2 5.4 6.6
Monday 246.96 246.72 258.29 234.92 205.19 214.54 232.28 174.56 173.77 243.23 233.01 244.66 -4.0 4.4 5.8 15.3 9.1 8.7 59.6 33.3 27.5 8.8 8.8 9.0
Tuesday 257.60 264.35 272.99 237.77 213.38 220.84 235.02 172.07 186.21 250.63 248.81 257.26 -1.4 6.0 7.7 16.4 14.8 10.9 60.2 31.9 35.1 9.4 11.6 10.6
Wednesday 261.75 267.25 275.19 234.55 210.03 216.20 232.39 174.60 171.59 253.38 250.91 258.21 6.8 10.5 9.9 14.2 6.8 7.1 59.2 34.6 25.1 12.3 11.6 10.8
Thursday 243.02 247.63 255.44 226.38 209.71 209.33 235.52 175.28 170.21 239.22 235.50 240.62 11.8 8.5 7.4 16.5 9.6 6.4 76.4 28.4 25.6 16.0 10.0 8.1
Weekday 245.97 249.59 258.09 233.47 206.58 212.82 234.32 174.17 175.18 242.27 235.37 243.81 2.4 7.1 7.3 16.2 8.4 7.6 64.8 31.9 28.0 11.4 9.5 9.1

Friday 215.54 230.35 229.77 233.07 194.47 194.76 231.85 172.23 171.44 219.90 216.72 218.17 0.0 7.2 6.1 20.7 6.4 5.0 57.4 28.3 24.1 8.1 7.5 6.9
Saturday 210.18 228.94 224.97 229.97 196.84 194.12 232.09 170.69 172.62 215.27 216.87 215.15 -7.3 4.7 3.0 17.7 4.2 3.5 59.6 25.8 24.6 4.1 5.7 4.8
Weekend 212.52 229.55 227.05 231.33 195.79 194.40 231.99 171.37 172.10 217.29 216.81 216.47 -3.7 5.9 4.4 18.9 5.2 4.2 58.5 27.0 24.4 5.9 6.5 5.7

Total 235.63 243.95 249.00 232.92 203.06 207.09 233.65 173.25 174.28 234.89 229.88 235.68 0.7 7.1 6.8 17.2 7.4 6.7 62.8 30.2 26.9 10.0 8.8 8.4

RevPAR ($)
Sunday 128.44 112.65 121.65 45.68 62.08 43.43 10.89 3.02 5.63 185.01 177.01 170.72 70.2 9.2 10.3 -52.5 -7.2 -9.8 84.0 1.3 -5.8 4.2 2.4 4.0
Monday 156.24 150.20 160.21 53.51 54.70 44.83 9.88 2.60 5.29 219.63 207.66 210.33 66.8 22.4 17.7 -45.6 -22.4 -14.9 96.4 -6.0 -9.3 11.4 6.0 8.1
Tuesday 152.88 171.74 174.66 63.31 52.84 47.23 10.75 2.78 5.96 226.94 227.92 227.83 36.2 22.2 14.9 -30.0 -18.5 -7.6 121.5 -1.7 0.9 9.3 9.4 8.9
Wednesday 168.54 181.23 184.66 55.82 49.99 44.40 10.10 2.85 5.44 234.46 234.87 234.48 37.1 23.4 14.7 -21.8 -12.1 -0.3 93.7 -0.6 -9.6 17.5 13.6 10.7
Thursday 168.39 160.02 162.27 44.21 55.57 48.58 8.06 2.44 5.22 220.66 218.34 216.07 43.3 20.9 11.7 -26.0 2.7 14.0 87.6 -17.4 -10.5 21.6 15.2 11.4
Weekday 153.76 153.01 158.89 52.24 55.34 45.55 9.98 2.74 5.50 215.98 211.27 209.94 49.3 19.6 13.9 -37.7 -11.9 -4.8 95.5 -4.9 -7.0 12.5 9.1 8.6

Friday 144.67 131.30 139.29 43.28 61.41 46.41 9.20 3.26 5.37 197.14 195.51 191.08 50.9 13.7 12.6 -35.4 14.8 13.0 82.3 3.1 -10.3 17.4 13.6 11.9
Saturday 145.67 137.52 143.28 43.74 62.85 45.43 10.13 3.24 5.44 199.54 203.21 194.16 68.6 12.8 9.6 -52.9 -5.9 -10.8 93.3 -2.3 -10.7 8.2 5.9 3.5
Weekend 145.22 134.75 141.51 43.53 62.21 45.87 9.72 3.24 5.41 198.47 199.79 192.79 59.3 13.5 11.3 -45.5 3.4 -0.3 88.9 0.3 -10.4 12.7 9.7 7.6

Total 151.28
151 28 147.71
147 71 153.85
153 85 49.71
49 71 57.33
57 33 45.64
45 64 9.90
9 90 2.89
2 89 5.48
5 48 210.89
210 89 207.93
207 93 204.96
204 96 52.5
52 5 18.2
18 2 13.5
13 5 -39.8
-39 8 -7.5
-7 5 -3.4
-3 4 93.5
93 5 -3.6
-3 6 -8.1
-8 1 12.9
12 9 9.5
95 8.6
86

Segmentation Day of Week – Year to Date
Tab 13 - Segmentation Day Of Week - Year to Date

Year To Date Percent Change (%)

Occupancy (%)
Sunday 45.5 48.9 48.8 21.0 23.5 18.1 3.6 1.6 2.9 70.1 74.0 69.7 24.2 11.4 4.0 -44.0 -5.0 -5.9 4.7 -53.1 -32.6 -9.6 2.6 -1.0
Monday 53.5 57.7 59.3 24.4 25.4 20.9 3.4 1.6 2.8 81.3 84.7 83.0 18.5 10.8 5.7 -38.2 -5.9 -5.8 -0.8 -52.7 -32.9 -7.7 2.7 0.6
y
Tuesday 55.8 62.8 64.6 24.8 25.8 21.9 3.4 1.6 2.8 84.0 90.2 89.3 14.1 10.0 4.7 -37.6 -6.0 -5.5 4.6 -53.5 -33.4 -8.6 2.5 0.2
Wednesday 57.3 64.1 65.7 24.4 25.5 22.1 3.4 1.6 2.8 85.1 91.2 90.7 16.3 10.3 4.7 -38.6 -3.1 -2.5 3.4 -55.0 -35.0 -7.8 3.7 0.9
Thursday 56.4 59.5 60.9 23.5 27.4 23.0 3.0 1.6 2.8 82.8 88.5 86.7 22.2 12.7 5.9 -42.0 -3.6 -2.6 -3.0 -56.0 -35.6 -7.7 4.4 1.5
Weekday 53.7 58.5 59.8 23.6 25.5 21.2 3.4 1.6 2.8 80.6 85.6 83.8 18.8 11.0 5.0 -40.1 -4.7 -4.4 1.9 -54.1 -33.9 -8.2 3.2 0.5

Friday 52.0 57.4 57.0 24.2 27.9 23.1 3.1 1.6 3.0 79.3 86.9 83.0 24.9 12.1 3.9 -44.1 -4.6 -5.9 -0.1 -56.4 -31.2 -9.9 3.3 -0.8
Saturday 56.3 61.3 61.7 23.8 27.9 22.8 3.6 1.6 2.8 83.8 90.8 87.3 25.3 11.1 4.2 -44.5 -3.4 -6.2 5.9 -56.9 -36.2 -8.3 3.4 -0.7
Weekend 54.1 59.4 59.4 24.0 27.9 22.9 3.4 1.6 2.9 81.5 88.9 85.2 25.0 11.5 4.0 -44.3 -4.0 -6.0 3.0 -56.6 -33.8 -9.1 3.3 -0.8

Total 53.8 58.8 59.7 23.7 26.2 21.7 3.4 1.6 2.8 80.9 86.5 84.2 20.5 11.1 4.7 -41.4 -4.5 -5.0 2.2 -54.9 -33.9 -8.5 3.2 0.1

ADR ($)
Sunday 245.83 228.83 239.16 231.69 218.51 222.48 197.33 168.06 167.21 239.08 224.23 231.84 3.5 6.4 7.3 19.5 10.5 9.4 39.7 20.6 24.1 12.7 9.1 9.3
Monday 270.29 256.03 269.92 241.89 230.36 236.03 197.73 167.87 168.19 258.73 246.66 257.90 13.2 9.2 11.0 21.2 12.9 11.3 30.8 20.2 24.7 18.8 11.8 12.4
Tuesday 276.00 268.79 283.70 249.74 235.17 241.56 200.94 168.02 168.86 265.19 257.36 269.77 8.7 10.7 12.9 20.8 14.0 12.1 42.2 20.0 25.1 15.5 13.2 14.1
Wednesday 277.01 269.65 284.17 240.66 233.87 239.45 201.30 167.51 166.31 263.60 257.86 269.62 11.8 10.6 13.1 15.2 12.8 11.1 42.1 20.7 24.6 16.0 12.8 14.0
Thursday 262.52 256.64 267.52 226.96 225.90 228.61 198.56 167.75 166.95 250.14 245.53 253.97 9.3 8.8 10.0 14.3 12.2 9.8 44.1 20.7 24.2 14.8 11.5 11.4
Weekday 267.04 257.16 270.34 238.48 228.84 233.91 199.14 167.85 167.51 255.85 247.05 257.67 9.4 9.3 11.1 18.3 12.5 10.8 39.5 20.5 24.6 15.7 11.8 12.5

Friday 237.08 231.68 235.76 219.28 216.07 213.39 196.82 166.14 164.79 230.06 225.48 226.99 4.2 4.9 5.6 13.8 10.9 8.3 43.2 18.3 20.9 11.0 8.2 7.5
Saturday 236.88 233.63 234.82 219.92 216.00 210.15 200.55 167.44 168.02 230.47 227.03 226.20 0.5 4.4 5.3 17.1 10.8 7.8 44.9 20.0 21.5 10.0 7.7 7.2
Weekend 236.97 232.69 235.27 219.60 216.04 211.78 198.82 166.80 166.36 230.27 226.28 226.58 2.2 4.6 5.4 15.4 10.8 8.0 44.1 19.2 21.2 10.5 8.0 7.4

Total 258.47 250.17 260.47 233.07 224.98 227.29 199.05 167.55 167.18 248.55 241.02 248.77 7.4 8.0 9.7 17.7 12.0 10.1 40.8 20.1 23.6 14.3 10.8 11.1

