SlideShare a Scribd company logo
1 of 11
SUMMER POWER - 力與美優格泡芙 - 企劃小組 : 詹喬惠 沈孟潔 黃美琪 2011.7.18
[object Object],[object Object],Here comes your footer     Page
Here comes your footer     Page
Here comes your footer     Page  我們突發奇想即將推出 另類 的創意泡芙口味 強調 低熱量 、 試嚼感 又兼具 飽足感   有別於一般的鮮奶油泡芙,我們將內餡以爽 優格取代,標榜夏日消暑又低負擔的優格泡芙 !
Here comes your footer     Page  (1) 符合現在人營養所需所以我們決定加入 當季水果切丁來 個大養身 !!! (2) 泡芙總是甜的 ? 來點不一樣的味覺吧 ! 蜂蜜芥末馬鈴薯 蹦 出析新滋味 !!! (3) 結合東西方的甜點加入 愛玉、仙草、蒟蒻 好好消暑一”夏“吧 !!!
[object Object],Here comes your footer     Page  熱愛甜食、養生健康以及勇於嘗試新事物的客群。 新鮮、飽足感、多樣、養生又消暑的優格泡芙 產品市場 目標客戶 產品定位
Here comes your footer     Page  產品制定 : 試“嚼”型甜滋味 4 種體驗  :  當季水果、仙草、愛玉、蒟蒻  colorful 酸甜好滋味  :  蜂蜜芥末 + 馬鈴薯切丁。 價格設定 : 25-30( 甜 ) 30-35( 鹹 )   符合一般大眾 及 學生族群 可以接受負擔的價位。 通路設定 :   位於學生族群聚集處 -  一中商圈的三角窗地帶 or 轉角地帶 開設小攤子坪數 3-5 。 促銷方式 : 買十送一優惠方案、列印廣告單附設截角折價券、網路宣傳
食材預算 ,[object Object],[object Object],[object Object],[object Object],Here comes your footer     Page
估計成本回收 Here comes your footer     Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Here comes your footer     Page
THE END Here comes your footer     Page

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

力與美優格泡芙

  • 1. SUMMER POWER - 力與美優格泡芙 - 企劃小組 : 詹喬惠 沈孟潔 黃美琪 2011.7.18
  • 2.
  • 3. Here comes your footer  Page
  • 4. Here comes your footer  Page 我們突發奇想即將推出 另類 的創意泡芙口味 強調 低熱量 、 試嚼感 又兼具 飽足感  有別於一般的鮮奶油泡芙,我們將內餡以爽 優格取代,標榜夏日消暑又低負擔的優格泡芙 !
  • 5. Here comes your footer  Page (1) 符合現在人營養所需所以我們決定加入 當季水果切丁來 個大養身 !!! (2) 泡芙總是甜的 ? 來點不一樣的味覺吧 ! 蜂蜜芥末馬鈴薯 蹦 出析新滋味 !!! (3) 結合東西方的甜點加入 愛玉、仙草、蒟蒻 好好消暑一”夏“吧 !!!
  • 6.
  • 7. Here comes your footer  Page 產品制定 : 試“嚼”型甜滋味 4 種體驗 : 當季水果、仙草、愛玉、蒟蒻 colorful 酸甜好滋味 : 蜂蜜芥末 + 馬鈴薯切丁。 價格設定 : 25-30( 甜 ) 30-35( 鹹 ) 符合一般大眾 及 學生族群 可以接受負擔的價位。 通路設定 : 位於學生族群聚集處 - 一中商圈的三角窗地帶 or 轉角地帶 開設小攤子坪數 3-5 。 促銷方式 : 買十送一優惠方案、列印廣告單附設截角折價券、網路宣傳
  • 8.
  • 9. 估計成本回收 Here comes your footer  Page
  • 10.
  • 11. THE END Here comes your footer  Page