홍익경영혁신2015 B031260 이영준
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홍익경영혁신2015 B031260 이영준
- 1. 예약부도 개선방안
- 3. 우리나라 고객의 80% 정도가 예약부도 낸 경험이 있고, 연락없이 예약을 취소하는 이유는 지극히 개인적인 사유가 대부분 업주의 입장에서도 사전 연락없이 예약취소 하는 고객이 64%에 달한다고 함
- 4. 식당, 항공, 기차 등 많은 업종에서 이러한 예약부도현상이 심각한 수준이고, 그에 따라 경제적 손실 발생
- 5. 예약, 선불결제, 환불관리, 예약확인 등이 가능한 예약관리 플랫폼 서비스 개발 이미 시장점유율이 높고, 여러 기업들과의 교류가 많은 카카오톡, 배달의 민족 등의 기업이 부가서비스로 개발하는 것이 효과적일 것 같음
- 6. 예약신청 및 승인 선불결제 예약확인 및 순번발 급 예약 전날 확 정or 취소 확 인 문자서비스 예약관리 서비스 프로세스 예약확정 후 환불불가 안내, 예약취소 후 선불금 환불 예약당일 서비스 이 용
- 7. 올바른 예약문화 정착 불필요하게 발생하는 손실을 방지하고, 소비활성화, 고용활성화 효과 기대