RevPAR ($)
Sunday 111.90 112.01 116.61 48.56 51.27 40.20 7.19 2.76 4.82 167.66 165.92 161.58 28.5 18.5 11.6 -33.1 5.0 2.9 46.3 -43.5 -16.4 1.9 12.0 8.2
Monday 144.65 147.63 159.97 59.06 58.61 49.32 6.72 2.66 4.77 210.42 208.93 214.08 34.1 21.0 17.2 -25.1 6.1 4.8 29.7 -43.1 -16.3 9.7 14.8 13.1
Tuesday 154.08 168.76 183.16 61.85 60.68 52.87 6.92 2.68 4.73 222.84 232.19 240.83 24.0 21.8 18.3 -24.6 7.2 5.9 48.8 -44.2 -16.7 5.7 16.1 14.4
Wednesday 158.82 172.85 186.73 58.66 59.55 52.96 6.77 2.64 4.66 224.25 235.15 244.43 30.1 22.0 18.4 -29.3 9.3 8.4 47.0 -45.7 -19.0 7.0 17.0 15.0
Thursday 148.00 152.72 162.87 53.33 61.92 52.65 5.88 2.60 4.65 207.20 217.27 220.18 33.6 22.6 16.5 -33.7 8.1 7.0 39.8 -46.8 -20.0 6.0 16.4 13.0
Weekday 143.29 150.52 161.54 56.26 58.36 49.53 6.70 2.67 4.73 206.25 211.57 215.83 30.0 21.3 16.7 -29.1 7.2 5.9 42.2 -44.7 -17.7 6.1 15.4 13.0

Friday 123.22 132.99 134.47 52.99 60.30 49.21 6.19 2.68 4.92 182.41 195.91 188.50 30.1 17.6 9.7 -36.4 5.8 1.9 43.0 -48.4 -16.8 0.1 11.8 6.7
Saturday 133.35 143.26 144.96 52.44 60.27 47.88 7.31 2.75 4.77 193.10 206.23 197.58 25.9 16.0 9.7 -35.0 7.0 1.1 53.4 -48.3 -22.4 0.9 11.4 6.5
Weekend 128.29 138.13 139.72 52.71 60.29 48.54 6.75 2.72 4.84 187.75 201.07 193.04 27.8 16.7 9.7 -35.7 6.4 1.5 48.4 -48.3 -19.7 0.5 11.5 6.5

Total 139.04
139 04 147.01
147 01 155.37
155 37 55.26
55 26 58.90
58 90 49.25
49 25 6.71
6 71 2.68
2 68 4.76
4 76 201.01
201 01 208.60
208 60 209.38
209 38 29.4
29 4 20.1
20 1 14.9
14 9 -31.0
-31 0 6.9
69 4.6
46 43.9
43 9 -45.8
-45 8 -18.3
-18 3 4.6
46 14.3
14 3 11.3
11 3

Additional Revenue RevPAR Analysis
Tab 15 - Additional Revenue RevPAR Analysis



Revenue Per Rooms Available ($) Percent Change (%) Ranking

Room F&B Other Total Room F&B Other Total My Prop vs. Comp Set
Current Month
My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale Room F&B Other Total

2005 Feb 164.38 151.21 162.82 62.04 56.68 52.66 33.57 8.97 11.39 260.00 216.86 226.88 18.1 14.3 17.2 51.1 -1.5 10.5 30.6 4.7 7.1 26.2 9.3 15.1 2 of 7 3 of 7 1 of 7 2 of 7
Mar 197.68 178.06 186.38 50.85 69.59 60.65 36.34 7.48 15.78 284.87 255.13 262.81 14.1 12.5 11.4 -12.4 -2.8 0.0 21.6 -23.8 19.5 9.1 6.4 9.0 2 of 7 3 of 7 1 of 7 3 of 7
Apr 210.94 196.34 202.78 69.77 80.85 74.10 32.91 8.63 12.88 313.63 285.83 289.75 17.3 18.2 18.1 32.6 14.4 21.1 54.2 -2.3 33.5 23.5 16.4 19.5 2 of 7 3 of 7 1 of 7 3 of 7
May 221.07 211.53 214.01 69.37 91.96 77.76 33.38 9.84 11.97 323.81 313.33 303.73 13.9 16.6 15.4 2.2 24.7 17.5 -0.3 9.4 3.4 9.6 18.6 15.4 2 of 7 4 of 7 1 of 7 3 of 7
Jun 224.01 219.51 221.70 59.42 90.04 79.88 54.00 11.39 17.07 337.44 320.95 318.66 30.8 17.3 17.8 43.9 23.4 24.8 17.8 31.4 22.3 30.6 19.4 19.7 2 of 7 4 of 7 1 of 7 3 of 7
Jul 186.83 189.89 188.72 39.75 51.68 49.87 22.00 8.54 10.85 248.57 250.12 249.44 9.1 16.8 16.1 -7.6 18.6 26.1 33.9 6.2 42.5 7.7 16.7 18.9 2 of 7 3 of 7 1 of 7 3 of 7
Aug 178.09 182.70 184.06 43.90 44.20 46.51 27.47 9.33 12.41 249.45 236.23 242.98 7.6 14.1 14.4 53.0 6.6 25.7 34.9 2.8 44.3 16.2 12.2 17.6 3 of 7 2 of 6 1 of 6 2 of 6
Sep 247.59 247.16 256.54 62.47 81.33 83.05 32.44 11.32 15.06 342.50 339.81 354.65 20.5 26.2 28.5 15.5 29.1 47.0 17.6 -7.7 33.5 19.3 25.4 32.6 4 of 7 3 of 6 1 of 6 2 of 6
Oct 256.27 243.55 254.60 62.54 88.52 86.83 34.43 7.92 14.81 353.23 339.99 356.24 14.1 14.6 17.9 -6.7 5.8 20.6 23.5 -17.8 28.8 10.6 11.1 19.0 2 of 7 3 of 6 1 of 6 2 of 6
Nov
o 286.01
86 0 269.01
69 0 274.11 78.58
8 58 105.26
05 6 98 0
98.70 38 99
38.99 10.21
0 16.42
6 403.58
03 58 38
384.48
8 389 3
389.23 19.2
9 22.1 24.5
5 -10.2
0 14.7 30 5
30.5 -1.0
0 65
6.5 26.0
60 10.0
00 19.5
95 26.0
60 2 of 7 3 of 6 1 of 6 2 of 6
Dec 274.51 272.41 271.19 82.36 103.73 95.26 34.09 9.38 14.82 390.96 385.52 381.27 7.9 19.6 21.4 -6.1 12.7 26.7 -70.1 -17.9 -43.7 -14.3 16.4 17.3 3 of 7 2 of 6 1 of 6 2 of 6
2006 Jan 164.53 166.12 170.31 46.16 71.57 67.42 25.27 8.43 12.35 235.96 246.11 250.07 18.2 28.4 20.8 -8.9 31.8 34.9 -2.7 -0.1 13.7 9.3 28.1 23.9 4 of 7 4 of 7 1 of 7 3 of 7
Feb 167.96 165.68 174.00 36.54 65.27 60.01 14.00 8.59 9.92 218.50 239.54 243.93 2.2 9.6 6.9 -41.1 15.2 14.0 -58.3 -4.2 -12.9 -16.0 10.5 7.5 3 of 7 4 of 7 2 of 7 3 of 7
Mar 196.43 199.80 203.81 45.92 83.75 75.42 42.42 8.57 14.92 284.77 292.12 294.16 -0.6 12.2 9.4 -9.7 20.3 24.4 16.7 14.6 -5.4 0.0 14.5 11.9 4 of 7 6 of 7 1 of 7 3 of 7
Apr 219.91 225.29 226.47 61.87 85.57 79.54 29.06 7.94 11.90 310.84 318.80 317.90 4.2 14.7 11.7 -11.3 5.8 7.3 -11.7 -8.0 -7.6 -0.9 11.5 9.7 5 of 7 4 of 7 1 of 7 3 of 7
May 210.46 242.33 238.43 67.15 98.99 91.82 32.39 9.12 13.06 310.00 350.44 343.31 -4.8 14.6 11.4 -3.2 7.6 18.1 -3.0 -7.3 9.1 -4.3 11.8 13.0 7 of 7 3 of 7 1 of 7 3 of 7

Jun 235.42 250.80 250.38 60.01 98.97 88.42 41.21 11.67 15.13 336.63 361.43 353.93 5.1 14.3 12.9 1.0 9.9 10.7 -23.7 2.4 -11.4 -0.2 12.6 11.1 4 of 7 4 of 7 1 of 7 3 of 7
Jul 210.89
210 89 207.93
207 93 204.96
204 96 26.85
26 85 53.78
53 78 45.62
45 62 26.31
26 31 17.97
17 97 10.76
10 76 264.06
264 06 279.68
279 68 261.35
261 35 12.9
12 9 9.5
95 8.6
86 -32.4
32 4 4.1
41 -8.5
85 19.6
19 6 110.4
110 4 -0.9
09 6.2
62 11.8
11 8 4.8
48 2 of 7 5 of 7 2 of 7 4 of 7

Year To Date
2004 165.25 159.02 163.00 49.37 63.98 55.59 27.63 8.79 10.84 242.25 231.79 229.44 12.3 22.5 21.2 10.9 25.6 26.7 -11.4 55.1 11.6 8.7 24.4 22.0 2 of 7 3 of 6 1 of 6 2 of 6
2005 192.16 182.47 188.18 57.28 70.79 63.54 33.94 9.03 12.96 283.39 262.30 264.68 16.3 14.7 15.4 16.0 10.6 14.3 22.9 2.8 19.6 17.0 13.2 15.4 2 of 7 3 of 7 1 of 7 3 of 7
2006 201.01 208.60 209.38 49.28 79.78 72.53 30.28 10.36 12.59 280.57 298.74 294.50 4.6 14.3 11.3 -14.0 12.7 14.1 -10.8 14.7 -2.9 -1.0 13.9 11.3 3 of 7 4 of 7 1 of 7 3 of 7

Running 3 Month
2004 178.95 176.92 178.61 50.82 63.33 56.51 31.76 8.57 11.02 261.52 248.81 246.14 13.5 21.9 21.9 11.5 5.8 20.6 -9.9 10.4 -0.2 9.7 16.9 20.4 2 of 7 3 of 6 1 of 6 2 of 6
2005 210.49 206.84 207.98 56.14 77.76 69.06 36.27 9.91 13.24 302.90 294.52 290.29 17.6 16.9 16.4 10.5 22.8 22.2 14.2 15.6 20.1 15.8 18.4 17.9 2 of 7 4 of 7 1 of 7 3 of 7
2006 218.75 233.50 230.89 51.24 83.75 74.96 33.22 12.94 12.94 303.20 330.18 318.79 3.9 12.9 11.0 -8.7 7.7 8.5 -8.4 30.6 -2.2 0.1 12.1 9.8 5 of 7 5 of 7 2 of 7 4 of 7

Running 12 Month
2004 172.84 162.61 167.15 51.32 65.34 54.31 28.02 9.35 10.40 252.18 237.30 231.85 6.5 12.6 13.1 3.5 33.3 17.4 -4.8 68.2 8.6 4.5 19.3 13.8 2 of 7 3 of 6 1 of 6 2 of 6
2005 202.97 191.31 194.83 60.48 72.41 63.48 39.01 9.61 13.51 302.45 273.33 271.82 17.4 17.7 16.6 17.9 10.8 16.9 39.2 2.8 29.9 19.9 15.2 17.2 2 of 7 2 of 7 1 of 7 2 of 7
2006 220.81
220 81 222.92
222 92 226.40
226 40 56.25
56 25 81.76
81 76 76.69
76 69 31.61
31 61 10.05
10 05 13.52
13 52 308.67
308 67 314.73
314 73 316.61
316 61 8.8
88 16.5
16 5 16.2
16 2 -7.0
70 12.9
12 9 20.8
20 8 -19.0
19 0 4.6
46 0.1
01 2.1
21 15.1
15 1 16.5
16 5 3 of 7
f 4 of 7
f 1 of 7
f 3 of 7
f

