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高齡者使用者研究
要注意的10件事
Ruby Wang/ littleruyu@gmail.com
以下圖片均為網路圖片
1. 想清楚你的客群
 年齡、生活型態不同,需求也會大不同
2.受訪者是你的老師
 虛心學習的態度到哪都會受歡迎
3.給他時間慢慢說
 很少有人願意仔細聆聽,但他們很樂意分享,有時你問了 A,他會連BCD都告訴你
4.不要用封閉式問題
5.多用誘導的方式
 利用一些小道具跟問話技巧,會讓受訪者說出更深層的INSIGHT
6. 語焉不詳時,就請他再說明
7.不懂就再問,千萬別賣弄知識
8. 必要時請他示範
 從他的動作中,可以清楚表達為什麼
9.觀察周邊環境,也是重要線索
 如果受訪者願意讓你進他的家,很多線索其實都埋在裡面
10. 記得也要問一下利害關係人

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