The document summarizes blogging demographics and metrics for bloggers in the US, Europe, and Asia. US bloggers are majority male (57%), over 35 years old (58%), and have a household income over $75,000 (51%). European bloggers have the highest percentage of males (73%) and those over 35 (52%), while Asian bloggers have the highest percentage of those aged 18-34 (73%) and singles (57%). US bloggers have the longest average blogging tenure (35 months), highest median annual revenue ($200), and most make over $1 million in annual revenue (6,124 bloggers).

1. Demographics U.S. BloggersEuropean BloggersAsian Bloggers
Male 57% 73% 73%
Age
18-34 years old 42% 48% 73%
35+ 58% 52% 27%
Single 26% 31% 57%
Employed full-time 56% 53% 45%
Household income >$75,000 51% 34% 9%
College graduate 74% 67% 69%
Average blogging tenure (months) 35 33 30
Median Annual Investment $80 $15 $30
Median Annual Revenue $200 $200 $120
% Blogs with advertising 52% 50% 60%
Average Monthly Unique Visitors 18000 24000 26000
平均ブログ収入 $104 $100 $72
訪問者1万人あたり収入 6,124 4,417 2,935
75%
70%
65%
60%
55%
50%
45%
40%
35% Male
30%
25%
20%
15%
10%
5%
0%
U.S. Bloggers European Bloggers Asian Bloggers
6,500
6,000
5,500
5,000
4,500
4,000
3,500
3,000 訪問者 1 万人あたり収
入
2,500
2,000
1,500
1,000
500
0
U.S. Bloggers European Asian Bloggers
Bloggers