Additional Revenue RevPAR Analysis
Tab 15 - Additional Revenue RevPAR Analysis



Revenue Per Rooms Available ($) Percent Change (%) Ranking

Room F&B Other Total Room F&B Other Total My Prop vs. Comp Set
Current Month Market Market Market Market Market Market Market Market
My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale Room F&B Other Total

2005 Feb 164.38 151.21 162.82 62.04 56.68 52.66 33.57 8.97 11.39 260.00 216.86 226.88 18.1 14.3 17.2 51.1 -1.5 10.5 30.6 4.7 7.1 26.2 9.3 15.1 2 of 7 3 of 7 1 of 7 2 of 7
Mar 197.68 178.06 186.38 50.85 69.59 60.65 36.34 7.48 15.78 284.87 255.13 262.81 14.1 12.5 11.4 -12.4 -2.8 0.0 21.6 -23.8 19.5 9.1 6.4 9.0 2 of 7 3 of 7 1 of 7 3 of 7
Apr 210.94 196.34 202.78 69.77 80.85 74.10 32.91 8.63 12.88 313.63 285.83 289.75 17.3 18.2 18.1 32.6 14.4 21.1 54.2 -2.3 33.5 23.5 16.4 19.5 2 of 7 3 of 7 1 of 7 3 of 7
May 221.07 211.53 214.01 69.37 91.96 77.76 33.38 9.84 11.97 323.81 313.33 303.73 13.9 16.6 15.4 2.2 24.7 17.5 -0.3 9.4 3.4 9.6 18.6 15.4 2 of 7 4 of 7 1 of 7 3 of 7
Jun 224.01 219.51 221.70 59.42 90.04 79.88 54.00 11.39 17.07 337.44 320.95 318.66 30.8 17.3 17.8 43.9 23.4 24.8 17.8 31.4 22.3 30.6 19.4 19.7 2 of 7 4 of 7 1 of 7 3 of 7
Jul 186.83 189.89
186 83 189 89 188.72
188 72 39.75
39 75 51.68
51 68 49.87
49 87 22.00
22 00 8.54
8 54 10.85
10 85 248.57 250.12 249.44
248 57 250 12 249 44 9.1
91 16.8
16 8 16.1
16 1 -7.6
76 18.6
18 6 26.1
26 1 33.9
33 9 6.2
62 42.5
42 5 7.7
77 16.7
16 7 18.9
18 9 2 of 7 3 of 7 1 of 7 3 of 7
Aug 178.09 182.70 184.06 43.90 44.20 46.51 27.47 9.33 12.41 249.45 236.23 242.98 7.6 14.1 14.4 53.0 6.6 25.7 34.9 2.8 44.3 16.2 12.2 17.6 3 of 7 2 of 6 1 of 6 2 of 6
Sep 247.59 247.16 256.54 62.47 81.33 83.05 32.44 11.32 15.06 342.50 339.81 354.65 20.5 26.2 28.5 15.5 29.1 47.0 17.6 -7.7 33.5 19.3 25.4 32.6 4 of 7 3 of 6 1 of 6 2 of 6
Oct 256.27 243.55 254.60 62.54 88.52 86.83 34.43 7.92 14.81 353.23 339.99 356.24 14.1 14.6 17.9 -6.7 5.8 20.6 23.5 -17.8 28.8 10.6 11.1 19.0 2 of 7 3 of 6 1 of 6 2 of 6
Nov 286.01 269.01 274.11 78.58 105.26 98.70 38.99 10.21 16.42 403.58 384.48 389.23 19.2 22.1 24.5 -10.2 14.7 30.5 -1.0 6.5 26.0 10.0 19.5 26.0 2 of 7 3 of 6 1 of 6 2 of 6
Dec 274.51 272.41 271.19 82.36 103.73 95.26 34.09 9.38 14.82 390.96 385.52 381.27 7.9 19.6 21.4 -6.1 12.7 26.7 -70.1 -17.9 -43.7 -14.3 16.4 17.3 3 of 7 2 of 6 1 of 6 2 of 6

Monthly revenue analysis for room, F&B, other and total for the past 18 months. Revenue
shown is divided by number of rooms available. Compares subject property data to
competitive set and market scale.

Other Revenue: Includes all other revenue excluding room revenue and F&B revenue.

Total Revenue – (Room Revenue + F&B Revenue)

Segmentation Response Report
Tab 16 - Segmentation Response Report
STR # 98765 Ch i ID 999999
ChainID: M tC N
MgtCo: None O
Owner: N
None

This Year July 2006 (This Year) July 2005 (Last Year)
Jul 4th - Independence Day Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat
1 1 2
2 3 4 5 6 7 8 3 4 5 6 7 8 9
9 10 11 12 13 14 15 10 11 12 13 14 15 16
16 17 18 19 20 21 22 17 18 19 20 21 22 23
23 24 25 26 27 28 29 24 25 26 27 28 29 30
30 31 31
Last Year
Jul 4th - Independence Day

2004 2005 2006

May

May
Aug
Sep

Aug
Sep
Nov
Dec

Nov
Dec
Mar

Mar
Feb

Feb
Jan

Jun

Jan

Jun
Apr

Apr
Oct

Oct
Jul

Jul
STR# Name City, State Zip Phone Rooms Open Date
98765 Any Hotel Any City, Any State 99999 (555) 555-5555 100 190001 B B B B B B B B B B B B B B B B B B B B B B B B
99876 Hotel A Any City, Any State 99999 (555) 555-5555 200 190002 B B B B B B B B B B B B B B B B B B B B B B B B
99987 Hotel B Any City, Any State 99999 (555) 555-5555 300 190003 s s s s s B B B B B B B s s s s s B B B B B B B
99998 Hotel C Any City, Any State 99999 (555) 555-5555 400 190004 B B B B B B B B B B B B B B B B B B B B B B B B
99999 Hotel D Any City, Any State 99999 (555) 555-5555 500 190005 B B B B B B B B B B B B B B B B B B B B B B B B
98876 Hotel E Any City, Any State 99999 (555) 555-5555 600 190006 B B B B B B B B B B B B B B B B B B B B B B B B
98887 Hotel F Any City, Any State 99999 (555) 555-5555 700 190007 B B B B B B B B B B B B B B B B B B B B B B B B
2800
Data received:
s = Segmentation (Transient, Group, Contract) Only
r = Additional Revenue Only
B = Both Segmentation & Additional Revenue

Segmentation p
g participation info is displayed for hotels in the comp set
p p y p

Table of Contents
• First tab of the workbook
• Lists all the pages/tabs that are included
• Will list five additional pages for Segmentation
participants (light grey)
• Would include additional pages for hotels with
2nd, 3rd, or 4th comp sets
• Di l
Displays the start and end d
h d d date of the current
f h
week, STR number, and date created

United Kingdom United States
Blue Fin Building 735 East Main Street
110 Southwark Street Hendersonville
London SE1 0TA TN 37075
Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664
Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848
www.strglobal.com www.strglobal.com

Weekly STAR Report Sample (US & Canada)
August 20, 2006 - August 26, 2006 STR #: 98765 Date Created: August 30, 2006

Tab
Table of Contents 1
Weekly STAR Summary 2
Segmentation Summary 3
Daily Data For Month 4
Occupancy Perspectives 5
Occupancy Analysis 6
Available to Segmentation participants only
ADR Perspectives 7
ADR Analysis 8
RevPAR Perspectives 9
RevPAR Analysis 10
Other Revenue 11
Response Report 12
Help 13

1 – Weekly STAR Summary
y y
• Provides a quick one-page overview of weekly
performance relative to your comp set
• Displays Occupancy, ADR, and RevPAR for
your property and your comp set, also I d
t d t l Index
numbers and Percent Changes
• For each day of the prior week plus a total for all
seven days
• Also displays Running 28-day data to compare
current week to historic performance

Weekly STAR Summary – My Hotel vs. Comp Set
Tab 2 - Weekly STAR Summary - My Hotel vs. Comp Set
STR # 98765 Chain ID: 999999 Mgt Co: None Owner: None
Period ending: September 02, 2006 Date Created: September 06, 2006

August 27, 2006 - September 02, 2006

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Total
% Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg
My Property 67.4% -9.5 98.8% 13.8 98.9% 16.3 97.2% 18.6 97.4% 13.5 98.9% 13.0 99.0% 6.6 94.0% 10.6
Occupancy
Comp Set 73.5% -9.6 87.5% -1.5 95.9% 8.0 94.8% 16.9 93.1% 18.2 95.9% 1.7 97.8% -0.1 91.2% 4.5
Index 91.8 0.1 112.9 15.6 103.1 7.7 102.6 1.5 104.6 -4.0 103.1 11.0 101.2 6.7 103.0 5.8

My Property $221.45 11.1 $220.48 9.6 $222.59 31.3 $223.49 -21.7 $221.88 17.4 $221.25 12.0 $219.66 9.8 $221.54 7.8
ADR
Comp Set $205.72 6.6 $220.64 12.7 $231.59 15.7 $221.29 13.2 $222.48 16.5 $226.10 13.1 $232.66 12.0 $223.59 13.0
Index 107.6 4.3 99.9 -2.7 96.1 13.5 101.0 -30.8 99.7 0.8 97.9 -1.0 94.4 -2.0 99.1 -4.6

My Property $149.31 0.6 $217.91 24.8 $220.11 52.6 $217.28 -7.1 $216.05 33.3 $218.91 26.5 $217.44 17.1 $208.14 19.2
RevPAR
Comp Set $151.17 -3.6 $193.09 11.0 $222.07 25.0 $209.68 32.2 $207.12 37.7 $216.91 15.1 $227.51 11.9 $203.94 18.0
Index 98.8 4.4 112.9 12.5 99.1 22.1 103.6 -29.7 104.3 -3.2 100.9 9.9 95.6 4.6 102.1 1.0

Running 28 Days (by Day of Week)
g y ( y y )

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Total
% Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg
My Property 81.4% 15.6 97.9% 8.3 99.2% 8.3 98.6% 10.3 98.0% 18.7 97.2% 13.5 98.7% 9.4 95.9% 11.8
Occupancy
Comp Set 81.8% 5.3 91.7% 3.3 95.4% 2.8 95.1% 4.3 91.3% 8.5 91.5% 3.1 94.6% 0.7 91.6% 3.9
Index 99.5 9.8 106.8 4.9 104.0 5.4 103.7 5.8 107.3 9.4 106.3 10.1 104.4 8.6 104.6 7.6

My Property $219.23 7.3 $231.28 11.8 $237.05 18.2 $236.79 5.0 $229.34 13.5 $217.90 12.5 $213.05 7.4 $226.58 10.7
ADR
Comp Set $209.56 9.1 $231.05 12.7 $235.43 13.7 $234.30 12.7 $223.91 10.8 $215.90 8.4 $218.41 8.3 $224.40 10.9
Index 104.6 -1.7 100.1 -0.8 100.7 3.9 101.1 -6.9 102.4 2.5 100.9 3.8 97.5 -0.8 101.0 -0.1

