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湿気ったごはんにカビが生えた! 日本酒・酒粕の文化史
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ひろみ 安藤
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菌活部・渋谷菌友会 vol.10「酒粕で寒さを乗り切る!」発表スライド
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2016年の大ヒット日本映画といえば「君の名は。」と「シン・ゴジラ」で間違いないでしょう。 そして、どちらの映画ともあの3.11を連想させる映像に共感を覚えた人もいるのではないでしょうか? また、”鎮魂歌”的な映画だから多くの日本人の支持を得たとも言えるかもしれません。 しかし、震災後映画の発想だけでは日本以外の国での人気にはつながりません。 2つ映画が海外でも成功した共通点は何でしょうか? 簡単に言うと、「君の名は。」と「シン・ゴジラ」はどちらも非力な人間が最強の敵に果敢に立ち向かうヒーロー物語である点です。 「君の名は。」は田舎の女子高生、「シン・ゴジラ」は若手の政治家が、人間の叡智を超える強敵に対して、様々な試練を乗り越え仲間の協力を得ながら死を覚悟して挑んでいく姿に感情移入していくのです。 このような物語の法則こそ、『アナ雪』など数々のディズニー映画を生んだハリウッド式ライティングの手法であり、世界で通用する映画作りの最低条件なのです。 本講座では、「君の名は。」感動の法則をヒーローズマップを使ってでやさしく解明します。 講座の中では次のような疑問に答えていきます。 ●なぜ、滝と三葉の記憶が消滅したのだろうか? ●なぜ、滝は奥寺先輩にフラれたのだろうか? ●彗星は何を象徴しているのだろうか? ●三葉が髪を切ったことと彗星分裂の因果関係は何だろうか? ●なぜ、三葉は再び目覚めることができたのだろうか? ●彗星の惨事を免れて、滝と三葉が得たものとは何だろうか? ●黄昏時が意味するものは何だろうか? ●三葉の祖母の役割は何だったのだろうか? ●なぜ、三葉の父である町長は町民を避難させることができたのだろうか? ●この映画が伝えたかったことは何だったのだろうか? ●なぜ、滝が三葉の入れ替わりの対象になったのだろうか? ●なぜ、滝の母親は登場しないのだろうか? ●二人の記憶が喪失しなければならない、本当の理由とは? ●二人の運命の再会は、本当にハッピーエンドだったのだろうか? 「君の名は。」は時間と空間と人間が入れ替わりながら物語が進行していく複雑な構造を持っている素晴らしい映画です。 しかし、その複雑な物語の構造が故に一度観ただけでは、感動はしても物語の本質が理解できず、モヤモヤした気持ちが残ってしまった人も少なくないと思います。 「君の名は。」の物語をより良く理解して深く味わうための手段として、ハリウッド式ライティングのヒーローズマップを使います。 ディズニー映画やジブリ映画をも凌駕するであろう新海誠監督に可能性を信じる方や映画に興味のある方は、是非とも講座に参加し感動の法則を身につけて頂きたいと思います。 ☆おまけ: 「君の名は。」と「アナ雪」の相関(詳しくはセミナーで解説します) 【君の名は】 【アナ雪】 三葉 == アナ 一葉 == トロールの長老 滝 == オラフ テッシー == クリストフ さやか == スヴェン 町長 == ハンス王子 彗星 == エルサ 隕石 == 魔力 口噛み酒 == 暖炉の火 町民避難 == エルサ捜索 運命の絆 == 王国の復活 千年の愛 == 真実の愛 名の喪失 == 心の凍結
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2016年の大ヒット日本映画といえば「君の名は。」と「シン・ゴジラ」で間違いないでしょう。 そして、どちらの映画ともあの3.11を連想させる映像に共感を覚えた人もいるのではないでしょうか? また、”鎮魂歌”的な映画だから多くの日本人の支持を得たとも言えるかもしれません。 しかし、震災後映画の発想だけでは日本以外の国での人気にはつながりません。 2つ映画が海外でも成功した共通点は何でしょうか? 簡単に言うと、「君の名は。」と「シン・ゴジラ」はどちらも非力な人間が最強の敵に果敢に立ち向かうヒーロー物語である点です。 「君の名は。」