The document contains 10 questions about consumer loyalty and preferences when purchasing school supplies. It asks about specific brands the respondent is loyal to, what qualities make them loyal to a brand, whether taglines or price influence purchase decisions, which supplies are used and purchased most often in bulk, which top 3 brands they would choose, and whether recommendations affect their usual brand choices.

1. 1.) Do you have certain brands that you are loyal to when buying a certain school
supply? (If yes, what brands?)
2.) What quality of a brand’s products makes you loyal to them?
3.) Do you consider the tagline of the product in choosing where to purchase from?
4.) In purchasing a school supply, do you choose the pricey ones that has the best
quality or just stick with cheap ones?
5.) What school supplies do you use most in a year?
6.) What type of school supplies are you most likely to buy in a bulk?
7.) Given the type of school supplies in #6, in what brands are you most likely to buy
them?
8.) In choosing a brand that you will stick to in a long period of time, what qualities
do you think will make you choose their brand?
9.) If you are only given top 3 brands to stick from for buying school supplies in a
year, what would your top 3 brands be?
10.) Would you consider buying school supplies in a brand that a friend
recommended you or will you stick to your usual brands?