My Property $178.48 24.0 $226.34 21.1 $235.11 28.0 $233.53 15.7 $224.76 34.7 $211.82 27.8 $210.28 17.5 $217.19 23.8
RevPAR
Comp Set $171.46 14.9 $211.76 16.4 $224.62 16.9 $222.87 17.5 $204.50 20.1 $197.44 11.7 $206.51 9.0 $205.60 15.2
Index 104.1 7.9 106.9 4.0 104.7 9.6 104.8 -1.5 109.9 12.1 107.3 14.4 101.8 7.8 105.6 7.5

2 – Daily Data for the Month
y
• Provides a recap of all the daily data for the
current month so far as of last week also graphs
week,
daily index values
• I l d aR
Includes Running M th t D t subtotal which
i Month-to-Date bt t l hi h
can serve as a “preliminary” indication of monthly
results; will always show prior month if it ends in
current week
• Can still differ from “final” monthly data due to
adjustments and possible participation differences

Daily Data For Month
Tab 4 - Daily Data For Month

Daily Indexes for the Month of August

122

117

112

107

102

97

92

87
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Occupancy Index ADR Index RevPAR Index 100 %

Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th
Occupancy (%) Aug Run
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD
My Property 98.3 98.6 98.4 98.7 98.6 85.7 98.7 99.2 100.0 99.2 96.5 98.7 83.7 99.2 99.3 97.9 99.0 96.6 98.2 88.8 94.7 99.3 99.3 96.5 96.8 98.9 67.4 98.8 98.9 97.2 97.4 96.1
Comp Set 95.0 94.4 87.2 91.7 97.3 87.4 98.7 98.8 97.8 93.2 94.2 97.7 87.6 95.6 97.1 95.2 89.0 85.5 91.9 78.8 84.8 89.9 92.7 90.0 90.2 90.9 73.5 87.5 95.9 94.8 93.1 91.5
Index 103.5 104.5 112.9 107.7 101.3 98.0 100.0 100.5 102.2 106.4 102.5 101.1 95.6 103.8 102.3 102.8 111.2 113.0 106.9 112.8 111.6 110.5 107.2 107.1 107.3 108.8 91.8 112.9 103.1 102.6 104.6 105.0

% Change
My Property 4.7 6.6 6.3 8.4 5.7 19.5 10.8 6.1 7.3 15.3 4.8 6.8 15.6 7.1 6.0 7.5 24.8 26.0 14.5 40.6 2.0 5.7 8.6 21.9 12.3 10.2 -9.5 13.8 16.3 18.6 13.5 10.7
Comp Set -3.9 -4.0 -1.7 2.6 2.8 7.0 3.6 -0.1 -0.9 0.8 0.5 -0.6 4.2 2.2 0.1 -1.0 0.7 0.3 4.2 23.4 9.9 3.6 4.2 16.6 10.5 -0.4 -9.6 -1.5 8.0 16.9 18.2 2.5
Index 9.0 11.0 8.1 5.6 2.9 11.7 6.9 6.2 8.2 14.3 4.2 7.4 10.9 4.9 5.9 8.7 23.9 25.6 9.9 13.9 -7.2 2.0 4.2 4.5 1.7 10.6 0.1 15.6 7.7 1.5 -4.0 7.9

ADR ($) Aug Run
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD
My Property 243.60 236.72 241.88 216.10 216.15 230.75 254.76 262.68 261.05 251.48 234.71 222.76 223.00 235.84 236.82 235.91 228.04 205.91 198.78 202.87 213.28 226.08 226.26 215.42 209.67 210.90 221.45 220.48 222.59 223.49 221.88 227.69
Comp Set 236.49 239.97 232.72 215.67 221.12 219.88 249.57 255.07 258.78 238.87 219.98 220.36 212.70 233.86 235.22 234.16 217.42 209.13 210.06 198.17 217.04 218.16 221.93 216.32 207.21 209.44 205.72 220.64 231.59 221.29 222.48 224.84
Index 103.0 98.6 103.9 100.2 97.8 104.9 102.1 103.0 100.9 105.3 106.7 101.1 104.8 100.8 100.7 100.8 104.9 98.5 94.6 102.4 98.3 103.6 101.9 99.6 101.2 100.7 107.6 99.9 96.1 101.0 99.7 101.3

% Change
My Property 16.1 11.0 16.7 13.9 13.3 8.8 16.2 17.2 19.9 23.7 27.6 11.6 8.7 15.5 16.1 18.2 10.0 5.3 1.3 1.0 5.0 12.1 9.8 2.6 5.8 6.8 11.1 9.6 31.3 -21.7 17.4 11.0
Comp Set 5.1 5.8 10.6 7.4 9.4 14.0 18.2 26.2 23.9 15.3 9.2 9.0 10.2 10.1 10.1 7.8 4.0 2.8 2.7 5.2 9.2 2.7 6.8 8.3 8.1 9.0 6.6 12.7 15.7 13.2 16.5 9.6
Index 10.5 4.9 5.5 6.0 3.6 -4.6 -1.7 -7.2 -3.2 7.3 16.8 2.4 -1.3 4.9 5.4 9.6 5.8 2.4 -1.4 -4.0 -3.8 9.1 2.8 -5.3 -2.2 -2.0 4.3 -2.7 13.5 -30.8 0.8 1.3

RevPAR ($) Aug Run
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD
My Property 239.54 233.38 238.09 213.37 213.10 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.79
Comp Set 224.60 226.44 202.88 197.76 215.23 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 205.78
Index 106.7 103.1 117.4 107.9 99.0 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 106.3

% Change
My Property 21.6 18.3 24.0 23.5 19.8 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 22.9
Comp Set 1.0 1.6 8.8 10.3 12.5 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 12.4
Index 20.4 16.5 14.0 12.0 6.5 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.3

3 – Perspective Pages
p g
• Separate page for Occupancy, ADR, and RevPAR
• Provides a recap of daily data performance for the
last 28 days, including Index numbers, Percent
Changes, and Ranking
Ch d R ki
• Graphs weekly numbers for the last 10 weeks for
the property, comp set, and an industry segment,
such as Market Scale
• Includes subtotals for the current Week, Running
MTD, and Running 28-day time periods

Perspective Pages
Tab 9 - RevPAR Perspectives

Weekly RevPAR ($) - Jun 11, 2006 to Sep 02, 2006

259

239

219

199

179

159
17-Jun 24-Jun 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep

My Property Comp Set Market Scale

Current Week
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
RevPAR ($) Aug Sep Current Run Run
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
My Property 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.91 217.44 208.14 217.19 218.79
Comp Set 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 216.91 227.51 203.94 205.60 205.78
Market Scale 187.87 241.86 253.18 251.53 217.09 195.21 206.50 177.99 220.59 233.32 225.11 190.16 170.31 182.21 154.61 187.40 207.67 211.11 195.06 181.62 186.56 153.17 200.46 221.97 215.36 198.45 212.53 222.95 203.56 203.64 203.85

RevPAR
R PAR % Ch
Chg Aug
A Sep
S Current Run Run
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
My Property 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 26.5 17.1 19.2 23.8 22.9
Comp Set 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 15.1 11.9 18.0 15.2 12.4
Market Scale 19.5 16.3 15.3 14.6 9.1 7.4 5.4 10.0 10.0 7.0 7.5 6.4 4.4 4.8 20.5 6.8 4.3 5.9 16.6 11.8 6.3 4.5 15.3 24.2 19.3 24.4 14.4 8.5 15.8 11.3 9.1

Index Aug Sep Current Run Run
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
Comp Set 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 100.9 95.6 102.1 105.6 106.3
Market Scale 105.2 104.0 103.0 103.8 114.9 116.0 106.5 104.9 106.0 100.8 102.6 118.7 116.8 107.1 116.6 107.8 108.1 106.5 106.5 111.8 111.9 97.5 108.7 99.2 100.9 108.9 103.0 97.5 102.3 106.7 107.3

Index % Chg Aug Sep Current Run Run
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
Comp Set 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.9 4.6 1.0 7.5 9.3
Market Scale 8.8 10.6 7.8 12.3 30.7 24.5 13.2 14.3 12.5 15.0 18.2 29.0 27.1 10.7 17.8 0.2 13.6 12.6 7.3 6.3 10.7 -3.7 8.2 22.9 -22.2 7.1 10.6 7.9 3.0 11.3 12.6

Rank Aug Sep Current Run Run
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
Your rank 3 of 7 2 of 7 3 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 1 of 7 1 of 7 2 of 7 2 of 7 2 of 7 1 of 7 1 of 7 3 of 7 2 of 7 1 of 7 3 of 7 1 of 7 3 of 7 2 of 7 2 of 7 3 of 7 3 of 7 2 of 7 2 of 7 2 of 7
RevPAR change 4 of 7 1 of 7 2 of 7 2 of 7 1 of 7 1 of 7 1 of 7 2 of 7 1 of 7 1 of 7 1 of 7 1 of 7 2 of 7 2 of 7 2 of 7 6 of 7 3 of 7 3 of 7 4 of 7 3 of 7 2 of 7 4 of 7 2 of 7 1 of 7 7 of 7 4 of 7 1 of 7 3 of 7 5 of 7 1 of 7 1 of 7

4 – Weekly STAR Response Report
y p p
• Provides calendars for this year and last year,
including special events
• Lists your hotel and every property in your comp
set with b i i f
t ith basic information and d t participation
ti d data ti i ti
detail (X=both years, T=this year, L=last year)
• Segmentation versions shows prior week
participation for three different types of data
• Non-segmentation version shows STAR
participation for prior 28 days

Weekly STAR Response Report
Tab
T b 12 - R
Response R
Report
t
This Year 2006 (This Year) 2005 (Last Year)
Aug 29th - Hurricane Katrina (First Anniversary) Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat
Jul 23 24 25 26 27 28 29 Jul 24 25 26 27 28 29 30
Jul/Aug 30 31 1 2 3 4 5 Jul/Aug 31 1 2 3 4 5 6
Aug 6 7 8 9 10 11 12 Aug 7 8 9 10 11 12 13
Aug 13 14 15 16 17 18 19 Aug 14 15 16 17 18 19 20
Aug 20 21 22 23 24 25 26 Aug 21 22 23 24 25 26 27
Aug/Sep 27 28 29 30 31 1 2 Aug/Sep 28 29 30 31 1 2 3
Last Year
Aug 29th - Hurricane Katrina
Sep 5th - Labor Day
Sep 11th - 9/11 (4th Anniversary)
Sep 24th - Hurricane Rita
Oct 4th - Rosh Hashanah
Oct 5th - First Day of Ramadan
Weekly STAR Data Segmented Data F & B Data

