The term 'PPC Marketing' brings up images of advertising on search engines and display networks. Rarely do we even consider social media as a platform to attract, convince and convert consumers via paid ads. Here we'll discuss how social media goes beyond just conversations and how to optimize this fast-exploding medium for PPC mileage.
The term 'PPC Marketing' brings up images of advertising on search engines and display networks. Rarely do we even consider social media as a platform to attract, convince and convert consumers via paid ads. Here we'll discuss how social media goes beyond just conversations and how to optimize this fast-exploding medium for PPC mileage.
Paid search marketing in 2016 is so much more than text ads and AdWords. We'll let you in on the top 16 factors that will drive PPC marketing in 2016. You're welcome!
Our Director of Paid Search, Elizabeth Marsten, presented at SMX East this week on alternate search marketing options for retailers beyond Google and Bing.
Here's the lowdown.
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
Even as Google retained the overall PPC Marketing crown in 2015, Bing Ads has risen as a strong contender, Yahoo tried some novel things with its ad platform and Polyvore emerged as a formidable social commerce platform. Learn how these changes should inform your Search Marketing strategy in the year(s) ahead.