LOHAS stands for Lifestyles of Health and Sustainability. It refers to consumers who make purchasing decisions focused on health, the environment, social justice and personal development. These consumers seek products and services promoting wellness, organic and local ingredients, environmental protection and corporate social responsibility.
This document discusses a new product launch. Key details include a new line of smartphones being released in multiple colors, sizes, and price points to appeal to different customer segments. The product launch and marketing campaign aims to increase market share and revenue over the next year.
LOHAS stands for Lifestyles of Health and Sustainability. It refers to consumers who make purchasing decisions focused on health, the environment, social justice and personal development. These consumers seek products and services promoting wellness, organic and local ingredients, environmental protection and corporate social responsibility.
This document discusses a new product launch. Key details include a new line of smartphones being released in multiple colors, sizes, and price points to appeal to different customer segments. The product launch and marketing campaign aims to increase market share and revenue over the next year.