27
28
29
30
31
01
02

27
28
29
30
31
01
02

27
28
29
30
31
01
02
Aug
Aug
Aug
Aug
Aug
Sep
Sep

Aug
Aug
Aug
Aug
Aug
Sep
Sep

Aug
Aug
Aug
Aug
Aug
Sep
Sep
STR ID Name City, State Zip Phone Rooms Open Date
98765 Any Hotel Any City, Any State 99999 (555) 555-5555 100 Jan 1900 X X X X X X X X X X X X X X X X X X X X X
99876 Hotel A Any City, Any State 99999 (555) 555-5555 200 Jan 1901 X X X X X X X X X X X X X X X X X X X X X
99987 Hotel B Any City, Any State 99999 (555) 555-5555 300 Jan 1902 X X X X X X X X X X X X X X T T T T T T T
99998 Hotel C Any City, Any State 99999 (555) 555-5555 400 Jan 1903 X X X X X X X X X X X X X X X X X X X X X
99999 Hotel D Any City, Any State 99999 (555) 555-5555 500 Jan 1904 X X X X X X X X X X X X X X X X X X X X X
98876 Hotel E Any City, Any State 99999 (555) 555-5555 600 Jan 1905 X X X X X X X X X X X X X X X X X X X X X
98886 Hotel F Any City Any State
City, 99999 (555) 555 5555
555-5555 700 Jan 1906 X X X X X X X X X X X X X X X X X X X X X
2800
Data received: X = Both years, T = This year only, L = Last year only, blank = No data

5 – Segmentation Pages
g g

• Summary page provides at-a-glance overview
• Analysis pages provide historic view, separate tab
for Occupancy, ADR, and RevPAR
p y
• Separate Index and Ranking pages shows
p p y performance relative to comp set
property p p
• Additional Revenue pages show ADR and
RevPAR for F&B, Other, and Total Revenue
, ,
• Response page display comp set participation

Tab 3 - Segmentation Summary - My Hotel vs. Comp Set


Occupancy My Property 55.3% 18.0 My Property 35.0% 2.0 My Property 3.7% -2.1 My Property 94.0% 10.6
Comp set 64.6% 18.4 Comp set 24.8% -19.0 Comp set 1.8% -13.2 Comp set 91.2% 4.5

ADR My Property $232.97 -0.8 My Property $201.89 17.2 My Property $236.30 62.4 My Property $221.54 7.8
Comp set $239.65 12.7 Comp set $184.40 5.6 Comp set $186.67 22.9 Comp set $223.59 13.0
Index 97.2 -11.9 Index 109.5 11.0 Index 126.6 32.2 Index 99.1 -4.6

RevPAR My Property $128.72 17.1 My Property $70.57 19.5 My Property $8.85 59.1 My Property $208.14 19.2
Comp set $154.89 33.4 Comp set $45.78 -14.5 Comp set $3.27 6.7 Comp set $203.94 18.0

Running 28 Days

Occupancy My Property 65.5% 46.3 My Property 26.4% -29.6 My Property 4.0% 13.8 My Property 95.9% 11.8
Comp set 63.7% 3.1 Comp set 26.2% 7.9 Comp set 1.7% -19.3 Comp set 91.6% 3.9

ADR My Property $237.41
$237 41 2.5
25 My Property $198.12
$198 12 11.4
11 4 My Property $236.75
$236 75 63.1
63 1 My Property $226.58
$226 58 10.7
10 7
Comp set $239.24 11.5 Comp set $191.49 8.9 Comp set $176.69 17.4 Comp set $224.40 10.9
Index 99.2 -8.1 Index 103.5 2.3 Index 134.0 38.9 Index 101.0 -0.1

RevPAR My Property $155.42 49.9 My Property $52.23 -21.6 My Property $9.54 85.5 My Property $217.19 23.8
Comp set $152.34 15.0 Comp set $50.22 17.4 Comp set $3.04 -5.2 Comp set $205.60 15.2

Analysis Pages
Tab 10 - RevPAR Analysis

RevPAR ($) Percent Change from same period last year

Aug 6 Su 132.88 155.48 147.24 54.24 33.85 35.09 10.52 2.87 5.55 197.65 192.20 187.87 54.1 27.6 22.7 -10.4 4.4 11.6 99.2 -13.4 -5.2 30.0 22.0 19.5
7 Mo 187.95 197.87 195.14 55.37 45.58 41.13 8.23 2.92 5.59 251.54 246.37 241.86 64.8 29.1 21.0 -27.6 2.3 1.5 67.2 -15.1 -8.8 28.7 22.4 16.3
8 Tu 201.04 203.33 212.48 51.17 45.87 35.36 8.49 2.78 5.34 260.69 251.98 253.18 62.8 24.7 23.7 -37.0 37.4 -15.7 70.1 -18.4 -9.0 24.3 26.1 15.3
9 We 209.44
209 44 204.98
204 98 212.67
212 67 42.52
42 52 45.22
45 22 33.28
33 28 9.09
9 09 2.89
2 89 5.59
5 59 261.05
261 05 253.08
253 08 251.53
251 53 71.8
71 8 23.3
23 3 23.5
23 5 -44.2
44 2 23.7
23 7 -19.9
19 9 87.4
87 4 -13.0
13 0 -4.3
43 28.6
28 6 22.8
22 8 14.6
14 6
10 Th 195.77 175.79 177.76 42.97 43.90 33.57 10.72 2.92 5.77 249.45 222.61 217.09 74.5 16.4 13.3 -26.3 17.7 -7.4 142.6 -9.1 -0.8 42.6 16.2 9.1
11 Fr 165.67 147.36 147.38 50.37 57.00 42.48 10.49 2.87 5.35 226.54 207.22 195.21 63.4 0.2 4.3 -20.3 48.6 22.2 116.3 -13.5 -5.6 33.7 9.8 7.4
12 Sa 163.13 149.26 154.20 46.36 63.06 46.48 10.34 2.87 5.83 219.83 215.19 206.50 51.7 -4.7 3.3 -35.6 61.3 14.0 116.3 4.4 -1.3 19.3 8.4 5.4
13 Su 145.79 131.27 129.59 30.35 52.17 42.66 10.60 2.92 5.73 186.74 186.36 177.99 62.5 11.2 8.5 -43.0 27.1 16.5 90.1 -8.4 -0.5 25.7 14.9 10.0
14 Mo 201.11 167.36 170.85 24.04 53.01 44.43 8.79 3.13 5.31 233.93 223.50 220.59 118.4 15.0 16.1 -73.8 5.9 -6.5 66.2 -0.2 -7.6 23.8 12.5 10.0
15 Tu 199.80 167.03 185.28 27.40 58.34 42.51 7.94 3.03 5.53 235.14 228.40 233.32 132.7 8.2 12.7 -72.6 17.5 -10.5 48.3 -7.2 -8.1 23.1 10.2 7.0
16 We 198.31 167.65 179.33 21.51 52.19 39.86 11.21 3.15 5.91 231.03 223.00 225.11 138.6 9.1 15.2 -77.0 0.0 -16.8 127.6 0.0 0.6 27.1 6.7 7.5
17 Th 198.04 143.96 148.10 19.95 46.59 36.62 7.75 2.92 5.44 225.74 193.47 190.16 86.6 6.5 8.5 -62.9 0.5 1.1 72.6 -10.8 -9.4 37.3 4.7 6.4
18 Fr 176.90
176 90 136.39
136 39 133.99
133 99 11.22
11 22 39.16
39 16 30.64
30 64 10.72
10 72 3.20
3 20 5.67
5 67 198.83
198 83 178.75
178 75 170.31
170 31 69.7
69 7 10.2
10 2 7.5
75 -72 4
72.4 -15 2
15.2 -5 9
5.9 117.7
117 7 -3 2
3.2 -4 0
4.0 32.7
32 7 3.2
32 4.4
44
19 Sa 161.89 142.22 139.81 22.69 47.50 36.51 10.60 3.22 5.90 195.17 192.95 182.21 82.6 7.9 7.0 -69.5 5.5 -2.4 100.5 -7.4 0.5 16.0 7.0 4.8
20 Su 99.03 98.48 102.06 70.72 54.67 46.72 10.48 2.95 5.82 180.23 156.10 154.61 28.0 2.6 2.1 58.5 161.5 107.0 112.8 -9.1 2.0 42.0 29.9 20.5
21 Mo 114.71 124.78 131.76 76.79 56.39 50.14 10.48 2.92 5.50 201.97 184.09 187.40 32.0 2.8 -0.9 -20.7 95.2 37.0 116.0 -8.8 -5.0 7.1 19.9 6.8
22 Tu 134.92 134.43 150.64 78.98 58.67 51.27 10.58 2.93 5.76 224.48 196.03 207.67 59.3 -8.7 0.2 -20.7 74.8 18.7 108.8 -10.7 2.4 18.5 6.5 4.3
23 We 133.88 135.57 155.88 81.10 67.22 49.82 9.79 2.95 5.42 224.77 205.73 211.11 31.8 -3.2 2.9 -0.3 62.0 18.3 75.6 -7.1 -5.8 19.2 11.4 5.9
24 Th 118.37 120.14 138.16 78.96 71.79 51.78 10.48 2.87 5.11 207.81 194.79 195.06 2.6 -2.1 5.6 70.8 152.0 68.3 126.1 -4.2 -11.1 25.0 26.3 16.6
25 Fr 132.08 127.71 127.85 60.39 56.29 48.14 10.52 2.89 5.62 203.00 186.89 181.62 12.3 8.2 5.8 25.0 60.4 34.9 110.7 -12.5 -6.0 18.8 19.5 11.8
26 Sa 179.86 150.30 146.92 21.41 37.17 34.31 7.39 2.92 5.32 208.66 190.40 186.56 35.1 15.5 11.5 -45.3 -11.1 -8.9 45.8 -15.1 -11.9 17.7 8.6 6.3
27 Su 112.35 115.32 114.87 26.44 32.96 32.68 10.52 2.89 5.61 149.31 151.17 153.17 21.6 23.4 15.3 -48.0 -45.5 -20.9 104.8 0.2 0.8 0.6 -3.6 4.5
28 Mo 121.55 151.07 151.06 87.08 39.13 43.77 9.28 2.89 5.63 217.91 193.09 200.46 16.9 38.8 23.8 35.7 -36.9 -4.8 44.0 -8.4 -3.5 24.8 11.0 15.3
29 Tu 101.82 179.31 168.29 109.34 39.73 48.03 8.96 3.03 5.65 220.11 222.07 221.97 25.7 53.3 30.9 92.9 -31.2 8.1 37.5 0.5 -2.0 52.6 25.0 24.2
30 We 113.58 166.73 163.23 93.17 40.09 46.55 10.52 2.87 5.59 217.28 209.68 215.36 -34.5 47.9 18.9 72.4 -6.5 25.2 63.4 -4.1 -5.9 -7.1 32.2 19.3
31 Th 142.59 154.68 148.03 62.94 48.87 44.93 10.52 3.57 5.49 216.05 207.12 198.45 47.9 43.2 25.7 3.1 24.0 28.9 124.7 20.1 -20.8 33.3 37.7 24.4
Sep 1 Fr 155.87 161.83 156.73 56.97 51.48 50.62 6.07 3.60 5.18 218.91 216.91 212.53 44.9 20.6 11.4 -6.5 0.7 28.8 34.8 11.3 -11.5 26.5 15.1 14.4
2 Sa 153.28 155.28 159.03 58.09 68.17 58.79 6.07 4.05 5.13 217.44 227.51 222.95 33.6 11.8 2.7 -11.7 11.5 31.1 16.2 26.0 -11.9 17.1 11.9 8.5

