2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Стихии в разных науках
Алхимия Психология Геометрия Физика Состояние
Структура
Земли
Земля Флегматик
(логика)
Твёрдое тело холод +
сухость
Литосфера
Вода Меланхолик
(интуиция)
Жидкость холод +
влажность
Гидросфера
Воздух Сангвиник
(этика)
Газ тепло +
влажность
Атмосфера
Огонь Холерик
(эмоции)
Плазма тепло +
сухость
Магнитосфера
Эфир Вакуум Надлунный мир
3. Стихии знаков Зодиака
Овен Лев Стрелец
Телец Дева Козерог
Близнецы Весы Водолей
Рак Скорпион Рыбы
Змееносец*
* Некоторые приписывают Змееносцу принадлежность к стихии Эфир. Однако, согласно
эзотерической астрологии, данная стихия не связана с человеческим развитием.
Змееносцами рождаются самые обыкновенные люди и, судя по характеристике, они
относятся к стихии Огня
Мужское
начало
Огонь Холерик
Женское
начало
Земля Флегматик
Мужское
начало
Воздух Сангвиник
Женское
начало
Вода Меланхолик
4. Как определить свою стихию?
Создайте на Звездочёте индивидуальный гороскоп.
Диаграмма “Кредо вашей жизни” покажет ваши стихии.
Стихию, имеющую нулевой или низкий процент, нужно развивать в
себе.
Что именно развивать - показано на следующих слайдах
огонь - красный
земля - зелёная
воздух - жёлтый
вода - синяя
5. Огонь
Огонь - источник тепла и света, стихия из разряда непостоянных (может
исчезнуть, погаснуть). Огонь яркий, способный воспламенять других, а
также способный к быстрому уничтожению.
Положительные черты Отрицательные черты
● энергия, энтузиазм,
смелость
● способность к творчеству и
принятию решений
● порывистость, быстрая
реакция
● эмоциональность, страсть,
вдохновение
● резкость, вспыльчивость,
самоуверенность
● желание командовать
● нетерпение,
неосторожность,
необдуманные поступки
● непрактичность
● фанатизм, жестокость
6. Земля
Земля - опора, стихия из разряда постоянных, дарит спокойствие и
стабильность, позволяет обустраивать себя. Земля ощутимая, твёрдая,
обладает притяжением. Имеет материальную ценность в мире людей
Положительные черты Отрицательные черты
● спокойствие, реализм
● логика, чёткость,
последовательность
● надёжность, осторожность,
внимательность
● материализм, практичность
● серьёзность, методичность
● упорство, трудолюбие
● приземлённость,
ограниченность, нудность
● отсутствие гибкости в
мышлении и поступках
● отсутствие фантазии
● снобизм, критицизм
● упрямство, консерватизм
● недоверие, чёрствость
7. Воздух
Воздух - лёгкий, быстрый, всепроникающий. В отличие от других стихий
невидим. Жизненно необходим для живых существ, способствует
очищению земли, является разносчиком семени и других элементов
Положительные черты Отрицательные черты
● изменчивость, гибкость,
умение адаптироваться
● коммуникабельность
● ловкость,
изобретательность
● развитый интеллект
● подвижность, лёгкость на
подъём
● неустойчивость,
ненадёжность, двуличие
● изворотливость
● разбросанность,
поверхностность,
отсутствие концентрации
● цинизм, снобизм
● болтливость
8. Вода
Вода - прозрачная, всепроникающая, умеющая приобретать любые
формы и пребывать в разных состояниях (жидкость, лёд, пар).
Жизненно необходима для живых существ. Способствует очищению.
Имеет материальную ценность в мире людей
Положительные черты Отрицательные черты
● интуиция, чуткость
● гибкость, понимание
● терпение, лояльность
● способность к
трансформации и
адаптации
● глубина, развитое
подсознание
● сверхчувствительность,
капризность
● пассивность, трусость,
неуверенность
● приспособленство
● неспособность к борьбе
● монотонность
● пессимизм
9. Эфир
Эфир - пятый элемент. В греческой мифологии верхний, особо тонкий
(разреженный), прозрачный и лучезарный слой воздуха, которым дышат
боги.
Эфир вечен. Является квинтэссенцией четырёх стихий: Огня, Земли,
Воздуха и Воды. Совершает круговые движения. В отличие от других
стихий, которые трансформируются друг в друга, остаётся неизменным.
Согласно эзотерической астрологии, Эфир не связан с человеческим
развитием.
10. Совместимость
стихий
Астрология тесно связана с
природой и окружающим нас миром
Поэтому она описывает наши
проявления с помощью характеристик:
● планет, под которыми мы
рождаемся,
● растений и животных, подобно
которым мы ведём себя
Отношения между людьми
метафорично можно описать как
взаимодействие природных стихий
между собой.
11. Совместимость стихий
Чтобы оценить вашу совместимость
с партнёром, определите, в каких
знаках Зодиака находятся ваши
планеты.
