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Отражая реальность 
by Kalashnikov Nikita
Масс 
1 => Многим 
TV, Радио, Пресса 
Централизация 
Цензура 
Нет выбора 
NewМногие => МногимWEB 2.0UGCСлишком много информации 
Future 
Smart 
Все => Каждому 
Ковергенция 
Полнота информации 
Персонализация
 
Множество каналов 
 
Лишний и не интересный контент 
 
Непроверенная и спорная информация 
 
Сложность в сравнении разных точек зрения 
 
Нерелевантная реклама
 
Единый агрегаторконтента 
 
Полный контекст 
 
Персонализация 
 
Фильтрация информациипо интересам
 
Personal = знает предпочтения потребителя 
 
Reasonable= в нужное время и место 
 
Intellectual=машинное обучение в принятии 
решений 
 
Social = доступно всем 
 
Media= СМИ + Тех.каналы + Потребитель
>50% -UGC 
Автоматическое определение значимости новостипо активности в соцмедиа 
DronMedia–Real Time Video
 
Единый агрегаторконтента 
 
В реальном времени 
 
Таргетированиепо регионам и сегментам
в зависимости от контекста потребления: 
Социально-демографичекий 
Психографика 
Удобная Форма–3D, аудио, гипертекст 
Интересы –Развлечения, Профессия, Новости 
Время, Местоположение 
Политические и Религиозные взгляды
Omni-Channel 
Кроссформаты 
Video, Audio, Text 
Социальность 
При совместном просмотре –рекомендации по пересечениям интересов
Потребитель 
Эффективное потребление только 
необходимой информации 
Бизнес 
Контектстно-рекламныекоммуникации 
Государство 
Сбор информации и прогноз поведения
Kalashnikov Nikita, 
Project Manager 
nikita@webbika.ru 
+7(915) 388-04-01

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Future Media. WordShop Конкурс Медиапланирование 2014. Калашников Никита

  • 2. Масс 1 => Многим TV, Радио, Пресса Централизация Цензура Нет выбора NewМногие => МногимWEB 2.0UGCСлишком много информации Future Smart Все => Каждому Ковергенция Полнота информации Персонализация
  • 3.  Множество каналов  Лишний и не интересный контент  Непроверенная и спорная информация  Сложность в сравнении разных точек зрения  Нерелевантная реклама
  • 4.  Единый агрегаторконтента  Полный контекст  Персонализация  Фильтрация информациипо интересам
  • 5.  Personal = знает предпочтения потребителя  Reasonable= в нужное время и место  Intellectual=машинное обучение в принятии решений  Social = доступно всем  Media= СМИ + Тех.каналы + Потребитель
  • 6. >50% -UGC Автоматическое определение значимости новостипо активности в соцмедиа DronMedia–Real Time Video
  • 7.  Единый агрегаторконтента  В реальном времени  Таргетированиепо регионам и сегментам
  • 8. в зависимости от контекста потребления: Социально-демографичекий Психографика Удобная Форма–3D, аудио, гипертекст Интересы –Развлечения, Профессия, Новости Время, Местоположение Политические и Религиозные взгляды
  • 9. Omni-Channel Кроссформаты Video, Audio, Text Социальность При совместном просмотре –рекомендации по пересечениям интересов
  • 10. Потребитель Эффективное потребление только необходимой информации Бизнес Контектстно-рекламныекоммуникации Государство Сбор информации и прогноз поведения
  • 11. Kalashnikov Nikita, Project Manager nikita@webbika.ru +7(915) 388-04-01