Kodak was once a dominant company in film but failed to adapt to digital photography. While Kodak invented the first digital camera, it did not fully embrace digital and instead tried to protect its film business. It invested in digital but aimed to use new technologies to boost film printing rather than create new business models. In contrast, Fuji explored adjacent industries and thrived despite losing its film monopoly. The lesson is that disruptive change requires completely new ways of thinking about business, not just new technologies. Kodak focused on technologies over transforming its business model for the digital age.

2. STAND
UP

3. Daniel 4:19-27
19 Then Daniel (also called Belteshazzar)
was greatly perplexed for a time, and his
thoughts terrified him. So the king said,
“Belteshazzar, do not let the dream or its
meaning alarm you.” Belteshazzar
answered, “My lord, if only the dream
applied to your enemies and its meaning
to your adversaries! 20 The tree you saw,
which grew large and strong, with its top

4. touching the sky, visible to the whole
earth, 21 with beautiful leaves and
abundant fruit, providing food for all,
giving shelter to the wild animals, and
having nesting places in its branches for
the birds— 22 Your Majesty, you are that
tree! You have become great and strong;
your greatness has grown until it reaches
the sky, and your dominion extends to
distant parts of the earth.
Daniel 4:19-27

5. 23 “Your Majesty saw a holy one, a
messenger, coming down from heaven
and saying, ‘Cut down the tree and
destroy it, but leave the stump, bound with
iron and bronze, in the grass of the field,
while its roots remain in the ground. Let
him be drenched with the dew of heaven;
let him live with the wild animals, until
seven times pass by for him.’
Daniel 4:19-27

6. 24 “This is the interpretation, Your Majesty,
and this is the decree the Most High has
issued against my lord the king: 25 You will
be driven away from people and will live
with the wild animals; you will eat grass
like the ox and be drenched with the dew
of heaven. Seven times will pass by for
you until you acknowledge that the Most
High is sovereign over all kingdoms on
earth and gives them to anyone he
Daniel 4:19-27

7. wishes. 26 The command to leave the
stump of the tree with its roots means that
your kingdom will be restored to you when
you acknowledge that Heaven rules. 27
Therefore, Your Majesty, be pleased to
accept my advice: Renounce your sins by
doing what is right, and your wickedness
by being kind to the oppressed. It may be
that then your prosperity will continue.”
Daniel 4:19-27

8. “The only thing
necessary for the
triumph of evil is
for good men to
do nothing.”
-Edmund Burke

9. STAND UP (defend)
for what’s true.

10. When you see someone doing
something wrong –
STAND UP (resist).

11. STANDING UP:
(DEFEND) Means to fight for;
to protect, guard, safeguard,
secure, shield

12. STANDING UP:
(RESIST) Means to go against;
to withstand, oppose, defy

13. TWO
CONFRONTATIONAL
EXTREMES

14. UNWILLING
TO CONFRONT

15. “None of my business.”
“Live and let live.”
“Who am I to judge?”

16. UNWILLINGNESS stems from the
position of your heart.

17. APATHY is the opposite of
PASSION.

18. APATHY, when ignored, leads to
the callousness of the heart and
numbness of the mind.

19. Our cultures change when we
have consciously decided to yield
to Jesus’ character.

20. Being confrontational can be
encouraging or abrasive.
Choose to encourage.

21. CONFRONT
UNLOVINGLY
(Driven by confrontations)

22. Being UNLOVING is founded in
the content of your heart.

23. We always have a choice:
either don’t take a stand or
stand up in the wrong way

24. Daniel is called to do what’s right.
His calling is to STAND UP!

25. Every Christian is called
to STAND UP!

26. The purpose of our calling is so
that everyone will know that God
rules over kingdoms of this
world.

27. Daniel doesn’t like what he hears --
that moved him to STAND UP.

28. There are things that we can
control and there are things that
we cannot. And for both, we just
have to STAND UP!

29. There are things when you know
what to do and there are things
that you don’t. And for both, we
just have to STAND UP!

30. Daniel STOOD UP to the king
because it’s right thing to do and
he wants king to know God
and that there is a God.

31. Daniel 4:22
22 Your Majesty, you are that tree! You
have become great and strong; your
greatness has grown until it reaches the
sky, and your dominion extends to distant
parts of the earth.

32. THE INTERPRETATION

33. Daniel 4:25
25 You will be driven away from people
and will live with the wild animals; you will
eat grass like the ox and be drenched with
the dew of heaven. Seven times will pass
by for you until you acknowledge that the
Most High is sovereign over all kingdoms
on earth and gives them to anyone he
wishes.

34. Daniel 4:26
26 The command to leave the stump of the
tree with its roots means that your
kingdom will be restored to you when you
acknowledge that Heaven rules.

35. Every time you STAND UP for
Christ, you are purposefully allow
the evil one to FALL DOWN.

36. Daniel 4:27
27 ‘King Nebuchadnezzar, please accept
my advice. Stop sinning and do what is
right. Break from your wicked past and be
merciful to the poor. Perhaps then you will
continue to prosper.’

37. WAYS TO
PRAYERFUL
CONFRONTATION

38. CONFRONT WITH
THE GOAL OF
RESTORATION

39. Galatians 6:1
1 Dear brothers and sisters, if another
believer is overcome by some sin, you
who are godly should gently and humbly
help that person back onto the right
path. And be careful not to fall into the
same temptation yourself.

