The document provides guidance for businesses on connecting with customers through social media platforms. It discusses setting up profiles and pages on blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, and managing a brand's image across all online channels. Key tips include cross-promoting across sites, ensuring the business is easy to find online, going viral by sharing content widely, and keeping social media content brief and relevant for customers.
The document provides guidance for businesses on connecting with customers through social media platforms. It discusses setting up profiles and pages on blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, and managing a brand's image across all online channels. Key tips include cross-promoting across sites, ensuring the business is easy to find online, going viral by sharing content widely, and keeping social media content brief and relevant for customers.