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移动广告不是网盟—果合

移动广告正在快速增长，强调精准性、位置和行动力。市场面临抄袭和低质量问题，导致广告客户支付意愿低。果合致力于通过提高广告收入来提升广告效果。

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移动广告不是网盟
Who is Google? 29 billion > WPP
The others ? Cookie or IP ?
Why open?
移动广告不是网盟
浏览广告的不再是一个IP -唯一身份 -行为定向 -人口统计学定向
移动广告是个banner？
移动广告=精准+位置+行动力
开发者@ 中国
不同的市场 每年增长超过 100% 抄袭、盗版和低质量 低付费意愿
不得已选择广告 除非有个国八条
谁是果合？ guohead.com
果合只做一件事情：提高收入 广告收入 = 广告请求数 * 填充率 * 点击率 * 每次点击成本

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移动广告不是网盟—果合