LOHAS stands for Lifestyles of Health and Sustainability. It refers to consumers who make purchasing decisions focused on health, the environment, social justice and personal development. These consumers seek products and services promoting wellness, organic and local ingredients, environmental protection and corporate social responsibility.
LOHAS stands for Lifestyles of Health and Sustainability. It refers to consumers who make purchasing decisions focused on health, the environment, social justice and personal development. These consumers seek products and services promoting wellness, organic and local ingredients, environmental protection and corporate social responsibility.
This document discusses a new product launch. Key details include a new line of smartphones being released in multiple colors, sizes, and price points to appeal to different customer segments. The product launch and marketing campaign aims to increase market share and revenue over the next year.
This document discusses a new product launch. Key details include a new line of smartphones being released in multiple colors, sizes, and price points to appeal to different customer segments. The product launch and marketing campaign aims to increase market share and revenue over the next year.
21. 對應品牌#1 – POLO RALPH LAUREN
Ralph Lauren堪稱時尚界最成功的設計師之一,他
的設計理念來自生活的體驗,而在他所堅持的美式精神
下,不但將美式休閒精髓傳遍全球,更將古典優雅的風
範帶入設計,簡單、實穿、易於搭配的POLO衫,更成
為家喻戶曉的經典之作。
Ralph Lauren推出了各種繽紛鮮豔色彩的針織衫及
襯衫,簡單有型的風格下,大膽穿著卻又不失莊重,非
常適合想跳脫古板的上班族。
22. United Colors of Benetton以活潑趣味的普普藝術
(pop)為設計理念,用搶眼的顏色和簡單的幾何圖形,
讓空間及服飾充滿流行活力。
Benetton設計隨意、輕鬆又賦予情趣,剪裁易於穿著,
突現穿著者率性、灑脫的個性。Benetton也常常把來自
於懷舊情緒的靈感應用於現實的服裝。色彩明亮、鮮豔,
帶有明顯的地中海及南美風格。
對應品牌#2 – UNITED COLORS OF
BENETTON