Каждая пара планет указывает на
сочетание стихий, которое вы
можете самостоятельно истолковать,
опираясь на следующие слайды.
Если пара планет находится в одной
и той же стихии у обоих, то в данной
сфере отношений у вас хорошая
совместимость.
Том Круз Николь Кидман
Солнце (сознание)
Близнецы (Воздух)
Мужское начало
Солнце (сознание)
Телец (Земля)
Женское начало
Луна (эмоции)
Рак (Вода)
Женское начало
Луна (эмоции)
Змееносец (Огонь)
Мужское начало
Меркурий (общение)
Телец (Земля)
Женское начало
Меркурий (общение)
Близнецы (Воздух)
Мужское начало
Венера (чувства)
Лев (Огонь)
Мужское начало
Венера (чувства)
Рак (Вода)
Женское начало
Марс (секс)
Телец (Земля)
Женское начало
Марс (секс)
Дева (Земля)
Женское начало
12. Огонь + Земля
Земля может загрязнить Воду и
Воздух, но Огонь невозможно
запачкать, он сжигает всё
материальное.
Большим количеством Земли
можно потушить Огонь.
Земля статична, она бывает
тёплой и холодной. А Огонь всегда
горячий и подвижный.
Чрезмерный Огонь иссушает
Землю.
Умеренный Огонь согревает и
освещает Землю, отдаёт ей свою
энергию. Но чтобы согреть и
осветить большую площадь Земли
Огню нужно мощное излучение.
Огонь считается опасной стихией:
говоря о нём, мы всегда думаем об
осторожности.
13. Огонь + Воздух
Огонь горит благодаря кислороду.
Пожар затрудняет дыхание, в этом
случае на помощь придёт Вода.
Слабый Огонь можно задуть,
сильный - раздуть ещё больше.
Огонь и Воздух оба подвижны,
правда, у Воздуха гораздо больше
раздолья: он свободно летает, и не
надо ничего сжигать, чтобы
расширить сферу обитания.
Огонь всегда горячий, а Воздух
имеет разную температуру, хотя
активность его от этого не зависит.
Огонь нагревает Воздух своей
энергией, особенно если Воздух
статичен. Воздух передаёт тепло
Огня другим стихиям - Земле и
Воде.
Горящий Огонь сжигает Воздух,
засоряет его дымом и пеплом.
14. Огонь + Вода
Огонь тушат большим количеством
Воды.
При попадании брызг Воды в Огонь
он вспыхивает.
Огонь нагревает Воду, но может
довести её до кипения.
От чрезмерного нагрева Вода
испаряется.
Огонь всегда горячий, а Вода
имеет разную температуру,
причём, от этого зависит её
состояние (плавная жидкость,
летучий пар или неподвижный
лёд).
Только достигая крайней точки
кипения или замерзания, Вода
меняет своё состояние.
Огонь может растопить лёд.
15. Земля + Воздух
Воздух очищает Землю.
Воздух разносит по Земле
вещества, колышет её
поверхность.
Земля твёрдая, неподвижная и
непрозрачная. Воздух наоборот
неуловимый, непредсказуемый и
прозрачный.
Чем прозрачнее воздух, тем более
видны отдалённые уголки Земли.
Мелкие частицы Земли,
поднимаясь в Воздух, засоряют
его. Требуется продолжительное
время, чтобы пыль улеглась, и
Воздух снова стал чистым.
Горы создают для ветра
препятствия, а ровная поверхность
не мешает его движению.
Земля тяжёлая и не обладает
такой же лёгкостью, как Воздух.
16. Земля + Вода
Вода очищает и увлажняет Землю,
делает её плодородной. Обильная
Вода приводит к затоплению.
Вода подвижна и бесформенна,
огибает статичную Землю,
принимает её форму, проникает в
самые узкие щели.
Вода камень точит, но очень долго.
Мокрое быстрей грязнится и с
трудом очищается.
Для течения нужна твёрдая
поверхность, иначе поток
превратится в неконтролируемый,
шумный водопад.
Сухая Земля впитывает Воду.
Частицы Земли мутят Воду.
Берега ограничивают движение
Воды: волны бьются о скалы.
Брось камень в заводь — она
надолго покроется рябью.
17. Воздух + Вода
Ветер создаёт волны.
Вода это видимое движение.
Спокоен Воздух - спокойна и Вода,
без ветра Вода вообще не
волнуется.
Вода не обладает лёгкостью
Воздуха, однако в Воздухе тела не
могут сопротивляться притяжению
Земли, а в Воде они могут плавать.
Вода увлажняет Воздух.
Оба прозрачны, т.е. доступны для
понимания.
Оба переменчивы и гибки, только
для Воды нужна опора в виде
Земли, а Воздух наслаждается
полётом на свободе.
Ему доступны высоты, которых ни
Воде ни Земле ни Огню не достать.
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