Ви маєте можливість:
поринути в таємниці людського зору;
розкрити секрети сучасних жанрів мистецтва ім-арт та оп-арт;
взяти участь у експерименті з перевірки сприйняття зорової ілюзії;
дізнатись, чи є в краси свої закони
http://autopilotyourbusiness.com - Are you a coach looking for more business and ways to stand out in a crowded market? You need a clear, unique selling proposition! In this presentation we take you though 5 steps to your own USP and give examples of coaches who are doing it well.
http://autopilotyourbusiness.com - Are you a coach looking for more business and ways to stand out in a crowded market? You need a clear, unique selling proposition! In this presentation we take you though 5 steps to your own USP and give examples of coaches who are doing it well.
What are the factors that you need to consider to put your Business on Autopilot? I cover just a few of the many tools that are available for business owners online to help them get their time back
I love to collect awesome quotes by marketing luminaries. I have taken on publishing some of these in the last couple of weeks. Here are Quotes 1 to 9.
This is heavy on the madmen and women of the sixties like Ogilvy, Bernbarch, Wells-Lawrence, Robinson, Della Femina. And I included industry pioneers Ford and Morita. As well as a more contemporary marketer: Francois from Chrysler, because getting Eminem and Eastwood in your ads puts you in that league for me.
So enjoy those great piece of advice on how to do marketing - from research, to creativity, through the whole process.
10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLSGuillaume Rigal
Here are ten skills or competencies I believe every aspiring marketer should learn. Yet it is not part of usual marketing courses.
1. Give / receive creative feedback
“Don’t keep a dog and bark yourself”
2. Vlookup and other Excel voodoo tricks
Marketers shouldn’t be afraid of numbers.
3. History of advertising
The marketer should be a voracious reader and an inquisitive historian of his trade.
4. How to manage upward / stand your ground
Marketing is no department for the pushover.
5. Fractions and basic % calculation
It’s always good to impress people in the room and be noticed as number-inclined.
6. Project management
Learn and apply the basics of project management and you will become a strong asset in any marketing job and to any leader.
7. Storytelling
Great marketers and leaders tell stories. You should too.
8. Bargaining
Don’t be a fool and think bargaining is beneath you or a salesman’s job. Or else, as Bon Scott sang, risk “getting had / getting took”.
9. Sketching / mapping
Know how to convey your point of view visually in a strategic manner.
10. Endurance
It’s tough out here for Marketers. Know it, build a thick skin, and be a pitbull.
2015 is going to be a milestone year in marketing as more marketers and companies will have to embrace a long term approach based on content and storytelling, focused on laser-sharp targeting and geared to sell and engage.
Here are 15 of my favorite quotes by luminary marketers who have shaped or are shaping the demand generation landscape.
Gurus like Seth Godin and Peter Drucker. Madmen like Bill Bernbach and David Ogilvy. All-in entrepreneurs like Tony Hsieh, Akio Morita and Henry Ford. Content Marketing evangelists like Ann Handley and Joe Pulizzi. With an historical figure and a fiction character for good measure.
These 15 quotes sum up how I envision marketing in 2015 and onward. I hope they inspire you and help you challenge the statu quo to test, learn and succeed this year.
Your thoughts and comments are greatly appreciated. As are your likes, follows and shares.
My best to you for 2015!
What are the factors that you need to consider to put your Business on Autopilot? I cover just a few of the many tools that are available for business owners online to help them get their time back
I love to collect awesome quotes by marketing luminaries. I have taken on publishing some of these in the last couple of weeks. Here are Quotes 1 to 9.
This is heavy on the madmen and women of the sixties like Ogilvy, Bernbarch, Wells-Lawrence, Robinson, Della Femina. And I included industry pioneers Ford and Morita. As well as a more contemporary marketer: Francois from Chrysler, because getting Eminem and Eastwood in your ads puts you in that league for me.
So enjoy those great piece of advice on how to do marketing - from research, to creativity, through the whole process.
10 THINGS THEY DON'T TEACH IN MARKETING SCHOOLSGuillaume Rigal
Here are ten skills or competencies I believe every aspiring marketer should learn. Yet it is not part of usual marketing courses.
