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学際出展物について
渡邉ゼミ
棚部、鐘吉、湯澤
学園祭での販売商品の提案
• 1、文具(ペンケース、ノート、栞など)
• 2、タンブラー
• 3、カレンダー
学園祭での販売状況ついての考え
• 学園祭で行う売店は、大量の人の流れを通して、自らの商品を客に
見せて買わせる方法が、露店に似ている。
• 我々が一つ頭に置いておかなければならないことは、人々は学園祭
に別に買い物のために来るわけではないということである。そのた
め、学園祭で行われる食事や買い物などは「ついでに」の気持ちで
行われる。よって、購買量が上がり、短時間で取引を達成できる販
売仕組みが重要である。
• その目標を達成するための商品として必要な特徴は、消費者が見
て、すぐに興味を持つもの、そして、購買しても心理的に負担が薄い、
あまり考えなくてもすぐ買ってしまうもの、いわゆる購買意思の決定
をすぐに決めるものである。
優位と劣位
• 優位:販売目標は明白(客は学生中心)、飲食店と比べ、もっと
学生向けの商品を提供できる
• 中国で商品を安い値段で仕入れる(コスト優位)
• オリジナルな記念品を用意できる(差別化)
• 劣位:売店が狭い、展示できる場所が有限だと想像がつく()
• 一般販売店(飲食店)と比べて、高利潤が難しい(規模効果がないし、
飲食品より単なる商品は2、3倍の利潤が困難)
• 在庫リスクが高い(わずか3日間で売れ残りの可能性がある、売れ
切りでも再入荷もできない)
詳しく注意すべきこと
• 1、アフターサービスが必要ないもの(もしくは障害が起こらないもの)
• 2、コストが低いもの(人流のメリットを発揮するのは大量の販売量こそ利益が出る)
• 3、付加価値が高いもの(安く、そして付加価値が高いものこそ、短時間で客の購買意思が決定する)
• 4、ライバルと差別化できるもの
• 5、小さい、軽い、大量に並べられる、持ちやすいもの(大量仕入れ、管理、補充がしやすいのため)
• 6、余計なメッセージが載ってないもの、包装(説明書を含め)の上にいっぱい客が読めない字が載っ
てると、抵抗の気持ちがあふれる
我々の班のテーマ
•普段の勉強、または、試験勉強など、学生生活
に密接に関連してくる勉強というものを行うとき
の不便さを少しでも少なくすること!
笔袋 160円
罗盘 笔袋 200円 韩风 笔袋160円
小清新笔记本 200円
小清新 笔记本 便宜版
30円
小笔记本 140円
定制袋子
キャンパス内の風景写真をほかの商品に乗せて付随機能が付く記念品を作る
桜凛際と関するのメッセージも載せれる
しおり、カートUSB、カレンダーなど
书签定制 一枚5円 普通书签
日历定制 240円

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学際出展物について2