Last 4 Sundays 122.51 125.14 123.44 45.44 43.41 39.29 10.53 2.91 5.68 178.48 171.46 168.41 41.7 16.6 12.5 -13.1 12.1 19.1 101.3 -7.9 -0.8 24.0 14.9 13.4
Last 4 Mondays 156.33
156 33 160.27
160 27 162.20
162 20 60.82
60 82 48.53
48 53 44.87
44 87 9.19
9 19 2.96
2 96 5.51
5 51 226.34
226 34 211.76
211 76 212.58
212 58 57.5
57 5 21.2
21 2 15.1
15 1 -26.1
-26 1 4.6
46 5.2
52 71.0
71 0 -8.3
-8 3 -6.2
-6 2 21.1
21 1 16.4
16 4 12.2
12 2
Last 4 Tuesdays 159.39 171.03 179.17 66.72 50.66 44.29 8.99 2.94 5.57 235.11 224.62 229.04 70.0 17.6 16.5 -20.9 16.2 0.1 64.0 -9.2 -4.3 28.0 16.9 12.4
Last 4 Wednesdays 163.81 168.73 177.78 59.58 51.18 42.37 10.15 2.96 5.63 233.53 222.87 225.78 36.5 17.8 15.3 -21.9 18.3 0.4 86.4 -6.1 -3.9 15.7 17.5 11.7
Last 4 Thursdays 163.69 148.64 153.01 51.20 52.79 41.73 9.87 3.07 5.45 224.76 204.50 200.19 52.2 15.0 12.9 -6.6 39.3 20.9 116.5 -1.4 -11.0 34.7 20.1 13.7
Last 4 Fridays 157.63 143.32 141.49 44.74 50.98 42.97 9.45 3.14 5.46 211.82 197.44 189.92 46.4 9.6 7.3 -16.0 19.4 20.8 96.2 -4.6 -6.7 27.8 11.7 9.6
Last 4 Saturdays 164.54 149.27 149.99 37.14 53.98 44.02 8.60 3.27 5.55 210.28 206.51 199.56 48.2 7.1 5.9 -40.9 15.4 9.6 68.9 1.4 -6.2 17.5 9.0 6.3

Current Week 128.72 154.89 151.61 70.57 45.78 46.48 8.85 3.27 5.47 208.14 203.94 203.56 17.1 33.4 17.8 19.5 -14.5 13.0 59.1 6.7 -8.2 19.2 18.0 15.8
Running 28 Days 155.42 152.34 155.30 52.23 50.22 42.79 9.54 3.04 5.55 217.19 205.60 203.64 49.9 15.0 12.4 -21.6 17.4 10.0 85.5 -5.2 -5.6 23.8 15.2 11.3
MTD 151 05
151.05 155.59
155 59 156.99
156 99 57.95
57 95 47.28
47 28 41.28
41 28 9.78
9 78 2.91
2 91 5.58
5 58 218.79
218 79 205.78
205 78 203.85
203 85 44.6
44 6 12.5
12 5 10.1
10 1 -15.3
15 3 13.9
13 9 7.5
75 89.7
89 7 -9.8
98 -4.4
44 22.9
22 9 12.4
12 4 9.1
91

Other Revenue
Tab 11 - Other Revenue
Period
P i d ending: S t
di September 02 2006
b 02, D t C
Date Created: S t
t d September 06 2006
b 06,

Revenue Per Room Sold ($) % of Total Revenue
Room F&B Other Total Room F&B Other
Market Market Market Market Market Market Market
My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale My Prop Comp Set Scale

Aug 6 Su 230.75 219.88 227.09 15.92 30.20 38.52 14.33 6.30 6.75 260.99 256.38 272.36 88.4 85.8 83.4 6.1 11.8 14.1 5.5 2.5 2.5
7 Mo 254.76 249.57 257.36 35.67 61.89 51.16 24.73 9.58 10.66 315.16 321.04 319.19 80.8 77.7 80.6 11.3 19.3 16.0 7.8 3.0 3.3
8 Tu 262.68 255.07 265.69 83.39 63.71 67.19 10.64 9.72 8.86 356.71 328.49 341.74 73.6 77.6 77.7 23.4 19.4 19.7 3.0 3.0 2.6
9 We
W 261.05 258.78 267.58 64.26 45.43 54.99 33.80 11.24 11.97 359.12 315.44 334.54 72.7 82.0 80.0 17.9 14.4 16.4 9.4 3.6 3.6
10 Th 251.48 238.87 246.59 62.51 84.95 65.56 0.00 79.08 44.22 313.99 402.89 356.37 80.1 59.3 69.2 19.9 21.1 18.4 0.0 19.6 12.4
11 Fr 234.71 219.98 218.72 34.64 65.75 50.89 17.54 8.28 9.61 286.90 294.01 279.23 81.8 74.8 78.3 12.1 22.4 18.2 6.1 2.8 3.4
12 Sa 222.76 220.36 220.40 84.26 39.58 54.62 23.14 6.67 8.74 330.16 266.61 283.76 67.5 82.7 77.7 25.5 14.8 19.2 7.0 2.5 3.1
13 Su 223.00 212.70 220.25 13.23 55.50 49.49 24.39 6.56 9.35 260.62 274.77 279.09 85.6 77.4 78.9 5.1 20.2 17.7 9.4 2.4 3.3
14 Mo 235.84 233.86 243.56 13.55 58.83 46.82 19.13 10.40 9.76 268.52 303.10 300.15 87.8 77.2 81.1 5.0 19.4 15.6 7.1 3.4 3.3
15 Tu 236.82 235.22 250.39 37.28 72.76 66.79 17.83 7.42 8.72 291.93 315.40 325.90 81.1 74.6 76.8 12.8 23.1 20.5 6.1 2.4 2.7
16 We 235.91 234.16 248.09 38.78 61.42 54.41 51.86 9.04 16.35 326.56 304.62 318.85 72.2 76.9 77.8 11.9 20.2 17.1 15.9 3.0 5.1
17 Th 228.04 217.42 231.37 4.36 55.44 48.45 5.31 7.93 5.81 237.71 280.79 285.62 95.9 77.4 81.0 1.8 19.7 17.0 2.2 2.8 2.0
18 Fr 205.91
205 91 209.13
209 13 206.02
206 02 16.02
16 02 54.92
54 92 44.29
44 29 19.53
19 53 13.63
13 63 10.91
10 91 241.45
241 45 277.68
277 68 261.22
261 22 85.3
85 3 75.3
75 3 78.9
78 9 6.6
66 19.8
19 8 17.0
17 0 8.1
81 4.9
49 4.2
42
19 Sa 198.78 210.06 206.01 19.20 37.32 48.65 30.61 8.13 10.92 248.59 255.51 265.59 80.0 82.2 77.6 7.7 14.6 18.3 12.3 3.2 4.1
20 Su 202.87 198.17 207.71 12.36 39.20 48.13 19.23 5.46 8.62 234.46 242.83 264.45 86.5 81.6 78.5 5.3 16.1 18.2 8.2 2.2 3.3
21 Mo 213.28 217.04 226.71 14.99 56.33 37.11 16.39 12.80 8.85 244.66 286.17 272.67 87.2 75.8 83.1 6.1 19.7 13.6 6.7 4.5 3.2
22 Tu 226.08 218.16 233.58 28.33 59.00 53.34 3.36 7.61 8.69 257.77 284.76 295.61 87.7 76.6 79.0 11.0 20.7 18.0 1.3 2.7 2.9
23 We 226.26 221.93 234.48 21.80 63.57 36.21 5.32 11.50 6.53 253.37 297.00 277.21 89.3 74.7 84.6 8.6 21.4 13.1 2.1 3.9 2.4
24 Th 215.42 216.32 227.76 19.72 73.74 42.27 10.99 11.06 7.27 246.13 301.12 277.31 87.5 71.8 82.1 8.0 24.5 15.2 4.5 3.7 2.6
25 Fr 209.67 207.21 208.50 84.58 55.26 52.07 0.00 11.26 4.68 294.25 273.73 265.25 71.3 75.7 78.6 28.7 20.2 19.6 0.0 4.1 1.8
26 Sa 210.90 209.44 207.68 13.75 53.41 48.51 12.42 6.93 7.17 237.08 269.78 263.36 89.0 77.6 78.9 5.8 19.8 18.4 5.2 2.6 2.7
27 Su 221.45
221 45 205.72
205 72 210.83
210 83 37.69
37 69 36.16
36 16 43.45
43 45 47.86
47 86 8.63
8 63 14.71
14 71 307.00
307 00 250.52
250 52 268.99
268 99 72.1
72 1 82.1
82 1 78.4
78 4 12.3
12 3 14.4
14 4 16.2
16 2 15.6
15 6 3.4
34 5.5
55
28 Mo 220.48 220.64 230.48 12.68 59.19 41.72 18.95 8.08 8.33 252.10 287.92 280.54 87.5 76.6 82.2 5.0 20.6 14.9 7.5 2.8 3.0
29 Tu 222.59 231.59 239.39 73.30 60.97 56.37 15.66 10.91 9.31 311.55 303.46 305.06 71.4 76.3 78.5 23.5 20.1 18.5 5.0 3.6 3.1
30 We 223.49 221.29 234.27 32.67 42.94 43.80 16.46 7.10 9.10 272.62 271.33 287.17 82.0 81.6 81.6 12.0 15.8 15.3 6.0 2.6 3.2
31 Th 221.88 222.48 228.16 0.00 89.61 57.38 49.17 111.77 26.23 271.05 423.87 311.78 81.9 52.5 73.2 0.0 21.1 18.4 18.1 26.4 8.4
Sep 1 Fr 221.25 226.10 224.83 19.19 48.53 41.61 13.77 7.60 12.68 254.21 282.23 279.11 87.0 80.1 80.6 7.5 17.2 14.9 5.4 2.7 4.5
2 Sa 219.66 232.66 227.51 26.96 42.63 44.05 17.31 6.04 7.35 263.93 281.32 278.92 83.2 82.7 81.6 10.2 15.2 15.8 6.6 2.1 2.6