40. Our goal is to be right so that
we could help others to be
right with God.

41. Approach matters!

42. Our approach should be:
A sinner leading another sinner
to Christ.

43. CONFRONT WITH
CAUTION

44. Galatians 6:1
1 Dear brothers and sisters, if another
believer is overcome by some sin, you
who are godly should gently and humbly
help that person back onto the right
path. And be careful not to fall into the
same temptation yourself.

45. When you are confronting
others you have a tendency
to be proud.

46. We should look at ourselves
below others and below God.

47. Daniel confronted King
but the King didn’t turn yet.

48. Let’s give an ample time for
everyone to recover and get
back on the right track.

49. Daniel 4:34
34 At the end of that time, I,
Nebuchadnezzar, raised my eyes toward
heaven, and my sanity was restored.
Then I praised the Most High; I
honored and glorified him who lives
forever.

50. Kodak

51. A generation ago, a “Kodak moment” meant
something that was worth saving and savoring.
Today, the term increasingly serves as a corporate
bogeyman that warns executives of the need to
stand up and respond when disruptive
developments encroach on their market.
Unfortunately, as time marches on the subtleties
of what actually happened to Eastman Kodak are
being forgotten, leading executives to draw the
wrong conclusions from its struggles. Given that
Kodak’s core business was selling film, it is not
hard to see why the last few decades proved
challenging.

52. Cameras went digital and then disappeared into
cellphones. People went from printing pictures to
sharing them online. Sure, people print nostalgic
books and holiday cards, but that volume pales in
comparison to Kodak’s heyday. The company filed
for bankruptcy protection in 2012, exited legacy
businesses and sold off its patents before re-
emerging as a sharply smaller company in 2013.
Once one of the most powerful companies in the
world, today the company has a market
capitalization of less than $1 billion. Why did this
happen?

53. An easy explanation is myopia. Kodak was so
blinded by its success that it completely missed
the rise of digital technologies. But that doesn’t
square with reality. After all, the first prototype of a
digital camera was created in 1975 by Steve
Sasson, an engineer working for … Kodak. The
camera was as big as a toaster, took 20 seconds
to take an image, had low quality, and required
complicated connections to a television to view,
but it clearly had massive disruptive potential.

54. Spotting something and doing something about it
are very different things. So, another explanation
is that Kodak invented the technology but didn’t
invest in it. Sasson himself told The New York
Times that management’s response to his digital
camera was “that’s cute – but don’t tell anyone
about it.” A good line, but not completely accurate.
In fact, Kodak invested billions to develop a range
of digital cameras.

55. Doing something and doing the right thing are
also different things. The next explanation is that
Kodak mismanaged its investment in digital
cameras, overshooting the market by trying to
match performance of traditional film rather than
embrace the simplicity of digital. That criticism
perhaps held in early iterations of Kodak’s digital
cameras (the $20,000 DCS-100, for example), but
Kodak ultimately embraced simplicity, carving out
a strong market position with technologies that
made it easy to move pictures from cameras to
computers.

56. All of that is moot, the next argument goes,
because the real disruption occurred when
cameras merged with phones, and people shifted
from printing pictures to posting them on social
media and mobile phone apps. And Kodak totally
missed that. But it didn’t, entirely. Before Mark
Zuckerberg wrote a line of Facebook’s code,
Kodak made a prescient purchase, acquiring a
photo sharing site called Ofoto in 2001. It was so
close. Imagine if Kodak had truly embraced its
historical tagline of “share memories, share life.”

57. Perhaps it could have rebranded Ofoto as Kodak
Moments (instead of EasyShare Gallery), making
it the pioneer of a new category called life
networking where people could share pictures,
personal updates, and links to news and
information. Maybe in 2010 it would have lured a
young engineer from Google named Kevin
Systrom to create a mobile version of the site.

58. In real life, unfortunately, Kodak used Ofoto to try
to get more people to print digital images. It sold
the site to Shutterfly as part of its bankruptcy plan
for less than $25 million in April 2012. That same
month Facebook plunked down $1 billion to
acquire Instagram, the 13-employee company
Systrom had co-founded 18 months earlier. There
were other ways in which Kodak could have
emerged from the digital disruption of its core
business. Consider Fuji Photo Film.

59. As Rita Gunther McGrath describes in her
compelling book The End of Competitive
Advantage, in the 1980s Fuji was a distant second
in the film business to Kodak. While Kodak
stagnated and ultimately stumbled, Fuji
aggressively explored new opportunities, creating
products adjacent to its film business, such as
magnetic tape optics and videotape, and
branching into copiers and office automation,
notably through a joint venture with Xerox. Today
the company has annual revenues above $20
billion, competes in healthcare and electronics
operations and derives significant revenues from
document solutions.

60. The right lessons from Kodak are subtle.
Companies often see the disruptive forces
affecting their industry. They frequently divert
sufficient resources to participate in emerging
markets. Their failure is usually an inability to truly
embrace the new business models the disruptive
change opens up. Kodak created a digital camera,
invested in the technology, and even understood
that photos would be shared online. Where they
failed was in realizing that online photo sharing
was the new business, not just a way to expand
the printing business.

61. Myopic vision leads to
destruction. Change what needs
to be changed.

62. Daniel did what was right and
trusted God with results.

63. CONCLUSION

64. FAITHWORKS CHRISTIAN CHURCH GLOBAL
Presented By:
Pastor Alvin Gutierrez
FCC Main, Ampid 1, San Mateo, Rizal, PH
10am Morning Service
October 9, 2016
Website: faithworkschristianchurch.com
Facebook: Faithworks Christian Church Global
Twitter: @fccphilippines
Instagram: fccphilippines