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Sosyal Medya İle İstanbul Bir Başka Oluyor(mu)?

@ercumentb

Ercüment Büyükşener
Dijital İletişim Danışmanı
Bilgi Üniversitesi Öğretim Görevlisi
Şehrin Dijital Kimliği
İstanbul ‘un
Resmi Bir Dijital Kimliği Yok
Dijital ve Sosyal Kimlikler
Şehri Yönetenler Cihaz Ekosistemini de Anlamalı
Belediye & Vatandaş İletişimi
Geniş Vizyon

Çünkü; Dijital İletişim

Sadece Dijital Değildir!
Unutmadan!

#birtavsiye
belediyelerin sosyal medyadan önce
dijital ekosistemi ve dinamiklerini
anlamaya çalışması lazım...
Takipçi Sayısı Seçmen Sayısı Değildir!
Unutmadan!

İnternette kaç vatandaşın
belediyeleri takip ettiği değil,
belediyelerin kaç vatandaşı
takip ettiği daha önemli…
Bir Örnek…
Bir Örnek Daha…
Ortak Noktayı Yakalayabilmek

Vatandaşın
Faydası

İnternetin
Gerçeği

Belediyenin

Faydası

Yerel Yönetimler
Platform Bağımsız Mecra İletişimine İnanmalıdırlar!
Vatandaşlar bir araya
geldiklerinde daima
yaşadıkları en kişisel
deneyimi hatırlayacak
ve paylaşacaklardır.
Gelecek…

Şehirlerin “Dijital Geleceği”

Şehri sahiplenen
dijital zihinlerden ve fikirlerden
oluşuyor!
TEŞEKKÜRLER
TEŞEKKÜRLER

SORULARINIZ
@ercumentb

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İstanbul ve Sosyal Medya

Editor's Notes

  1. Onemli iki soru tuketici cephesinde:Neden senin yaptıgını dikkate alayım Neden senin yaptıgınıpaylasayım?Marka cephesinde iki soru var Bu işi yapmasının markaya ne faydası var? Kısayı gectim uzun donemde benim iş sonuclarıma nasıl etki edecekInternet Gercegi:Bedava MP3 vermenin değeri yok, cunkutuketici onu bir sekilde indiriyor ama sana cok ciddi maliyeti var Telif/ sanatcıların internet gerceginianlayamamıs olmasının sıkıntısıYenifacebook yapalım cornetto için erkekler kızlarla buradan tanıssınSuper sinema platformu yapalımMüziği sahiplenelim, müzik platformu kuralım…Peki tüketici neden girsin? Çünkü havuç veriyoruz?