は田舎の女子高生、「シン・ゴジラ」は若手の政治家が、人間の叡智を超える強敵に対して、様々な試練を乗り越え仲間の協力を得ながら死を覚悟して挑んでいく姿に感情移入していくのです。 このような物語の法則こそ、『アナ雪』など数々のディズニー映画を生んだハリウッド式ライティングの手法であり、世界で通用する映画作りの最低条件なのです。 本講座では、「君の名は。」感動の法則をヒーローズマップを使ってでやさしく解明します。 講座の中では次のような疑問に答えていきます。 ●なぜ、滝と三葉の記憶が消滅したのだろうか? ●なぜ、滝は奥寺先輩にフラれたのだろうか? ●彗星は何を象徴しているのだろうか? ●三葉が髪を切ったことと彗星分裂の因果関係は何だろうか? ●なぜ、三葉は再び目覚めることができたのだろうか? ●彗星の惨事を免れて、滝と三葉が得たものとは何だろうか? ●黄昏時が意味するものは何だろうか? ●三葉の祖母の役割は何だったのだろうか? ●なぜ、三葉の父である町長は町民を避難させることができたのだろうか? ●この映画が伝えたかったことは何だったのだろうか? ●なぜ、滝が三葉の入れ替わりの対象になったのだろうか? ●なぜ、滝の母親は登場しないのだろうか? ●二人の記憶が喪失しなければならない、本当の理由とは? ●二人の運命の再会は、本当にハッピーエンドだったのだろうか? 「君の名は。」は時間と空間と人間が入れ替わりながら物語が進行していく複雑な構造を持っている素晴らしい映画です。 しかし、その複雑な物語の構造が故に一度観ただけでは、感動はしても物語の本質が理解できず、モヤモヤした気持ちが残ってしまった人も少なくないと思います。 「君の名は。」の物語をより良く理解して深く味わうための手段として、ハリウッド式ライティングのヒーローズマップを使います。 ディズニー映画やジブリ映画をも凌駕するであろう新海誠監督に可能性を信じる方や映画に興味のある方は、是非とも講座に参加し感動の法則を身につけて頂きたいと思います。 ☆おまけ: 「君の名は。」と「アナ雪」の相関(詳しくはセミナーで解説します) 【君の名は】 【アナ雪】 三葉 == アナ 一葉 == トロールの長老 滝 == オラフ テッシー == クリストフ さやか == スヴェン 町長 == ハンス王子 彗星 == エルサ 隕石 == 魔力 口噛み酒 == 暖炉の火 町民避難 == エルサ捜索 運命の絆 == 王国の復活 千年の愛 == 真実の愛 名の喪失 == 心の凍結
セミナー 君の名は
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2024 State of Marketing Report – by Hubspot
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
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Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
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a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
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湿気ったごはんにカビが生えた! 日本酒・酒粕の文化史
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http://shoryakuji.jp/sake-birthplace.html • 23 • | http://www.gekkeikan.co.jp/enjoy/culture/theory/theory02.html • | http://www.gekkeikan.co.jp/RD/amazake/index.html • http://www.mizkan.co.jp/story/change/01.html
Editor's Notes
こんばんは。 「酒粕の歴史や文化を発表する」ということで、 今回は「湿気ったごはんにカビが生えた」というタイトルでお話しをさせていただきます。 ごはんにカビがはえたらどうしますか?
普通は捨てますよね。 でも、もったいないし、水を足してかき混ぜてみて、ちょっと様子を見てみましょうか?
なんと、お酒ができました!
