Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact.
David Kao - Television Industry Technologiesbatnasanb
The document discusses ITV, the largest commercial broadcaster in the UK. ITV produces over 40,000 hours of content annually, including 2,000 hours of original productions. It operates multiple channels that provide new British television programming in over 40 countries in Asia, the Middle East, and Africa within 24 hours of airing in the UK. ITV Studios Global Entertainment partners with broadcasters worldwide and represents production companies internationally. It covers all genres but drama and entertainment formats have always been at the core of its brand offerings.
Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. They allow you to win a crowd’s attention right away and give you a legitimate chance to have a lasting impact.
David Kao - Television Industry Technologiesbatnasanb
The document discusses ITV, the largest commercial broadcaster in the UK. ITV produces over 40,000 hours of content annually, including 2,000 hours of original productions. It operates multiple channels that provide new British television programming in over 40 countries in Asia, the Middle East, and Africa within 24 hours of airing in the UK. ITV Studios Global Entertainment partners with broadcasters worldwide and represents production companies internationally. It covers all genres but drama and entertainment formats have always been at the core of its brand offerings.