The document compares social login and single sign-on (SSO) as methods for user authentication, emphasizing their functional differences and user experience benefits. Social login allows users to access platforms via existing social media accounts, while SSO provides access to multiple interconnected applications with a single ID and password. LoginRadius highlights the advantages of SSO including enhanced security, compliance, and cost efficiency, alongside statistics from their consumer identity report showing the popularity of social login options like Google and Facebook.

1. Social Login vs SSO
Here’s What You Need to Know About
the Era of Unified Logins
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Social Login Single Sign-On
(SSO)
vs
Social login is a single-click login
method for accessing a website
or a mobile application using
existing accounts from various
social providers.
Single sign-on is an
authentication method that
allows users to log in to any
interconnected yet independent
application with a single ID and
password.
Functional Difference
Multiple identity providers in the
form of social media platforms,
including Facebook, Gmail,
LinkedIn, etc.,
Single identity provider for
multiple interconnected
applications/websites.
Authentication
Excellent user experience since
users need not spend time
creating a new identity on a
platform.
Great user experience since
users need not re-authenticate
to use other interconnected yet
independent applications.
User Experience
A user uses Facebook or Gmail
to sign-up for an e-commerce
platform without creating a new
user id on that particular
platform.
A user signs into their Gmail in
one tab and opens the YouTube
or Google Drive on another tab.
He/she is automatically
authenticated with his Gmail
account without entering the
credentials.
Real-Life Example
Social login credentials. Email id and password, social
login, phone login.
Authentication Methods
Can be used for a website or
mobile application where users
can authenticate themselves
using their existing social media
accounts. There is no need to
create a new account on the
platform.
Can be used for a website or
mobile application where users
need to frequently visit other
interconnected yet independent
websites/applications. No need
to authenticate again and again
for different interlinked
platforms.
Practical Use
Social Login Preferences
According to the Consumer Identity Report 2022 by LoginRadius, social
login via Facebook and Google are dominant across the globe.
Google
Preferences
34.41%
Facebook
Preferences
38.14%
Benefits of Single Sign-On
Business Advantages of Choosing LoginRadius
SSO offers greater
security
SSO helps with
regulatory compliance
SSO saves time SSO lowers IT costs
Social Login
Supports over 40 social ID
providers
Auto scalable to 100M+
users
Easy-to-manage admin
console
Peak load of 240,000
login requests/ second
Native mobile support
and responsive apps
Web and Mobile SSO
1
2
3
4
Maintenance-free social
APIs
Supports SAML, OAuth 2.0,
JWT, Multipass & more
SSO
https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022
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loginradius.com/resource/consumer-digital-identity-trend-report-2022