色々はしょってしまいましたが、 どういうことかというと、 お米に生えたカビというのは、麹(こうじ)菌だったんです。 もう少し詳しく、日本酒の製造工程を見てみます。
1.お米を蒸します。 2.蒸したお米に、麹菌を加えることで、デンプンが糖に変わり、麹ができます。 この段階でさらに進ませると「甘酒」になります。 3.蒸したお米・麹・水・酵母を加えて、酒母(しゅぼ・もと)を育てます。 4.酒母・水・酵母・麹・蒸したお米を加えて「もろみ」を作ります。これを何回繰り返すかで、「三段仕込」とかいいます。 5.発酵したもろみを絞り、絞った液体が日本酒、絞りかすが酒粕になります。
ところでさっきの、「お米のカビからお酒を作った」という話ですが、 奈良時代の文献の記述にあります。
兵庫県宍粟(しさわ)市にある庭田神社が、その伝承を今に伝えています。 そのためこの神社が日本酒発祥の地といわれています。 兵庫県といえば、酒米の王様「山田錦」発祥の地でもありますね。
もう一つ見てみます。 今度は、我が国最古の歴史書『日本書紀』です。 “八幡さま”こと応神天皇の時代のことです。
これらの記述から、 遅くとも奈良時代には既に、麹を使ったお酒が作られていたことがわかります。 ただ、清酒は主に貴族が飲んでいたり、祭祀に用いるもので、 下級の役人にも手に届くようになるのは、まだ先の話。 ということは、
酒粕はありました。 酒粕のほうは安価で下級役人にも出回っていました。 文献を見てみます。
まず、奈良時代成立の万葉集。 山上憶良の歌に、「糟湯酒」という言葉がでてきます。 風まじりに雨降る夜、雨まじりに雪降る夜はどうしようもなく、寒いので堅塩を取りつまみ 糟酒をすすって、咳をし、鼻をびしびし鳴らして… という意味です。 当時は疫病や飢饉がはやり、人々の暮らしが貧しかったことを写実的に描いています。 この糟湯酒、文字通り酒粕を湯に溶かしたもので、温かい甘酒であったと考えられます。
当時の税帳にも記録があります。 こうしてみると、 酒粕はお酒の副産物として大量につくられるため、 安価で手に入りやすく昔から下級役人までには親しまれていたようです。 続いて中世に進みます
室町時代になると、奈良県・正暦寺で清酒の醸造技術が確立され、 清酒と酒粕が明確に別れました。 また京都や鎌倉の都市では酒屋、麹売りといった職業が生まれました。 酒がある程度、上流階級・特別な日に飲むものではなくなり、 日常的に飲む嗜好品へと変わっていきます。
江戸時代になってやっと、庶民にも酒が普及しました。 そのきっかけは1600年頃に、鴻池直文(こうのいけ なおふみ)が大阪・伊丹(いたみ)で酒造業をはじめ、 さきほどの正暦寺で製造されていたお酒「諸白」を改良し、清酒の大量生産することに成功。 江戸に持ち込んで莫大な利益をえました。 やがて両替商へと転じて設立した鴻池財閥が、今のUFJホールディングスにつながります。 江戸時代におきたお酒の革新はそれだけではありません。
粕酢の発明がありました。 1804年、愛知県・知多で造り酒屋を営んでいた初代・中野又左衛門が、 有り余っていた酒粕を原料に、酢の製造に成功。 酒桶に酢酸菌が入ると全部「酢」になってしまうため、酒屋が酢を作ることはタブーでした。 当時、江戸では握り寿司の原型「早すし」が流行していましたが、酢飯に使うのは値段の高い米酢でした。 そこに目をつけた又左衛門は江戸へ粕酢を持ち出し、瞬く間に売れ、 それと同時に「早すし」が庶民にまで普及するきっかけにもなりました。 以後、代々経営者は「中野又左衛門」を名乗り、今のミツカングループへと発展します。
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