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スマートジュエリー
商品企画の背景
 グループLINEで渡辺先生が載せていて、興味を持った。
 “カップルや友達同士で持ち、ジュエリーを叩くと、ジュエリーが光ると同時
に、相手のところで振動して連絡が取れる”というのはシンプルながらも画期
的で面白く、学生に人気が出そうだと思った。
スマートジュエリーの機能
ウェアラブルガジェット
→ジュエリーとしても使用できるウェアラブルデバイス
 本来的機能
通信や通知を音や光、振動で伝える。
 付随的機能
アクセサリーとしてファッションの一部に取り入れる。
誰にどのような便益を提供するのか?
 スマートジュエリーはスマホをかばんの中に入れていると連絡に気づかないこ
とや、スマホを常にいじるという不作法状況を打開するために作られた。
 女性をターゲットにした商品が多く存在しており、ジュエリーやウェアラブル
としても楽しめるガジェットで一石二鳥。
→もしバッテリーが切れてもアクセサリーとして身に着けておける。
ライバル・・・?
 RINGLY 195ドル~260ドル(約22,000円~30,000円)
 スワロフスキー 499ドル
指輪型、ブレスレット型、ネックレス型などがある
アリババ
 http://japanese.alibaba.com/p-detail/wholesale-smart-r-i-n-g-mobile-
phones-accessories-wearable-gadgets-of-sportmaster-pedometer-for-
bluetooth-60318335275.html?spm=a2700.8698675.29.227.o3Sb8m
価格設定
 スマートジュエリーとして世の出ている商品は、基本的にスマホと連携させて
おり、多機能で高価格(万単位)。
 今回は学生相手に学祭で売ることが目的であるため、学生が興味を持つような
機能さえあれば、単純で低価格のものの方が需要があると考える。
 そのため、できれば、1000円程度で売りたい。
ターゲットとポジショニング
 ターゲット
学生(特に女子受け◎、男子は・・・?)
カップルだけじゃなく、女子同士での利用もインスタ映えしそうなので
宣伝効果あり
 ポジショニング
売る場所:学祭、メルカリ
種類:1種類のスマートジュエリー(色違いなどはあり)
参考文献
 http://blog.c-asket.me/?p=607
 http://readwrite.jp/trend/4461/

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スマートジュエリー