Last 4 Sundays 219.23 209.56 216.86 18.77 40.48 44.83 25.19 6.69 9.74 263.19 256.72 271.43 83.3 81.6 79.9 7.1 15.8 16.5 9.6 2.6 3.6
Last 4 Mondays 231.28
231 28 231.05
231 05 240.08
240 08 19.26
19 26 59.16
59 16 44.46
44 46 19.83
19 83 10.18
10 18 9.44
9 44 270.37
270 37 300.39
300 39 293.97
293 97 85.5
85 5 76.9
76 9 81.7
81 7 7.1
71 19.7
19 7 15.1
15 1 7.3
73 3.4
34 3.2
32
Last 4 Tuesdays 237.05 235.43 247.53 55.56 64.21 61.05 11.87 8.93 8.90 304.48 308.58 317.48 77.9 76.3 78.0 18.2 20.8 19.2 3.9 2.9 2.8
Last 4 Wednesdays 236.79 234.30 246.28 39.46 53.23 47.43 26.84 9.72 11.00 303.09 297.26 304.71 78.1 78.8 80.8 13.0 17.9 15.6 8.9 3.3 3.6
Last 4 Thursdays 229.34 223.91 233.56 21.77 76.19 53.57 16.26 53.31 21.22 267.36 353.41 308.35 85.8 63.4 75.7 8.1 21.6 17.4 6.1 15.1 6.9
Last 4 Fridays 217.90 215.90 214.87 38.52 56.12 47.16 12.71 10.09 9.52 269.12 282.10 271.54 81.0 76.5 79.1 14.3 19.9 17.4 4.7 3.6 3.5
Last 4 Saturdays 213.05 218.41 215.75 36.04 43.14 48.91 20.85 6.92 8.51 269.94 268.48 273.18 78.9 81.4 79.0 13.4 16.1 17.9 7.7 2.6 3.1

Current Week 221.54 223.59 228.43 28.57 54.69 46.94 24.50 23.16 12.33 274.61 301.44 287.70 80.7 74.2 79.4 10.4 18.1 16.3 8.9 7.7 4.3
Running 28 Days 226.58 224.40 231.03 33.16 56.28 49.75 18.93 15.13 11.14 278.67 295.81 291.92 81.3 75.9 79.1 11.9 19.0 17.0 6.8 5.1 3.8
MTD 227.69
227 69 224.84
224 84 231.90
231 90 35.91
35 91 56.75
56 75 50.94
50 94 17.57
17 57 15.46
15 46 11.07
11 07 281.18
281 18 297.06
297 06 293.92
293 92 81.0
81 0 75.7
75 7 78.9
78 9 12.8
12 8 19.1
19 1 17.3
17 3 6.3
63 5.2
52 3.8
38

Total US - Key Performance Indicators
October YTD 2008 2009 and 2010
2008, 2009,

108.22 •2-yr diff: -$10
110
2008
2009 98.67 98.22
100
2010
90

80
•2-yr diff: -$9
y
•2-yr diff -3
2 diff: 3
70 67.31
62.2
59.2
60 58.13
56.2
55.42
55 42

50
Occupancy ADR RevPAR
•2010 Smith Travel Research, Inc.

Occ rebound halfway back, RevPAR rebound all Occ driven

Total US - Key Performance Percent Change Indicators
2008, 2009,
10
7.6 •1-yr diff: +22
5.3
53 4.9
49
5 3.1 3.8
2.4 2.1

0
•1-yr diff: -1
1 yr 1 -0.4
-0 4
-1.8 -0.5

-5 -4.0

-6.9
-10 -8.8
•1-yr diff: +15 -9.6 •1-yr diff: +8
•1-yr diff: +15
-15

2008 2009 2010 -17.7
-20
Supply Demand Occ ADR RevPAR

Big Demand & Occ turn around, YTD ADR still negative

Total US - Historic Supply & Demand Percent Change
Twelve Month Moving Average – Jan 1989 to Oct 2010

8.0
• Supply:
6.0
60 •3.0% (J l 09)
3 0% (Jul
•2.2% (Oct 10)
4.0

2.0

0.0

-2.0

-4.0 •-0.9%
• Demand:
-6.0 •- 4.7% -6.9% (Aug 09)
( g )
Supply Demand •6.4% (Oct 10)
-8.0
1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

•2010 S ith T
2010 Smith Travel R
l Research, I
h Inc.

Supply growth turning, Strongest demand rebound in history

Total US – Historic Occupancy & ADR % Change
Twelve Month Moving Average – Jan 1989 to Oct 2010 • ADR:
•-8.8% (Jan 10)
•-1.4% (Oct 10)
10
Occupancy
p y ADR
•-4.7%

5
•0.1%

0

-5
•-3.4% • Occupancy:
•-9.6%
• 9 6% (Aug 09)
•-6.7% • 4.2% (Oct 10)
-10
1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

Occ recovered, ADR slow; 2 pt diff in 2001, .8 diff in 2009

Total US – Current Occupancy Percent Change
Monthly Numbers – Jan 2005 to Oct 2010

10

5

0

-5

-10

-15
2005 2006 2007 2008 2009 2010

2010 Occupancy % Chg - positive for most months

Total US – Current ADR Percent Change
Monthly Numbers – Jan 2005 to Oct 2010

10
8
6
4
2
0
-2
-4
4
-6
-8
10
-10
-12
2005 2006 2007 2008 2009 2010

2010 ADR % Chg – 4 months negative, 6 months positive

Total US - Historic Occupancy & ADR Actual Values

110.0
Occupancy (%) Peak $107.52
Sep 2008
100.0
ADR ($)

41 months to
90.0 regain $3.70 ADR:
$96.88 (Apr 10, off $11)
$97.65 (Oct 10)
80.0 24 months so far

70.0 Peak 63.6%
Jun 2006

60.0
Occupancy:
54.5% (Jan 10, off 9 pts)
57.1% (Oct 10)
50.0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
•2010 S ith T
2010 Smith Travel R
l Research, I
h Inc.

Current challenge of the hotel industry – recovering the ADR

Transient Demand Outpacing Prior Years
Total US Monthly Transient Demand – Jan 2007 to Oct 2010
0
70

65

60 +4 mm Rooms
ions

55
Milli

50

45

40
2007 2008 2009 2010
35
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

•2010 Transient Demand surpasses 2009 for entire year

Group Demand Still Lagging
Total US Monthly Group Demand – Jan 2007 to Oct 2010
40

-2 mm Rooms
35

30
ons
Millio

25

20

15
2007 2008 2009 2010
10

•2010 Group Demand higher than 2009, still lower than 2007-8

Transient ADR: Trolling for Demand
Total US Monthly Transient ADR – Jan 2007 to Oct 2010
$120

$110
-$8.50
$8 50

$100

2007 2008 2009 2010
$90

•2010 Transient ADR higher than 2009, still lower than 2007-8

Group ADR: A Rough Road Ahead
Total US Monthly Group ADR – Jan 2007 to Oct 2010
$110
-$6.00

$105

$100

$95

$90
2007 2008 2009 2010
$85

•2010 Group ADR back close to 2009, still lower than 2007-8

Chain Scale ADR Compression: Threat or Opportunity?
US Chain Scales, Actual ADRs, Peak (2008) vs. Valley (2009‐10)
Lux
$295
UpUp
Up
$220 Mid with
$133
Mid w/o

$161 $89 Econ

$41 $131
$120
$30 $100 $31
$89 $
$90 $21
$76 $
$79
$55
$45

009-07

009-08

009-12

010-01

009-12
2008-11
2008-09

2008-09

2008-09

2008-10

08-10

10-01
20

20

20

20

20
Peak Valley

The Impact of Discounting
• Budgets and forecasts impossible to manage
• Risk cannibalising existing business and damage to brand
• In an upmarket everyone follows the best practices of the market leader,
upmarket, leader
in a downturn everyone follows the first person to panic
• Smaller properties cannot make up in volume what they lose in rate
• Decisions are based on competitors’ actions rather than hotel’s strategic
initiatives and revenue needs
• Ability to manipulate behaviour using price severely limited in a falling
market
• Discounting often ‘doubles up’ the loss of occupancy and rate
• Profitability is often overlooked and can be adversely affected by
reductions
• Markets take years to recover

There is Good News!
Th i G dN !

In July of 2010, there was a
historic
hi t i record set f th h t l i d t …
d t for the hotel industry

Number of Rooms Sold: 102,233,758
(Largest number in history for a single month)

San Diego Key Performance Indicators
October 2010 YTD Values, (also rank among 162 markets)

% Change
Number of Hotels 464 (35)

Number of Rooms 57,891 (12)

Room Supply
pp y 17,563,733
, , 0.9%
% (
(111)
)

Room Demand 12,067,649 (11) 6.4% (99)

Occupancy 68.7% (13) 5.4% (83)

Average Daily Rate $123.61 (12) -3.2% (131)

RevPAR $84.93 (10) 2.1% (114)

Room Revenue $1.492 billion (9) 3.0% (134)

•2010 S ith T
2010 Smith Travel R
l Research, I
h Inc.

Ranked near top 10 in most Actuals, Percent changes lower
Keep ADR % Chg rank in perspective (US, top markets)

San Diego - Historic Supply & Demand Percent Change

10.0
8.0
6.0
4.0
2.0
20
0.0
-2.0
-4.0
-6.0
-8.0 SD Supply SD Demand
US Supply US Demand
-10.0
1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

•2010 S ith T
2010 Smith Travel R
l Research, I
h Inc.

SD versus US - Supply: varied in past, similar in recent cycle
Demand: SD more extreme than US, note 2001 vs. 2009

San Diego – Historic Occupancy & ADR % Change

15

10

5

0

-5

-10
SD Occupancy SD ADR
US Occupancy US ADR
-15
1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009

SD vs. US – Occ: SD slightly more extreme than US
ADR: mixed, higher than US in 2001, lower than US in 2009

California Markets – Occupancy Percent Change
October 2010 YTD
San Diego 5.4

Los Angeles/Long
6.3
Beach

Anaheim/Santa Ana 6.8

Riverside/San
4.2
Bernadino

San Jose/Santa Cruz 14.9

San Francisco 5.6

Oakland 10.8

0 4 8 12 16
•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

San Diego comparable with other California markets

California Markets – ADR Percent Change
October 2010 YTD
San Diego -3.2

Los Angeles/Long
1.2
Beach

Anaheim/Santa Ana -1.4

Riverside/San
-3.5
Bernadino

San Jose/Santa Cruz -0.6
0.6

San Francisco 1.3

Oakland -4.4

-6 -4 -2 0 2
•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

CA markets very mixed, San Diego toward low end

Comparative SD Markets - Occupancy % Change
October 2010 YTD
San Diego 5.4

Seattle 6.9

Phoenix 6.5

Dallas 6.7

Denver 9

Chicago 10.1

New York 5.9
59

Washington, DC 4

Orlando 5

Miami 8.2

0 3 6 9 12
•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

San Diego comparable with other US markets

Comparative SD Markets – ADR Percent Change
October 2010 YTD
San Diego -3.2

Seattle -2.7

Phoenix -5.5

Dallas -3.1

Denver 0.3

Chicago -1.8

New York 7.4
74

Washington, DC -1.5

Orlando -2.8

Miami 2.9

-8 -4 0 4 8
•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

San Diego slightly lower than other US markets

San Diego Market
3 Downtown tracts – San Diego Downtown , Mission Valley,
Sea World/Old Town/Airport
p

San Diego
Market
4 Surround-
ing tracts:
San Diego/
La Jolla,
Carlsbad/
Oceanside,
SD NE/
Escondido,
SD South
& East

San Diego Hotel Census Statistics by Tract
October 2010 YTD
Tract Census Sample

Props Rooms Props Rooms

San Diego Downtown 78 16,996 45 14,888
(over 1/3 rooms & revenue)
Mission Valley 31 6,731 29 6,480

