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用簡報說故事 高效說服力簡報技巧
???
PowerPoint 生死一瞬間
影片來源:  http://www.youtube.com/watch?v=YIZDZ78fGWk&feature=related
ASAP !@#$%^&*(~+/^%$#@!
Visuals in PowerPoint
除此之外呢?
一個人如果無法說服別人,就算擁有全世界最偉大、最獨特、最新穎的構想,也是徒勞無功。 − Gregory Berns
19,200
[object Object],[object Object],[object Object]
Point One 好事成三
3~4 個訊息
Point Two 撰寫新聞式標題
Apple has reinvented the mobile phone 今天蘋果重新發明了手機。
1000 songs in your pocket. 將 1000 首歌曲放進你的口袋。
Point Three 圖優效應 Picture superiority effect
語言 圖像
這樣就夠了嗎?
觀眾:關我什麼事?
觀眾關心的不是產品, 而是自己
影片來源: http://www.youtube.com/watch?v=99EjcP9ZcCI
推出英雄,擊敗敵人
影片來源:  http://www.youtube.com/watch?v=C5z0Ia5jDt4
影片來源:  http://www.youtube.com/watch?v=NaLBURXEGnM
分組練習
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
簡報技巧與演練 課程設計說明 心碩二  98335003  何育甄
課程設計說明 時間 標題 目的( SMART ) 課程進行方式與 教學方法 備註 09:00 | 10:00 故事先於投影片− Create the Story  1. 運用簡報技巧設計訊息,有效傳達理念或產品特色。 2. 靈活運用視覺訊息。 3. 解釋相關資訊,引發人們對產品或功能的興趣。 課程簡介:「講授法」 「短片欣賞」 說故事的撇步:「講授法」  「短片欣賞」 實例演練:「講授法」 「遊戲與模仿法」 10:10 | 11:00 難以忘懷的經驗− Deliver the Experience 簡約的藝術:「講授法」 鐵證如山法則:「講授法」 圖優效應:「講授法」 妝點數字:「講授法」 「遊戲與模仿法」 11:10 | 12:00 享受簡報的樂趣− Death by PowerPoint?? NO~! 1. 熟記腳本,完整的 講述想表達的概念。 2. 克服緊張,讓觀眾 對講者產生信心。  「演講法」 「短片欣賞」

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簡報技巧訓練

Editor's Notes

  1. 先揭示三到四個重點,再從第一個重點開始逐一解釋,這種方法簡單有效,並且能夠讓觀眾牢牢記住你要分享的訊息。
  2. 2007/1 麥金塔世界博覽會
  3. 2001/10 產品發表會
  4. 這項構想、資訊、產品或服務,與我的觀眾有什麼關係 鼓舞人們追求美好的未來 儘管並不是每個人都能發明足以改變人類生活、工作、娛樂和學習型態的東西,然而大部分人的工作都關係到某種能夠造福顧客生活的產品或計劃。無論你從事的是哪方面的職業或工作,你都可以有精彩的故事告訴人們。要深入挖掘,尋找自己做這個型態的東西的熱情和目標。然後在跟觀眾分享這個熱忱和目標。 人們都希望受到鼓舞和激勵,你要設法讓他們相信你。
  5. 引介反派角色,現有產品的局限性。 讓英雄出場,提出讓人們生活更便利,更瑜快的解決方案 你就成了世人的救星