Дед Мороз как бренд

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Alexey Yurov

Описание характеристик Дед Мороза как бренда

Marketing

В данной презентации описаны основные понятия: Brend, Архетипы, Персонификация, Каналы коммуникации и многое другое. Информационный материал: Айкуи Таксилдарян http://www.slideshare.net/LaunchGurus/gva-launch-gurus-workshopbrandsdigital Филип Котлер «Основы Маркетинга» Карл Густав Юнг «Подход к бессознательному // Архетип и символ» Журнал «Психология и бизнес» Алешина И.В. «Паблик рилейшнз для менеджеров и маркетеров.» Антуан де Сент-Экзюпери «Маленький принц» Льюис Кэрролл. «Алиса в стране чудес»

Стратегия бренда компании. Рекомендации по созданию.

Growth Consulting

структура и составляющие современного предприятияzarechneva

Рост доходности бизнеса через работу с ассортиментом

Анна Полевичёк

You have a great idea, product or service and how you communicate it and market it makes all the difference. This workshop consists of exercises and examples to help you effectively communicate and market your ideas. You can better communicate your ideas and business concepts with these effective communication exercises. Then you can market it as a strong brand by defining your value proposition and creating a visual identity based on how you'd like to be perceived.

Consumer behavior ch4 personality, self image, and life style moghimi

Bahman Moghimi

This document discusses personality, self-image, and lifestyle. It begins by defining personality and exploring theories of personality such as Freudian and neo-Freudian perspectives. It then examines self-image and the different self-images people hold. The document also discusses how possessions can act as self-extensions and how marketers can use personality, self-concept, and lifestyle for segmentation, positioning, and developing marketing strategies.

Why & How to Design a Deck: Transform Slides into Remarkable Presentations

Onkaro

To schedule a workshop and find out more about our workshops contact us at info@onkaro.com PDF Version: goo.gl/zG3jPk Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets it funded. This presentation and the tips will help you communicate your ideas in a visually appealing way making your ideas more powerful! If you are a Startup Founder or working on a deck to be presented to investors, clients and potential business partners then this presentation is for you! "Why & How to Design a Deck" covers the reasons and the ways to communicate ideas and business concepts through captivating visual design. We have some useful tips & tricks to help you design better stories and create better slides! This presentation includes: How to Design a Talk How to Design the Slides Resources for better visual design Tips & Tricks to create better slides

Perfect the Pitch and Design the Deck

Onkaro

Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!

Архетипы в брендинге

Dmitriy Soloveev

Kapferer Model Brand Identity Prism

nitin59

The document discusses Kapferer's Brand Identity Prism model, which represents brand identity using a six-sided prism. The six sides are: physique, personality, culture, relationship, reflection, and self-image. It then applies the model to analyze the brand identities of Adidas and Nike, comparing their physiques, personalities, cultures, reflections, and how consumers see themselves in relation to the brands.