1. Give / receive creative feedback
“Don’t keep a dog and bark yourself”
2. Vlookup and other Excel voodoo tricks
Marketers shouldn’t be afraid of numbers.
3. History of advertising
The marketer should be a voracious reader and an inquisitive historian of his trade.
4. How to manage upward / stand your ground
Marketing is no department for the pushover.
5. Fractions and basic % calculation
It’s always good to impress people in the room and be noticed as number-inclined.
6. Project management
Learn and apply the basics of project management and you will become a strong asset in any marketing job and to any leader.
7. Storytelling
Great marketers and leaders tell stories. You should too.
8. Bargaining
Don’t be a fool and think bargaining is beneath you or a salesman’s job. Or else, as Bon Scott sang, risk “getting had / getting took”.
9. Sketching / mapping
Know how to convey your point of view visually in a strategic manner.
10. Endurance
It’s tough out here for Marketers. Know it, build a thick skin, and be a pitbull.
2015 is going to be a milestone year in marketing as more marketers and companies will have to embrace a long term approach based on content and storytelling, focused on laser-sharp targeting and geared to sell and engage.
Here are 15 of my favorite quotes by luminary marketers who have shaped or are shaping the demand generation landscape.
Gurus like Seth Godin and Peter Drucker. Madmen like Bill Bernbach and David Ogilvy. All-in entrepreneurs like Tony Hsieh, Akio Morita and Henry Ford. Content Marketing evangelists like Ann Handley and Joe Pulizzi. With an historical figure and a fiction character for good measure.
These 15 quotes sum up how I envision marketing in 2015 and onward. I hope they inspire you and help you challenge the statu quo to test, learn and succeed this year.
Your thoughts and comments are greatly appreciated. As are your likes, follows and shares.
My best to you for 2015!
4. ПРОЕКТ «ПАРАДОКСИ
СПРИЙНЯТТЯ ДІЙСНОСТІ»
ВІДКРИВАЄ ПЕРЕД ТОБОЮ
МОЖЛИВОСТІ:
поринути в таємниці людського зору;
розкрити секрети сучасних жанрів мистецтва ім-арт та оп-
арт;
взяти участь у експерименті з перевірки сприйняття
зорової ілюзії;
дізнатись, чи є в краси свої закони
Т А Б А ГАТ О Ч О Г О І Н Ш О Г О ! ! !
6. ЗАВДАННЯ
створити перелік фактів про очі і зір;
розробити перелік найпоширеніших причин
порушення зору та їх профілактики;
створити схему побудови зображення;
узагальнити та систематизувати інформацію про
оптичні ілюзії у класифікацію;
дослідити ілюзію зорового сприйняття;
представити результати роботи у вигляді презентації
7. відшукати найкрасивіші місця планети, які
славляться своєю загадковістю природних явищ;
відібрати ті з них, які пов’язані з оптичними
ілюзіями;
пояснення виникнення цих явищ наукою;
створити топ 10 найдивніших явищ в природі, які
мають зв'язок з оптичними ілюзіями;
представити результати роботи у вигляді
публікації під назвою «Чи є в краси свої закони?».
ЗАВДАННЯ
8. з'ясувати, що являє собою сучасне
мистецтво оп-арт та імп-арт;
порівняти дані жанри;
виділити яскравих вітчизняних і
закордонних представників цих жанрів;
продемонструвати найпопулярніші роботи
яскравих представників;
узагальнити результати дослідження і
продемонструвати їх у вигляді веб-сайту.
ЗАВДАННЯ
9. ЦЕ ВАЖЛИВО ! ! !
Твоя робота оцінюватиметься:
• Оцінка презентацій
• Оцінка веб-сторінки
• Оцінка публікації
10. Презентації у PowerPoint «Чи довіряєте ви своєму
погляду? та «Людина - це "зорове" творіння» ;
Публікація у Publisher «Чи є в краси свої закони?;
Веб-сторінка «Парадокси сприйняття дійсності»,
виконана у Publisher.
ЦЕ ВАЖЛИВО ! ! !
Результати вашої праці
буде представлено
Успіху ! ! !