PowerYourRoom was founded in 2011 to provide rate recommendation and competitor comparison tools to hotels. Their two main solutions are PriceYourRoom, which uses internal and external data to recommend rates 42 days out and for 100 predefined event days, and CompareYourRoom, which allows hotels to view competitor rates, ratings, and rankings on major OTAs in real-time. Both tools aggregate data from the hotel's PMS, events, market availability, and competitor pricing to provide analytics and recommendations.

1. Introduc)on
to
PowerYourRoom
Idan
Velleman

2. Our
Company
• PowerYourRoom
was
founded
in
2011
• Our
founders
have
60
years
collec)ve
experience
in
sales,
distribu)on,
and
revenue
management
in
the
hospitality
industry
• While
working
with
independent
hotels
and
hotel
companies,
we
iden)fied
a
need
for
a
more
structured
approach
to
rate
seGng
• We
also
iden)fied
limita)ons
within
available
rate-­‐shopping
products

3. Our
Solu.ons
PriceYourRoom
Rate
recommenda)on
tool
CompareYourRoom
Compe)tor
rate,
ra)ng
and
ranking
shopping
tool

4. PriceYourRoom
A
rate
recommenda)on
tool
that
aggregates
internal
and
external
data
and
uses
a
sophis)cated
algorithm
to
suggest
the
hotel‘s
transient
rate
for
one
night
stay
for
42
days
and
up
to
100
pre-­‐defined
event
days
(within
12
months)

5. PriceYourRoom
–
Data
Usage
• Property
Management
System
• External
events
and
bank
holidays
• Market
availability
• Compe)tors
pricing

6. PriceYourRoom
–
PMS
Data
• At
Set-­‐up:
2
years
historic
PMS
data
• Daily:
Automa)c
data
dump
file
sent
for
past
4
and
future
365
days

7. PriceYourRoom
–
PMS
Data

8. PriceYourRoom
–
Events
• Hotel
defines
events
that
affect
demand
posi)vely
or
nega)vely
• Hotel
grades
events
on
a
scale
of
–
3
to
+
3
• Pre-­‐defined
events
can
be
reviewed
at
any
)me

9. PYR
–
Events

10. PriceYourRoom
–
Market
Availability
• Number
of
available
hotels
in
hotel’s
market
will
be
shopped
on
www.booking.com
• A
benchmark
per
market
is
defined
based
on
booking
window
and
number
of
available
hotels
per
week
• The
bigger
the
devia)on
from
the
benchmark,
the
higher
or
lower
market
demand
will
be
considered

11. PriceYourRoom
–
Compe.tors
Pricing
• Compe))on
shopping
data
is
scraped
from
the
GDS
(Amadeus)
and
www.booking.com
• The
hotel
defines
4
compe)tors
and
iden)fies:
– Inferior
Compe.tor
(can
be
more
than
one)
– Superior
Compe.tor
(can
be
more
than
one)
– Market
Leader
(can
only
be
one)

12. PriceYourRoom
–
Compe.tors
Pricing

13. PriceYourRoom
–
Set
Up
The
hotel
pre-­‐defines
the
following:
• Reference
room
type
• Seasons
• Low
&
high
rates
per
season
and
per
event
level
• 1
or
2
pax
rate
sugges)on
per
day
of
the
week

14. PriceYourRoom
–
Set
Up

15. How
does
it
work?
PriceYourRoom
uses
a
learning
algorithm
model
Looks
at:
Hotel
PMS
history
+
OTB
data
Labels
date
type
based
on
Season,
Day
of
the
Week,
Events
Determines
daily
forecast
for
total
room
night
and
transient-­‐only
bookings
Relate
the
hotel
demand
forecas)ng
to
the
market
availability
and
posi)on
within
compe))on
Analyzes
compe)tor
pricing
Recommends
daily
transient
pricing
for
42
days
ahead
and
100
event
days
within
a
year

18. CompareYourRoom
• A
powerful
compe))on
shopping
tool
• Uses
the
latest
technology
to
display
compe)tor
rates,
ra)ng
and
ranking
in
one
glance

19. CompareYourRoom
–
Key
Features
• Online
real-­‐)me
data
• Snapshots
• Rate
and
length
of
stay
for
up
to
3
nights
displayed
in
one
view
• Ra)ng
and
ranking
on
all
major
OTAs
and
review
sites
• All
subs
contain
scheduled
and
on-­‐demand
reports
plus
on-­‐demand
can
be
individually
scheduled

20. CompareYourRoom
–
8
Views
-­‐ Rate
–
arrival
date,
total
and
available
hotels
in
market
,
rate,
descrip)on
&
length
of
stay
-­‐ Rate
&
Ranking
–
arrival
date,
total
and
available
hotels
in
market,
rate
descrip)on,
breakfast,
ranking
-­‐ Rate
Change
-­‐
rate
change
for
future
arrival
dates
vs.
a
defined
past
date
-­‐ Rate
Evolu.on
–
the
last
20
days
of
rates
evolved
for
future
arrival
dates
-­‐ Rate
Parity
-­‐
hotel’s
own
rates
on
the
various
channels
-­‐ Rate
&
Ra.ng
–
hotel’s
market
value
contain
rate
and
customer
ra)ng
info
is
posi)oned
vs.
compe)tor
set
-­‐ Rate
Details
–all
rate
types
&
descrip)ons
per
channel
for
each
hotel
per
arrival
date
-­‐ Review
sites
–
weekly
update
on
the
hotels
page
ranking,
guest
ranking
&
updated
latest
reviews
on
TripAdvisor
&
HolidayCheck

21. CompareYourRoom
–
Subscrip.ons
• 3
types
of
annual
subscrip.on
are
offered
Economy
:
include
8
hotels
and
sites
Standard
:
include
10
hotels
and
sites
Premium
:
include
12
hotels
and
sites
All
3
subscrip.on
types
include:
– On
demand
and
schedule
repor)ng
– Up
to
3
LOS
and
1
or
2
occupancy
– Weekly
ranking
and
ra)ng
on
Review
&
OTA
sites
– Page
posi)on
on
each
OTA
selected
for
future
dates
displayed
on
the
first
3
pages