Sea World / Old Town / Airport 65 7,437 41 6,362

San Diego / La Jolla 52 6,993 41 6,492

Carlsbad / Oceanside 64 5,761 44 4,936

San Diego NE / Escondido 79 7,929 41 4,925

San Diego South & East 95 6,044 43 3,614
•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

San Diego Past Pipeline – Opens (7 props and 1,119 rooms)
and Closes (4 props and184 rooms) in 2009 & 2010
( p p )

Stage Hotel City Rms Date

Open Se San Diego San Diego 181 Jan 09
Jan-09

Open Best Western National City 172 Jun-09

Open Hotel Indigo San Diego 210 Jul-09

Open Residence Inn San Diego 240 Nov-09

Open Holiday Inn Oceanside 110 Nov-09

p
Open TownePlace Suites Vista 94 Jun-10

Open Residence Inn San Marcos 112 Jul-10

Closed Independent Seacoast Inn Imperial Beach 38 Sep-09

Closed Rodeway Inn San Diego 49 Jan-10

Closed Knights Inn San Ysidro 34 Jan-10

Closed Borrego Ranch Resort & Spa Borrego Springs 63 Jan-10

San Diego Future Pipeline – Under Construction (2
p p ),
props), Final Planning (4 props), and Planning (22 p p )
g ( p p ), g ( props)
Stage Hotel City Rms Date
Under
Valley View Hotel
y Valley Center
y 108 Mar-11
Construction
C t ti
Under
Courtyard Oceanside 140 Oct-11
Construction
Final Planning Hyatt Place Vista 151 Oct-11
Final Planning InterContinental San Diego 525 Jan-12
Final Planning Residence Inn San Diego 118
Final Planning Aviana Suites Harbor Island San Diego 100
Planning Aviana Suites Lane Field San Diego 275 Dec-11
Planning Holiday Inn Express San Marcos 100 Apr-12
Planning Viejas Casino Resort Hotel Alpine 600 Jun-12
Planning Hilton Carlsbad 150 Jun-12
Planning Marriott Escondido 198 Jul-12
Planning Holiday Inn Express San Diego 89 Jul 12
Jul-12

San Diego Tracts - Room Supply % Change
October 2010 YTD
3
2.4
2
2

0.9 0.9
1
0.4
0
0
-0.2
-0.5
-1

ey t lla do st et
wn all or o sid
e
di Ea rk
n to V irp aJ a n on & Ma
w n n /A L ce sc th o
Do sio w /O E ou i eg
o Mi
s To ad S D
ieg Ol
d lsb o n
n
D
d/ ar ieg Sa
Sa or
l C D al
W Sa
n
T ot
S ea

•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

Downtown & Carlsbad/Oceanside highest, others close to flat

San Diego Tracts - Room Demand % Change
October 2010 YTD

12 11.2

10 9
7.8
8
6.4
5.6
6
4 4.5
45
4

2 1.2

0

ey t la do st et
wn all or ol sid
e
di Ea rk
to V irp J n on Ma
w n n /A La ce
a &
Do sio
n sc th o
o s To
w /O E ou i eg
ieg Mi d ad o
S D
D Ol lsb ieg an
n ld/ ar D lS
Sa or C n ta
W Sa To
S ea
•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

Downtown, La Jolla, & Escondido highest, Sea World/OT/Airport lowest

San Diego Tracts – Occupancy Percent Change
October 2010 YTD
14

12 11.5

10

8

6 5.3 5.4
4.6
46 4.6
46
3.4 3.6
4

2 0.7
0
n ey rt lla e do st et
ow all po
aJ
o sid di Ea rk
nt V ir a n n & Ma
w n /A L ce co th
Do sio wn /O Es ou i eg
o
o is To ad S D
ieg M ld lsb o n
n
D
ld
/O ar ieg Sa
Sa or C D al
W Sa
n
T ot
S ea

•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

Escondido high, Sea World/OT/Airport low, others similar

San Diego Tracts – ADR Percent Change
October 2010 YTD
2

0
0

-2 -1.4
-2.6
-4
4 -3 33
-3.3 -3.2
32
-4.3
-6
-6.2
-8
ow all po
aJ
o sid di Ea rk
nt V ir a n n & Ma
w n /A L ce co th
Do sio wn /O Es ou i eg
o
o is To ad S D
ieg M ld lsb o n
n
D
ld
/O ar ieg Sa
Sa or C D al
W Sa
n
T ot
S ea

•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

SD South & East higher, Carlsbad/Oceanside lower, others similar

San Diego Tracts – RevPAR Percent Change
October 2010 YTD
10
7.5 7.7

5
3.4
2.1
0.9 1.4

0

-1.9
-3
3
-5
ow all po
aJ
o sid di Ea rk
nt V ir a n n & Ma
w n n/
A L ce co th o
Do sio w /O Es u eg
o is To ad So Di
ieg M ld lsb o n
n
D
ld
/O ar ieg Sa
Sa or C D al
W S an T ot
S ea

•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

LA Jolla & Escondido higher, Sea World & Carlsbad/Oceanside lower

San Diego Hotel Census Statistics by Brand
October 2010 YTD
Chain Census Props Census Rooms Sample Props Sample Rooms
Hilton HHC 7 3041 7 3041
Marriott Marr 6 2960 6 2960
Best Western 26 2722 19 2173
Holiday Inn IHG 10 2145 10 2145
Sheraton Hotel Starwd 5 2079 5 2079
Courtyard Marr 9 1802 9 1802
Motel 6 Accor 14 1737 14 1737
Residence Inn Marr 11 1712 11 1712
Grand Hyatt Hyatt 1 1625 1 1625
Holiday Inn Express
H lid I E IHG 14 1248 14 1248
Comfort Inn Choice 11 1141 11 1141
Days Inn Wynd 11 1117 11 1117
Doubletree HHC 4 1031 4 1031
Westin Starwd 2 886 2 886
Hyatt Hyatt 2 848 2 848
Hampton Inn
p HHC 6 824 6 824

San Diego Hotel Census Statistics by Scale
October 2010 YTD

Census Census Sample Sample
Scale
Props
p Rooms Props
p Rooms
Luxury Chains (large) 9 3729 9 3729

Upper Upscale Chains 31 12683 31 12683
(large number of rooms)
(l b f )
Upscale Chains 37 6780 35 6030

Midscale W/ F&B Chains 53 6659 46 6110

Midscale W/O F&B Chains 49 5014 48 4934

Economy Chains 84 7279 72 6324

Independents 201 15747 43 7887

•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

San Diego by Scale - Occupancy % Change
October 2010 YTD
12
10.6 SD US

9 8.5
7.3 7.3
6.8

6 5.4 5.4 5.3
5.1 5.1
4.7 4.8
4.5 4.4
3.7
3

1.2

0
Luxury Upper Up Upscale Mid w Mid w/o Economy Indep Total

Lux, Up Up, & Mid w/o lower; Upscale, Mid with, Econ, & Indep higher

San Diego by Scale – ADR % Change
October 2010 YTD
2
1.1
1
0.2
0

-1
1 -0.7
07 -0 5
0.5
-1.2 -1.2 -1.2
-2 -1.9
-2.0
-2.6 -2.6
2.6
-3
-3.2
-4 -3.5
-4.3
-4.4
-5 SD US
-4.8
48
-6
Luxury Upper Up Upscale Mid w Mid w/o Economy Indep Total

All Scale Groups lower than US, except for Upscale

San Diego Census Statistics by Location
October 2010 YTD

Census Census Sample
p Sample
p
Scale
S l
Props Rooms Props Rooms

Urban 65 15,015 40 13,161

Suburban 250 24,202 149 18,554

Airport 40 4,220 28 3,650

Resort 100 14,072 67 12,332

•2008 S ith T
2008 Smith Travel R
l Research, I
h Inc.

San Diego by Location – Occupancy % Change
October 2010 YTD

8
San Diego
6.5 US
6.5 6.5
6.1
6 5.4
5.0
50
4.3
4

2
1.2

0
Urban Suburban Airport Resort

Urban slightly lower, Airport significantly lower, Resort higher

San Diego by Location - ADR Percent Change
October 2010 YTD

2 1.9
19

0

-0.9
-2 -1.6
-1.9
-2.1
-2.8
28
-4 -3.6

-4 6
4.6
San Diego US
-6
Urban Suburban Airport Resort

Urban & Resort significantly lower, Suburban & Airport slightly higher

San Diego – Occupancy by Day of Week
2008, 2009,
85

2008 2009 2010
80
80 79

76 76
75
75 74 74
73
71 71
70 70
70 69
67
66
65
65 64
63
61
60 59

56
55
Sun Mon Tue Wed Thur Fri Sat


Fri & Sat dropped least in 2009, rebounded most in 2010, Sat almost back

San Diego - ADR by Day of Week
Oc obe
October YTD 2008, 2009, a d 2010
008, 009, and 0 0

2008 2009 2010
150.0
147 147
146 146
144 144
145.0 143

140.0

135.0

130
130.0 128 129
126
125 125 125 125
125.0 124 124
123
121 122
121
120.0

115.0
Sun Mon Tue Wed Thur Fri Sat

2010 ADR lower than 2009 by $4-5; except Thurs, Fri, Sat ($3)

San Diego Group versus Transient - Demand % Change
Running 3 Month – Jan 2007 to Oct 2010
20.0
Group Transient
15.0

10.0
10 0

5.0

0.0

-5.0

-10.0

-15.0

-20.0

-25.0

-30.0
Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10


Transient Demand dipped slightly, recovered quickly, now leveling
Group Demand dipped sharply, recovered slower

San Diego Group versus Transient - ADR % Change
Running 3 Month – Jan 2007 to Oct 2010
15.0

10.0

5.0

0.0

-5.0

-10.0

-15.0

-20.0

Group Transient
-25.0

Transient ADR dipped more sharply, but recovered quicker
Group ADR heading backing slowly

San Diego Group versus Transient - Absolute ADR
Running 3 Month– Jan 2007 to Oct 2010

160.00 Group Transient

150.00

140.00

130.00

120.00

110.00

100.00

•Challenge in 2009 - Transient ADR dipped lower than Group

Industry Update Takeaways
• Good News - “Much Less Bad News”
• Supply Growth Slowing
• Demand is Back – Pricing is Not
• Current Recovery is Segmented
• RevPAR Growth currently Occupancy Driven
• Room Rate Growth will Determine Speed and
p
Magnitude of Recovery

Additional Types of Data

• Rate Scraping/Shopping data
• Booking Channel data
• Booking Source data
• Booking Pace or Activity data
• Customer Satisfaction data
• Web site analytics

Discussion Questions
• Has the industry allowed the Revenue Management
systems to remain on “auto-pilot”?
y p
• Does the hotel industry have too much information? Is
pricing data too transparent and too immediately
available?
• How do hoteliers respond to this type of information?
• How many new customers have come to your hotel in
the recent months and what have you done to
respond?
• What have you done to maximize value in light of our
g y
“New Frugality”?

Questions?
Steve H d
St Hood
steve@str.com
615-824-8664, extension 3315
www.strglobal.com
g

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